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Company:KeroseneandaMatch(KaaM),CCorp2009,SanClemente,CA Overview:KeroseneandamatchisaGPUbasedautomatedtaggingtool.Wetakeaclusterapproachto analyzingphotos.Unlikemachinevisiontechnologies,webreakthingsdownintoobjectsandthen applyabruteforcebitcomparisonalgorithmtogetresults.Theseresultsaregoodenoughtodobrand recognition.Wehaveaccesstoseveralsocialnetworkingdailymultimediafeeds. InvestmentOpportunity: 1) Raise:Lookingfor$150Kasaconvertiblenote,10%interestperannum,2xconversiontostock uponaSeriesAinvestmentoracquisitionover$1million 2) Timeline:Approximately6Months 3) Goals:Proveouttechnologyforfirstmajorcustomer&signrevenuedeal 4) Exit:Conversionoffundsandinterestat2x,eventualsaleofcompanywithin2years TargetMarket:KaaMtargetssocialnetworkssuchasMySpaceandFacebookand250othersocial networkingsitesbuiltaroundimagesandvideo. MarketPotential:ThepercentoftheWebthatismadeupofmultimediaisgrowingfrom30%toover 50%inthenext5years.

In2009,only7%ofimagesandvideoareproperlymonetizedthroughcontent taggingandonlinecontextualadvertising.Increasingthatto9%wouldcreatea$3.41billionmarketin 2010increasingtoa$62.79billionmarketby2014. Product:Amultimediataggingsoftwareplatformthatcombinesmodernobjectrecognition technologieswiththe"bruteforce"ofcloudcomputingandcommoditizedGPUhardwaretocreatea globallyscalableindexofcontentfeatures. KeyDifferentiators: 1) Specificity:Unlikehumantaggedcontentthatyieldsgenericlabelslike"agolferona green",KaaMcandrilldownandfindexactcorrelationsbetweenanimageandother specificrelatedmultimedia.Theresultis"Women'sgolfingchampionSeRiPak,on BlackwolfRungolfcourse,onthe18thhole,duringthe1998USOpen."

2) IncreasedValue:Themorespecificthecontenttags,themorespecifictheadvertisements canbe.Insteadoflowdollarclickthroughads,highdollartargetedleadscanbepromoted totheusersonthesocialnetworks. 3) CommodityComputing:KaaMleveragestwotrendsincomputerscience,cloudcomputing andGPGPUcomputing.Cloudcomputingisawaytonetworktogetherseveralmachinesto splitupacomputingtask.GPGPUcomputingisawaytousethemassiveparallel computationcapabilitiesofgraphics("video")cardstoperformcomputeintensivetasks. KaaMinventedsoftwaretodomultimediamatchingandtaggingthatrunsnativelyonGPU's 50to400timesfasterthanonacomputer'sCPU.KaaMalsoinventedaproprietaryprocess topoolthousandsofCPUsandGPUsintoalargevirtualimageandvideoanalysisplatform. 4) Experts:KaaMhasassembledaworldclassteamofstartupexecutivesandtechnicalexperts tobuildandsellthissolution.Ourteamhasover60yearsofstartupexperiencewith multiplesuccessfulexits. CurrentStatus:KaaMwasvotedtobethe2ndMostPromisingTechnologyCompanyinAmericaby ForbesinOctober2009.KaaMhasanNDAandbetatestagreementwithMyspacegrantingusaccessto theirRealTimeStreamdata.KaaMiscurrentlyimplementingtechnologytotakeadvantageofthat applicationprogrammerinterface(API)inordertoproveoutourcommercialvalue.We'recurrently lookingforasmallnumberofprivateinvestorstomaturethetechnologysothatwecancloseaseriesA roundwithin12months. InitialClientPotential: Problem:SocialNetworkstakesintensofmillionsofphotosaday,butmonetizeveryfewbecausemore than95%+arentmeaningfullytagged. Solution:KaaMdiscoversandautotagsrichmediacontent,increasingaddeliveryrelevancytobeon parwiththosedeliveredagainsttextcontent. Opportunity:$10millionto$30millionrevenuetoKaaMperyearbasedonrevenueshareofincrease inadvertisingrevenueacrossseveralhundredsocialnetworksandrichmediasites. 6MonthPlan:Ourplanistofocusexclusivelyonfinishingourtechnologyandgettingitadoptedinto MySpace,Facebook,orseveralothersmallersocialmediasitesthathaveshowninterest.Oncethisis accomplished,wewillworkoutareferenceablerevenuedealwiththem.Asalescampaigntotarget 250othersocialnetworksisplannedforQ210.