Making Customer Experiences Smart: Announcing The Smart Touchpoints Workshop MCorp Consulting launches The Smart Touchpoints

Workshop, a mind-changing, eye-o pening dive into how smart companies will do business in the fast-changing world of smart, digitally enabled customers. San Francisco, CA, December 07, 2011 -- Customer experience consultancy MCorp an nounces the launch of The Smart Touchpoints Workshop, an eye-opening, mind-chang ing dive into the way smart companies will do business, serve customers and leap frog competitors. The Smart Touchpoints Workshop is a customized program designed to help companie s faced with the challenge of re-thinking the ways they do business in the fastchanging world of smart, digitally enabled customers. According to Bruce Kasanoff, Innovation Director for MCorp Consulting and founde r of innovation think-tank Now Possible, Customer habits and expectations are cha nging. The lines between the physical and virtual worlds are starting to blur. W ere entering a marketplace in which smart touchpoints can do things like recogniz e the intent of gestures or understand a spoken command. And this is just the be ginning. Smart touchpoints can sense a customers location, actions or intentions which make s it possible for companies that leverage such touchpoints to respond intelligen tly, continued Mr. Kasanoff. What this means is the smarter your companys touchpoin ts, the smarter your company can act. The Smart Touchpoints Workshop is designed to help executives, marketers and cus tomer experience professionals envision all the possibilities by learning: * * * * * * What smart touchpoints are; What you can do with a smart touchpoint; How they can change marketing, selling and customer service; Where they can make dramatic differences in sales and profit growth; How they can create entirely new customer experiences; How smart touchpoints can drive lasting competitive advantage.

For this half-day, onsite workshop, senior MCorp partners will customize a curri culum and deliver an engaging, eye-opening workshop tailored to fit individual c ompanies needs and provide improvement models with defined action steps. More information on The Smart Touchpoints Workshop is available online at: http: //insights.mcorpconsulting.com/pr_smart-touchpoints About MCorp Consulting MCorp Consulting grows value by improving customer experience. With a straightfo rward approach to mapping, measuring and improving the touchpoints between organ izations and their customers, MCorp has helped many companies from fast-growth m arket leaders to the Fortune 100 transform the ways they interact with their cus tomers, and profit significantly as a result. Some of the global organizations M Corp has worked with include McKesson, T. Rowe Price, Argo Group and the United Methodist Church. MCorp helps companies define customer experience strategy, des ign implementation roadmaps and take the guesswork out of decision making with p roven, accurate and actionable data. Touchpoint Mapping MCorps approach to quantif ying customer experience is a proprietary research and analytical model that hel ps companies understand, measure, prioritize and improve the customer interactio ns that drive value. For more information, visit http://www.mcorpconsulting.com, or call 1-866-526-2655 toll free in the US, or 1-415-526-2655.

Touchpoint Mapping, Touchpoint Metrics, and Loyalty Mapping are registered trade marks of MCorp Consulting. Contact: Michael Hinshaw MCorp Consulting 201 Spear St. #1100 San Francisco, CA 94901 4155262655 info@mcorpconsulting.com http://www.mcorpconsulting.com