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ROBERT MCNAMARA

A consistent pattern of increased responsibility and performance in Sales, Marketing, and Management Strongsville, Ohio 44149

Robert.McNamara@aol.com

Management Strongsville, Ohio 44149 Robert.McNamara@aol.com Mobile: (440) 725-3122 Executive Summary Creative,

Mobile: (440) 725-3122

Executive Summary

Creative, resourceful, and results-oriented Marketing & Sales Manager with proven experience growing revenues and improving profits. Innovative, strategic thinker capable of developing and implementing effective strategies. Accomplished cross-functional team builder that can clarify goals and deliver solutions in a timely fashion. Extremely well organized, excellent written and oral communicator with substantial transferable skills that can improve your bottom line.

Professional Experience

BOSTIK, INC.; Middleton, Massachusetts

Bostik is one of the largest adhesive & sealant manufacturers in the world ($2 Billion), and is a wholly owned subsidiary of Total, S.A. the 4 th largest oil company in the world ($245 Billion).

(February 1989 to June 1997; August 1999 to Present)

Director of Marketing & Sales; Consumer & Construction Division:

Installation systems for the consumer / commercial flooring and construction sealant markets.

(July 2008 to Present)

Reporting directly to the General Manager, responsible for improving Revenue/Profits by directing all the strategic/tactical efforts of the Marketing/Sales and Domestic/International teams of the C&C Division. Direct reports include Business Development Managers, Market and Product Managers, Regional Sales Managers, National Account Managers, Technical Service Manager, and Marketing/Communications Manager.

ACQUISITIONS : Initiated contact, built key relationships, and developed buy-out strategy for Bost ik’s most CQUISITIONS: Initiated contact, built key relationships, and developed buy-out strategy for Bostik’s most recent acquisition. Revenue continues to exceed targets and has improved Division’s margins by 2 percentage points.
most recent acquisition. Revenue continues to exceed targets and has improved Division’s margins by 2 percentage

TEAM BUILDING / REORGANIZATION: Established Marketing & Sales organizational structure and developmental goals during growth, internal merger, economic downturn, and acquisition periods.

NEW M ARKET S EGMENTS / I NVESTMENT : Secured Investment Reserve Funding in 2009 EW MARKET SEGMENTS / INVESTMENT: Secured Investment Reserve Funding in 2009 to create Bostik’s Consumer Products Group in 2010. CPG will generate >$7 Million in Revenue in 2011.

PRODUCT L INE E XTENSIONS : Conceived idea and drove Stage Gate development of patent RODUCT LINE EXTENSIONS: Conceived idea and drove Stage Gate development of patent pending product which has generated over $8 Million in Revenues at 78% Margin.
and drove Stage Gate development of patent pending product which has generated over $8 Million in

PROFIT IMPROVEMENT: Despite intense competitive pressures, aggressive pricing programs resulted in average selling price exceeding raw material price increases by 2% over past 3 years.

BUDGET D EVELOPMENT / E XPENSE C ONTROL : Line item control of budgets; during UDGET DEVELOPMENT / EXPENSE CONTROL: Line item control of budgets; during economic downturn, surgically reduced costs to keep department expenses below budgeted ratios.
control of budgets; during economic downturn, surgically reduced costs to keep department expenses below budgeted ratios.

CUT-COMPLEXITY: Formalized product line review process resulting in an average 10% reduction of SKU’s annually.

SOCIAL M EDIA / U NIQUE P ACKAGING : In addition to focus group developed OCIAL MEDIA / UNIQUE PACKAGING: In addition to focus group developed packaging and themes, introduced Microsoft Tag ® to allow consumers and contractors instant in-store access to online videos, technical data sheets, warranty, and safety information (i.e. www.bostikdiy.com).

SALES & O PERATIONAL P LANNING : Primary Marketing/Sales contact in cross-functional team represent ing ALES & OPERATIONAL PLANNING: Primary Marketing/Sales contact in cross-functional team representing 5 Business Units for Bostik’s S&OP Development. Establishing key parameters, decision trees, exception rules, forecasts, target products and factories.

National Sales & Marketing Manager; Flooring Group:

Responsible for increasing sales and margin of The Flooring Group.

Flooring Group’s sales and marketing efforts. INCREASED REVENUE on average 12.5% per year. INCREASED MARGIN PERCENTAGE on average 1.5% per year. ALIGNMENT: Overhauled compensation programs to coordinate Marketing & Sales team efforts. BRAND EXPANSION: Team averaged over 4 major product/program introductions per year. STAGE GATE: Member of global team created to implement this formal process.

(January 2004 to June 2008)

Prioritize and align all facets of The

National Marketing Manager; Flooring Group:

Responsible for coordinating the strategic efforts of Product Managers, Advertising & Promotion, and Technical Service Departments to drive revenues and profits.

PRODUCT DEVELOPMENT: New product introductions increased revenues 25% annually. AP RODUCT D EVELOPMENT CQUISITIONS : Intimately involved in 2 major multi-million dollar acquisition efforts CQUISITIONS: Intimately involved in 2 major multi-million dollar acquisition efforts (>$25M/each). INTEGRATION: Consolidated efforts of new teams, markets, customers, and strategic alliances. REBRANDING: Rebranding, repositioning, and cross selling of 3 product lines.

(January 2000 to December 2003)

National Account & Product Manager-Ceramic; Flooring Group:

A new role created to pursue key accounts and product development for The Flooring Group’s largest market segment.

(August 1999 to December 1999)

BASF/MASTER BUILDERS; Cleveland, Ohio

Product Manager - Floor Products: Entrusted to develop new products and markets, increase sales,

rejuvenate margins, and advance the company’s original core product group. DEVELOPED a number of new products (9) and a vast array support tools (18). SALES INCREASES for product line average 23%.

(June 1997 to August 1999)

for product line average 23%. (June 1997 to August 1999) B OSTIK , I NC .

BOSTIK, INC.; Middleton, Massachusetts Product Manager Hardwood Products; Flooring Group:

Responsible for both Sales & Marketing of Hardwood Products; a brand new product line, in an industry

new to Bostik’s Flooring Group. INCREASED SALES of $1 Million at the first year, to $5 Million in the second year, with a pace to exceed $8 Million by the end of the third year. ESTABLISHED a complete range of flooring adhesives (4), hardwood sealers and finishes (7), cement- based underlayments (3), and a selection of complimentary products and tools (5).

(January 1995 to June 1997)

products and tools (5). (January 1995 to June 1997) Territory Manager; Flooring Group : Consistently increased
products and tools (5). (January 1995 to June 1997) Territory Manager; Flooring Group : Consistently increased

Territory Manager; Flooring Group:

Consistently increased sales 25% per year ($780k to $2M+); earned 3 Sales Master Awards in five years; developed the first Canadian Distributor and secured the first Hardwood Flooring account.

(February 1989 to December 1994)

Education & Committees

THE OHIO STATE UNIVERSITY; Columbus, Ohio 1984 Bachelor of Science in Business Administration; Major Emphasis in Accounting

FOUNDATIONS OF LEADERSHIP TOTAL UNIVERSITY

KARASS EFFECTIVE NEGOTIATING I KARASS EFFECTIVE NEGOTIATING II

QMS/QUALITY MANAGEMENT SYSTEMS I & II

NWFA / WFCA

HARDWOOD FLOORS MAGAZINE

23,750 Subscribers

Chairman, Editorial Advisory Committee

2011-2012

Editorial Advisory Committee

2006-2010