OBJECTIVES OF THE STUDY

FoIIowing are the objectives of the study:

1. To know the most effective media of advertisement
2. To find out the reasons for liking the advertisement of cold drinks.
3. To find out the most popular slogan of advertisement regarding cold
drinks.

#esearch MethodoIogy
#esearch is voyage from known to unknown
#esearch is a procedure of logical and systematic application of the
fundamentals of science to the general and overall questions of a study and
scientific technique which provide precise tools, specific procedure and
technical rather than philosophical means for getting and ordering the data
prior to their logical analysis and manipulation. Different type of research
designs is available depending upon the nature of research project, availability
of able manpower and circumstances
MethodoIogy
1. #esearch Design: The research design is the blueprint for the
fulfillment of objectives and answering questions. t is a master plan
specifying the method and procedures for collecting and analyzing
needed information.
o Descriptive #esearch is used in this study as the main aim is to
describe characteristics of the phenomenon or a situation.

. Data CoIIection Methods: The source of data includes primary and
secondary data sources.
!rimary Sources Primary data has been collected directly from
sample respondents through questionnaire and with the help of
interview.
Secondary Sources Secondary data has been collected from
standard textbooks, Newspapers, Magazines & nternet.
. #esearch Instrument #esearch instrument used for the primary data
collection is Questionnaire.
. SampIe Design: Sample design is definite plan determine before any
data is actually obtaining for a sample from a given population. The
researcher must decide the way of selecting a sample. Samples can
be either probability samples or non-probability samples.
SampIing Technique: onvenience
SampIe Size: 50 #espondents.
rea of Study: Yamuna Nagar.
M#ET !#OFILE
(Coca CoIa)
Brands of Coca- CoIa
i) oca ola
ii) Thums-up
iii) Limca
iv) Fanta
v) Maaza
vi) Maaza Tetra
vii) Sprite
FIavours of the brand :
i) ola
ii) Lemon
iii) Soda
iv) Orange
v) Mango
vi) lear Lemon

Size of the Coca CoIa coId drinks avaiIabIe in market
i) 200 ml Bottles (#B lasses)
ii) 300 ml Bottles (#B lasses)
iii) 500 ml Bottles (#B lasses)
iv) 1 Litre (PV Bottles)
v) 1.5 Litre (PV Bottles)
vi) 2 Litre (PV Bottles)

SaIes of Coca CoIa CoId drinks
oca ola
old drinks
Weekly
(in carets)
Monthly
(in carets)
Yearly
(in carets)
oca ola 520 180 2200
Fanta 250 1030 12900
Thums-up 350 1350 18500
Limca 380 1210 16300
Maaza Tetra 80 380 6200
Sprite 70 280 5000
Maaza 120 690 10000
(!rimary data)
There is more consumption of oca ola and has 70% market share in the
Yamunanagar city and oca ola is having maximum consumption and after
that Thumps-up and after it Limca cold drink in the market and all the products
has good sale but less than these.
Brands of !epsi
i) Pepsi ola
ii) Mirinda Lemon
iii) Mirinda Orange
iv) Pepsi Soda
v) Pepsi Apple
FIavours of the brand :
i) ola
ii) Lemon
iii) Orange
iv) Soda
v) Apple

Size of the !epsi coId drinks avaiIabIe in market
vi) 200 ml Bottles (#B lasses)
vii) 300 ml Bottles (#B lasses)
viii) 500 ml Bottles (500 pt. Bottles)
ix) 1 Litre (PV Bottles)
x) 1.5 Litre (PV Bottles)
xi) 2 Litre (PV Bottles)

SaIes of !epsi CoId drinks
Pepsi
old drinks
Weekly
(in carets)
Monthly
(in carets)
Yearly
(in carets)
Pepsi 30 1750 21600
Mirinda Lemon 390 1180 1500
Mirinda Orange 25 1000 13600
Pepsi Soda 126 70 6000
Pepsi Apple 120 00 5000

(Primary Data)
The consumption of Pepsi cola, after this sale of Mirinda Lemon is there
and after it Mirinda Orange is there and the market share is less of Pepsi in
comparison of oca ola.
TABLE .1
#ES!ONDENT'S CLSSIFICTION CCO#DING TO GE
Age (in years) No. of respondents Percentage
11-20 22
21-0 25 50
1-60 3 6
Total 50 100
Table .1 shows that % of the respondents are in the age group of
11-20, 50% are in the age group of 21-0 and 6% are in the age group of 1-
60.
TBLE 4.
#ES!ONDENT'S CLSSIFICTION CCO#DING TO SEX
Sex No. of respondents Percentage
Male 30 60
Female 20 0
Total 50 100
Table .2 shows that 60% of the respondents are males and 0% of
them are females
TBLE 4.
#ES!ONDENT'S CLSSIFICTION CCO#DING TO EDUCTIONL
QULIFICTION
Qualification No. of respondents Percentage
lliterate - -
Below Matric - -
Matric 5 10
raduate 29 58
Post graduate 16 32
Total 50 100
Table .3 reveals that out of 50 respondents 5 are matriculate and 29
are raduate and rest of them 16 are post graduate.
TBLE 4.4
D#INING OF COLD D#IN
Do you take cold
drinks
No. of respondents Percentage
Yes 50 100
No - -
Total 50 100
Table . reveals that all the respondents are drinking cold drinks.
TBLE 4.5
F#EQUENCY OF TING COLD D#INS
OW F#EQUENTLY
YOU D#NK
No. of respondents Percentage
Once a day 15 30
Twice a day 2
More than twice 1 2
Not regular drunker 32 6
Total 50 100
Table .5 reveals that 30% of the respondents drink it once a day, %
twice a day, 2% more than twice and 32% drink it no regularly.
TBLE 4.6
NME OF THE COLD D#INS VILBLE IN M#ET
Name of cold drinks No. of respondents Percentage
oca cola - -
Pepsi - -
Fanta - -
Limca - -
Mirinda - -
Thums-up - -
anada dry - -
Maaza - -
Dew - -
All of above 50 100
Total 50 100
Table .6 reveals that all of the respondents are of the view that all the
above mentioned cold drinks are available in the market.
TBLE 4.7
!#EFE#ENCE OF COLD D#IN
Which cold drink you
like most
No. of respondents Percentage
oca cola 12 2
Pepsi 12 2
Fanta 1 2
Limca 7 1
Mirinda 1 2
Thums-up 10 20
anada dry 8
Maaza 3 6
Dew - -
Total 50 100

Table .7 indicate that out of 50 respondents 12 like oca cola, 12 like
Pepsi, 7 like Limca, 1 like Fanta, 1 like Mirinda, 10 like Thums-up, like
anada dry and 3 like Maaza.
TABLE 4.8
FLVOU#S OF COLD D#INS
Flavours No. of respondents Percentage
ola 30 60
Lemon 7 1
Orange 7 1
Mango 2
Others 8
Total 50 100
Table .8 shows that out of 60% of the respondents like the cola
flavour of cold drink, 1% like the Lemon flavour and same percentage of
respondents like the orange flavour of cold drink.
TBLE 4.9
DVE#TISEMENT OF COLD D#IN
Do you think
advertisement of cold
drink is required
No. of respondents Percentage
Yes 8 96
No 2
Total 50 100
Table .9 indicate that 96% of the respondents are of the view that they
have been the advertisement of the cold drink they like most while % shows
that they don't have seen the advertisement they like most .
TABLE 4.10
MEDI OF DVE#TISEMENT
TH#OUGH WHICH
MEDI YOU HVE
SEEN IT?
No. of respondents Percentage
TV 6 92
Newspaper 2
Magazine 1 2
Other 1 2
Total 50 100
Table .10 reveals that 92% of the respondents are of opinion that they
have seen the advertisement on TV while % are of the opinion that they have
seen the advertisement through newspaper.
TBLE 4.11
NO. OF DVE#TISEMENT
ow many
advertisements you
seen are of the most
likely cold drink by you
No. of respondents Percentage
1 11 22
2 1 28
3 11 22
1 28
Total 50 100
Table .11 shows that out of the 50 respondents 11 are of view that
there is 1 type of advertisement and other says that there are more than one
type.
TBLE 4.1
SLOGN OF COLD D#IN
Slogan of cold drink
which you like
No. of respondents Percentage
Taste the thunder 12 2
Yara Da tashan 1 28
Yeh dil mange more 16 32
Jo chahe ho jaye,
coca cola enjoy
8 16
Total 50 100
Table .12 shows that out of 50 respondents 12 like the slogan 'taste
the thunder' ,1 like 'Yara da tashan', 16 like 'yeh dil mange more' and 8 like
the slogan 'Jo chahe ho jaye coca cola enjoy'.
TBLE 4.1
#ESON FO# LIING THE DVE#TISEMENT
Why you like
advertisement
No. of respondents Percentage
ts theme and making
is appealable
30 60
t has film stars 7 1
Because of good
music
7 1
Other reasons 6 12
Total 50 100
Table .13 shows that majority of the respondents like the advertisement due
to its theme while majority of the respondents like the advertisement due to its
film stars and good music.
TBLE 4.14
EFFECT OF DVE#TISEMENT ON CONSUM!TION OF COLD D#IN
Do you think ads.
Effect the
consumption of cold
drink
No. of respondents Percentage
Yes 23 6
No 17 35
ann't say 10 20
Total 50 100
Table .1 shows that 6% of the respondents are of the view that
advertisement forced them to consume product more 3% of them has view
that advertisement don't force them to consume the product while 20% of
them cannot say anything about it.
TBLE 4.15
BEST MEDI OF DVE#TISEMENT
Which Media
Presently s More
Effectively
No. of respondents Percentage
TV 50 100
Newspaper - -
Magazine - -
Others - -
Total 50 100

Table .15 reveals that 100% of the respondents are of the view that
presently the TV is most effective media of advertisement.
TBLE 4.16
NECESSITY OF DVE#TISEMENT
DO YOU TNK TE
ADVE#TSEMENT S
NEESSA#Y FO#
OLD D#NKS?
No. of respondents Percentage
Necessary 1 28
Very necessary 3 68
an't say 2
Total 50 100
Table .16 shows that highest number of respondents are of the view
that advertisement is very necessary for cold drinks while few respondents are
of the view that advertisement is necessary.
TBLE 4.17
EFFECTIVENESS OF EX!ENDITU#E INCU##ED ON
DVE#TISEMENT
Does expenditure
should be incurred on
advertisement
No. of respondents Percentage
Yes 3 86
No 2
an't say 5 10
Total 50 100

Table .17 shows that 86% of the respondents are of the view that the
expenditure incurred on advertisement is effective in adding the profit while
% denied the same and 10% did not reply.
TABLE 4.18
#ESONS FO# DIFFE#ENCE OF DVE#TISEMENT EFFECTIVENESS
W #EASON
YOU FND FO# TE
DFFE#ENE OF
ADVE#TSEMENT
EFFETVENESS
No. of respondents Percentage
Education 20 0
Liking 10 20
Standard of Living 10 20
Level of Development 10 20
Total 50 100
Table .18 shows that 0% of the respondents say education is one of
the main reason of Advertisement effectiveness while equal % of the
respondents are in the favour of likings, standars of living and level of
development
TABLE 4.19
DD EFFECTIVENESS ND IM!#OVEMENT IN DVE#TISEMENT
WLL TE STUDY OF
EFFETVENESS
WOULD
ONT#BUTE TO
MP#OVEMENT OF
P#ESENT
ADVE#TSEMENT
No. of respondents Percentage
Yes 5 90
No 1 2
annot say 10
Total 50 100
Table .19 shows that the majority of the respondents are of the view that the
study of effectiveness contributes the improvement in present advertisement.
TBLE 4.
NECESSITY OF DVE#TISEMENT EFFECTIVENESS
S ADVE#TSEMENT
EFFETVENESS S
NEESSA#Y FO#
OMPANY?
No. of respondents Percentage
Yes 8 96
No 1 2
an't say 1 2
Total 50 100
Table .20 reveals that majority of the respondents say that the
advertisement effectiveness is necessary while same did not replied.
TBLE 4.1
USE#S OF DVE#TISEMENT EFFECTIVENESS
TE USE STUDY OF
EFFETVENESS S
FO# WOM?
No. of respondents Percentage
For company 3 68
For employees 1 2
For customers 15 30
None of these - -
Total 50 100
Table .21 indicates that 68% of the respondents are of the view that the
study of effectiveness is meant for company while 30% say that it is meant for
customers.