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The Business of Shipping

Understanding all your business options and developing marketing strategies that work, regardless of cycles
Thursday March 1st, 2012 8/F, Concord Room, Renaissance Harbour View Hotel, Hong Kong

The Business of Shipping concerns all shipowners, ship managers, inanciers, brokers, sales & marketing and legal experts with a vested interest in not just surviving but actually growing their business in the current dificult market conditions we are facing.

Platinum Sponsor:

Who should attend?

Those who would ind attendance at the conference useful include:

Supporting Organizations:

Managing Directors and CEOs from shipowning companies Ship managers Ship operators Directors of corporate strategy CFOs Ship brokers Maritime lawyers Shipowner and industry associations Sales & Marketing executives


Media Partners:



Gaining the competitive edge regardless of the economic climate.

The Business end of shipping is as complicated as it is easy!

No matter whether markets are up or down, the business of shipping goods never stops. Someone always gets the business, the charter etc and the person who gains the competitive edge will get the Business.

The Content
Understanding the issues is the key to staying ahead of your competitors. We believe for the global shipping markets that means understanding China, looking at new strategies niche or diversify new business models such as industrial shipowners, creating equity for cargo providers, China JV/M&A opportunities and understanding the value and necessity of marketing and reputation management to build market share. All are the key to staying ahead of your competitor A Forum that looks at issues that require opinions, options and services that are intangible; that looks at generating improved or new revenue streams. This is the Conference we are looking to generate. And all with an Asian Focus, with issues that affect China and the world, but where the opinions formed may well come out of Hong Kong the Business Gateway to China.

Platinum Sponsor
Tiger Group Investments is a private investment firm focusing exclusively on the maritime sector. Through global operating and financial infrastructure in the sector, including equity investment, debt and mezzanine, restructuring as well as technical ship management capabilities, Tiger Group Investments is able to provide a wide range of solutions to its customers and portfolio companies.


Bespoke sponsorship / speaking opportunities to assist companies to increase their network, reach new clients and gain the desired edge, are available. Please contact Wong Tsz Shan, Natalie or Adam Thompson: info@maritimemarketing.com.hk or call us +852 2840 0224

Shipping Hong Kong The Business of Shipping

March 1st, 2012

The Business of Shipping Programme

08:00 08:45 Registration and continental breakfast Welcome and VIP opening address 14:00

March 1st, 2012

Industrial shipowners here to stay or a passing fad?
With cash the predominant driver of todays shipping markets, we need to look at the influence of Industrial Shipowners. This panel will discuss the pros and cons as well as opportunities for a more structured type of cargo from industrial shipowners (a model already showing strains), to JVs to equity (perhaps mutual) co-operation between shipowners and the providers of participation. Mr. Simon Liang Chairman Sinopacific Shipbuilding Group Co., Ltd

The China Story

09:00 Will Shipping continue to be dependent on China?
To know the real answer you need to understand what drives China a 5,000+ year old civilization with a unique historical and cultural identity. We look at Chinas changing trade patterns, from an export driven economy to one of increased domestic consumption economy. China's relationship with world trade being the engine of the global shipping industry under current economic conditions.


Funding for growth: Chinas wealth of opportunities (Panel Session)

using China as a growth market through M&A Project Joint Ventures (while keeping your

Commercial Options
Changing trading routes winners and losers? 09:30 The Northern Sea Route
Michael Wilson President Laurin Maritime Americas Inc.

company) Mr. Jack Sun Managing Director Tiger Group Investments Ltd


Funding for growth

how, why and when

(Panel Session)

planning for re-structuring when its least needed mergers & acquisitions, private equity can there


Specialisation or diversity?
which is better in a distressed, volatile market? which is less risky can you, should you change strategy in

mid-stream? Michael Birley Managing Director Wallem Commercial Services Christoph de Buys Roessingh Partner Roland Capital Limited

ever be a win-win situation? Julian Proctor - Managing Director Tiger Group Investments Ltd David Beaves - Partner - Ince & Co Felix Ulbricht Director, Head of Shipping Asia Deutsche Bank AG

15:30 15:50

Networking coffee break Marketing - A saviour in a bad economy? (Panel Session)

what is marketing? does it apply to the shipping industry? does it work?

10:30 10:50

Networking coffee break Chartering contract obligations

when ship negotiation end and enforcement begins Andrew Horton Partner Clyde & Co

Managing Ships
11:20 Maintaining quality in a recession
threats, controls and the human factor how to prioritize risk and make money?

Karl Lumbers Loss Prevention Director UK P&I Club


3rd party or in-house management? (Panel Session)

an option or a necessity? Is there a new model?

if not, why not? why is it necessary, or is it? An inter-active discussion on the intangible concept of marketing more than just an advertisement, not a cold call, but the big picture of the reasons for your company existing. Jamshed Safdar President & CEO International Brand Consultants Ltd Katharine Schfli Managing Director Creative Direct Ltd


Reputation Management

(Panel Session)

Tim Huxley CEO Wah Kwong Maritime Transport Holdings Ltd Bjorn Hjgaard CEO Univan Ship Management Limited Andrew Airey Managing Director Highland Maritime Co., Ltd

Who cares about reputation? How important is it? Does, can social media have a role in Reputation Can reputation translate into revenue lost or

How do you price goodwill?, how can it be

12:20 12:30

Q&A for Managing Ships Networking lunch 16:50 17:00

measured? Robert Grieves Chairman Hamilton Advisors Darrell Wilson President MTI Network USA

Chairmans closing remarks Networking Cocktail Reception

Managing Business Growth

Shipping Hong Kong The Business of Shipping

March 1st, 2012

Why Hong Kong

Hong Kong is all about Business. So when it comes to Shipping, Hong Kongs expertise is at the Business end of the Game of Shipping. And few countries do it better, regardless of the state of the economy! Hong Kong is renowned for many things and especially its ability not only to survive but to actually prosper in difficult times. Its position is strengthened by commercial independence and excellent supporting services for ship owners - in particular ship managers, with 20+ ship management companies in Hong Kong, and 3 of the worlds top 5 being headquartered here. Hong Kong is recognized as a leader in ship finance, in maritime law, maritime insurance, classification societies and auditing and accounting (cross border with China and most western jurisdictions) and is the only jurisdiction with British Rule of Law and an enviable Admiralty Court, for the Far East. Registration fee $895 USD The registration fee includes admission to The Business of Shipping conference, the networking lunch, the post conference drinks reception, all conference documentation and a pass to Shipping Hong Kong weeks opening cocktail function for all Business Conference delegates on the evening of Monday Feb 27. Register online here Or contact Wong Tsz Shan, Natalie info@maritimemarketing.com.hk +852 2840 0224 3 in 1 Corporate Pass Register online for 1 conference, or 3 (The Business of Shipping, Risk Mangement and Crisis Media Management) and take advantage of our 3 in 1 Corporate Pass! Attend all three conferences at a super price and attend only those sessions that really interest you. Swap your Corporate Pass with your colleagues, from session to session and/or conference to conference. Maximise your networking, minimise time away from the office. Contact Wong Tsz Shan, Natalie or Adam Thompson at info@maritimemarketing.com.hk for details, bookings.

Shipping Hong Kong week is hosting industry conferences and social meetings, showcasing the strengths and advantages Hong Kong has to offer, as the shipping and finance hub of Asia and the Gateway to Greater China - over a 5 day period. The one-day Business conferences explore the advantages of Asias growing shipping sector, and explain the intricacies of doing business, successfully, in the region. If you are looking to increase your presence in Greater China, do business with Korea or Japan, or meet with the major players in North Asia, this week of conferences is the essential forum. Read more about this weeks activities at www.shippinghongkong.com

Shipping Hong Kong The Business of Shipping

March 1st, 2012