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Project Brief

5 minute-Video Production
Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 14th November 2010 January 12th 2012

Overview
This unit aims to develop your skills in, and understanding of, moving image post-production processes. You will do this through exploring the professional practice of editing, and developing their own technical and creative skills.

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray Contact Us : glanhafren@gmail.com

Brief
You are to work in small groups of either three or four in producing a professional short movie that must last at least 5 minutes. The theme of the movie can be based on any subject, providing it is agreed suitable by subject lecturers, but will be built on the theory of Manipulation of Time. This means that the lm will utilse skills of pace and a careful selection of the beginning of the lm that might start at the end. The movie will require a great amount of team co-operation, in planning the pre and post production techniques. You will rstly research into the technical issues of lm production and processes & inspirations, before planning, storyboarding, followed by lming and post production techniques. It is essential that the footage is edited professionally with varied camera angles and include a soundtrack/ sound effects, editing techniques (pace of footage, reverse frame/ time lapse, colour treatments, still frame, transitions, titles, credits, etc. The project will utilise digital video cameras/ tri- pods, as well as after effects, premiere or imovie for the post production, which will then be fully rened and burned to DVD for a nal presentation.
Please Note: This project will work alongside your Wider keyskills- Working with others booklet, which will require a great deal of attention, planning and production to fulll the project task.

Creative & Digital Technologies

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Video Production - Week 1


Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 14th November 2010 January 12th 2012

You need to identify and give a brief explanation of the following Video recording principles 1. Television standards: Explain the Three main analogue broadcast television systems: NTSC, PAL, SECAM and state their use.

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray Contact Us : glanhafren@gmail.com

2.

Analogue and digital recording formats: Compare the difference between analogue and digital Describe an analogue editing system. (traditional tape based) Describe digital editing systems (Avid, etc) Illustrate and comment on a few examples of domestic/ professional digital video cameras and possible uses, including costings.

Useful Information www.lmmaking.net www.howstuffworks.com Reading Material

3.

Digital editing: How can you achieve analogue to digital conversion? How digital compression is achieved and why? What common hardware/ software is used in digital editing? Storyboard Design Course: Principles, Practice, and Techniques

Assessment Evidence: tick the following once complete


Television standards Analogue and digital recording formats Digital editing: analogue to digital conversion

You will be working towards Unit 2 Learning Outcomes [1] You will be working towards Unit 54 Learning Outcomes [1]

Creative & Digital Technologies

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Video Production - Week 2


Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 21st November 2011 Monday 28th November 2011

Lecturers : The development and principles of editing Tony Newbury Simon Lewis 1. Editing Technology: Illustrate and explain examples of software used for digital editing (i.e Premiere, Final cut, After effects). State suitable output le types and resolutions according to its use (i.e is it for the web (youtube, etc) or for a commercial production Explain the differences between Linear and Non-Linear editing Useful Information 3. Development: Illustrate and explain screenshots from a movie or television series that comprises of the following techniques: multiple points of view; shot variation; manipulation of diegetic time and space Principles: Describe the following terms and illustrate screenshots once again on: storytelling (engaging the viewer, providing and withholding information; combination of shots; 180 degree rule; creating pace) Apply terms to the following techniques: seamless; continuity; motivated; jump-cutting; montage; parallel editing; crosscutting; point of view shot; shotreverse-shot; cutaways; transitions, e.g. [cut, dissolve, fade, wipe] www.lmmaking.net www.howstuffworks.com http://en.wikipedia.org/wiki/ Diegesis Reading Material

Contact Us : glanhafren@gmail.com

2.

2. 3.

Assessment Evidence: tick the following once complete

Editing technology Development Principles Techniques

How Video Works

You will be working towards Unit 2 Learning Outcomes [1] You will be working towards Unit 54 Learning Outcomes [1, 3]
Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Video Production - Week 3


Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 14th November 2010 January 12th 2012

Post productions systems

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray

Post-production practices: Describe the following terms: in-camera editing How do you download digital stock material? Illustrate and explain what a timeline is? (in a digital video editing context). Explain how you drag and drop? (in a digital video editing context). How would you store footage? e.g. external hard drives; raid drives. transfer to tape What is a time-code? What are rushes? What is a rushes log? How do you mark up a script? What is sound and picture synchronisation? Dene the term ATSC. Explain the three basic display sizes used for ATSC, their aspect ratios. (high denition 1080, standard 720, 480), and their use for application

Contact Us : glanhafren@gmail.com Useful Information http://tinyurl.com/ch9yovz Reading Material

VideoProduction

Assessment Evidence: tick the following once complete

Handbook

Post-production practices

You will be working towards Unit 2 Learning Outcomes [1] You will be working towards Unit 54 Learning Outcomes [2]

Creative & Digital Technologies

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Video Production - Week 4/5 (includes 3 week break)


Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 14th November 2010 January 12th 2012

Lecturers : Concept development, nal outcome, planning Tony Newbury Simon Lewis You have to produce a 5 minute movie. The emphasis is on the manipulation of time and space e.g. backwards, time-lapse, slow-down, speed up, non-linear story-lines etc. A majority of the movie must be a manipulation of time. We do not want submission of a standard linear movie that takes you from point A to point B. Examples of include: Pulp Fiction, Red Dwarf: Memento, Coldplay: The Scientist, Lock Stock, etc. Study the techniques that the lm makers have used in these lms. Draft a proposal identifying your target audience, intended story-line, animation sequences if applicable. Produce a script or narrative for the production of a sequence of moving images (footage). In doing so you will need to learn how to consider intended audience and how to adapt the production style/design for audience. You will also need to learn how to produce a storyboard that includes components of production. This may include: 1. 2. 3. Viewpoints and perspective Key frames (e.g. extremes, changes or extents of an action or movement, the frames in between) Soundtrack synchronisation, narrative, music and special effects cuts, transitions, timing and frame numbers. Kyle Moreno-Gray Contact Us : glanhafren@gmail.com Useful Information http://www.silvertonlms.com/ storyboard.htm http:// cartoonsnap.blogspot.com/ 2007/12/storyboard-art-frommist-and-mars.html http://www.fusestudio.co.uk/?cat=14

You will need to organise your group efforts, responsibilities and duties to ensure a good performance. Once all planning has been produced (i.e brainstorming/ proposal, target audience clarication, storyboarding, scripting, etc, and a nal review with the client/ lecturer, you can start production.

Assessment Evidence: tick the following once complete


Brainstorming & Proposal Target audience A4 Storyboards/ scripts Planning schedule (In a table format) Preliminary location visit followed by Film Footage

You will be working towards Unit 2 Learning Outcomes [1, 2] You will be working towards Unit 54 Learning Outcomes [1, 2]

Creative & Digital Technologies

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Video Production - Week 6/7


Programme: Project: Unit: Cohort: Issued: Deadline: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2 Monday 14th November 2010 January 12th 2012

Lecturers : Post Production You need to assemble your video in I-Movie/ premiere or any other software you deem suitable. In doing so you will need to learn how to combine audio with video material captured separately to communicate required effect (e.g. mood & emotion). You will also need to learn how to manipulate audio and video material captured separately to demonstrate skills in synchronisation in other words adding a soundtrack or voice over. You can also add any affects that are relevant to the movie. The techniques used may vary according to intended effect but could include: Movie capture, Stop motion, Audio capture, Import images/ video, Animate still images (if required), Add audio track, Special Effects, Reverse Footage, cutting, transitions, etc Time-Lapse, etc Tony Newbury Simon Lewis Kyle Moreno-Gray Contact Us : glanhafren@gmail.com

Evaluation
Finally an in depth A4 critical evaluation is required. Remember the evaluation is not a diary of events and you should critically review your own work. What worked? What didnt work? What editing/ cutting techniques you used? What processes did you use to inject sound material/ effects, etc? What would you have done differently given the chance again? What have you learned? Screenshot evidence of various shots and the editing software (work area- showing layers/ le management) to further explain decisions, techniques and professional working methods. Also refer to terminology in the principles of editing, i.e 180 rule, diegetic manipulation, etc, in your own production. You also need to add an Edit list that illustrates each stage of your production and explains what edits were made and why (i.e cutting, black and white conversion, software/ skills required, etc)

Assessment Evidence: tick the following once complete


Rushes Log An executable nal DVD. All discs should feature on body printing and accompanying case with insert/s) A word-processed evaluation outlining your own critical appraisal of your ork and the w feedback received- from other group peers

Creative & Digital Technologies

You will be working towards Unit 2 Learning Outcomes [1] You will be working towards Unit 54 Learning Outcomes [1]
Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Unit Objectives
Materials techniques & Processes (Unit 2)
Programme: Project: Unit: Cohort: National Diploma Interactive Media Video Production 54: Film & Video Editing Techniques, 2: Materials Technique and processes Interactive Media Year 2

Artists, craftspeople and designers use a broad range of materials, techniques and processes in their work,sometimes combining traditional craft with contemporary art and design in innovative ways. Developmentsin new technologies have brought a wealth of new opportunities to the creative process. Practitioners use of materials, techniques and processes has a direct bearing on the look and feel of artefacts and products, their presentation and the cost of production. The aim of this unit is to develop learners knowledge, skills and understanding in working safely and creatively with the materials, techniques and processes associated with their specialist pathway. It will enable learners to explore, experiment with and understand the use of a range of materials, techniques and processes. As the unit develops, learners will be made aware of the importance of the health and safety issues related to the technologies associated with their specialist disciplines. As a result, the unit underpins all other units in the qualication and is essential in preparing learners for vocational progression. Learners should demonstrate skill and understanding in their developmental work and in the production of nished work. In order to select and use appropriate materials and techniques, learners will evaluate the different qualities and properties associated with different media. They will learn to review their experiments critically at different stages of development in order to modify and rene their work as it progresses. Learners will also be made aware of the signicance and value of studying the work of professional practitioners for the development of their own work.

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Grading Criteria
Unit 2: Materials techniques & Processes

To achieve a pass grade the evidence must show that the learner is able to:
1. 2. 3. Explore materials, techniques and processes safely Use materials, techniques and processes evaluate the suitability of selected materials, techniques and processes at relevant stages of the process.

To achieve a merit grade the evidence must show that the learner is able to:
1. Show considered understanding of the characteristics and uses of materials, techniques and processes through in-depth investigation and producing diverse experimental work 2. Carry out purposeful analysis and application of materials, techniques and processes.

To achieve a distinction grade the evidence must show that the learner is able to:
1. Use analysis, evaluation and experimental techniques perceptively to develop work that recognises the full potential and limitations of materials, techniques and processes.

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Unit Objectives
Film and Video Editing Techniques (Unit 54)
Programme: Project: Unit: Cohort: Issued: National Diploma Interactive Media Video Production 17 Understanding Video Technology, 18 Film & Video Editing Techniques, 2 Materials Technique and processes Interactive Media Year 2 Monday 8th November 2010

Editing of lm or video material is an essential part of any audio-visual production. Without the process of removing, adding and manipulating source material, all lm and video would have to be shot in sequence and without mistakes. The process of editing involves making creative decisions about source material. It provides an opportunity for the creativity of the lming stage to be continued through to the nished product. Through study of the development and principles of editing, learners will develop an insight into the language of editing and the technical conventions used by editors to communicate with audiences. Skills will be practised through editing video material or, where facilities permit, lm. Learners will also develop an understanding of how their work can affect the nal outcome of a production. Learners will be able to experiment with editing processes and use their skills in the production of their own lm and video products. They should learn that editing is not merely a technical process, but also an aesthetic one and they should be able to demonstrate this understanding through both their practice and the articulation of principles.

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Grading Criteria
Unit 54: Film and Video Editing Techniques
To achieve a pass grade the evidence must show that the learner is able to:
1. Describe the development and principles of editing with some appropriate use of subject terminology 2. 3. Apply editing preparation techniques with some assistance Apply editing techniques working within appropriate conventions and with some assistance.

To achieve a merit grade the evidence must show that the learner is able to:
1. Explain the development and principles of editing with reference to detailed illustrative examples and with generally correct use of subject terminology 2. 3. Apply editing preparation techniques competently with only occasional assistance Apply editing techniques to a good technical standard showing some imagination and with only occasional assistance.

To achieve a distinction grade the evidence must show that the learner is able to:
1. Critically assess the development and principles of editing with supporting arguments and elucidated examples, and consistently using subject terminology correctly Apply editing preparation techniques to a technical quality that reects near professional standards, working independently to professional expectations Apply editing techniques to a technical quality that reects near-professional standards, showing creativity and air and working independently to professional expectations.

2.

3.

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Formative Feedback: _____________________________________________________ _____________________________________________________ _____________________________________________________

Areas to develop: _____________________________________________________ _____________________________________________________ _____________________________________________________

Formative Grade:

Student Comments: _____________________________________________________ _____________________________________________________ _____________________________________________________

Student signature: _____________________________________________ Tutors signature: _____________________________________________

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

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