digital press 2062

issue 2874

X
graphic design and future gazing

digital press 2062

What are you looking forward to about the future? I am a person who embraces change and looks forward to the future with excitement. Sometimes, however, it gets difficult to maintain that position, but generally I remain optimistic. I think we are about to enter a period of social change. We are seeing a huge reaction against the decades of greed and acquisition, It will be painful for us all, but out of it will come good. What do you fear about the future? I think the role of advanced technology will both be human kinds greatest asset and its greatest threat. We will soon reach a point where our dependency on technology is total - there are many good things about this, but there will also be a time, when machines become smarter than us and they take over. I dont think this is fantasy. I see it happening already. Think about the way people use smart phones. Could they go back to a time before? Dont think so. Where do you think youll be getting your news from in 50 years time? I usually think speculating about the future is a waste of time. The future is never what we think it will be. The only thing I know is that our news will come through the agency of advanced technology - but whether it will be a chip implanted in our brains, or a screen inside our glasses, or some other undreamt of method, who can say? Where do you see Graphic Design in 50 years time? I think we are already in the post graphic design era. Social networks, and template-ed websites, smart, easy-to-use software, etc., means that the role of the graphic designer is already changing. Over the next 10-years, graphic designers will have to reinvent themselves. I see graphic design becoming a tool or a skill that everyone possess - a bit like the ability to drive a car. What do you think is happening now that will affect the future? See all of the above.

What are you looking forward to about the future? Besides hoverboards, Im really looking forward to hydrogen fuel cell cars. I think it will be a massive step to relinquish ourselves with an over-dependancy on fossil fuels. TD (True definition) to replace HD. Smart houses. 4G (and probably 5, 6, 7, 8G). Looking forward to seeing how computer games will evolve over the next 50 years. The last 30 years has seen it evolve from Pong to Call of Duty. What do you fear about the future? A Terminator/Skynet-esque catastrophe. In the design world, the death of print. Although if print becomes limited to special occasions, then perhaps it will be more precious and cared-for, compared to the endless tripe you see in-between the Sunday papers. Where do you think youll be getting your news from in 50 years time? Everywhere. Where do you see Graphic Design in 50 years time? I think graphic design will be similar to how it is now in many ways. The ways of communicating will no doubt evolve and many people are predicting the death of print. Designers will have to become more ambidextrous with cross-media solutions. This will either mean learning new skills, or becoming stronger at collaborating and art-directing. Our role is communication, and with the ways of communicating growing daily, designers will play a huge part in the future. What do you think is happening now that will affect the future? Communication integration. We are all becoming synced up with our digital information. The advent of Cloud means youll be able to access all your data wherever you are in the world, from a device that can call, text, email, video chat, browse the web... etc.

Listening to our clients and understanding their needs is how we find ways to solve their problems.

Adrian Shaughnessy is a graphic designer and writer based in London. In 1989 he co-founded the design company Intro. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction. He is a founding partner in Unit Editions, a publishing company producing books on design and visual culture.

ADRIAN SHAUGHNESSY

TOM HEATON

interviews

interviews

We recognise that good quality craftsmanship and a thoughtful approach is what makes our work cut the mustard. That, and the fact that we just like to send out work that were proud of.

a designer/strategist/planner

a designer/strategist/planner

What are you looking forward to about the future? The future of retailing is more and more challenging, and that makes it interesting and often opens up new and exciting business possibilities. Currently the global Economic outlook makes predicting the future difficult but the more certain challenges will certainly be the way people shop and when. Online retailing has grown significantly in the last few years and will continue to gain a larger customer share. Harvey Nichols is investing in online technology to enable us to compete in this market place alongside our traditional retail business. What do you fear about the future? Fear is a strong word and retail certainly means you have to develop and grow as a business, fear prevents this process and often leads to a lack of innovation or risk taking. Of course the economic outlook at present makes us more cautious however it can also create possibilities like better deals on property which can benefit us for future growth Where do you see your area of buisness in 50 years time? There will be big changes no doubt in the way our business runs in 50 years time however fundamentally customer service is at the heart of what we do and that I am certain will remain, humans function on social contact and that has endured in history and I am certain that is one thing that will not change, it may be that online shopping merges with the social networking element of the web or that we become very sophisticated at personalising services for each customer thanks to CRM but I am convinced that those retailers who retain excellent service levels will be the ones that survive long term. Harvey Nichols is 200 years old next year, heres to the next 50. What do you think is happening now that will affect the future? Of course the economic crisis and the explosion of new consumer markets like China, India and Brazil. This will mean most businesses will need to be global to survive long term and be able to be the best at what they do. With more competition competing on price will cease to be the only reason customers choose a retailer, for the long term companies must offer a significant USP to grow and maintain their sales.

TEA IN
how we control an appliance

2062

SUE STONES

Harvey Nichols Bristol General Manager

a futures manager

motion piece

interviews

http://vimeo.com/32959562

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B O O K

P A C K A G I N G

P R I NTS
20122062
2062 PRINT TECHNOLOGIES

2012

Newspapers, books, magazines, publications, posters still very popular and in high demand.

Increasing awareness of eBooks, yet majority of people read printed books

Focus on sustainability, organic and waste products to replace plastics

2022

Newspapers decline slightly and are more online/ tablet based. Other print media stays consistent.

Increasing popularity in eBooks and declined circulation of printed books

All packagings become recyclable. Excess packagings are removed as the functionability becomes the centre of attention.

3D PRINTERS
These printers already exists, they create 3D scale models, which can include real mechanical parts. There are only a few available now and at a cost. Will the future mean everyone has one of these costly printers in their home?

2032

Less variety of newspapers, smaller local newspapers cut down and go digital. Larger national & international newspapers stay in business, although still increasing their online & digital presence to keep up with the times. Slight decline in poster design, advertising becomes increasingly digital.

I think the book design might not change that much, as people still using eBook. But they might have something to make it more comfortable. Also people will buy book from the internet and download them into their phone or ebook.

Brands become more simplistic, reducing design elements resulting in minimalist identities that use less printing ink and are more distinguished

INKLESS PRINTERS
Polaroid has already done this, but they are now creating printers that use Zink zero ink technology. Using special photo paper the heat from the printer activates the ink crystals embedded within the paper that create full colour prints in less than a minute does this.

2042

Publications decrease commercially, although kept on strong by the art & design community. Newspapers industry move towards the idea of a monopoly, with 3-5 large companies running the printed media worldwide. However, a large quantity of news exist in different digital forms. Printed publications are almost out of circulation. Printed books have shown slight decline, with some bookshops still in business.

Book design will adapt to digital media and become more powerful and dynamic

Packaging becomes plain simply with scannable QR codes for information

FOOD PRINTERS
A printer like this already exists, where it can print proteins, which are edible. Maybe on day they will be printing a threecourse meal.

2052

Printed books decline more, newspapers using the same monopoly system successfully. Publications and magazines have become incredibly rare to buy. They have become a niche and more expensive.

In 2052 I think most of book design would be more like digital which you can flick it to another pages by just using your finger and also it might have a moving images or 3D images in the book as well

Intelligent packaging communicates real time information between product, cosumer and provider via computer or smartphone using eCoupled technology

print design

PRINTERS ON THE GO
Small Portable Printers We have smart phones and tablets which enable us to socialize, browse the net, store all our books, voice commands, MP3 and face calling will there ever be a printing function added to our phones and tablets that enables us to print on the go.

2062

Printed newspaper ran collectively by 1 or 2 companies. Books are outnumbered by eBooks 3 to 1. All posters are digital, 3D printing has taken over. Online news is the leading source of news feeds to the world, through advanced technology and technologically tailored to every persons careers and interests. The magazine is in museums, books are priced at 5 times their amount in 2012, paper stock is unbelievably vast- trees need to be conserved for human survival.

I dont think from 2052 to 2062, the book design will change much. But surely it would looks better and trader.

Packaging surfaces become interactive and motion based, providing information whilst resposive to its surroundings

timeline

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T Y P E F A C E S

TYPOG RAPHY
20122062
PART 2

2012

Exploration of expressive/postmodern typography. The new typography is still limited to only book typography, but it was a substantial step forward that could be satisfactory in practice as well as in theory.

Currently still using the same typefaces from 50 years ago, but, Georgia Pro and Verdana Pro are being developed two new versions of older typefaces suitable for new devices such as the iPad and Amazon Kindle. Introduction of new weights with each renovated typeface. However, 2011 sees the introduction of Siri, which utilises voice activation technology.

TRIVIA

2022

Comfortable threads of nostalgia and historicism that are running through American design will cool o Enhance on features we need (e.g. multiple languages, a full set of glyphs, ligatures, lower-case numerals

More adaptations of popular typefaces for new technologies, creating more choices for the user on iPhones/iPads/Kindles etc. Web typography more applications like TypeKit and ways of improving online typography such as more supported weights, kerning, tracking and leading options.

COMIC SANS
TH E CHILDISH ACCI D E NT

Comic Sans has been dubbed the World's Ugliest Font

2032

Slang, punctuation norms, etc. could change how we write therefore changing typography. Commissioned font will have better support for non western languages

Society becoming increasingly more reliant technology, especially online activity.

C
But according to Vincent

2042

Large, versatile families and superfamilies will become more popular as multinational entities ex their identity muscles on a global scale. Greater demands of fonts with ve weights, three widths. Supports for every possible Latin language, Cyrillic, Chinese, and probably Arabic.

Increased and better online accessibility and typeface availability for all alphabets including European alphabets, Asian alphabets and Middle Eastern scripts

Connare it was an accidental creation designed to replace Times New Roman in a specific setting. He writes, "There was no intention to include the font in other

2052

Making Handwriting into Open Type fonts Advances in screen quality and technology to deliver better online reading experience.

typography design

More readily available software that accurately recognises speech, becoming a household necessity and available on a range of devices.

applications other than those designed for children when I designed Comic Sans."

2062

Kinetic Typography, text whose appearance changes over time, is emerging as a new form of expression due to its ability to add emotional content to text Animated typography

Automated fonttone voice recognition software software that is able to match a suitable typeface to the tone or accent of someones voice

timeline

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A C C E S S

USER

20122062

2012

EXPERIENCE
2022

Social networking will become more pervasive as the digital and physical worlds become more connected than ever. We can already see mobile technology developing rapidly through tablets and smart phones which will begin to allow real time social networking to occur.

The internet as the main medium, using a variety of free applications such as icloud and Spotify, where the user can centralise information and data ranging from films, music, banking and personal information. Some applications holding information are accessed through logging onto your own personal account. Others can integrate applications so that the content is accessible on all devices.

As hard as it seems to believe now Facebook will gradually slip from the top spot as the industry leader in social media as we see more segmented niche networks and apps that allow individuals to share particular elements of their lives with specific others.

All social media and information will be only available digitally With news papers becoming obsolete. It will be very difficult to buy CDs and DVDs with almost all information being available online only through specific subscribed websites or by purchasing online from different online stores.

2032

The content that we are exposed to will become more customised and targeted to our personal wants and needs. Companies with large sums of money such as Facebook & Google have been collecting data for years and by now have found a way to integrate this fully into social media. All contents would be fully attainable through social networking, removing the hassle of searching for information on third party sites. Human / physical relationships will become less important as we begin to network with others around the world in a more engaging way. We are finally beginning to capitalise on the full potential of the internet in both a professional and personal manner.

Devices will become more advance at scanning barcodes in order to give us information on items. The idea of having a number of different websites and applications in order to hold our information such as banking, music and files will becoming less and less, with the notion of having all information easily accessible, in one place, taking over.

2042

All personal information will be able to be accessed digitally from one place., which is easily accessible where ever you are. Devices will be interactive with your surroundings, giving you real time information and content on things its scans for example food or a map. Content can be easily and quickly shared between people through effortless technology such as scanning over another device.

2052

user experience

We will no longer be passive media consumers but instead will interact with media in a much more dynamic way on all platforms and mediums. Just as many online games begin to achieve, we will become part of a virtual world unbeknown to us yet, where we will interact as avatars in the game of life.

The notion of the logging into an account or using a device will be lost and he idea of a seemless life will be in place - whereby you live inside the web and interact with it at all times, using a device to enable interaction with others and to scan items/object/people in order to give you all the information you could need on that item.

2062
Social networking will fully function along side reality. What we are doing, where we are going and who we are with will be updated and shared online in real time as it occurs in the physical world. There will be no need for log-ins removing the issue of privacy as social media will be personally & immediately available to you through multiple mediums at all times. All information will be accessed it being part of everyday life, through one central hub which you own, containing every single piece of information you could need. No devices will be used, information will be gathered through thought process and voice activation, projected directly onto the retina. Information can also be gathered by simply looking at a object/building/person. Interaction with others through projected touch screens and thought process.

timeline

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A D V E R T I S I N G

MA S S C OMM
20122062

2012

TRIVIA
Advent of viral ads e.g. Old Spice Rise in the importance of social media, online ads, websites, mobile apps AUGMENTED REALITY MOVES ONTO SMART PHONES: Shows offers and coupons depending on shops and sign you point phone camera at. INTERACTIVE TV: Interactive TV lets you watch what you want when you want. Advert pop up depending on the programs you like and watch.

2022

Pioneered by Google and Apple, minimalist trend continues e.g. Starbucks, Apple, Budhweiser

FACIAL RECOGNITION IN ALL HIGH STREET SHOPS: Facial recognition detects whether the consumer is male of female and a rough age and sends recommendations to their smart phone including coupons and directions through the store.

MARLBORO FRIDAY
THE DAY BRANDING ADMITTED DEFEAT

Marlboro man is said to have fallen off his horse on

2032

April 2, 1993, when Marlboro

Printed materials become scarce. Digital media which have more user engagement keeps growing in its importance in terms of branding and consumer relationship building.

FACIAL RECOGNITION RECOGNISES YOU: Facial recognition keeps a profile of what people have previously bought and recommends similar items

announced a 20% price cut to compete with bargain cigarettes.

2042

With the intervention of the government, (i.e. setup of laws) green becomes the prioritized brand image over luxurious image e.g. The Body Shop

SMART PHONE PERSONAL PROFILE: Shops read your personality and the things that youre interested in straight from smart phone and recommend offers

The brand could no longer justify its price. The market share decreased for the first time since 1970. At the time, this event was regarded as signifying "the

2052

The idea of static logos extincts with the growth of technology e.g. SECCA, CURRENT TV

PERSONAL AUGMENTED REALITY: Phones become a chip in the brain. Uses eyes to project augmented reality advertising depending on what youre looking at and your personality profile

death of a brand" and the advent of a "value-minded" consumer generation who pay more attention to the real value of products and not the brand names.

mass comm

2062
Consumers find brand image in performance and quality, NOT in the visuals - leading to the looser restrictions in corporate identity. e.g. Google ADVERTISING BASED ON WHAT YOU NEED: Advertising is projected straight into brain depending on what you want, hunger levels etc.

timeline

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MULTI MEDIA
PART 1

20122062

2012

The size and pricing of smart-phones will become rapidly reduced, and will become essential for everyone, continuing the increasing recent popularity and wide range of app devices. App prices and availability - not to mention competition between manufacturers, will result in the App becoming cheaper.

TECHNOLOGIES IN USE: 3D Films, Nintendo DS3, Xbox Kinect, Interactive Motion, 3D Projection Mapping, 3D without 3D glasses, Interactive Billboards, Interactive Posters, Interactive 3D projections

2022

Some manufacturers will leave the market meaning there are only the leading manufacturers such as Apple and microsoft.

Most window displays and walls inside shops will have interactive screens, and screens will dominate out cities. TECHNOLOGIES IN USE: 3D Projections / Holograms, 4D Movies will be the norm. (3D movies with extra experiences like smell and feel), All small posters, e.g, in tube trains, will be moving images.

2032

The app will be free more sophisticated, and available towhat ever portable device hardware that the user requires. Smaller pocket phone devices or more sophisticated for home use on computers.

Advertising will use 3D interactive projections / holograms outside shops. Images which were on vehicles i.e. Busses will now be moving images. Food packaging will have moving images.

2042

An app that is individually chosen will not exist on networks. In its place will be voice and the start of mood controlled devices where you get your headset or other hardware programmed to automatically be tailored to your makeup.

Films no longer will be on screens but will be projected into theatres where you will be able to walk around to experience at all angles. Because of E Ink, Newspapers and magazines will have moving images in them. You will only need one copy as it will wirelessly update itself when a new edition is out.

2052

multimedia design

The personal computer will be tailored to each individuals mindset, it will still be a physical object, pocketsized or slightly larger for home, and will contain all of what each person needs in day to day life, details, work. Work will begin to become tailored to peoples lives and going to work will be done from home or anywhere so the idea of business will alter completely.

TV and Films will be able to be projected into the living room for the family to experience. Gaming we be experienced physically in the room instead of a screen.

2062

timeline

By the year the phone that we know will be gone. Conversation will be synthesised between peoples minds without the need to pay for a service meaning chat and messaging will be free.

It will be the norm for a house to have one or two 3D projectors in the house. Telephones will be Televiscom in wchih the person on the other end will be projected into the room and will be able to walk around as if there were there and likewise on the the other end. TECHNOLOGIES IN USE: Touching Panel, Microphone, Motion detecting camera, Keyboard and mouse, Controller Pad

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MULTI MEDIA
PART 2

20122062

2012

New Technology: Augmented Reality, Naked eye 3D screen (small scale), Texture reflecting sreen Mainstream Input Method: Button and Cursor, Touch control (mainly on mobile device), Sound control (siri by Apple) Input Device: Keyboard and mouse, Microphone, Touching Panel, Motion detecting camera, Controller Pad Output Device: 2D flat Screen, Speaker, 2D image projector, 3D flat Screen A.I. Level: Process typing command precisely, Able to regonize vocabs (unprecise), Non-emotional

2022

New Technology: Naked eye 3D screen (large scale), Electric scent producer, Liqufied Screen, Facial expression detection Mainstream Input Method: Touch control (general use of all device), Motion control (Simple hand motion), Sound control, Verbal control, Button and Cursor Input Device: Touching Panel, Microphone, Motion detecting camera, Keyboard and mouse, Controller Pad Output Device: 3D flat Screen, Speaker, 2D flat Screen (with texture), 2D image projector Scent producer (large size), 2D liquidfied screen A.I. Level: Able to regonize vocabs precisely, Non-emotional

2032

New Technology: 3D Image Projector (large size), Electric scent producer, Liqufied Screen, Facial expression detection Mainstream Input Method: Motion control (Complex body motion), Verbal control, Touch control, Sound control, Button and Cursor Input Device: Touching Panel, Gesture detecting camera, Microphone, Keyboard and mouse Output Device: 3D flat Screen, 2D image projector, Speaker, Scent producer A.I. Level: Capable of daily conversation, With own preference

2042

New Technology: 3D Image Projector (home size), 3D Liquified Screen, Homones Tracker (rough) Mainstream Input Method: Motion control, Verbal control, Touch control, Air-Touch control, Button Input Device: Gesture detecting camera, Air-Touch sensor, Microphone, Keyboard Output Device: 3D touch Screen (with texture), 3D Image Projector , Stereo Co-ordinate Speaker, Scent producer A.I. Level: Can read humans statisfaction

2052

New Technology: 3D Image Projector (portable size), Homones Tracker (mature), Human mood detector (rough) Mainstream Input Method: Motion control, Air-Touch control, Verbal control Input Device: Gesture detecting camera, Air-Touch sensor, Microphone Output Device: 3D Image Projector (with texture) , Stereo Co-ordinate Speaker, Scent producer A.I. Level: Fluent conversation, Emotional

multimedia design

2062

New Technology: Human mood detector (mature), Brain signal interpreter (rough) Mainstream Input Method: Motion control, Air-Touch control, Verbal control, Simple brain signal Input Device: Gesture detecting camera, Air-Touch sensor, Microphone, Brain signal interpreter

timeline

Output Device: 3D Image Projector (with texture) , Stereo Co-ordinate Speaker, Scent producer, Brain signal feedback A.I. Level: Could slightly predict humans mind

information graphics

future impact of design on the world

communications

visualise a new communication

WE BE SPEAKING

MOUTHS

ANYMORE?

WE WILL HAVE BUT WILL

world map would be carried around in a form of an application.

FUTURE MAP

Instead of tablet devices, a thin foldable sheet would be carried around as a multi-purpose device

future world map

Street view of the selected region is created on the sheet as a 3D simulation. With Googles data archive, the user is able to virtually time travel by using this feature.

The device produces an interactive projection.

visualize

visualize

future world map

HOME VERSION MOBILE VERSION

10 things humans will do in 2062

Innovate Engineer Argue / fight Have fun / play Compete

Words
By 2062 the average home computer will be able to out think the entire human race. Human augmentation will be common; increasing mental, perceptive, and physical aspects aswell as allowing us to access the net through our minds alone. As the essentials of living are increasingly automated people will be more involved with leisure, creativity, sports and sciences all of which require a more human touch. There will also be elements of humanity who will tend more to violence and self-gratification.

MARK BUTLER
a robot in every home Draw what you think a robot will

typographic list

look like in 2062

Explore Discover Theorise Breed Go to gym

10 things humans will do in 2062

Sleep Drive for the pleasure Make emotion based on decisions Change/charge batteries Cook/prepare food

Words
Ubiquitous to the point where it doesnt feel like you are using technology. User interface design will make huge leaps forward allowing greater access to technology without help, training or guidance. Technology will become invisible.

DAN DURAN
a robot in every home Draw what you think a robot will

typographic list

look like in 2062

Choose the shopping Work in an office Manufacture hand made goods Create works of art Eat

10 things humans will do in 2062

Saying how the good old days were better Make robots Live in smaller homes (population growth means we all get less space)

Words
Ubiquitous to the point where it doesnt feel like you are using technology. User interface design will make huge leaps forward allowing greater access to technology without help, training or guidance. Technology will become invisible.

DAVID GARDNER
a robot in every home Draw what you think a robot will

typographic list

look like in 2062

Live and work for longer Watch holographic 3D films Worry about the environment Program robots

10 things humans will do in 2062

Go on holiday to space hotels Recycle everything Enjoy a more automated lifestyle Turn things on and off again to make them work

Words
In 2062 technology will be smaller and even more firmly embedded in everyday life. Everything will be online and automated or remote controlled. Despite tasks being automated by technology people will be busier.

BECKY HARVEY
a robot in every home Draw what you think a robot will

typographic list

look like in 2062

Spend even more time starring at screens Work until they die Wish people 50 years ago hadnt used all the fossil fuels Expect less privacy

The Font of the Future : 2062

2011 has seen the introduction of Siri, Apple Inc.s intelligent personal assistant software system which utilises voice activation and recognition technology. Over the coming decades, the technology we use will become more voice activated. Voice recognition software will become a familiar household name and a key function of the electronics that we use on a daily basis. Using this concept and by saying the alphabet outloud while lips are pressed against paper, creates this abstract representation of our idea of the future of typography, which will become predominately voice activated by year 2062.

FUTURE CONNECTIONS_
2011 has seen a huge rise in 3D & 4D technologies bringing us more realistic experiences and merging the fabric of the physical world and virtual world closer together. In the coming decades technology will advance even further towards augmented reality where we will be unable to distinguish between reality and fantasy.

Football & 4D Holographic Projection

With the rapid rise in popularity of 3D based software, games and films we are starting to see 3D technologies transfered to sports. Pubs often show important international matches in 3D on a large screen. In the near future we will see much more development in this area as we strive to better this technology. With the use of 4D holographic projectors it will be possible to project a football match that is occuring in Barcelona into an empty football stadium anywhere else in the world. Through the use of multiple projection points, it will appear as if the match is occuring right in front of your eyes.

3D Relief Food Printer

Edible inks have already been created but as of yet they still look rather unsightly and somewhat like regular printer inks. By combining this technology with progression in relief printing it may be possible that one day we will be printing out a roast sunday lunch for the whole family to enjoy.

future connections & synergies

Multi- Functional Personal Transport Vehicles

We are already starting to see personal transport vehicles initiated into the marketplace, through the use of two seater transportable planes, amphibious cars and personal hover crafts. Once sustainable and green transport has been developed there will be nothing stoppign us from each having a personal vehicle that functions as everything, allowing flight, submersion & road fucntion.

4D Projection Mapping & Architecture

2011 has seen the popularisation of projection mapping. Giving buildings and architecture the illusion of movement to create jaw dropping visuals for events and live music. One day in the not too distant future this technology will be incorporated into the structural stability and layout of a building. Buildings will become kinetic, moving with the wind or adapting for a specific function.

future font

visualise

draw one character

future/2062