Task 4 Crisis Management Establish a crisis communication plan and our crisis management team should consist of the

e following members: Chief Executive Officer Senior management staff Director of Public Relations Production manager

The team members chosen should be carried with very strong problem solving abilities and able to make decisions for instant. For instance, limiting the damage, planning a response and resolving a crisis Our CEO and top management in the crisis team play the leading role to monitor the whole crisis communication and they give directions to the crisis team and the company according to the situation of the crisis, it is because the matter may become worse if no immediate or proper decision is made. The CEO will also act as the spokesperson of our company. The PR Director will instruct the PR Department prepares necessary information for the media such as media kit and company background information sheet and the PR Department acts as the media contact point in order to maintain positive image of our company as they are specialists. The Production Manager will be responsible to report to the company management about the product recall progress and keep the management informed about the report of investigation. At the same time, he needs to maintain the quality of the newly made products and report to the management about any problems encountered in the production line during this critical period of time. Primary objective: The primary objective is to minimize the impact of a foreseeable event and to plan for how our organization will resume normal operations after the crisis. We will consider to give apologies to publics and the victims to show the responsibility of our company. This can help to change perception of publics towards our company and our company should increase our transparency for enhancing positive images. Important communication objective : Since we are aiming to restore the public confidence, we must communicate concisely to the public about what has happened and what led to such crisis. We will communicate to the public that we have immediately arranged for product recall, we have destroyed all of our stocks and have completely cleaned up our central factory outlet before production resumes. We will invite media to visit our central factory outlet when the sterilization procedures are completed so that the public can see that we resume our production safely after the crisis. Our top management and PR Manager will visit the sick passengers and our company

will be responsible for their treatment fees and pay compensations to them. We will highly cooperative with the relevant government departments by providing them information of our report of investigation, our follow-up actions and we will also explain to the media that what preventive measures we have taken or will be taking, such as to form a quality assurance department to have better checks on our products to prevent the crisis from happening again.