MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

A PROJECT REAPORT ON INDUSTRIAL VISIT AT

SUBMITTED TO:

HNGU
FOR THE YEAR
2011-2012

SUBMITTED BY:
JOSHI SONALI

T.Y.B.B.A

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

It is necessary to have practical knowledge before doing any work because of todays competitive world. For the practical knowledge I have taken visit in Mehsana District Co-Operative Milk Producers Union Ltd mainly this report the focus is on different department like as production department, marketing department, personal department, financial department and general information relating to the organization. I am overwhelmed with pleasure while presenting this report on Mehsana District Co-Operative Milk Producers Union Ltd and oasis in the desert this type organization controlled by the government. The Mehsana District Co-Operative Milk Producers Union Ltd has made its progressive curve sky rockets due to exemplary team work in all departments and a compliment its formidable odyssey from procurement of automobile items to makings.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

It was indeed an opportunity for me to visit industrial unit and prepare report on the same during SY BBA Program. During the industrial visit and preparation of the Project report, I have got lots knowledge of aspects of laminates industry, functioning of DUDH SAGAR DAIRY, its different department and many more. Preparation of such kind of report which is fully based on secondary data requires lots of searching and collecting of data from many sources like company personnel, internet, Books, and of course other people. During the preparation of this project report. I have taken helps from many people and without their help to prepare this kind of report was very difficult for me. I am very much thankful to them all for their help. I would like to express our gratitude to Dr. Ramakanta Prusty and other faculty members of the college, for arranging the industrial visit and their guidance and help in preparation of this of this project report. And at last but not least. We are thankful to our friend.

INDEX
PART CHAPTER 1 1.1 PARTICULARS ACKNOWLEDGEMENT EXECUTIVE SUMMARY COMPANY OVERVIEW Introduction of the company Name & address of the company PAGE NO.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

1.2 1.3 1.4 1.5 1.6 1.7 1.8 2 2.1

2.2

2.3

2 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2 2.1

Nature of the business Mission & vision of the company Type (pvt. Or public) History of the company Management and promoters Organization structure Major achievements/milestones/awards won Functional department of the company Production department Production process chart Production capacity Plant layout Location and reasons of choosing the location Factors considered for selecting above location Kind of production system Financial department Last five years result Source of finance (capital structure) Dividend policy Finance department structure Human resource management Sources of recruitment Recruitment process HR policy Training & development Extra activity of department MARKETING FUNCTION ANALYSIS BASIC INFORMATION Marketing department information Marketing objective Marketing environment study where co. operate Target customer Marketing department structure Coverage of the market Market share of the company Major competitors in the same industry and profile sales of last five year Product: 1st p of marketing mix Details related to product Variety Size Feature Quality Brand names &branding strategy Packaging and label

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

3 3.1 3.2 3.3 3.4 3.5 4 4.1 4.2 4.3 4.4 4.5 5 5.1

Services company offer New product development method New products developed and launched in the recent past Price: 2nd p of marketing mix Price of the different product Pricing strategy Methods of price fixing Allowance & discount offered by company Internal and external factors on the basis of which company has fixed its price Place: 3rd p of marketing mix Distribution channel followed no of distributors/retailer etc. Coverage (national & international market) Logistics management Assortment/availability of the product Mode of the transportation Promotion & communication: 4th p of marketing mix Advertising Budget allocation method Factors affecting ad Budget selection Objective Popularity Media presence Message and jingle Personal selling Process Sale for management Sales promotion Public relation Marketing strategies Differentiation strategy Targeting and positioning strategy Basis of segmentation SWOT analysis of the company brands Events and sponsorships Social responsibility of the company Marketing research and objective Details of research conducted in the past Ecommerce utilization Consumer attitude towards co-product

5.2

6 6.1 6.2 6.3 6.4 6.5 6.6 7 7.1 7.2 7.3 7.4

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

1.1 INTRODUCTION

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD. Is a largest dairy in India. It can collect milk from different villages in to their five chilling center. Their five chilling center was located to Harij Hanshapur Kadi Vihar

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Kheralu The collect milk in and carried milk into Dairy through tankers and manufactured their products. In this year they acheved the highest milk production in the history of Dairy. In this year the procured 41-93 crore kg. milk from 1282 societies, out of which 25.57 crore kg. was buffalo milk is 14.10 kg., was cow milk and 2.26 kg. was mix milk. This shows an increase of 4.77% as compared to last year. Percentage of sour increase of 4.77% as compared to last year. Percentage of sour mil remained at 0.31% and that of poor quality milk was 0.21%. Which shows an improvement over last year.

1.2 HISTORY AND DEVELOPMENT

In a Gujarat the Mehsana district is one of the leading milk producers area. Even the buffalos of Mehsana are very famous. Mehsana district produce a 22,00,000 Ltr. Milk in a every day. Mehsana district is not only famous in India but also famous in Asia. In 1958 UNICEE team visited Mehsana this place and they liked mehsana district. This is their recommendation to start the dairy on Co-Operative basic to increase milk production. In November 8,1960 under the leader ship of Shree Mensinghbhai Patel, Mehsana District Co-Operative Milk Producers Union Ltd. Was registered and came into existence. With the help of Ahmedabad Municipal Corporation the union started its business by selling the milk from April 1961. Ib April 2, 1963 Shri Morarji Desai lead the foundation. On April 2, 1964 Shri Shubhramanyam started dairy. In started 1961-62 they collect milk 1.5 million kgs. From 2000 farm ers of 19 primary milk producer co-operative societies.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Now in 2000-2002 they collect 41.93 million kgs. Milk from 1097 primary milk producers societies and 4,16,182 farmers. Now in 2006-07 they collect 51.93 million kgs. Milk from 1282 primary milk producer societies and 4,80,327 farmers.

1.3 FOUNDER & PROMOTER CHAIRMAN

Late Shri. Mansinbhai Pruthviraj Patel (19191970) A visionary step initiated 50 years ago, against all odds, with only 1125 producer members to start with, by our founder Chairman Shri. Mansinbhai Pruthviraj Patel, has grown to become Asias largest cooperative society, an Institution that epitomize the economic & social empowerment of about 5 LACS milk producing members. We remain for ever grateful to our Founder Chairman and are duty bound to take this movement forward in the best interest of our Producer Members. Late Shri. Motibhai R Chaudhary (1923-2005) As an able Leader & Administrator, Shri.. Motibhai R Chaudhary was Chairman of our Union continuously for a period of about 34 years. He has taken the Mission forward to very high peaks of achievement. His contributions to the progress of the Union, his ideas and beliefs in simple living and high values, all continue to inspire us in our activities.

ADMINISTRATIVE DETAILS NAME

MEHSANA DISTRICT, CO-OPERATIVE MILK PRODUCERS UNION.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

ADDRESS

DUDH SAGAR DAIRY NEAR THE SWAMINARAYAN TEMPLE MEHSANA 2

HEAD OFFICE
AMUL DAIRY ANAND

ORGANISATION

CO-OPERATIVE SOCIETY

MANAGING DETAILS BANKERS

a. The Mehsana District Co-Operative Bank Limited, Mehsana b. Bank of Baroda, Mehsana c. Dena Bank, Mehsana

APEX DECISION

Gujarat Co-Operative Milk

Provide maximum customer satisfaction by quality of milk product diversification. DUDHSAGAR DAIRY has a mission to save the surplus milk and give employment to village people. DUDHSAGAR DAIRY sells their items at MRP price and their mission to provide healthy and happy life.

ORGANISATIONAL STRUCTURE

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

BOARD OF DIRECTORS
In present condition the chairman of the dairy is Shri. Vipulbhai M Chaudhary and the vice chairman is Shri. Harjivanbhai Devabhai Patel and other are member.

Board Of Directors
1 2 3 4 5 6 7 8 9 Shri. Vipulbhai M Chaudhary Shri. Patel Harjivanbhai Devabhai Shri. Patel Rambhai Baldevbhai Shri. Desai Khengarbhai Bijalbhai Shri. Chaudhary Ramjibhai Savjibhai Shri. Desai Ramjibhai Karamshibhai Shri. Vihol Chandanji Ravaji Shri. Patel Mafatlal Manganlal Shri. Patel Prahladbhai Prabhudas Chairman Vice Chairman Member Member Member Member Member Member Member

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

10

Shri. Chaudhary Becharbhai Jeshingbhai

Member Member Member Member Member Member Member Member Member Managing Director

11 Shri. Nardolia Ahemadbhai Aliji 12 Shri. Thakor Divanji Javanji 13 Shri. Patel Kalabhai Dwarkadas Smt. Shah Rajeshriben Naileshbhai Smt. Chaudhary Vakhatben 15 Haribhai 14 16 Smt. Chaudhary Daliben Hirabhai 17 Shri. Dist. Registrar 18 Shri. Bharat M. Vyas 19 Shri. K.C. Verma

OBJECTIVES
The objectives of Sagar Dairy are as under. It basic objective to provide better quality of products It give optimum returns to its members. To assist in the development of small village co-operative. To minimize the adverse effect on the environment

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

To maintain better relation whip with their retailers.

1.7 MILK COLLECTING CHART

MILK PRODUCING FARMERS - 465986

VILLAGE SOCIETY -1282

MAHESANA DCMPV

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

GCMMF

AWARDS
Union has been awarded National Productivity Award for two consecutive years of 2004-05 and 2005-06 for the second best productivity in the large units category of Dairy Processing Industry.

The

HISTORICAL BACKGROUND INAUGURATION

1960 - Establishment of the MDCMPU Ltd. 1961 - Started milk supply to Ahmedabad Municipal dairy. 1963 - The MDCMPU ltd Inaugurated 1964 - Inauguration of the Vihar chilling center. 1966 - Establishment for the animal husbandry by the Union. 1967 - Innogration of the Kheralu chilling center.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

1968 - Milk supply to the Delhi started. 1969 - Inauguration of the cattle feed in Boriavi. 1970 - Establishment of new processing section. 1971 - Vihar chilling center established unit with capacity 60,000L. 1972 - Loan for purchasing cows & buffaloes. 1973 - Inauguration of the Hansapur chilling center. 1974 - Hansapur chilling center has started colleting milk. 1975 - Inauguration of the Harij chilling center 1976 - Harij chilling center has started collecting milk. 1977 - Animal insurance policy has started. 1978 - Kadi chilling center has started. 1979 - Wireless radio telephone facility for animal Husbandry has provided. 1980 - Liquid nitrogen plant & artificial insemination at Jagudan has started. 1981 - Cattle feed plant at Ubkhal has started. 1982 - Government thanks Dudhsagar dairy for collecting large quantity of milk. 1983 - State awarded for high milk producing animal. 1984 - N4 powder plant has inaugurated. 1985 - Celebration of silver jubilee. 20052009Established Dudhmansagar Dairy Celebration of Golden jubilee.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

2.1 STRUCTURE OF PRODUCTION DEPARTMENT

There are different types of processes which are done on different types of milk products before they are ready before sale in market.

PRODUCTION DEPARTMENT HEAD OFFICE CHAIR MAN GENERAL MANAGER ASSISTANT MANAGER SUPERVISIOR EMPLOYEE

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

2.2 ABOUT THE RAW MATERIALS

In AMUL dairy they collect milk from 11962 villages about 5.08 millions liters of milk is collected per day. Before collecting the milk its fat and SNF Is checked in laboratories then they decide about the amount of milk to be collected Payment is made as per the following charges.

TYPES OF MILK BUFFALLO MILK COW MILK

LITER 1 1

FAT 8% 4%

RS 13.00 8.40

The milk is collected by union and transported in the plant. 83 trucks regularly trucks have been special facilities of cooling that milk does not get source.

2.3 LABORATORY PROCESS

In the laboratory process first a sample of 10 ml milk is taken and tasted . This milk is tasted for fat & SNF for checking the milks fat & SNF take 10ml milk &2ml phosphate solution is added to it. It is kept for half & hour & if the solution will become yellow it means the milk is already pasteurized.

2.4 PRODUCTION CHART

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Co-Operative Society (Village Level)

Five Chilling Center

Collecting Milk

Reconstitution for Preparing Ghee

Grading and Weighting & Checking of milk

Lab Testing Reconstitution & homogenization

Pasteurization Separation & Standardization

Dispatchment of milk

Milk for pouch packing

Making of Milk Powder

Packing of Cream & Battery

Cool Milk for displacements

Lab Testing

Making of cream and butter

Unprocessed milk for feeding in tankers

Mixing of Sugar

Cooling of milk and filling in tankers

Pouch packing of milk

Preparing Powder

Despatchment

Pouch rating of Despatchment milk Return Empty Return Empty Return Cans Cans Empty Cans

Income of milk in cans

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Income of milk in tanks Sour milk card for preparing Ghee Lab Testing CIP Method for cleaning

Reconstitution & homegenisation

Pasteurization Separation & Standardization

Dispatchment of milk

Milk for pouch packing

Cool milk for dispatchment

Lab testing

Cooling of milk & filling in tankers

Pouch packing & rating of milk

Dispatchment

2.5 PRODUCTS
Milk is essential for any dairy product. Milk is main basis of any type of dairy. There for following are the product which is manufactured with the basis of milk.

(1) (2)

Spray :

This product is available in the brand of Amul spray.

Pure Ghee :

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

This product is available in the brand of Amul and Sagar. Which is available in packing of 500 gm., 1 kg., 2 kgs., 5 kgs., and 15 kgs.

(3)

Whitener:

This product is available in the brand of Amulay Dairy Whitener Which is available in packing of 100gm., 250 gms., 500 gms., and 1 kgm.

(4)

Skimmed Milk Powder:

This product is available in the brand of Sagar and Amul which is available in 100 gms., 250 gms., and 500 gms.

(5)

Pasteurized :

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

This product is available in the brand of Amul in a 100 gm., 250 gm.

(6)Butter :

This product is available in brand of Amul and in a 100 gm., and 500 gm.

(7) (8)

Mithaimate :

This product is a available in brand of Amul

Sweetened-condenses milk (lassi)

This product is available in brand of Amul in a 100 gm., 250 gm. And 1 ltrs.

(9)

Milk Pouch :

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

This product is available in brand of Amul and Sagar both. This is available in a packing of 100 gm., 250 gms., and 500 gms. Following are the products which is manufactured by Mehsana District CoOperative Milk Producers Union Limited. (1) (2) (3) (4) (5) (6) (7) (8) Amul ghee Amul Butter Amulya Spary Instant Milk food. Amul Spray Instant Milk Mix. Amul milk Powder. Sagar Ghee. Skim Milk Powder. Sweetened Condenses Milk.

BUTTER :

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

The Pasteurized cream is used to prepare butter, with help of top butter chure from the cream yellow butter is prepared every day 20 tons butter is produced.

MILK :

In this factor pasteurized milk is packing in a polithine pouches. In a 100 gms., 250 gms., and 500 gms. They packed every minutes 60 pouches.

GHEE

AMUL PURE GHEE is made from Milk Fat . White butter is heated at the 70 cd. To 80 cd. Temperature and ghee is prepared. Then ghee is taken to the packing department. Machines made in swedan are used for packing ghee. Ghee is packed under the name of Amul Ghee and Sagar Ghee and 32 pooch are packed in a minute.

POWDER

Dried milk or powder is the product obtained by the removal of water from milk by heat on other suitable means to produce as solid containing 5 percent milk mad be used for drying the dries products obtained from whole milk is called dried whole milk or whole milk powder

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

2.6 PROCESS OF MILK

CO-OPERATIVE SOCIETY (VILLAGE LEVEL)
Member of any dairy their first member is village level co-operative society. Dairy collect milk from different village in different dairies. In this dairies collect milk and carried down milk from chilling center by cans.

CHILLING CENTER
Collect milk from different villages and collect in chilling center 8. in chilling centre milk should be maintain cold and carried down their society mean. MEHSANA Dist. Co-Operative Milk Producers Union Ltd. It has a five chilling center. (1) (2) (3) (4) (5) Harij Kheralu Hanshapur Kadi Vihar

COLLECTION MILK & MESSURE WEIGHTING

From different chilling center collecting milk and brought milk in Sagar dairy by tankers and measure interms of litters.

LAB TESTING

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

After the collecting milk it could be check-up. In this factor they tested milk and distribute in different factors about his quality. Like butter factor, Butter milk, Ghee, Powder etc.

PASTEURISATION
After the lab testing they supply milk in different factors, like as milk pouch packing, making of butter factor, Ghee factor etc.

MILK FOR POUCH PACKING

After the distribute milk such milk is supply in packing in pouches. In this factor the pack milk in polithin pouches and delivered to dispatchment.

2.7 PROCESS OF POWDER PRODUCTION

Milk condensing Homogenization of Powder

Milk Powder

Lab Testing

Storage

Packing

Storage

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Dispatchment

2.8 PRODUCTION PRECESS OF BUTTER

Cream Storage

Butter charn cream testing adding butter colours

Moisture test

Moisture standardization

Final moisture test

Packing of butter

Packing

Storage

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Dispatchment

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

2.9 CHART OF PRODUCTION PROCESS OF GHEE

White butter boiling of butter

Boiling of butter in Ghee cattle

Balance tank

Presetting tank

Classification

Lab testing

Packing in pouch & tin

Storage

Dispatchment

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

5.1 INTRODUCTION & ORGANIZATION CHART

The financial department is basically require for any type of business. The capital is known as blood in body. If there is no blood in a body, body cannot live. Similarly if there are no capital industries or company, it means it can no established. FINANCE DEPARTMENT

MANAGING DIRECTOR

DEPUTY GENERAL MANAGER

SENIOR MANAGER

ASSISTANT GENERAL MANAGER

J.R.A/C

GENERAL

S.R.A/C

J.R.CASH

P.F

BUILLING

FOR D.A

SALE TAX

ACCOUNTS

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

5.2 FINANCIAL PLANNING

Financial planning means how to collect finance used in the company for the different works in the company. This company collects the finance by share and loan from different bank. This company has 69, 05,880 in the general market. Financial planning of the company is super rather than other company. The management of the large amount of money by this company used this finance in right place of the company. In the year 2005 total expenditure is Rs.2417.54 lacks. This company using Rs. 2063.29 lacks for manufacturing expenses, more than 73 lacks for staff expenses, 206.77 lacks for administrative and other expenses, and 32.71 lacks for the financial charges. In this company financial planning is made by the financial manager. Financial manager doing planning of the finance related in the company. Dividend per share in this company is Rs.70 on 2005. The earnings per share of the company is RS. 2.9

5.3 CAPITALIZATION
Year 2000-01 2001-02 2002-03 2003-04 Share Capital 341.86 341.86 341.86 345.29

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

2004-05 2005-06

690.59 727.44

We had shown in the above graph that the sh.capital of the company in the year of 2000-01 to 2002-03 it is same. But after it is increase by 1% & year after 2004. it is increase by more than 200%. Thus we can say that companys equity share capital is continuously increases.

5.4 FINANCE STRUCTURE

FUND RAISING FROM PUBLIC
Right issue share means those shares which are issued on during the stated time or birth of the company. Bonus issue share means those shares which are given to the shareholder without taking any charge. This company distributed these type of shares when they make higher profit. Bonus share issued when this company become undercapitalized.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

This company raising his fund only by the use of the equity share and secured and unsecured loan. This company has total 69, 05,880 shares in local market and its entire equity shares. Working capital management means how they manage thats finance in the company for different types of work. Working capital management of this company super rather than other company of food color industry. First they specified budget for the doing decoded work in the company. Like advertisement, sales promotion, training programmed promotional activity, employment cost, other expenditure and other social work and responsibilities of the company and this specified budget is used on during the year. This company purchase the raw material for the work company gave his money when it is coming in the company to the driver of truck and ranker. This company doing budget specified for also some social responsibilities also like employment, other occasion they enjoy with society etc. when any product of the company became fully product that time they first given to the zone 1 office and passing some stage it is sales in the market and collection channel of money of that goods system is best rather than other company in industry.

5.5 CAPITAL STRUCTURE OF THE COMPANY

Nominal Value Number of Shares A. Authorised Capital 1,30,00,000 Equity Shares of Rs 10/- each B. ISSUED SUBSCRIBED AND PAID UP CAPITAL 69,05,830 Equity Shares of Rs 10/- each C. PRESENT OFFER TO THE PUBLIC IN TERMS OF THIS PROSPECTUS 13,00,00,000 Nil Aggregate Value Including Premium

6,90,58,800

Nil

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

44,21,000 Equity Shares of Rs 10/- each at a Premium of Rs/- 25 per share (i.e. at a price of Rs.35/- per share) OF WHICH Firm Allotment of Rs 10,000 Equity shares of Rs 10/- each per share will be offered to Lead Manager in Public Issue of Central Capital Limited. D. NET OFFER TO PUBLIC IN PUBLIC ISSUE 44,11,000 Equity Shares of Rs 10/- each at a Premium of Rs/- 25 per share in terms of this prospectus

4,42,10,000

15,47,35,000

1,00,000

3,50,000

4,41,10,000

15,43,85,000

E. SUBSCRIBED AND PAID UP CAPITAL AFTER THE ISSUE (1,13,26,880 Equity shares of Rs 10/- Each fully paid up) F. SHARE PREMIUM AMOUNT Before the issue After the issue

11,32,68,800

NIL

NIL 11,05,25,000

NIL NIL

SALES ANALYSIS -:
In Amul, there are various products produce so that their sales may be increases 60046.98 lacs RS in the year of 2004-05. & increases of 70921.53 lacs RS in the year 2005-06.

NET PROFIT ANALYSIS-:

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Amul sales various products so that net profit of Amul dairy in 2004-05 311.23 lacs RS & in 2005-06 323.74 lacs RS SO THAT THE PROFIT IS INCREASES OF 12.51 lacs RS during the year of 2004-05 &2005-06

DIVIDEND-:
Amul dairy pays a dividend to their members. Amul industry pay dividend in 2004-05 63.55 lacs RS & in 2005-06 64.43 lacs so that we can say that members of Amul dairy can get maximum amount of dividends.

CAPITAL -:
AMUL issues their shares to share holders. Amuls authorized capital is 2000 lacs RS & THEIR PAID UP CAPITAL IS 1395.42 LACS Rs IN YEAR OF 2004-05 & 1599.81 LACS Rs in the year of 2005-06.

ASSETS -:
Amul has a gross value of assets of 24545.14 lacs RS in the year of 2004-05. & investment is 573.60 lacs. Amul has all assets more than 250 corers.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

4.1 PERSONNEL MEAN ORGANISATION

Personnel mean with intention to achieve good make planning and do work with a group of people working together. It means in the organization they do work special arrangement. They can exchange the information from top to bottom in a formal type. In any organization a specific method to do work.

4.2 TRAINING & DEVELOPMENT

Continuous training is essential to achieve the best performance. The MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD. Give the training to employees for developing. In this year they organized 22 training classes with help of central workers, Education board and the institutions, and imparted training to 728 employees.

4.3 STAFFING
Proper staff is required to run the machines of the dairy. So trained persons preferred. Even untrained persons are also therefore non technical works.

4.4 PROMOTION AND TRANSFER POLICY

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

The promotion policy of the Mehsana District Co-Operative Milk Producers union Ltd. Mehsana is some what different. Permanent employees can get promotion after 8 to 10 year experience with good report of service. They are giving promotion on the base of seniority and they are giving promotion as per required.

4.5 TIME KEEPING SYSTEM

Time keeping system shows what is the working time of employees and what is their entrance and exit time. Milk as primary requirement, dairy has uninterrupted production. They have to continue their production. Process for 24 hours and so the arranged different shifts. FIRST SHIFT SECOND SHIFT THIRD SHIFT : : : 00:00 TO 08:00 08:00 TO 16:00 16:00 TO 00:00

4.6 EMPLOYEE FACILITY

UNIFORM

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Dudh Sagar Dairy Provides uniform facilities to the workers and employees. Male workers are given white uniform and female workers are given blue uniform.

MEDICAL FACILITY
Medical facility is provided to the employees and workers of the dairy. Dairy has a doctor and Dairy provides the medical facility to employees and his family also.

LEAVE TRAVELLING CONCESSION

Dudh Sagar Dairy Sprovides this facility to their employees according to authority and responsibility of permanent employees.

PRODUCTION INCENTIVE BONUS

This is a motivation process. This facility is provided to the employees for the purpose of increasing their productivity. Dudh Sagar Dairy Provides bonus to employees and it may be in the form of cash of they may give sweets or milk products to the employees.

PROVIDENT FUND FACILITY

Dudh sagar Dairy Provides this facility to the permanent employees. According to this 10% of monthly salary and part of that amount is kept for family person.

RESTOURANT

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

The workers are provided with restaurant facilities to have the food at a vary low price.

FAIR PRICE SHOP

A fair price shop known as SAHYOG is being run by the dairy to help the workers or its members to have the different products at a very reasonable rate.

RESIDENTIAL FACILITY
DSD Provides residential facility to the employees of the basis of their status, responsibility and authority. They are generally the officers or the executives.

LOAN FACILITY
DSD (Dudh Sagar Dairy) provides certain loan to their employees for the purpose of purchasing maintenance and to meet incidental and other expenses.

INSURANCE FACILITY
Dudh Sagar Dairy provides facility to its workers and employees. So there are sources of the facilities which provides by the Dudh Sagar Dairy to its employees and workers, So the workers also feel safe while they working in the dairy.

HUMAN RESOURCES DEVELOPMENT

This union has during this year organized 22 training classes with the help of central workers. Education board and other institutions and imparted training to 728 employees. The sent go employees to other institutions for special training.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

REMARKABLE ISSUES :
This year on 14th January 200^ they procured and processed all time high 15,46,563 kg. of milk. They also produced 146 M.Ton milk powder on per day basis.

OTHER WELFARE ACTIVITIES

(For Customer)

(1) INSURANCE SCHEME

Dudh Sagar Dairy provide Janshree Scheme of L.I.C. Those who Joined this scheme are eligible to receive Rs.20,000/- is case of natural Death and Rs.50,0007/- in case of accidental death. Under the group Animal Insurance Scheme 88,609 Animals of members belonging to 417 societies.

(2) Including Member Of Back ward class under loan scheme for purchase of
Animal.Scheduled cast corporation, Gandhinagar had allocated Rs.65,80,000/- to the union for further disbursement to the scheduled class and Valmiki class members of their societies for the purchase of milk buffalos. Against this allocation they provided loans to 466 beneficiaries to purchase 466 cattle to the tune of Rs. 65,76,200/--

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

1. INTRODUCTION
The marketing is very broad concepts for the business. We can distinguish between social and a Managerial definition of Marketing. Asocial definition saw the role Marketing plays in society. One market said that Marketings role is to Deliver a higher standard of living. Here is a social definition that serves our purpose Marketing is a societal process by which individuals and group obtain of what they need and want through creating, offering and freely exchanging products and services value with others. For Managerial definition, Marketing has often being described as the art of selling products. Marketing deals with identifying and meeting human and social needs. One of the shortest definition or marketing is Meeting needs profitably. Marketing is a process by which individuals and groups obtain what they need and want by creating and exchanging and values with others. A market may be considered as a convenience meeting place where buyers and sellers gather together for exchange of goods and services. Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses. Marketing people are involved in marketing 10types of entities: 1. Services 2. Experiences 3. Events 4. Persons 5. Places 6. Properties 7. Organizations 8. Information 9. Ideas Marketing has often been described as The Art of Selling Products

Essentials of Marketing
Focus on brand name

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Effective Differentiation Effective public relations Price differentiation Strong distribution network Marketing is the vast term. It includes most of departments like H.R.M., Finance, and Production, Purchase departments.

DEFINITION:
Marketing is a social and managerial process by which individuals and groups obtain what they need and want by way of exchanging things for mutual benefits. PURPOSE & SCOPE To supply milk & milk products To review customer requirement, resolving any requirements differing from established norms. To meet customer requirement.

RESPONSIBILITY & AUTHORITY

Sales coordination of liquid milk, Chas & flavored milk within Mehsana milk shed area. Sales coordination of milk products to various GCMMF depots & their bulk parties Sales coordination of milk products to Defense Liasioning with Government & legal agencies as & when required Liasioning with National Co-operative Dairy Federation of India Ltd (NCDFI), GCMMF Ltd. Complaints redressal.

ACTIVITIES

Milk, chhash, flavoured milk sales:

The liquid milk is sold in pouches, in cans & tankers. The pouch milk will be supplied as per the requirement of milk distributing agents. The loose milk in tankers will be supplied to Mother Dairy, Gandhinagar, other member union other parties & to individual customer as per their requirement. Mother dairy 7 other member unions are lifting milk as per the monthly milk dispatch program decided in GCMMF, Anand. Chhash is also sold in pouches & in cans. Flavoured milk is sold in bottles as per the requirements of GCMMF, milk distributors &approved parties.

The appointment of milk distributing agent:

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

The sales process of dudhsagar dairy invites applications from the parties of potential areas, who are interested in selling milk, chhash, flavoured milk. The area may be fixed while appointing the milk-distributing agent, whenever required. In case of an individual customer, milk, chhash, chilled water is given in union's cans vessel against cash payment basis. Product sales within district including village co-operative societies:

The demand for ghee, chhash, chilled water etc, within the district is being met by selling the products to the individual customer or institutional customers. The sale may be done against cash payment or cheque or DD or credit sales depending upon the party.

Export orders:

The export dept of GCMMDF Ltd. Anand sends the copy of export order for the various products to the managing director, production process, QA process, purchase process & sales process. On the receipt of the same, the order details are examined. Production planning is done as it done as it is mentioned in production process. The dispatch of different products is made by dairy against GCMMF Ltd's Dispatch instruction letter, to its various depots. Whenever there is demand for products, which is specific & special requirement from customers, it is received by sales process. Sales process in turn reviews the requirements with top management & concerned personal. Detail of the reviving and meeting customers requirement are explained in customer satisfaction sub process.

General house keeping:

Housekeeping is maintained at sales process as per the work instruction of general housekeeping.

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Gujarat Co-operative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is state level apex bodies of milk co-operative in Gujarat which aim to provide remunerative returns to the farmers & also serve the interest of consumers by providing quality products which are good value for money. SABAR BANAS AMUL

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

VASUDHARA DUDHSAGAR MADHUR

SURSAGAR

GCMMF UTTAM Brand name AMUL & SAGAR

UTTAM BRODA

PANCHRMRUT DUDHDHARA SUMUL GOPAL

In all thirteen dairies the marketing is done by Gujarat Co-operative Milk Marketing Federation with brand name of AMUL

2. ORGANIZATION STRUCTURE
MARKETING DEPARTMENT

GENERAL MANAGER

SALES MANAGER

SENIOR MANAGER

JUNIOR MANAGER

OTHERS

3. PRODUCT

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

3.1 PRODUCT MIX

Product mix is the set of marketing tools that firm uses to pursue its marketing objectives in the target market. It consists of everything the firm can to influence the demand for its product. The many possibilities can be collected into 4 groups of variable known as the four Ps: Product Price Place Promotion Product mix which is also called as product assortment is the set of all product and items that a particular seller offers for sale. A companys product mix has certain width, length, depth and consistency.

PRODUCT
Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilities the flow of goods and services from producers to customers in process of the distribution. Business regards marketing as a management function to plant promote and delivered product to the clients or customers. PRODUCT PLANNING Product is a key element in the market offering. Marketing-mix planning begins with formulating an offering to meet target customers need and wants. The customer will judge the offering by three basic elements. Product feature Service mix and quality Price A product is anything that can be offered to satisfy a want or need. Products that are marketed include physical goods, services, experience, events, persons, places, properties, organization, information and ideas. In planning its market offering, the marketer needs to think through five level of the product. Each level adds more customer value and the five constitute a customer value hierarchy. The most fundamental level is the core benefit; the fundamental services or benefits that the customer is really buying. A patient is buying cure for his disease not medicines. PRODUCT CLASSIFICATION

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Marketers have traditionally classified products on the basis of characteristic. Durability Tangibility Use (Customer or Industrial)

PRICE
Price is the only element in the marketing mix that creates sales revenue; the other elements are costs. Philip Kotler

It is the value, usually in monetary terms that sellers ask in-exchange for the products they are offering. The prices of products of DUDHSAGAR are also decided by the GCMMF. The GCMMF conducts the market survey to check the validity and feasibility of prices in the market and accordingly decides the prices of DUDHSAGAR products. However, the price is inclusive of several elements like: Cost of Milk Raw Material Cost Labour Cost Processing Cost Packaging Cost Advertising Cost Transportation Cost Sales Promotion Cost Taxes etc.

The GCMMF considers all these cost aspects and set them up in pricing structure to decide the jelling price of milk and milk products. DUDHSAGAR decides prices for the product Milk, Butter Milk and Curd. For that they mainly focus on commission of retailers.

PLACE
DUDHSAGAR dairy is classified into large scale industry. Dairy is producing its various products like milk, ghee, butter and milk powder etc. it is very necessary to have strong distribution channel. The DUDHSAGAR dairy has its own sales office which is organized by DUDHSAGAR dairy him self and Gujarat state milk marketing federation company distributes 70% products through GCMMF and 20% through local marketing and remaining 10% to the Army.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

DUDHSAGA R DAIRY

Local Sales Wholesale r Retailer Customer

G.C.M.M. F Sales ALL INDIA

Army Sales

1) LOCAL SALES
It is the sales made in the boundaries of Mehsana milk shed area consisting of Mehsana, part of Gandhinagar and part of Patan Districts. The products mainly sold are Sager Milk, Sager Ghee, Sager Butter Milk, Amul Butter and Amul Milk Powder. This local sale is done through distributors. On special occasions like marriage, party big orders are taken directly from party. Average milk sold locally is 7500 liters, per day.

2) GCMMF SALES
The sale of organization is mostly made by Gujarat Co-operative Milk Marketing Federation (GCMMF).

3) ARMY SALES
It is very special selling to Army. There is no intermediate between two. Only Butter, Sweetened Condensed Milk and Skimmed Milk Powder sold to army. From this, Powder is negotiated by federation and Sweetened condensed Milk by Dairy. Powder is supplied by main three centers a) Mehsana District Co-operative Producers Union Ltd.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

b) Amul Dairy c) Saber Dairy (Sabarkantha) Whole milk powder is given to Armys supply depot as per their demand. There total 47 Army supply depot in India. Skimmed milk powder is gives to Armys Military farm.

3.2 PRODUCT LIFE CYCLE

Product Life Cycle is an important concept that applies product Items. A company has to change differentiating & positioning strategy with changes in the product, market, economic condition & competitors over time. The Product concept comes from the fact that a product sales volume & amount of profit. Profit rise & fall at different stages of the product life cycle. Products required different marketing, Financial, Manufacturing, Purchasing & Human resource strategies in each of their life cycle.

Product Life Cycle has commonly four stages Introduction A period of slow growth as the product is introduced in the marker. Here heavy expenses incurred with product introduction. Growth A growth is a period of rapid market acceptance and profit improvement. Maturity A maturity is a period of slowdown in sales growth and profit stabilized of decline because of increase competition. Decline A decline is a period when sales show a down ward profits.

3.3 NEW PRODUCT DEVELOPMENT

Companys that fail to develop new products are putting themselves at great risk. Their existing products are vulnerable to changing customer needs & tastes, new technologies, shortened product life cycles & increased domestic & foreign competition. New technologies are especially threatening. Market established companys focus on incremental innovation. Newer companies create disruptive technologies that are cheaper & more likely to alter the competitive space.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

New product development process includes the following steps. Idea generation

Idea screening

Concept development and testing Marketing strategy development Business analysis

Product development

Market testing

1) Idea Generation:-

Commercialization

The generation of new product idea contains the sources of all ideas relating to the new product. Whether they can be from employees, R & D, marketing experts, public, government etc.. 2) Screening of Idea :The idea will be scrutinized after its collection. All the ideas collected may not be acceptable. Ideas with product policies & objectives of the film may be dropped out lightly. 3) Concept Development & Testing :All the ideas that survive the process of screening will be studied in details. They will be developed into mature product concepts. Concept testing helps the company to choose the best among the alternative product concepts. A product idea can be turned into several product concepts.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

1) Who will use the product? 2) What primary benefits should this product provides? 3) When will people consume this product? 4) Marketing Strategy development :The manager, at this stage should develop the marketing strategies. 5) Business Analysis :Under this stage, selected ideas are studied in detail manner, determining is desirable market feasibility & features of the product. 6) Product Development & Programme :The product must be developed by, a) Developing models b) Consumer reference testing c) Brand d) Packaging

7) Market Testing :The segment will be selected to test the product & its sustainability will be decided from its performance. 8) Commercialization :If the product proved successfully in testing, a decision to produce it on commercial basis may be taken & it will be launched fully into the market.

3.4 BRANDING & PACKAGING BRANDING

A name, term, sign, symbol or design or a combination of them intends to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Thus brand identifies the sellers or makers.

The American Marketing Association

There are mainly two names are use for the product and that are AMUL and SAGAR. These are two brand names which are mainly use for the product.

PACKAGING

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Milk:Pouch milk 500 ml Ghee:Pouch packing 500 ml Refill packing 1 litter Tin packing 1 litter, 2 litter, 5 litter, 15 kg White butter:Only 15 kg cartoon packing Yellow butter:Packing brand name Amul Pasteurized butter Packing on 500 gram, 100 gram and 10 gram Butter use name table butter One chip lets weight 90 gram One packet 110 chiplets pack and under 1 cartoon 12 packets Amul spray:Tin pack 500 gram & 1 kg Refill pack 200 gram, 500 gram & 1 kg Polythin 200 gram & 1 kg Amulya:Tin pack 500 gram Refill pack 200 & 500 gram Pouch pack 500 gram & 1 kg Sagar skin milk powder spray dried (non fat) Refill 500 gram

3.5 PRICING METHODS AND STRATEGIES

The aim of each and every company is the maximum of satisfaction. The level of profit is generally depending on the company. Prices of the product are decided evaluating the production i.e. interest, rent, wage, and profit. Also other such taxes etc is also considered while deciding the price. The factors affecting the pricing are as follow. Cost of production. Competition Quality of product Payment period profit and customer pricing policy of the return of factors of as direct and indirect

There are five types of price setting methods.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Value pricing Target return pricing Mark-up pricing Group Pricing Going rate pricing

In DUDHSAGAR DAIRY, prices are not fixed for the products; there are some regular changes in price of some products, just like milk and ghee. Prices are more and less depends upon the cost of the raw materials and other expanses. They can also adjust the price according to the market price and demand of product.

4. PROMOTION MIX
Promotion refers to marketing activities used to communicate positive information about an organization, its product and activities to directly or indirectly expedite exchange in a target market. DUDHSAGAR promotes its products through newspaper, hoardings etc. The GCMMF however uses hoarding for advertising in local areas. Hoarding designed on the creative basis attract the customer more.

4.1 ADVERTISEMENT
Dudhsagar dairy is do advertisement of its product many different ways, which are under - Advertisement through Newspaper - Advertisement through Board and Hoardings - Advertisement through Posters - Advertisement through Internet The sales of organization mostly make by Gujarat Co-operative Milk Marketing Federation (GCMMF).

4.2 SALES PROMOTION

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Sales Promotion consists of short term incentives to encourage Purchase and Sales of a product or services where as advertising offer reasons to by a product or services, sales promotion offers reason to buy it. Advertising is joined by two other mass production tools, sales promotion and public relation. Two tools of the sales promotion (a) Consumer sales promotion tools and (b) Trade promotion tools. The main consumer sales promotion tools include: Samples Coupons Cash refund Price pack Premium Advertising specialties Contents and games Patronage reward

For the sales promotion, in the Dudhsagar some stapes are taken like in dipavli festival some discount is given to the customers. For increase the morale of agent some benefits are given like bonus, increase commission etc.

5. CHANNEL MANAGEMENT
Dudhsagar Dairy Mehsana is producing various products like Milk, Butter, Ghee, Milk powder and Sweetened condensed milk etc. Distribution channel is important for business. It has two types of Distribution channel like: 1) Local Distribution channel: The Dudhsagar dairy has its own sales office, which is organized by Dudhsagar dairy itself. It has different sales office in different cities like Kalol, Kadi, Mehsana and other places. E.g. Wholesale dealer Retailers Customer

2) Nationally Distribution Channel: Federation dairy union Wholesale dealer Federation Retailer Depot Customer

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

This Distribution channel decided by Gujarat Coop Milk Marketing Federation Ltd

15. SWOT ANALYSIS

1. Swot analysis now a day very important role for taking decision and gives crucial information. 2. By Swot analyses, we can get suppressed information from the outside as well as inside the market. Strength Is an area, in which, particular fields have been protested by their brilliant ideas and schemes and strategy and who compete with competition Weakness In contrast of strengths, some movement and decision sand in front of due to marketing strategy gives wrong direction to follow and not favor with implementers and followers. Opportunity Is an area of buyer need in which a company can perform profitable opportunity can be classified according to their attractive ness and their success probability? Threat Is a challenge posed by an unfavorable trend or development that would lead in the absence of defensive marketing action to determination in sales or profit? Threats should be classified according to seriousness and probability of occurrence. Strength Image of the sagar dairy is very strong in the market. Because of not only it is cooperatively but also it gives reliability to their customer effetely and creditability in the market.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

In precious time, they had launched scheme of sona chandi scheme when customer purchase an pouch of milk (500ml)then they get a coupon and they draw every day and get a lucky winner whose prize is coins of gold and silver. Modern technology are used for processing of milk because of sagar dairy believe that can satisfy their customer by providing highly qualitative milk. thats why they adopt advanced machinery for preserve and maintained quality of milk for long-time. Price of milk are a key positioning factor and most be decided in relation to the target market, the product and services assortment mix and high volume and high margin. People are satisfied to the quality of sagar milk. Because the company provide same quality since when it come in the market. Upper class and middle class people prefer sagar milk. In the lower class few people use sagar milk. Sagar dairy increased sell of liquid milk in summer season. We know by surveyed that in summer season in all three areas compare to the other season. In this territory, hawkers play a important role compared to other dairy & we can that other dairy slightly affected to sell of sagar dairy & thats why for compete with competitors. Sagar dairy have been putting two scheme like sona chandi scheme and incremental scheme. Sagar dairy intension is to motivate not only retailer but also their regular customer as well as potential customer. Retailers are as we have pirate out earlier, continuously concerned with improving their productivity. Given the competitive environment it is virtually impossible to find ways to lower costs. They always try to achieve economics of scope while simultaneously providing their time-impoverished customers with the convenience of one stop shopping. Due to the high market share of sagar milk usually requires less advertising expenditure as a percentage of sells to maintain their share. On a cost per impression bases, it is less expensive for sagar dairy to reach consumers of low share brands.

Becharai

In becharaji pre day selling of milk is 550 ltr about is sagar, 1600 ltr about sardar and 950 about loose milk. Its population is 14000 about. Sunday tourist comes more. There a day chaitri poonam people come maximum that day milk selling is maximum. Tourist prefer the sagar milk and flavoured milk. chanasma In chanasma per day selling is 1400 ltr about sagar milk, 100 ltr about amul shakti milk, 750ltr about vimal,500 ltr about sardar milk,330 ltr about loose milk. Its population is about 9500. It is develope area compare to the becharaji and harij. On the highway milk demand become more. Harij In harij per day selling is 2500 ltr about sagar,300 ltr about amul shakti,700 ltr about loose milk,1250 ltr abuot sardar milk, 1400 about vimal milk. Its population about 30,000. The harij is on the highway. Lower class people is more in harij. Weakness

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Most of the retailers are not able to think that how to stimulate the consumer. They are doing business with retailing due to end they have established their business at suitable place, banner of Dudhsagar dairy that milk is available here so that customer are not aware it. Most of the tea maker is a major customer of the sardar, loose, vimal company. they are highly believe on the other as is given advantage like as services & also as credit facilities. In Becharaji the w.d. has monopoly in the market. he is not interested to sell the sagar product. He is sell a sardar milk. In Chanasma nagarpalika sell sagar milk. So they are not interested to solve customers problem such as linkage, and the vimal give replacement. The sagar milk seller cannot get more profit they have many expanse such as freezing, rent, electricity, wages, time etc. A loose milk use person because believe its quality is good and home delivery is regular. Vimal brand is good compare to the sardar brand. Vimal has a three type product Tea special no fate Standard 5.5/8.5 Vimal super 6.5/9.0 1. 2. Tea special milk use for tea. Standard milk has use for every place.

There is not available 200gm milk packing so people switch over towards the loose milk. When need a few milk for only tea. Sagars freshness for only one days. It is not useful for more then one days. Sagars m.r.p. is 10.50 per 500gm but the retailer sell 11 to 12 rupee. So customer not satisfied. The loose milk prize is Rs.20 per/ltr. Loose milk market is limited not possibility of increase. Retailers are not pushing their efforts for selling the beg of milk of sagar dairy because of not adequate commission. Price determination of milk and commission determination for retailer. The saradar and vimal produced the product, M.R.P., profit as the seller want. There are not qualitative but the retailers try to sell the product. Closeness and easy availability are affect the sell. Opportunities A retailers needs to conduct periodic marketing research to ensure that they are reaching and satisfying their target customers. At the same time, a retailers positioning must be same what flexible, especially if it manages outlets in locations with different socioeconomic pattern. Atmosphere is the one of the element in the market store must embody a planned atmosphere that suit the target market and draws consumer toward purchase. At these three city the dairy should established their retailers near to main market, bus station or where by movement of people is very huge. Some of the consumers purchase milk at sagar dairy then we given assurance that it our supplies supply milk in time and they behave as gentleman. Most of consumers purchase frequency for their daily consumption is only one time in a day to suppliers to put their effort only in the morning time. Retailers are believed that dairy products are best & they are loyal with the product but lower commit. And poor services facilities are not motivated them. Distributor have continually in and intimacy with local markets. Being close to customers, they are in position to talk the initial step in the sale of initial products identifying to initial prospective users and determining the extent of their needs.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Within their territories, whole sellers can provide suppliers with a sale force that is touch the needs of customers and prospects also because distributors represent a significant of customer, prospects, and suppliers they can often covered a given territory at a lower cost then manufacturers own sales repetitive. The company should launch the Tea special milk in the market and 200gm milk pack. in village people use loose milk so the company should try to aware brand then they increase the selling. sagar milk test is sweet and saradar and vimal dairys milk test is not sweet compare to the sagar. People most like sagar milks sweetness. Company should put two dealer in the market so monopoly will decrease by the one w.d. In Becharaji summer season the tourist come maximum so that time the company should try to increase sell milk and tourist preferred flavoured milk. In these area the company should use promotional tools like poster and banner. Some extent in the area what happened that some of the retailers are selling other substitute brand due to when customer shown banner and poster of sagar dairy then they will have goes their and asked to retailers that gives milk but due to high commission on other milk they of course not sales sagar milk.
Becharaji

Customer often requires many types of services such as delivery , replacement guarantee easy payment condition and any time availability and so on. By making these services available to their customers whole seller distributors can save effort and expanses. Company should put two dealer in the market so monopoly will decrease by the one w.d.
Chanasma

Chanasma is near the highway so the visitor come for rest so the seller should sell the flavoured milk, people would prefer. Sagar milk is qualitative and it is use in hotel for make a sweets and tea.
Harij

Harij is also near the highway, most of the people is backward ,there is no more developement at there, in harij people prefer sagar brand, Harij populaton is more compare other two cities. The dairy can increase the selling of sagar milk compare other two cities. The village who is near of the harij there peole use the pouch milk. The dairy can develope the milk selling in village. Threats Some of the competitor in these area have introduced smaller pouch of milk and consumers favouring with these smaller pouch. sagar dairy had launched smaller pouch ,but its demand was not there due to higher then competitors price. The saradar, vimal, loose milk is chipper compare to the sagar so many people preferred the se brand. The retailer try to sell these product because get more profit. These brand delivered the milk in two time and sagar delivered milk one time some time sagar milk is not available in becharaji market so the customer purchase other pouch or loose milk.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

The retailer is satisfied to the saradar and vimal W.D.s attitude ,service, promotional scheme. The loose milk market break down is difficulty because they believe 1. loose milk is good qualitative 2. Its home delivery service is good ,delivery time is same at every day. 3. Its fate is about 5 to 6.5 . 4. Its freshness is good. 5. Its price is Rs 18 to 20. 6. Customer get as they want such as 100gm, 200gm, 250gm. 7. People use the loose milk for eating. 8. collection centre give 10 paisa more compare to the sagar milk collection. For vimal and sardar 1. They both emphasis on retailer and wholesale dealer. 2. They use promotional scheme. 3. Some time relation is effect. 4. Saradar milks M.R.P. is Rs.12 , retailer get Rs.8 and selling price Rs.10 5. vimal milks M.R.P. is 12 retailer get Rs.8.50 and selling price Rs. 10 6. chipper price 7. Two time comes in the market. 8. Retailers are interested for selling sardar and vimal. Sardar and vimal dairy they have been providing service and inventory at place, at any time things would be available to customers as well as retailers and second major things is that due to other dairy closeness to the market, they have not appointed distributors because they are performed as a distributors. Retailers have been saying that doing transportation and movement of inventory some of the pouches of milk being damage and spoilage then sagar dairy cannot replace. It due to retailers would suffer all the expenses. Milk of sagar dairy is qualitative but not running well in cities, because small local dairy and hawkers are captured market based on relation ship services and credit facilities. Distributors are not they active they need to conduct periodic marketing research to ensure that they are reaching and satisfying their target customer and retailers. At the same time ,a retailer positioning is must be some what flexible, especially if it manages outlets in locations with different socioeconomic patterns. Competitors give daily and often advertisement not only on local channel but also gives banner, poster of their dairy as a promotional tool.
Becharaji

In becharaji the people use chipper milk, they prefer the price of the milk, Loose milk collection person give 10 to 20 paisa more compare to the sagar collection centres. Loose milk price is 18 to 20 Rs. Some time sagar milk are not available in the market, so the customer purchase other brand.

chanasma

In chanasma nagarpalika distribute the sagarmilk, the nagarpalica is not interested to solve the retailers problem, such as no replace ment on the linkage pouch. Retailer try to sell the other brand of milk because the more profit on the other brand.
Harij

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

Harij is backward area so the other brand can capture the market by given retailer satisfaction such as commission, scheme, more profit marjin on milk. The other company can launch the brand for milk in village. If they try to make a qualitative, testful and qualitative milk so the other brand can damage the sagars market.

CONCNUSION
Right from the data of establishment the dairy has shown far better results than it was expected. The dairy has been able to come up at this level because of their proper management and research. At the time of establishment the dairy was only dealing with

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

but slowly and gradually it started to product different products from milk. What I feel, looking at the present position of the dairy is that nothing can have effect on the dairy nor on the products of the dairy because they have established theirs place in the national at well as international markets. The products produced by the dairy are of good quality and reasonable rates. Thus we can say that in all the future of the dairy is very bright we must be proud of having such a dairy in Gujarat.

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

BIBLIOGRAPHY

THE BOOKS
-Forms of Business Organization - Principle of Management

NEWS PAPER
-The Times of India -the Economic times

WEBSITE
www.dudhsagardairy.com http:/www.scribd.com http:/www.google.com - search engine http:/www.wikipedia .org

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED