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Aamii Khan
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Failed Leveraging Strategies which ost Aamir Dearly:
Since 1992 till 1999, Aamir was doing really well on the box oIIice with one movie each year policy
and making them a success. Until came a disaster in the year 2000.
Aamir wanted to relaunch his brother Iaisal and had requested his Raja industani director Dharmesh
Darshan to come and see Iaisal perIoming in a Play and Iind a suitable role Ior him and he will blindly
do the Iilm. AIter seeing Faisal play, Dharmesh darshan decided to do ela keeping Faisal`s
personality in mind which Aamir agreed without any question as he totally believed in dharmesh
darshan ability as he had Iollowed his instruction and did what he told him Ior Raja industani`s
Character and which was a huge success on the box oIIice.
Though in near future Aamir reali:ed it was a biggest mistake of his film career.
The movie Iell oII the screens and it gave a huge loss to the brand image oI Aamir, r. PerIectionist
was not in his real magic because oI the weak storyline and unruly cast oI the movie. What he did
later on, through getting a great deal oI indulgence and interest in the projects he was part oI, he could
begin doing in this movie itselI and save it Irom an ultimate death. But, a person learns Irom his
mistakes and aamir is a great example oI this philosophy as he came up with more promising projects
having a higher involvement oI the actor.
As year went Aamir grew as more mature filmmaker, a better 5erson, a better actor. very
year giving more meaningful films. He is trendsetter in all way. He was first actor to start a best
debut award when his first film become a huge success at a time when there were no takers for
newcomer as Amitabh, Anil ka5oor and all old actors were ruling the industry, he came at that
time when industry required a fresh face bringing with that ho5e for other as5iring actors.
ith Aamir starting a trend soon followed other actor like Salman Khan and Shahrkh khan