A Comparative study of Metro and Hyperstar regarding customer satisfaction

This study is to measure the comparison between customer satisfaction of metro & hyper star. Your valuable response is highly appreciated in this regard. Your response will be kept strictly confidential and used only for research purpose.

Name (optional):___________________ Gender: Age (Years): Marital Status: (1)

(1) (1) Male (2) Female (2) 20-35 (3) (3) 36-50 (4) 50 Above

Below 20

Single(2)

Married

Divorced / Separated

Qualification: (1) Below Matric (2) Intermediate (3) Bachelors (4) Masters (5) Others __________ Income:
1. (1) Below 10000 (2) 10001-30000(3) 30001-60000(4) 60001100000 (5) 100000 Above

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Which store do you use for shopping? Metro Hyper star From which source do you come to know about this store? Advertisement News papers Friends Other sources Why do you not using other stores? Lack of awareness High rates Poor quality Which services attract you to use this store? Quality products Good customer care Approachable products for middle class family too Friendly environment How much time do you spend while shopping? 30-60 minutes 1-2 hours 2-3 hours Above 3 hours How is the cleanliness of floor inside the store? Excellent Good Ok Bad

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How is the internal environment of the store? Excellent Good Ok Bad 8. How is the billing process of store? Excellent Good Average Bad 9. Are you able to get shopping bag every time while doing shopping in store? Yes No 10. What is the purpose behind visiting store? Shopping Window shopping Other 11. On the average how much money do you spend in a visit to store? Below 1000 1000-1500 1500-2000 More then 2000 12. Which days of week do you prefer to visit store? Week days Weekends 13. What is mode of payment in store? Cash payment Credit card Debit card Cash and debit card 14. Do you go with a planned list of product to be purchase from store? Yes No Some time 15. What type of product do you mostly purchase in store? Clothes Grocery Food items Leather items Gift items Electronic items Any other items

Strongly Agree This store has modern looking equipment and fixture This store has clean attractive and convenient public areas(restrooms, fitting rooms) This store layout at this store makes it easy for customer to find what they need Are you satisfied with the employees of store Do you think this store has good parking facility Your store has the higher market growth Your store follows better promotional strategies Do you think that your store is providing better customer Are you fully satisfied with your store Do you think that your store fulfills the need and requirement of their customer

Agree

Neutral

Disagree

Strongly Disagree

Thank you very much for your time and cooperation.