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Seattle, WA 98199 (206) 498-6585 charlied@sorea.net


New Business Development / Dramatic Revenue Growth / Relationship Management
Dynamic and driven sales professional with extensive success generating sales, managing customer relationships, and identifying new business opportunities while consistently meetingand often outperformingsales objectives. Business administration acumen with strong skills in assessing customer needs and executing sales and marketing plans; commitment to creating enduring and beneficial partnerships with clients and achieving exceptional levels of retention. Expert manager, presenter, and negotiator able to forge solid relationships with strategic partners and vendors while building consensus across organizational levels. Core competencies include: Strategic Sales & Business Planning Consultative & Solution Selling Surpassing Sales & Revenue Targets Brand Messaging & Recognition Goal Setting & Outperformance Sales Team Coaching & Leadership Staff Recruitment, Training & Mentoring Customer Service & Retention

SOREA LLC, Seattle, WA PRESIDENT / SALES MANAGER (2/2004 12/2005; 4/2010 7/2011) Established and expanded a design/manufacturing company specializing in designer bath products and architectural decorative materials. Spearheaded full range of sales management responsibilities, including lead generation / qualification, presentations, and contract negotiations. Directly handled vendor relations / negotiations. Led all staff recruitment, coaching, and training initiatives. Managed marketing functions, including branding, collateral development, website management, and overall merchandising. Oversaw budget and P&L analysis. Selected accomplishments: Successfully developed brand messaging and recognition across North America while continually expanding sales distribution to accelerate revenue growth. Cultivated strong national showroom presence with 18 locations across the country. Developed and directed national sales force of 18 sales representatives across North America. JOEL BERMAN GLASS STUDIOS, Seattle, WA VICE PRESIDENT OF GLOBAL SALES (1/2006 4/2010) Held full accountability for leading sales and HR staff in sales, recruiting, training, operations, and administration for a luxury decorative glass manufacturer with international sales distribution catering to commercial architectural markets; trained and led 32 sales professionals. Tracked profit margins and sales performance. Drove needs analysis, employee recruitment, and sales staff training and development. Developed and managed operational budgets. Selected accomplishments: Realized 18% sales growth in 2006 and 26% sales growth in 2007, followed by 5%-7% growth each consecutive year. Transformed corporate financial performance from profit loss to positive profit growth through strategic sales initiatives and successful team direction. Developed and established sales and tracking reporting systems to support continued sales growth.

Professional Experience Continued Introduced sales, design, and engineering consultation services to customers to accelerate sales. Increased sales force by 44% within just two years. LUMICOR, INC., Seattle, WA OEM SALES MANAGER (1/2001 1/2004)

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Charged with pioneering new product division for architectural decorative material manufacturer. Defined business development market opportunities in OEM markets through direct and distribution channels. Built and led team of more than 100 sales representatives. Contributed to invention and definition of patent manufacturing processes. Created company branding, business, and marketing strategy for each year. Selected accomplishments: Initiated international distribution relationships, establishing distribution sales forces of 350+ sales representatives. Secured strategic partnerships and alliances with Fortune 500 companies such as Steelcase and Haworth. LAUREL GRAPHICS, Seattle, WA NATIONAL SALES DIRECTOR (9/1998 1/2001) Propelled sales for corporation specializing in manufacturing of retail furniture and fixtures for clients including The Gap, Union Bay, Microsoft, Columbia Sportswear, and Nike. Managed all facets of business development and project management within North America. Developed presentations and led strategic negotiations. Selected accomplishment: Generated 40% of companys overall revenue from 1998 to 2000. ** *** ** Previous experience as National Retail Sales Representative for GM Nameplate (1997 1998) and Business Development Manager for Ilium Associates, Inc. (1994 1997).


PACIFIC LUTHERAN UNIVERSITY, Tacoma, WA Bachelor of Arts in Communications