CAISA FASHION SHOW 2012

WHO WE ARE
The Canadian Asian International Students Association (CAISA) is the largest multicultural club at the University of Western Ontario that strives in providing members with an enriching student life through academic, athletic, social and charity events. Each year, our charity fashion show raises money for the Childrens Health Foundation, an organization dedicated to raising funds to support specialized health care and research for children and youth. We are proud to announce that this years highly anticipated show will be held on Saturday, March 31st, 2012 at London Convention Centre (300 York Street)
Visit us: www.caisafashionshow.com Like Us: CAISA Fashion Show 2012 | Follow Us: @caisafs | E-mail Us: caisafs@gmail.com

HOW YOU CAN HELP

As a community, we hope together we can unite to support the Childrens Health Foundation. We ask you to consider a contribution to the 14th annual CAISA Fashion Show through sponsorship or donation. In return for your support, we will work diligently to execute the best promotions possible for your business among the students and residents in the populous London Community.

BENEFITS OF YOUR SUPPORT SIGNIFICANT EXPOSURE

Over 25,000 students at UWO and a growing 400,000 resident population in London, and a 1,400+ audience at the fashion show.

PHILANTHROPY
Be a part of the over $95 000 that has been donated thus far to Children's Health Foundation on behalf of CAISA Fashion Show.

MAXIMUM PROMOTION
MYRIAD OF MEDIUMS
In-print (newsletters, flyers), on-line (webpages, Facebook, Twitter), radio, TV, WOM at events.

CUSTOM MARKETING
Unique promotions tailored to the individual needs of your business.

HOW TO GET INVOLVED

CAISAs vision is to bring support to local needs; we invite you to share this vision with us. Join us on this honourable journey to help children in need of health care, and contact us today. Marketing Director EMILY CHAN 226.235.1120 cfs.marketingdirector@gmail.com
Agnes Leung Carolyn Chen Cherry Yang Felix Ng Qichen Wu Sean Ho Lung Tessa Weidner Marketing Managers 519.857.8724 cfs.agnesleung@gmail.com 226.973.7378 cfs.carolynchen@gmail.com 519.317.6991 cfs.cherryyang@gmail.com 519.697.8091 cfs.felixng@gmail.com 519.702.9308 cfs.qichenwu@gmail.com 519.871.5872 cfs.seanholung@gmail.com 519.703.0149 cfs.tweidner@gmail.com

THANK YOU FOR YOUR SUPPORT

CAISA FASHION SHOW 2012

MARKETING CAMPAIGN
Phase 1: Acquisition (October - November 2011)
Connect with community to raise awareness, obtain sponsorship, establish prominent relationships Design promotional strategies for interested businesses to cater to specific needs Charity events hosted by local businesses to promote hype Model and Talent Search - October 2011 Marketing Blitz - October/November 2011

Phase 2: Implement (November - December 2011)

Initiate preliminary advertising and promotion for sponsors

Strong focus on online advertising components Continue seeking contributions from potential businesses Charity events hosted by local businesses to upkeep hype Launch Party - November 2011

Phase 3: Sustain (January - March 2012)

Continue in-depth marketing for sponsors Strong focus on in-print advertising components Various Charity Events hosted by local businesses to intensify hype On-Campus promotion: Flash Mobs, Contests Champgne Party - January 2012 CAISA Day -March 2012

Final Phase: CAISA Fashion Show (March 31st, 2012)

Vigorous On-Campus promotion the week prior to the show Strong focus on on-line, in-print, and media components CAISA Fashion Show & After-Party VIP Reception, Silent Auction Event, Swag Bag Give-away Post-Event Media - March 2012

PROMOTIONAL AVENUES
IN-PRINT Flyers Posters Rave Cards Western Gazette Newspapers Program/Look-book ONLINE CAISA Fashion Show Website CAISA Website CAISA blog E-newsletters Facebook, Twitter, Youtube MEDIA Western TV Western Film Radio CHRW, BOB FM Slide Show, Overhead Visual

May 2011

To Whom It May Concern:

The Childrens Health Foundation is pleased to endorse the CAISA Fashion Show being held in March 31st, 2012 in London, Ontario. Proceeds will support the Childrens Hospital at London Health Sciences Centre. The students are asking for your support for their fashion show. Your participation as an event sponsor, advertising in their event program, offering discounted rates on services, donations of clothing and merchandise donations for silent auction items will contribute greatly to the overall success of their event. Supporting Childrens Health Foundation helps make it possible for researchers to make medical breakthroughs that lead to new treatment for childhood diseases and ensure that children continue to receive the best in specialized care that they so richly deserve. We are honored to have the organizers of the fashion show as part of the Childrens Health Foundation Family. We truly applaud their efforts and hard work to make this event a success. Our charitable registration number is 118852482 RR0001. If you have any questions, please dont hesitate to contact me at 519-432-8564, ext. 139. On behalf of all the children and families we serve, thank you for supporting this event.

Yours truly,

Cameron OKeefe Community Relations Associate

Childrens Health Foundation 345 Westminster Avenue London, ON, N6C 4V3 Tel (519)432-8564 Fax (519) 432-5907 Toll Free 1-888-834-2496 www.childhealth.ca
Charitable Registration Number 118852482 RR0001

CAISA FASHION SHOW 2012

Diamond: $3000 Platinum: $2000

SPONSORSHIP

Gold: $1000 Silver: $500 Bronze: $250 Monetary

HOW TO SUPPORT
DONATION

Item

SPONSORSHIP
PRIOR-SHOW AT-SHOW
First Stage Time (2 min) Program Full Page Main front of house feature Video + Overhead Screen Second Stage Time (2 min) Program Full Page Front of house feature Video + Overhead Screen Program Half Page Front of house feature Video + Overhead Screen Program Quarter Page Video + Overhead Screen Program Quarter Page Video + Overhead Screen

BONUSES
Title Sponsor Sponsored Scene 4 Free VIP Tickets Custom Graphics 4 Free VIP Tickets Sponsored Scenes Custom Graphics

DIAMOND

In-Print: Posters, Newsletters, Flyers On-Line: Website, Blog TV Western, Radio In-Print: Posters, Newsletters, Flyers On-Line: Website, Blog TV Western, Radio In-Print: Newsletters, Flyers On-Line: Website, Blog TV Western, Radio In-Print: Newsletters, Flyers On-Line: Website, Blog On-Line: Website, Blog

PLATINUM GOLD SILVER BRONZE

2 Free VIP Tickets Custom Graphics 2 Free VIP Tickets Custom Graphics 1 Free VIP Ticket Custom Graphics

*A unique promotional plan can also be tailored specifically to your company

MONETARY DONATIONS
Any personal monetary donation over the value of $20 is eligible to be a recipient for a tax receipt from the Childrens Health Foundation. Monetary donations greater than $100 will be listed in the Special Thank You section of the CAISA Fashion Show program and website.

ITEM DONATIONS
We graciously accept items, products, or gift certificates from your business that will benefit our fashion show through our silent auction, events (prizes), swag bags, and grab bags. Item donations valued over $100 will be listed in the Special Thank You section of the CAISA Fashion Show program.

CAISA FASHION SHOW 2012

THE NEXT STEP
If you are ready to sponsor the CAISA Fashion Show or generously make a donation in support of the Childrens Health Foundation, please fill in your contact information and return this sheet by e-mail to: cfs.marketingdirector@gmail.com

CONTACT INFORMATION
COMPANY NAME CONTACT PERSON Full Name Position/Title Street ADDRESS City Province Postal Code PHONE Business Mobile E-MAIL WEBSITE

SPONSORSHIP/DONATION INFORMATION
SPONSORSHIP Diamond $3000 Platinum $2000 Gold $1000 Silver $ 500 Bronze $ 250 Value: DONATION Value: ITEM

$______________________
Custom Graphic Design Required

$______________________

SIGNATURE:
Contact Person Date (MM/DD/YY)

Please make cheques payable to University Students Council of the University of Western Ontario. If you have any questions or concerns, please do not hesitate to contact us at cfs.marketingdirector@gmail.com.

Thank you for supporting CAISA Fashion Show 2012 and the Childrens Health Foundation!