Assignment - A Strategic Analysis of Apple Corporation

Assignment - A Strategic Analysis of Apple Corporation
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Executive Summary
Apple Computers 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very
much a representation of its leader, Steven Jobs. Apple made several hugely successful produc introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where many thought they would not survive. When asked in late 1997what Jobs should d head of Apple, Dell Inc.'s (DE LL) then-C E O Michael S. Dell said at an investor conference:"I'd shut it down and give the money back to the shareholders. (Burrows, Grover, and Green)
Business Week Well, times changed. Less than 10 years later,
ranked Apple as the top performer
in its 2006 Business Week 50.Apple attributes their recent success to robust sales of iPod music players (32 million in 2005).They are optimistic about the economies of scope with media giants, such as Disney and Pixar. (Business Week) Apple rarely introduces a new type of product. Thus, instead of being the pioneer, they are an expert second mover by refining existing products. Portable music players and note computers are examples. Apple increases the appeal of these products by making them and more functional. They now appear poised to make significant strides in the home computer market and to creating a total digital lifestyle whereby the home is a multimedia hub.
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Origin of the report
The Honorable course instructor assigned me to prepare a report on Strategic Business Planning of highly globalized company. Here I choose Apple Inc as it is a renowned globalized corporation around the world and it has gone through a radical change in the passage of time.
Purpose of the report

I am very much passionate to be an executive of the coming days. So, I have to gathe experience beside my study. I do not want to concentrate my lessons only in classroom but to implement it in my practical life that will help my in professional life. The purposes of preparing of this report arey
To relate our theoretical report writing knowledge with the practical working experience. To know about the leadership and change management of Apple Inc. and also try to get idea about the relationship among them and their productivity.
I choose Apple Inc. to relate the implementation of the Strategic Business Planning. To provide suggestions for the probable identified problems. To illustrate the overview and the feature of the organization.
Scope of the report

I have mainly tried to cover all the information needed to know their overall communication process both inside and outside the organization. Their worldwide business, activities their strategy, goals etc., I have also identified some basic problems of them.
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Limitation of the report

I am very lucky to get the chance to prepare this report but unfortunately I have faced some difficulties when preparing this report. I have tried to overcome the difficulties and gave my best effort. When preparing this report, two main difficulties I have faced:
Shortage of Time
To make a longer version of report needs too much time. But I had to prepare this report within a very short span of time. Because of their time constraint I didnt collect enough information to prepare my report. To get touch with them was very difficult for me. In this case I had to collect data from their Wikipedia and tried my best to prepare my report perfectly.
Difficulty in Collecting Data
It was a very hard job to make understand about my object. In collecting data I face lots of problems. Again due to their management limitations they dont persist to provide information.
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Irish Business Strategies Strategic advice for your business. Free business review session. www.mentors.ie/ Irish Payroll Payroll software for only 140. Use free for up to 1 month. www.thesaurus.ie Oxford Strategy Diploma Develop Effective Strategic Decisions For Your Business. www.sbs.ox.ac.uk/strategydiploma Business & IT Consulting Address critical business issues Professional&Practical Consultancy www.ergogroup.ie/consulting

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