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Abstract
Findings – The overall results from the case studies analysis were positive, thus
reflecting the appropriateness for benchmarking. The extracted concepts clarify how to
develop KM approach in an organization. This approach has been applied in a large case
study in Iran and is supported by practical implementation in Aerospace Industries
Organization (AIO), one of the most important high-tech industries in Iran.
Article Type:
Case study
Keyword(s):
Journal:
Volume:
79
Number:
Year:
2007
pp:
69-78
Copyright ©
ISSN:
0002-2667
Introduction
Knowledge has always been central in the functioning of society. However, in today's
“knowledge economy” organizations are increasingly aware of the need for a “knowledge
focus” in their organizational strategies as they respond to changes in the environment.
For many organizations, this has meant that the character of knowledge has changed
towards a more objective, theoretical knowledge with a focus on the codification of
knowledge into systems (Bell, 1999).
It is necessary to say that we are now changing steadily from an information age to a
knowledge age, where knowledge has been recognized as the most important aspect in
human life. Individuals and organizations are starting to understand and appreciate
knowledge as the most valued asset in the emerging competitive environment.
Knowledge is a powerful tool that can make changes to the world. It is now considered as
the main intangible ingredient in the melting pot that makes innovation possible (Syed-
Ikhsan and Rowland, 2004).
KM creates a new working environment where knowledge and experience can easily be
shared and also enables information and knowledge to emerge and flow to the right
people at the right time so they can act more efficiently and effectively (Smith, 2001).
Nowadays, aerospace organizations are technologically experienced, and they have spent
multi million dollars for reaching the advanced knowledge, advanced equipments and
machines to which millions of people entrust their lives every year. So technical
information and knowledge has to be completely identified, captured, stored and shared
effectively between the experts.
In this paper, we show how to develop a KM approach for Iran Aerospace Industries
Organization (AIO) through the findings of a multi case study research analysis. The
authors implement a qualitative technique for data analysis at the first part of the
research, and then deploy the findings of research to AIO as benchmarking for
developing a KM approach.
Methodology
In the methodological approach for this study, the authors adopted a qualitative research
design due to their need for rich data that could facilitate the generation of theoretical
categories that could not derive satisfactorily from existing data. In particular, due to the
exploratory nature of this research and the interest of authors in identifying the main
subjects, events, activities, and influences that affect the progress of KM in the
organizations, they selected the grounded theory style of data interpretation, which was
blended with the case study design.
Grounded theory approach (GT) is a highly systematic general methodology used for the
data collection and analysis of any sort of data. Its purpose is the generation – not
verification – of explanatory theory of basic common pattern in social life, by
continuously comparing data (Glaser, 2001). GT rests on notion that the world is socially
organized in latent patterns, which will emerge if researched properly (Glaser, 2003). A
key concept to GT is that of the main concerns of participants involved in a substantive
area. GT considers the continual processing and resolving of that concern to be the prime
mover of participants' behavior (Glaser, 1998). GT therefore aims at surfacing these
latent social patterns via the conceptualization of the opinions, actions, etc. of these
participants (Glaser, 2003). GT generates theory from minimum prior knowledge. As an
inductive method, it seeks to discover theoretically relevant issues from data, rather than
from existing theories, preconceived notions or professional interests. By entering a
research field with as few predetermined ideas as possible, increases the theoretical
sensitivity of the researcher (Glaser, 1978). Since, no researcher can possibly obliterate
all the previously theories learnt, the trick is to line up what one takes as theoretically
plausible with what one finds in the substantive field via an emergent fit (Glaser and
Strauss, 1967).
Data used in this paper comes from a longitudinal study during a two-year period
examining knowledge establishment processes in different companies. Finally, some
more famous corporations which were successful in KM adoption were selected. This
research paradigm, which was based on an in-depth qualitative study, has some similarity
to ethnography (Atkinson and Hammersley, 1994) and other forms of research that derive
their theoretical insights from naturally occurring data including interviews or
questionnaires (Marshall and Rossman, 1989). Especially, the researcher should intervene
in the results of project on a matter of genuine concern to them on which they have a
genuine need to take action. Research data and insight are gained alongside or on the
back of the intervention.
The data collected over the two years of the intervention have derived from different
papers, journals, books, reports and also through browsing the internet. During these
interventions, the expressed experiences, views, action-centered dilemmas, and actual
actions of selected companies have been recorded as research data. The data analysis for
the research consists of four stages:
In the first stage of the data analysis, chronological descriptions of the project's activities
were constructed with respect to KM process in the companies, describing how it came
about, when it started, who was involved (rank of authority in the company), the level of
involvement, and the major outcomes. Through this work, an in-depth case history of the
project was completed. The second stage of analysis involved coding the in-depth case
history with respect to its characteristics, origin and effects. This was a highly iterative
procedure that involved moving between the in-depth case history, existing theory, and
the raw data (Glaser and Strauss, 1967).
For each case, many reports and data were collected. After reviewing all data, some of
them were selected. In this analysis we were to answer:
For that, data from 14 successful companies in KM program were collected; Ernst &
Young, Hewlett-Packard, BusinessEdge Solutions (www.businessedge.com), Microsoft,
Teltech, Siemens, JPL, Compaq, Xerox, Chrysler, IBM, Phonak, Ford motor, and Rolls-
Royce were our selected companies.
In the next step, through selected input data and by categorizing and combining them,
main concepts were understood and their specifications distinguished.
Concepts are the basic units of analysis since it is from conceptualizations of data. Corbin
and Strauss (1990) state:
Theories can't be built with actual incidents or activities as observed or reported; that is,
from “raw data.” The incidents, events, happenings are taken as, or analyzed as, potential
indicators of phenomena, which are thereby given conceptual labels. If a respondent says
to the researcher, “Each day I spread my activities over the morning, resting between
shaving and bathing,” then the researcher might label this phenomenon “pacing” as a
main concept. As the researcher encounters other incidents, and when after comparison to
the first, they appear to resemble the same phenomena. Only by comparing incidents and
naming like phenomena with the same term can the theorist accumulate the basic
concepts for theory.
Distinguishing the relations between concepts and axial and selective coding are the next
stages of this step. Literature comparison with the results of each stage is the main
mechanism of emerging and appearing new ideas and concepts. This will be continued
until saturation stage. In this stage new cases will not add any new concept to the
findings. Table I shows the specifications of this part of the research.
Data analysis
By analyzing input data of selected companies, some concepts were found for answering
the questions of research about critical issues of KM success for developing a KM
approach. The extracted concepts have been shown in Table II. Now here we discuss
more about some important concepts.
From the strategic point of view, each company has some strategies for reaching its
objectives. For being successful on implementing KM system in the organization,
knowledge efforts and knowledge strategies should be aligned completely and correctly
with organization strategy.
Success of every program and planning in the organization depends directly on CEO
support and commitment. Of course a KM program also needs complete CEO support for
being successful in implementation.
For developing knowledge in the organization there should be some centers to lead
knowledge activities. This can be done through knowledge committees, communities of
practice, knowledge teams and network of experts. For spreading knowledge policies and
totality of knowledge in the organization, employees should become completely and
deeply familiar with knowledge concepts. So, training programs are very important for an
organization which is to conduct KM.
The other extracted concept is reengineering. The process of “reengineering” involves the
breaking of old, traditional ways of doing business and finding new and innovative ways,
and from the redesigned processes, new rules emerge that determine how the processes
will operate (Hammer, 1990). Considering Business Process Reengineering (BPR)
definition, usually the processes in the organizations have not been well designed. Now if
we want to establish a KM system on a weak foundation, knowledge efforts will be
failed. So, BPR helps the organization to decentralize and define a value-oriented
structure, in that KM system can be implemented correctly. Knowledge sharing plays an
important role on implementing and executing KM system. Knowledge sharing can often
be done effectively by regular or event-triggered knowledge sharing occasions. Regular
means repeated at specific intervals while event-triggered means at specific events like,
e.g. a project's end, coming up of a new technology, etc. Of course knowledge sharing
between employees needs a strong culture, trust and also transparency in all over the
organization. The political and cultural surroundings are known from the analysis of
knowledge culture because effective KM cannot take place without extensive behavioral,
cultural, and organizational change.
There is a need to initiate according the changes. This especially aims at creating an
environment where knowledge sharing is encouraged. In 3M, for example, a company
that has been successfully innovating for years, all employees can use 15 percent of their
working time for pursuing their own dreams. This arrangement clearly points out the
interest of the management in culture openness and knowledge creation, especially
regarding innovation, and the company has been successful with this. So, organizational
culture should be considered as an important driver for KM systems.
Great and important programs in the organization need to be executed first on a pilot,
then results should be studied, and possible amendments should be done through
feedbacks. Then, the program can be generalized and executed in all over the
organization on condition that taking suitable results from the pilot. KM system should
also be executed first in a pilot for taking the best results.
Knowledge audit is the other extracted concept. Knowledge audit is defined as a survey
measuring knowledge re-use and communication, cultural receptiveness to KM and
valuing of knowledge, KM opportunities, and deficiencies, gaps and problem areas and is
very important in KM systems.
Now, we discuss on KM architecture. KM architecture is the other main concept that has
been extracted through the case study analysis. An organizational architecture can be
defined as a complex, multi-dimensional construct expressing principles that guide how
the organization is to be designed, that is, how the elements of the business model are
actually organized and executed. Knowledge architecture can also be defined as a
logically set of principles and standards which guides the engineering (high level design,
detailed design, selection, construction, implementation, support, and management) of an
organization's KM system infrastructure. So the companies which are to design their KM
system should be really sensitive to construct their knowledge architecture correctly and
robustly.
CEO support and commitment plays a very important role in KM systems. Some factors
such as BPR, decentralization, trust and transparency are directly dependent to CEO
support and commitment.
For knowledge sharing, transparency in all over the organization and also a strong culture
and good atmosphere of cooperation between employees are necessary. Also, trust factor
enables KM efforts and also helps knowledge sharing. Network of experts are also known
as the enablers of KM system. These networks lead knowledge activities through
scientific committees, communities of practice, knowledge teams and knowledge centers
and drive knowledge efforts in the organization.
Aerospace and defense companies are facing increased pressure to boost efficiency as
they cope with shifting demands for new aerospace systems in a highly competitive
environment, but the inherent complexity of aerospace and defense means that companies
cannot achieve significant efficiency gains unless they provide a global workforce with
streamlined access to highly technical information. This requires a unified content value
chain, where information can be easily shared within and between relevant organizations
(Documentom solutions for the aerospace and defense industries, 2004).
KM in the design of aerospace systems addresses the question of how designers can
share, capitalize and re-use knowledge in an effective and reliable way. KM is situated in
groups, organizations and communities, playing different roles in the design process.
Design of aerospace systems has specific properties, such as dealing with complexity,
traceability, maturity of knowledge, interaction between experts, awareness of the status
of information, and trust in knowledge (Boy and Barnard, 2003).
Knowledge management is getting the right information to the right people at the right
time, and helping people create knowledge and share and act upon information in ways
that will measurably improve the performance of NASA and its partners.
This means providing access to information at the time people need it to make the best
decisions possible for mission safety and success (Holcomb and Keegan, 2002).
Aerospace systems are increasingly challenging to manage, and system interactions are
growing more complex. An integrated KM approach could access knowledge that is
currently spread across many people and organizations, addressing issues of the:
• social domain;
• cognitive domain;
• information domain; and
• physical domain.
This pattern has been extracted from an article published by Jafari et al. (2006), in which
the KM dimensions have been mapped by network warfare techniques. Network-centric
warfare (NCW) is an emerging theory of war in the information age. It is also a concept
that, at the highest level, constitutes the military's response to the information age
(Cebrowski, 2002). The term network-centric warfare broadly describes the combination
of strategies, emerging tactics, techniques, and procedures, and organizations that a fully
or even a partially networked force can employ to create a decisive war fighting
advantage (Garstka, 2000).
AIO managers believe that if they do not start managing their organizational knowledge,
they will repeat their mistakes and worse, they will never learn from their successes and
can never grasp their great vision, launching the Iranian National Satellite to capture the
space.
By now, Iranian engineers and scientists have spent many years working on an important
national project - launching the first Iranian National Satellite - and have learned from the
senior members and eventually mentored junior team members. Through these years,
AIO's knowledge base and abilities are growing up. Today's engineers and scientists may
work years on a project and then move on. Individually, they may gain a lot of
knowledge, but that knowledge remains in their minds with them and is not captured or
passed on broadly for future missions. New employees are tossed into a maelstrom of
project implementation and expected to perform without any substantial introduction to
organizational processes, history, culture, and lessons learned.
KM is the spark that will ignite AIO's ability to get the most from the investments have
been made in its workforce and information technology, and to harness the considerable
intellectual capital within the organization and its partners. Implementations in KM build
upon technology and information to help and guide AIO through the complexities of
working with different teams and making ever-more-complex decisions. AIO has many
of the key ingredients to making KM succeed: a highly intelligent workforce, a need to
learn in order to succeed, and some technical infrastructure.
Considering the large amount of knowledge in AIO, and strong belief of top managers
about knowledge as the most important capital and the most important output of AIO, the
managers decided to establish a KM system in the organization. The commitment of
senior managers and their strong wish and belief on it, helped movement towards a
knowledge-based organization.
Usually, management efforts in an organization are geared toward survival, while making
a profit and KM efforts are no different. There are several key characteristics that should
exist in a learning organization and the AIO leaders are sensitive enough about them.
Considering the findings of this research about the best practices done in successful
corporations in KM area, a systematic KM approach was developed for AIO which will
be explained as follows.
After vision definition, Iranian National Satellite launch was considered as the main and
the most important objective, and then strategies were selected and defined including
organizational and knowledge strategies while were discovered by the findings of this
research as the important concepts in KM adoption.
Knowledge strategy is defined as the strategies that facilitate knowledge objectives in the
organization. Every organization that is to establish a KM system has some main
objectives and specially knowledge objectives. Knowledge strategies show how an
organization can reach its knowledge objectives in an effectively way. Knowledge
strategies in AIO were defined by close relationship between strategic research center and
knowledge centers.
BPR was discovered as the other main concept for KM systems. As the traditional and
hierarchical structure of the organization was not agile enough, so BPR was started in the
organization. Moving towards a process-based organization with a horizontal structure
were the main targets of BPR in AIO. The BPR project resulted focus on process,
especially R&D processes. Meanwhile the organizational structure was decentralized and
designed in a way that, process teams could communicate with each other as fluent as
possible.
One of the most important challenges in AIO was available organizational culture which
has also distinguished as an important concept in the case studies. Resistance against the
change is a main topic in cultural changes. This problem was being solved through an
action plan. Different sessions and meetings were hold for common clarity of the subject.
In these sessions, the importance of KM system and its functions were completely
explained and the necessity of moving towards this system was explored and discussed.
Also many seminars were hold, and different bulletin and magazines were published to
help employee and managers get familiar with KM and its role in different organizations,
especially in aerospace industries. All these plans were helping in acceptance the change
and cultural changes.
Owing to the necessity of training and developing the human resources in a knowledge-
based organization, AIO started training programs for the employees. These programs
were followed in different domains and especially academic educations in the
universities. Short-term training (during the work) and training seminars were some other
programs for developing human resources in AIO.
In addition to training, many other programs are followed in AIO. As some programs
faced with some limitation at the first sages, they should be executed in small
dimensions, which had been explored in this research as pilot. So some pilots were
selected and the programs were deployed in them. One of these programs was reward
system. After the pilot program, the results were explored for getting feedback. The
weaknesses and strengths of the programs were monitored, and finally after some
amendments, those programs were deployed to all around the organization.
The available knowledge in the organization should be identified and captured in the best
way. This knowledge should be organized and codified in order to better utilization in the
organization. Meanwhile, saving the knowledge of organization (tacit and explicit) is one
of the most important elements of a KM system. Skill databases, expertise database, and
storage of tacit and explicit knowledge of the organization are as important as the other
elements of KM systems. If an organization cannot store its knowledge truly, the most
important property of the organization (knowledge) may be missed easily. Personal KM
is the first important factor in knowledge storage that can be applied through a suitable
documentation system. Knowledge bases are also vital for knowledge storage. Of course
for aerospace industries which are equipped with a large amount of knowledge, these
factors are very crucial and should be considered carefully. All these items were
distinguished as some important findings of the first part of the research and considered
in KM approach of AIO.
Also all departments started to extract their knowledge map in order to identify and
capture their knowledge in a better way. Transparency in all official relations in the
organization and especially financial transparency were deployed in all over the
organization in order to motivate employees and reinforce their trust and participation as
have been discovered as the main concepts through the case studies analysis.
The enterprise should have a structure that facilitates personal interactions and supports
communities of practice to capture tacit and explicit knowledge within the organization.
From the information technology point of view, it is necessary to say that the overarching
purpose of information technology (IT) is to increase productivity in the workplace. To
that end, IT departments now assemble complex systems of specialized hardware and
software applications to serve the varied and distinct information needs within the
company. As technology was subsequently adopted and embraced by large businesses
and organizations such as AIO - and then customized to meet their growing information-
handling needs – emphasis switched from group communication to more sophisticated
ways of inputting, organizing, storing, and retrieving the burgeoning mountains of data.
Now emphasis is swinging back from data storage and manipulation toward interpersonal
communication as the most effective means of exchanging knowledge.
There are many ways in which IT inherently understands the model of the knowledge
network and may be able to save itself some work in the long run by helping to establish
strong technical bases for them. Circumstances define the choice of technology as the
knowledge network begins and gets up to speed. The longer range considerations of the
technology were tied to the purpose of the knowledge network in AIO too.
Knowledge networks exist primarily for learning, but they have many other purposes.
They are formed to manage and complete projects, to generate new ideas and
innovations, and by educating and inspiring their members, to stimulate more productive
activity in the workplace. Software design is becoming increasingly specialized to serve a
wide variety of specific interactive and collaborative purposes, and though many
companies include their products under the broad banner of “online community tools,”
they all lean toward serving certain types of group needs over others that are possible
through information technology.
Figure 1 shows the conceptual KM approach for Iran aerospace industries. This figure
represents the knowledge cycle including knowledge identification, knowledge capturing
and storage, knowledge audit and knowledge sharing in the outer layer.
Management, human resources, organizational dimensions, and culture are the main
topics which cover some other related concepts.
Management issue includes support and commitment of CEO, strategic planning and
money spending. All these topics are related to “management” closely.
Human resources topic includes some concepts such as knowledge committees, network
of experts, conferences and knowledge sharing, and finally, the culture topic points to
some important issues such as trust, transparency, alignment of knowledge strategies by
organizational strategies and knowledge sharing.
It is clear that knowledge sharing is nearly repeated in all topics. This is because of the
importance of knowledge sharing in KM domain. By knowledge sharing, knowledge can
increases and survives in the organization. Knowledge can sediment in the organization
through knowledge sharing that can cause knowledge creation.
The political and cultural surroundings are known from the analysis of knowledge culture
because effective KM cannot take place without extensive behavioral, cultural, and
organizational change. This especially aims at creating an environment where knowledge
sharing is encouraged. This arrangement clearly points out the interest of the
management in culture openness and knowledge creation, especially regarding
innovation. Since, most knowledge processes are on a more or less voluntary basis and
knowledge is to a large degree personal, there should be a culture of motivation, a sense
of belonging, empowerment, trust, transparency and respect within an organization
before people really start engaging themselves in developing, sharing and using
knowledge. It requires a culture in which people are respected, based on the knowledge
they have and the way they are putting it to use for the organization.
Pilot, information technology, training programs and BPR are located at the middle of the
figure. They are crucial factors which should be considered with the other concepts for
developing a successful KM approach; and finally KM architecture is located at the
center of figure which shows the important role of it in linking of the different concepts
in KM.
The author's emphasis on this factor can be clarified through the definition of KM
architecture as discussed earlier. Knowledge architecture was defined as a logically set of
principles and standards which guides the engineering of an organization's KM system
infrastructure. So the organizations and especially aerospace ones, which are to design
their KM system, should be really sensitive to construct their KM architecture.
Conclusion
The aerospace industry produces high-value added products and services that can act as a
knowledge base for other manufacturing industries too. Owing to the large amount of
knowledge and intellectual capital inside the aerospace industries, applying an effective
KM approach is a vital necessity for this kind of industries in different countries. In this
paper, we followed a benchmarking for developing a KM approach in Iran aerospace
industries through analysis of some successful corporations.
A qualitative case study technique has been used in this paper for data collection to gain
insights into the topic being investigated. For that, “grounded theory” research approach
has been selected by which the collected data from real case studies (successful
organizations in KM adoption) were categorized and analyzed through specific stages.
The extracted concepts demonstrated critical success factors of KM system within
organizations. These concepts were benchmarked to develop a KM approach in Iran
aerospace industries. The suggested approach can act as a roadmap for the leaders who
are to establish KM in their organizations.
Mostafa Jafari
Peyman Akhavan
Mohammad Fathian
Figure 1KM approach in Iran aerospace industries
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Further Reading
Graham, A.B., Pizzo, V. (1996), "A question of balance: case studies in strategic
knowledge management", European Management Journal, Vol. 14 No.4, pp.338-46.
Pudlatz, M. (2002), Case Study: The Siemens ICN Knowledge Management Challenge,
available at: www.knowledgeboard.com/cgi-bin, .
Peyman Akhavan received his MSc degree in Industrial Engineering from Iran University
of Science and Technology, Tehran in 2003, and currently is PhD student in the same
university. His research interests are in BPR, Knowledge Management, Information
Technology, and Strategic Planning. He has published 1 book and has more than 20
papers in different conferences and journals. E-mail: akhavan@iust.ac.ir
Mehdi N. Fesharaki
received his MSc degree in Electrical and Computer Engineering from Sharif University
of Technology, Tehran in 1986, and the PhD degree in Computer Engineering from
University of NSW, Australia in 1994. He is currently an Associated Professor in the
Department of Computer at the Malek Ashtar University of Technology at Tehran. His
research interests are in Knowledge Management, Knowledge Engineering, IT-based
Operations Management, Decision Making, and Meta-heuristics. He has published more
than 20 papers in the international conferences and 7 papers in international journals. E-
mail: fasharaki@mut.ac.ir