Customer Relations at Coffee shops Name of the organization- Caf Coffee Day Region- North Delhi

Introduction, Objectives and Purpose Northern region is counted amongst the most crowded area of Delhi and beholds region like Delhi Gate, Kashmiri Gate, Darya Ganj, Model Town, Pitampura & Civil Lines. The most famous Delhi University i.e North Campus is also a part of North Delhi. The success of our specialty coffee business depends on many variables. Two of the most important are product quality and customer service. Unless we are buying coffee from a vending machine, our interaction with the people who prepare and serve us our beverage is a significant portion of our experience. Our interaction can either enhance or detract from that experience. In this business, when we are serving someone their morning cup of coffee, we must realize that, in many cases, we may be the first human that this person will come in contact with that day. When someone visits our business outside of those early morning hours, we may well represent a needed and important break from their hectic daily activities. Mine and our employees' attitudes, our standards of customer service, our ability to make our customers feel comfortable, appreciated, and pampered, will all be major factors in attracting and building a loyal clientele. Our people can either be the highlight of our customers'day...people they look forward to seeing, or just another typical, cold and impersonal product-for-cash transaction. Most people...unless their photo is on display in the Post Office, will like to be recognized; they want you to care. When we can remember a customer's special drink, when we are able to greet them by name, and remember something we had talked with them about upon their last visit, we have then mastered a valuable principle of customer service. We are living in an age that is very impersonal, leaving many people feeling isolated and unappreciated. The only positive aspect of this sad state of affairs is that it provides you with an opportunity to be different than most corporate coffee bars.

We can possess a significant competitive advantage in this business, if we make a commitment to care. Seek out quality employees, people who are upbeat, have great personalities, happy attitudes, and are eager to serve other people. Show them the rewards of service, of making someone's day. Teach them to take their eyes off themselves and to put them on the needs of others. If we can accomplish these goals, we will have created an atmosphere and attraction that the giants of this industry cannot compete with. A superior service attitude and beverages of uncompromising quality are the foundations of success in this business. Clarify - mission statement As an owner, we must make sure your staff understands your mission statement as it relates to the customer. our mission should be to satisfy your customers' needs (within reason), sending them away happy and eager to return. When real-life customer situations are bogged down by policies and procedures, our employees can miss the primary goal, which is: Make the Customer Happy!

Customer service basics Think in terms of three customer service components that, when combined with quality products, will result in a successful sale: 1. The first impression 2. The person selling the product 3. The lasting impression When all three components are recognized and properly attended to, you will be providing complete and effective customer service. When we talk about customer service we are referring to some simple basic rules, such as:

Greet the customer with a smile. Learn the names of your customers.

Relate to every customer as an individual. Recognize people coming in by making voice and eye contact, even when busy. Acknowledge the presence and patience of customers waiting in line. Maintain a pleasant and friendly attitude. Thank them for coming in and invite them to come again. Go that extra mile at every opportunity.

Good customer service is doing whatever is needed to keep the customer happy. Developing good customer service requires training in new skills, and lots of practice. You know you have done your job when your customer utters those most cherished words: I'll be back! The customer is always right Customer service is the attitude that the customer is always right. The bottom line is you have to give the people what they want. If we can do these things with every customer, we will be successful. Love our customers, our business will prosper...and on a personal level, we will establish gratifying relationships with our customers.

Profile of the Company/ Firm

Caf coffee Day- A lot can happen over coffee Stores located in North Delhi 1)Kamla Nagar UB-9, Bunglow Road, Kamla Nagar New Delhi-07 Tel No.-011-32625138 2)Pitampura North Square Mall, Pitampura New Delhi Tel No.-011-76524441 3)Kingsway Camp 2526, Hudson Lane, Near North Campus New Delhi Tel No.-011-32965541 4)Kashmiri Gate Parsvanath Metro Mall Shop No. 16, Ground Floor Kashmiri Gate, New Delhi Tel No.-011-44965522 5)City Mall Pitampura Road No.-44, Shop No.-31 Ground Floor Pitampura New Delhi

Nature of the Organisation

Type Industry Founded Headquarters Number of locations Key people Services Revenue Employees Subsidiaries Website

Public Restaurants Retail coffee and tea Retail beverages 1996 Bangalore, Karnataka, India 1090 V. G. Siddhartha, Founder and Director[1] Coffee US $45 million 5000 Coffee Day Fresh n Ground Coffee Day Xpress Coffee Day Take Away Coffee Day Exports Coffee Day Perfect CafeCoffeeDay.com