Team up with Femina HIP and reach millions!

Become a Femina HIP partner and tap into our experience and popularity. Cost-share, pool and maximise resources! During the last 10 years, Femina HIP has built a large, effective and very popular media platform reaching an estimated 10 million people in rural and urban areas. Today, we produce print, TV, radio and web based products.

Femina HIP 2010

Team up with Tanzanias leading multimedia platform!

As a Femina HIP partner you tap into our popular lifestyle brand and reach huge audiences across Tanzania. Join us in a cost-sharing venture.
At Femina HIP we believe in coordinating development communication and creating opportunities for partners from the civil society as well as from the private sector. There are many ways to team up with us. Choose from editorial partnership, advertising or sponsorships through either print, TV or a mixed media strategy that suits your needs.

Our reach
Femina HIPs popular media products have gained groundbreaking reach unparalleled by any other media platform in Tanzania. Every year we reach an estimated 10 million people out of a total population of 42 million. While mainstream print media are circulated in limited numbers, our recurring magazines Fema and Si Mchezo! are printed in 170,000 and 175,000 copies respectively making them the most circulated magazines in Tanzania. According to TAMPS 2009, 42% of the adult population (9.8 million people) know Fema. Each week the magazine is read by 2.8 million people making it the most read in the country. Si Mchezo! is the second most read magazine with an estimated 2.6 million readers per issue. Almost 1 million Tanzanians are regular viewers of our weekly TV Talk Show and 3.4 million watch the show every now and then. The Pilika Pilika radio show is estimated to have more than 5.4 million listeners in mainland Tanzania and Chezasalama.com has more than 35,500 registered users. Together, this makes Femina HIP Tanzanias most recognised and effective media platform promoting healthy lifestyles and livelihoods.

What makes Femina HIP special?

Femina HIP is a multimedia, civil society initiative working with youth, communities and partners throughout Tanzania. We promote healthy lifestyles, gender equality, sexual health, HIV/AIDS prevention, environmentalism, entrepreneurship and civic education. Edutainment is our main approach. We entertain and educate audiences through real life stories, testimonials, role modelling and docudrama. Through our participatory, interactive production process we give VOICE to ordinary people across Tanzania.

Effective distribution

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Fema magazine: We procure our distribution and printing services During the last ten years, Femina n Brand awareness: 9.8 millio regularly to ensure that we get the best available HIP has developed a unique Tanzanians and tailored distribution ders per issue service at highly competitive prices. We continReadership: 2.8 million rea uously monitor our distribution to ensure that system ensuring timely and copies reach their final destination. efficient delivery to partSi Mchezo! magazine: ss: 6.8 million Tanzanians ners. Together with East Brand awarene ders per issue Staying in touch with our audiences African Movies Limited, Readership: 2.6 million rea who operates the Femina Our community mobilisation and outreach Fema TV Talk Show: Express distribution systeam travels to schools and communities anians n Tanz Brand awareness: 4.6 millio tem, we reach across Tanzan viewers per show across Tanzania to meet with our audiences. Viewership: 0.9 millio nia to both regional, district This enables us to get feedback and to ensure that 2009 Source: Synovate/TAMPS and ward level. We also distribour products are up-to-date and resonate with our & Femina HIP ute through partner organisations audiences. We reinforce our media products via faceand carry out the majority of the Dar to-face communication to stimulate community converes Salaam distribution ourselves. sations and dialogue through Fema Clubs and road shows.
Femina HIP has more than 900 partner organisations and more than 2,300 secondary schools across the country in our distribution database. More than 500 schools and partner organisations are on our waiting list. Femina HIP emphasises monitoring and evaluation and we continuously assess our reach and effect. We work with professional research institutions to understand our impact and to guide our product development.

Our media products

Fema magazine
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Fema TV Talk Show

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Format: Fema is a quarterly, 64-page magazine using Swahili and English. Fema was launched in 1999 and is printed on high quality paper Print Run: 170,000 (Feb. 2010) Target: Fema has a strong secondary school profile and is endorsed by the Ministry of Education and Vocational Training. The magazine targets young women and men aged 15-25 in secondary schools, workplaces and organisational settings Content: Each issue has a specific theme and includes a cover story featuring a role model or a celebrity, club and advice pages, photo-novels, letters from readers and competitions. Our young journalists travel to different districts to collect real life stories and voices. Topics include sexuality, HIV/AIDS, life skills, civic education, entrepreneurship and youth lifestyles Availability & Reach: Distributed free of charge to more than 2,300 secondary schools in every district of Tanzania, as well as 337 partner organisations. A small percentage of copies are also sold commercially. According to TAMPS 2009, 9.8 million Tanzanians know Fema magazine and every week 2.8 million Tanzanians read it Related Projects: Femina HIP promotes a culture of reading and supports the formation of Fema Clubs. Currently we have 600 registered Fema Clubs across Tanzania.

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Format: A 30-minute TV talk show in Swahili produced and aired since 2003 Frequency: Broadcast weekly on ITV and TBC1 with repeats Target: Rural and urban youth aged 15-25 Content: The shows dynamic young hosts invite youth, experts, celebrities and politicians to the studio to discuss critical - sometimes controversial issues relating to youth lifestyles. Segments also include testimonials as well as letters and text messages from viewers. Increasingly, the shows are shot on location in rural areas allowing a wider public to share their experience, giving voice to young people and their communities Availability & Reach: Copies of the TV shows are sent to Fema Clubs and partner organisations on request who use them in community outreach. According to TAMPS 2009, Fema TV Talk Show has 3.4 million viewers; out of these about 1 million watch the show regularly

Si Mchezo! magazine
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Format: A bimonthly, 32-page full colour magazine launched in 2003. Si Mchezo! (meaning No Joke!) uses Swahili tailored for semi-literate youth Print Run: 175,000 (Feb. 2010) Target: Out of school youth, aged 1525, and their communities, particularly in rural areas Content: Topics include healthy lifestyles, sexuality, life skills, HIV/AIDS, entrepreneurship and livelihoods. Each issue includes a testimonial, photo-novels, cartoons and letters from readers. Editorial collection is conducted in the field providing exposure to regional variation and creating high ownership among readers Availability & Reach: Distributed free of charge or in a barter for transportation agreement to almost 600 partner organisations in every region of Tanzania including care and treatment clinics, large-scale work places, CBOs, CSOs and local government, particularly in the rural areas. Each issue of Si Mchezo! has a readership of 2.6 million and every week, 1.2 million Tanzanians read the bi-monthly magazine. Only 13% of the adult population has never read Si Mchezo!

Other media products

Femina HIP also works through radio and web and produces various one-off booklets. Since 2007, we have been a partner in the weekly radio show Pilika Pilika produced by Mediae. With its estimated 5.4 million listeners, the show is immensely popular. Our interactive website Chezasalama.com has since its launch in 2004 grown into one of the most visited Tanzanian websites. We also produce and distribute a range of one-off publications in collaboration with partners on various life skills issues.

How to partner with Femina HIP

There are different ways to partner with us. First you decide how you want to get involved: Editorial partnership, advertising or sponsorships. Then you choose one or more product(s) that you would like to work with: Fema, Si Mchezo!, Fema TV Talk Show or a mixed media strategy.
All media products are actively promoted through crossproduct advertisement, bill boards and media campaigns to ensure the biggest possible visibility and impact.
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Editorial partnership
Choose between: Fema and Si Mchezo! magazines, Fema TV Talk Show l Team up with Femina HIP in editorial partnership. Choose either one product/issue, several products/issues or a broad media campaign

Together, we choose the theme and location for editorial collection. Our journalists travel to the field to document your agenda Tap into Femina HIPs credibility and journalistic professionalism or solicit feedback and local voices. We will deliver your message in an easy accessible and entertaining style guaranteeing high reach and impact Recent editorial partners include: Stradcom, EngenderHealth/Champion, UMATI, WaterAid, FHI, PSI, D.light, IOM, UNFPA, UNDP, American Red Cross, Care International and Womens Dignity

Advertising
Choose between: Fema and Si Mchezo! magazines l Address readers directly with your own message and branding l Different ad sizes, placements and rates l High visibility and extensive reach on a scale incomparable to other Tanzanian media l Use our journalistic expertise to develop advertorials l Use our expertise in layout and graphic design to create your ads l Recent advertisement partners include: Vodacom, CRDB Bank, NBC Bank, D.light, Marie Stopes, PSI, EngenderHealth/Champion and Stradcom

Sponsorships
Choose between: Fema and Si Mchezo! magazines, Fema TV Talk Show l Demonstrate your corporate social responsibility l Sponsor secondary schools with copies of Fema magazine l Sponsor copies of Si Mchezo! magazine l Sponsor season(s) of Fema TV Talk Show l Design a sponsorship tailored to your needs

Rates
Terms and benefits of partnership will be discussed and negotiated with the potential partner. Please contact us for rate cards and information on how we together can design a media partnership tailored to expose your agenda to millions!

Contact us for more information

Femina HIP Patel Building, 5th Floor, Kisutu Lane P.O. Box 2065, Dar es Salaam E-mail: info@feminahip.or.tz Tel: +255 22 212 8265 / +255 22 212 6851 Fax: +255 22 211 0842 www.feminahip.or.tz www.chezasalama.com