2011 Trends Report: Enterprise Mobility Management

January 25, 2011 topics: 2011 trends tablets expert content enterprise mobility mobile and wireless smartphones

Focus Research 2011

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2011 Trends Report: Enterprise Mobility Management

2011 Trends Report: Enterprise Mobility Management January 25, 2011 by Bob Egan, Robin Goodchild, Sandra Gustavsen, Dan Kosek, Josh Lipton topics: 2011 trends tablets
Executive Summary With the proliferation of smartphones and now, tablets in the enterprise, employees are becoming more mobile each year; IDC reports that 75 percent of the U.S. workforce will be mobile by year-end 2011. What trends are taking shape in the coming year that will influence how these devices need to be managed in your enterprise? In this guide, Focus Experts Bob Egan, Robin Goodchild, Sandra Gustavsen, Dan Kosek and Josh Lipton share their 2011 predictions for managing enterprise mobile devices. After reading this report, be sure to check out the entire discussion and join the conversation: http://www.focus.com/questions/marketing/enterprise-mobility-trends-what-are-your-3-5-top-trends-2011/.

expert content

enterprise mobility

mobile and wireless

smartphones

Enterprise Mobility Management Trends for 2011 1. Continuing platform wars and market shakeout 2. Tablets arrive in the enterprise 3. Mobile Device Management (MDM) software 4. New class of enterprise security measures 5. Stricter management of mobility costs in IT budgets

2011 Trends Report: Enterprise Mobility Management

Focus Research 2011

2011 Trends Report: Enterprise Mobility Management

What are your 3-5 top trends for enterprise mobility management in 2011? 1. Continuing platform wars and market shakeout The platform wars are continuing, and enterprises are facing tough choices regarding Android, iPhone, BlackBerry and Windows in particular as they consider elements such as standardization, utility and security. This will accelerate in 2011 with the new Windows mobile platform, the possibility of iPhone emerging with Verizon, and the increasing penetration of Android. (Lipton) In the U.S. market, RIM owned 43 percent of the smartphone market last year and has dropped below 35 percent as of the end of the 2010. Microsoft similarly dropped, while Android-based devices grew to near 19 percent. Apple holds 28 percent of the smartphone market on just 1 of 4 carriers in the U.S. If Verizons announcement expands that market to two carriers, Apple could gain 45-50 percent of the market. This really brings the smartphone market down to four operating systems. Nokia, Palm/HP, WinMo7 and all others will die the ugly way. This will simplify management issues and limit the number of handset OSes that need to be supported. (Kosek) 2. Tablets arrive in the enterprise Tablets become a bigger enterprise mobile management worry than smartphones. The cause and effect here are founded in that tablets will begin an evolutionary road to displace desktops and laptops in the executive ranks of the enterprise. Thus tablets sit at increased threat vectors because of who carries them, what information is resident on the devices and what can and will be accessed in the cloud. (Egan) A shift from the traditional desktop/laptop to the lighter, thinner and more portable tablet devices. At the moment, Apple is running the show, but toward the end of 2011 we will see other manufacturers moving in to take a slice of the action. Id expect to see a new generation of software for the enterprise appearing in 2012 and beyond to take advantage. ARM has just demonstrated a full MS Windows OS running on its processors the first time in many years that Windows has run on anything except the x86 architecture. This is a major development, as it means applications should be able to be adapted to run on the new platform with a little effort, in an environment already familiar to 90 percent of users. This will be critical to up-take of the platform. (Goodchild) The iPad form factor has proved truly disruptive. Enterprises that never considered Apple are finding early adopters throughout with the table form factor. With Google fighting hard for position here, there are going to be major decisions made in the enterprise about how to fully leverage this technology while minimizing cost and maximizing security. (Lipton) New user experiences are emerging in the form of a personal workspace that brings together voice, video, social media and other applications into one central interface which can be accessed using a PC or laptop but even more appealing, using a tablet device or smartphone. While some vendors are introducing their own tablet-based devices (e.g. Avaya and Cisco announced technology and tablet devices based on the Android operating system), most vendors are announcing client applications that run on the Apple iPad and BlackBerry PlayBook tablets. Video collaboration will continue to be-

2011 Trends Report: Enterprise Mobility Management

Focus Research 2011

come more affordable, easier to manage and more available with high quality video features delivered via the Apple iPad and other portable tablet devices. (Gustavsen) 3. Mobile Device Management (MDM) software Out of relatively obscurity, the concept of Mobile Device Management (MDM) software is hitting the enterprise, and enterprises need to carefully weigh choices here. With many choices in this arena, understanding what you truly need will be key. (Lipton) MDM solutions give way Enterprise Mobility Architectures. The fragmented device platform market and diversity of wireless wide area, and proximity networks that are reachable on mobile devices, are creating needs for architected solutions that can be integrated into IT management systems while point MDM solutions fade into obscurity. (Egan) 4. New class of enterprise security measures The need for a standardized VPN access that traverses NAT and firewalls will grow. Apple needs to support SSL-based VPNs. These devices pose new threats to data security because of their mobile access and ease of loss. The ability to recover and wipe out all SD memory and reset the phones base configuration to its factory default is a must. (Kosek) In years past, wifi networks were rolled out to support corporate laptop/notebook needs, and any old wifi would do. Today, newer services like VoWiFi and mobile handset integration will require corporations to improve their wifi service to support much higher user density, QoS and MAC/Radius based security. WEP and WPA are no longer enough without the proper tools to keep unwanted or unaccepted guess out of the private access needed by these mobile devices. (Kosek) 5. Stricter management of mobility costs in IT budgets I would point to the ongoing question of best practices for cost containment. As devices penetrate deeper; the associated cost and complexity of managing the multitude of plans and options becomes a fixture in the IT budget. Controlling cost in mobility frees up resources in the IT budget for new initiatives. (Lipton)

Read the entire discussion, and join the conversation: http://www.focus.com/questions/marketing/enterprise-mobility-trends-what-are-your-3-5-top-trends-2011/

2011 Trends Report: Enterprise Mobility Management

Focus Research 2011

Contributing Experts

Bob Egan

Founder, Chief Analyst, Sepharim Group www.focus.com/profiles/bob-egan/public/

Robin Goodchild

Owner, Antarctic Technologies www.focus.com/profiles/robin-goodchild/public/

Sandra Gustavsen

Industry Analyst Business VoIP www.focus.com/profiles/sandra-gustavsen-1/public/

Dan Kosek

President, VoicePlex www.focus.com/profiles/dan-kosek-1/public/

Josh Lipton

CIO, Advantix Solutions Group www.focus.com/profiles/josh-lipton/public/

About this Report The 2011 Focus Trends Reports are designed to inform and help business professionals understand the current trends and progressions in a specific business area. The trends for these reports are sourced from Focus Experts who have superior insight and expertise in the designated topic. Trends Reports are designed to be practical, actionable and easy to consume.

2011 Trends Report: Enterprise Mobility Management

Focus Research 2011