2012 High School Journalism Multimedia Conference Schedule Monday, July 9th 8:30-9:00 9:00-10:00 Registration Opening Session

Discuss how to deal with your peers, develop and share a vision, detail a plan of action, how to work with different skill sets and attitudes.

Legal and Ethical Overview

An overview of libel, privacy, open records/meetings, copyright and other legal issues impacting students. Overview SPLC services

10:00-11:30

Equipment Training Reporting Getting it First, Getting it Right

How to report and package breaking news for the website and print. Developing an editing process to ensure checks and balances. Example of errors in judgment and content. The Inverted Pyramid (IP) writing style is used in nearly 70% of news articles. Learn how to streamline your writing process using IP concepts.

Photography Choosing and Using Photography equipment Videography Choosing and using video equipment
1080x720, 24p, 60hz, F 2,8...Do you get confused by all the numbers on your video camera? Are you unsure of when and why you would use a certain setting? This session will breakdown all of those numbers to clearly explain what they do and how they can better your production.

11:30-1:00 1:00-2:00

Meet with Professionals for lunch Storytelling Reporting Enterprise and Investigative Reporting
Going beyond daily reporting to add depth and perspective. Understanding the watchdog role for accountability. Discussing research tools, web resources and best examples with relevance to campus/ high school. But what good is a watchdog journalism story if nobody reads it? If you want to push your watchdog stories, you need to think of the finished product. Alternative Story Formats (Q&A, Quiz, Chunkicle, List, etc.) are statistically shown to be better read and better remembered by readers. Isnt that the point of being a watchdog?

Photography Editing and developing your visual storytelling

In addition to just taking photos, photojournalists are now responsible for digitally editing their images, archiving them and producing audio-visual shows to display their work online. In this all hands-on workshop, well review techniques in Photoshop for preparing photos for use in print/online, develop archiving techniques and produce a SoundSlides presentation including audio and visuals.

Videography

Video Editing Best Practices and Workflows

Do you use Final Cut Pro and Adobe Premiere? This session provides a look at the best practices of video editing that can be applied across and between applications. Topics include: monitoring broadcast levels, up/down/cross conversion, compositing and color correction.

2:10-3:00

Working with professionals- Session 1 Reporting Name (Company) Biography/ Credentials Photography Name (Company) Biography/ Credentials Videography Name (Company) Biography/ Credentials

3:00-3:10 3:10-4:00

Break Working with professionals- Session 2 Reporting Name (Company) Biography/ Credentials Photography Name (Company) Biography/ Credentials Videography Name (Company) Biography/ Credentials

4:10-5:00 Tuesday, July 10th 9:00-9:20 9:30-11:00

Think Tank

Opening Title Social Media Making Social Media Matter

Find out how to effectively use social media to benefit your newspaper, and to make people care. Examine how free social media tools like Facebook and Twitter can help you break stories, assist reporters, engage your readers, build your audiences and beat the competition.

Design Design Across Platforms

We live in a high design world. Learn the basics of design fundamentals as they apply to print, web, tablet and mobile. A sophisticated color palette, strong typography, grid and the grid are just the beginning of a design foundation. Learn to develop brand identify and cohesive publication.

Web Title

The days when newspaper designers and artists only worked in print or on the Web are gone. Todays visual journalists are going into uncharted territory as they simultaneously design and program for multiple platforms at once: print, digital, mobile and tablet. Heres how to strategize for each platform while staying true to your journalistic foundation.

11:00-12:30 12:30-1:30

Lunch with Professionals Storytelling Social Media Title

Social media has become the greatest asset to newsrooms across the country. Newspapers, TV stations, radio stations and all journalists should use Facebook and Twitter for news tips, story sources and more. Most journalists know they need to use social media but have trouble narrowing down what works and what doesnt. This session will provide guidance for questions like When should I tweet? How do I tease a story? How can I generate news tips or photos to use? Should I have a professional page? Are people seeing my tweets? With a little guidance and some how to examples, social media can help your organization and your career achieve great success.

Design Alternative Storytelling Forms

The Eskimos use more than 30 words that mean snow. Why do we have so few that mean story? The possibilities with storytelling approaches are endless, can register with readers in a bigger way than straight narratives, and add a lot of life to your work. All it takes is a little planning. We take a look at how to to identify opportunities for alternative story telling forms and how to use them best in print and online.

Web Web First

Learn how to work in a Web-first newsroom, and the tools needed to make it happen, all without sacrificing the print edition. We also talk about what components are really important to add to a website and how to decide the best way to tell the story.

11:00-12:30 12:30-1:30

Meet with Professionals for lunch Working with professionals- Session 1 Social Media Name (Company) Biography/ Credentials Design Name (Company) Biography/ Credentials Web Name (Company) Biography/ Credentials

1:30-1:40 1:40-2:40

Break Working with professionals- Session 2 Social Media Name (Company) Biography/ Credentials

Design Name (Company) Biography/ Credentials Web Name (Company) Biography/ Credentials 2:40-4:30 Think Tank
When breaking news happens, there are certain steps you can take. No matter what happens, there are things you can do to prepare yourself. There are methods to reporting to get the news out to your audience in a fast way. With so many ways to tell stories now available, its important to choose the best way to tell each story; possibilities for audio, video, interactivity, conversation and more.

Wednesday, July 11th 9:00-10:00 10:00-11:00 Travel to Northwest Missouri State University Tour the Student Media Offices
The Northwest Missourian is Northwest Missouri State Universitys award-winning weekly newspaper. The newspaper circulates 4,000 newspapers every Thursday with 28 regular issues through the school year and preview supplements centered around larger events such as Homecoming.

11:00-12:00 12:00-3:00

Lunch Multimedia Storytelling Projects

Teams work on multimedia reporting projects. Each team will (1) Write main story and sidebars and post with info-graphics to Website, (2) Shoot and edit video and post to Web site, (3) Shoot, edit and post a photo gallery to Website, (4) Tape, edit and post audio to accompany the photo gallery. (5) Post social media updates about the event while you are compiling story. (6) Include graphic, chart, or interactive feature on website. Editing labs in Journalism Building will serve as workstations.

3:00-5:00

Presentations & Critiques.

Student multimedia team presentations and critiques. Students and instructors discuss what worked, what didn't, what was learned and what you can take home.