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WIKI #2
HOW TO MAKE A SUPER WIKI.
4. SEGMENTATION
A. Geographical World Region or Country Country region City or metro size Density B. Demographic Age Gender Family Size Family Life Cycle C. Psychographic Social Class Life style D. Behavioural Occasions Benefits Regular, special Quality, service, economy, convenience, etc. Under6, 6-11, 12-19, etc. South-East Asia Under6, 6-11, 12-19, etc. South-East Asia 1-2, 3-4, 5+ Young, single; young, married, no children; etc. Asia, South-Asia Vietnam, North, Centre, South Hanoi, HCMC, Da Nang, Hue, etc. < 5,000; 5,000-20,000; 20,000-50,000; etc. Urban, suburban, rural
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Views: 18 Edits: 16 Contributors: 5 Comments: 12
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Tran Hung Dao Ho Chi Minh Homer Simpson Lady Gaga Angelina Jolie
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1. Micro-Environment 2. Macro-Environment 3. SWOT Analysis 4. Segmentation 5. Targeting 6. Differentiation & Positioning
5. TARGETING
A. SELECTING AND EVALUATING MARKET SEGMENTS
A. Geographical [Situation] Variable Market Segment Selected (by the company) Vietnam, North, South Hanoi, HCMC Urban, suburban Segment Size & Growth 50,000,000 (+6%) .. Segment Structural Attractiveness High competition .
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Views: 18 Edits: 16 Contributors: 5 Comments: 12
Page Contributors
Tran Hung Dao Ho Chi Minh Homer Simpson Lady Gaga Angelina Jolie
Market Segment Recommended (by your team) Vietnam, Centre Hoi An, Hue Rural
Site Navigation
1. Micro-Environment 2. Macro-Environment 3. SWOT Analysis 4. Segmentation 5. Targeting 6. Differentiation & Positioning
Page
Edit New Delete History Print (w/ comments)
Page Stats
Views: 18 Edits: 16 Contributors: 5 Comments: 12
Page Contributors
Tran Hung Dao Ho Chi Minh Homer Simpson Lady Gaga Angelina Jolie
Site Navigation
1. Micro-Environment 2. Macro-Environment 3. SWOT Analysis 4. Segmentation 5. Targeting 6. Differentiation & Positioning
MKTG1205
WIKI #2
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