Вы находитесь на странице: 1из 3

kAVILk INS1I1U1L CI MANAGLMLN1 LN1kLkLNLUkSnI

GDM CCUkSL 1I1LL 8us|ness Lth|cs


NC CI CkLDI1S 2 NC CI SLSSICNS 22 (Lach of 70 m|n)
CCUkSL CU1LINL
Objective:
To help learners understand the ethical perspective oI business and its implications Ior managers.
It is expected to enable learners to understand the diIIerent theories oI ethics as a body oI
knowledge and the ethical principles that business is expected to practice. The discipline has
assumed overwhelming importance Iollowing the Iailure oI some oI the best known corporations
due to their lack oI ethical Ioundations. Learners, who are expected to assume executive
responsibilities, should have a solid Iooting on ethical principles in their journey to become
worthwhile leaders oI business and economy.
Topics:
Introduction to Ethics What is Ethics? Why study Ethics? Values versus Ethics?
Geography and Ethics. Evolution oI Ethics. Indian concept
oI Ethics. Law and Ethics. Case lets.

Types oI Ethics ClassiIication oI Ethics:
O eta Ethics: Issues involved etaphysical &
Psychological issues.
O ormative Ethics
O pplied ethics: Business Ethics

Ethical theory and
Business:
O 'irtues Theory
O eontological theory: Immanuel Kant: anagerial
Interpretation
Indian Concept oI duty. Case oI umbai
Dabbawala.
O #ights Theory: John Locke anagerial
Interpretation
O Teleological Theories: Utilitarianism: Jerry
Bentham & John Stuart ill
O $tockholder Theory
O $takeholder Theory
O $ocial Contract Theory

Ethics in the context oI
business disciplines
Ethical issues in arketing, HR, Finance and Strategy.
Case Studies: Cadbury packaging, Tylenol & others.

Governance Corporate Governance and Corporate Social Responsibility.

Cross Cultural Comparison
oI Business Ethics
BRICS Countries and Others.


kecommended books
1exL book
8osloess tblcs ltloclples ooJ ltoctlces uanlel Albuquerque Cu lndla new uelhl2010
eferences
1letspectlves lo 8osloess tblcs Laura ParLman 1MP new uelhl 2003
2LLhlcs and ConducL of 8uslness !ohn 8oaLrlghL earson LducaLlon new uelhl2007
3tblcs locotpototeJ 1op ltlotlty ooJ 8ottomlloe ulpankar CupLaSage2006
4wbot Mottets Most !effrey Pollender and SLephen lenlchell 8aslc 8ooks new ?ork 2004
38osloess tblcs coocepts ooJ coses Manuel Cvelasquez Pl new uelhl
68osloess tblcs locloq up to 1be lssoe Chrls Moon Celve 8onny(Ld)20011he LconomlsL
8ooks London
ssignment and Presentations:
a) Group Presentation on dealing with Ethical dilemma in various situations Irom novels,
movies, Epics and real time incidents.

b) Exercise: Film Corporate discussion oI main issues and themes regarding Iunctional
areas oI management: HR, arketing , Finance and Operations. Lessons and possibility
oI change in the corporate culture?

c) #s. 200 Game
Divide the class into 4 groups in existing 8 groups, 2 groups can merge.
epartmentation
Product evelopment: Research, Positioning, Competition,
Marketing epartment: Strategist Ior Pricing and Packaging.
Promotions epartment: Strategists Ior ads and labeling. Strategists Ior launching and
promotion.
Ethics epartment: To keep check and suggest right course oI action at every step.
Territory: XIE campus (both)
Time: till 11pm.
$eed Capital: Rs. 200 by group`s coordination.
group can choose any legal business/multiple legal businesses.
Every group has to issue bill Ior every sold item.
For making/packing/promotion even iI you are using personal things it should be a part oI
the cost(rent Ior 3 days, comparable to market rate, may be wholesalers` rate)
group`s own skills need no payment e.g.. aking cards: only color & paper cost has to be
paid, no payment to group member.
Condition for winning: You have to have maximum proIit but in all ethical ways.
Important: No violation of XIME rules.

Вам также может понравиться