INDIAN RAILWAY & HINDUSTAN UNILEVER LTD.

MILIND PURAV-36 ROSHAN FERNANDES-37 PALAK SHAH-38 NILESH MISHRA-39 SAURABH TIWARI-40 PANKAJ GOYAL-41

What Is Monopoly
A firm is considered a monopoly if It is sole seller of its product Product does not have close substitutes.

INDIAN RAILWAYS MONOPOLY

Government Owned Company Monopoly o f countrys rail transport Basic transportation mode of common people.

INDIAN RAILWAYS
Indian Railways is 150 year old
It is largest railway system in world under one management

It is a lifeline of country
It is biggest civilian employer in the world

No strike in last 35 years in spite of 17 lakh workers

Always targeted by public during any rally, agitation etc

The Govt. of India

Ministry of Railways

Minister of Railways

Railway Board

Financial Commissioner

General Manager

Production Units

Research, Design, and Stds. Org.

Member Traffic

Members Civil Engineering

Member Staff

Member Signaling & Telecom

Member Stores

Profit & Losses of Indian Railways

In the last few years the Indian railways Turnover has fluctuate in a dramatic way .

When Lalu Prasad Yadav was the minister of the Indian Railways .The Indian Railways had registered a record profit of Rs 13,431 crore in 2007-08. When Mamta Banerjee has been selected as the minister of Indian Railways (2008-10) .The Indian Railways had registered a huge decline in the profit compared from last years it was declined about 93 % of the previous budget (2007-08) the railway mapes a profit of Rs.951 crore only.

SWOT ANALYSIS
Strengths
the Biggest Company in the world in terms of employee strength. connects different cities and countries. luxurious and affordable to common man. Technological advancement Commercial Advertisement Palace on Wheels is a major part of income.

SWOT ANALYSIS (Contd..)

Weaknesses
Corruption within the department. Lack of accident proof magnetic wheels in all trains. Lack of safety Poor infrastructure Delayed trains Non pro-active employees

SWOT ANALYSIS (Contd..)

Opportunities
METRO in a commercial city like Mumbai Development in small cities Profit through privatization

SWOT ANALYSIS (Contd..) Threats

Low cost airlines Improvement of other infrastructure like roadways Could be taken over by airlines

Introduction
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Logo Evolution

Corporate Missions
Mission
Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life

In their scientific innovation to meet consumer needs they will respect the concerns of their consumers and of society. They will work on the basis of sound science applying rigorous standards of product safety.

Innovation

Vision
The four pillars of our vision set out the long term direction for the company where we want to go and how we are going to get there: We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

Nationwide Coverage

Monopoly
Largest FMCG Co. in India 20 distinct categories # home and personal care products # food and beverages Manufactured by 40 factories across India Combined volume of 4 million tonnes Sales of Rs 10,000 crores 51.55% of equity held by parent Co. Unilever >> rest distributed among 380,000 individual shareholders and financial institutions Distribution reaches 6.3mn retail outlets and 45000 Shakti entrepreneurs serving across 1,00,000 Villages Golden super star trading house

Popular Brands
BATHING SOAPS: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears and Rexona LAUNDRY ITEMS: Surf Excel, Rin and Wheel SKIN CARE: Fair & Lovely, Ponds and Vaseline HAIR CARE: Sunsilk and Clinic ORAL CARE: Pepsodent and Close up DEODORENTS: Axe and Rexona COSMETICS: Lakme AYURVEDIC: Ayush TEA: Brooke Bond and Lipton COFFEE: Bru FOOD: Kissan, Annapurna and Knorr ICE CREAM: Kwality Walls

Product Sectors
Soap Food Detergents

Deodorant s'

SECTORS

Health care

Oral Care

Hair care

Cosmetics

Product Portfolio

Performance Culture
More Stretch

More Differentati on

Comprehensive Framework

3+1 Goals

More Rewards

Measured by Business results

Market Share

STRATEGY DELIVERING RESULTS Premium Skin Lightening Hand and Body Wash
180 160 140 300 250 HUL Market Share 200 150 HUL Market Share

120 100 80
60 40 20 0 2008 2009 2010 2011

100
50 0 2008 2009 2010 2011

Hair Conditioners
45 40 35 30 25 HUL 200

Face Wash

180
160 140

120
100 80 60 40 20 0

HUL

20
15 10 5 0 2008 2009 2010 2011

Market Size

Market Size

2009 2010 2011

Winning Today & Tomorrow

Winning Today
Leverage Brand Portfolio and consumer understanding to develop wining mixes by Straddling the pyramid & deploying full portfolio Driving consumption and penetration opportunity Step up Execution focus Cash,Cost and Service Speed

Winning Tomorrow
Winning with brands and innovation Winning in the market place
Delivering superior product,design,branding and marketing Bigger,better,faster innovations Appeal to more consumers across needs and price points

Lead market development Win with wining customers Be an Execution powerhouse

Sustainable Growth
Winning through continous improvement Winning with the people
Lean,reponsive and consumer led value chain Drive return on brand support Agile, cost competitive organization

Organization and diverse talent pipeline ready to match our growth ambitions Performance culture which respects our values Leveraging our operating framework for competitive advantage

HUL a Monopoly
HLL SALES =100(INDEX)
120 100

80
60 40 HLL SALES =100
Taken Hul Sales index as 100

20
0

FMCG COMPANY

Keys Action Taken

Focus on Consumer Value(Including Competitive pricing) at all times Playing the full Portfolio across Categories; Relevant Innovation Launched Competitive Brand support Increased execution rigor Step up in cost efficiency programmes

Pricing strategy
Market Strategy : Market Strategy In the early years, Sunsilk focused much of its marketing attention on gaining international presence. A new campaign was launched to recruit younger users. The new products focused on hair color, texture, feeling, dryness, etc. The updated Sunsilk campaign, "Get Hairapy", followed the same strategy, marking a bold move towards users in their 20s and upwards said to be in their "quarter-life crisis". Pricing : Pricing The present strategic move is designed to offer a similar consumer value to users of shampoo bottles. Thus, the 125 ml pack for Rs 50 has been converted into 100 ml pack at Rs 37; the 250 ml pack at Rs 100 will now be 200 ml at Rs 70. The steepest cut has been effected in the 400 ml pack size which will now cost Rs 25 less at Rs 125.

Swot Analysis
STRENGTH Strong brand portfolio, price quantity and variety Innovative aspects Presence of established distribution networks in both urban and rural areas Social base of the company Corporate social responsibility WEAKNESS Me -too products which illegally mimic the labels and brands of the established brands Low export levels High price of some products High advertising costs

Swot Analysis
OPPORTUNITIES Large domestic market over a billion population Changing lifestyles and rising income levels, i.e. increasing per capita income of consumers Export potential and tax and duty benefits for setting export units THREATS Tax and regulatory structure Mimic of brands Removal of import restrictions resulting in replacing of domestic brands Temporary slowdown in economy can have impact on FMCG industry