S.W.O.T ANALYSIS OF FORD MOTORS.

STRENGTH : Hi-tech Manufacturing project; Highly qualified engineer; High brand name like 2nd rank in us,& 4th in worldwide position; Heaviest investors and R&D within automobile industry.

WEAKNESS : Problem in door parts so higher in safety risk; Decreased in low share market; Low stock outs & supply chain fails to get product to retailers to satisfy customer demand..

OPPORTUNITIES : Fuel efficient, smaller & attractive in model; Manufacturing of model is produced in depend of demand so low in cost for production;

THREATS : The financial crisis of 2007-10 caused to decreased the share value. Less market growth in world in compare of us.

SWOT ANALYSIS OF HYUNDAI

Strengths:

One of the many strengths of Hyundai is its strong domestic market good Quality is another strength of Hyundai Products cheap labor cost & Production facilities are the other possessions Hyundai

Weakness:

Designs of Hyundai can be one of its weakness. Hyundai produces small range of Luxury cars.

Threats:
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Competition from second hand car sales Competition from Japan e.g. Toyota which competes on high quality & customer satisfaction.

Opportunities: European & African Markets where Hyundai still has lot of scope for car sales because of its quality brand & customer satisfaction Diversification.

SWOT ANALYSIS OF TOYOTA

Strength It has right mix of products for the market. Toyota knocked Ford into 3rd spot and became 2nd spot in 2003

Weaknesses As Toyota has a large market in US and Japan the fluctuating exchange rates could be their weaknesses.

Opportunities Toyota has sold on its technologies to others motors and this gives them opportunity to firm up its interests and investment.
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Threats

In 2005 Toyota has product recall of 88000 sports vehicles; this has been a largest threat of them. Toyota is very conscious about their quality control.

SWOT ANALYSIS OF GENERAL MOTORS

Strength General motor maintain the strongest position in international market with different kinds of countries like, China, EGYPT, Australia, Spain etc. So it means this company is renowned world wide.

Weaknesses Investment of stock was decreased in 2008 with $14 billion as compared to $27.3 billion in 2007. For GM debt rating were on interest principals on securities. So these are downgrade session for the GM Company in 2008.

Opportunities For the commercial demand GM increased the global truck market. The volume (amount) is expected 21.5 million by the end of 2013. GM will be more growth potential in India & china for strong position in end of 2013 with new cars.

Threats
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Others company are offering subsidized financing or leasing programmed to sell to sell more vehicles as well as offering option discount package. So these are negative effect on the GM's market and more over vehicle price.

BCG of GMs

High

Market share

Low

High

Star-AVEO

?(Question mark)CRUSE

Market Growth

Cash cowLow 1. STARAVEO PRICE LEADER HIGH VALUE 75% RESALE VALUE VOLT

dog -GMC Yukon

(Due to high market share and high market growth because of high price competitive advantage and for that reason car is on high demand.) 2. CASH COW-VOLT AVERAGE IN PRICE LUXURIOUS -100K AVERAGE RESALE VALUE (About 40%)
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(Due to the high market share but little market growth) 3. DOG-GMC YUKON GOOD LOOKING ELECTRIC CAR 36.5% RESALE VALUE (Due to high production and low selling it contains low market growth) 4.?(QUESTION MARK)- CRUSE LOW AVERAGE PER LITRE OF FUEL MAKES IT UNECONOMICAL LESS RESEARCH (No selling but still production is occurring)

BCG OF HYUNDAI

High

Market Share

Low

?(question mark)-veloster

Star-

Sonata

High

Market Growth Cash cow-Accent Dog-elentra

Low

1. STAR-Sonata
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PRICE LEADER 45% COVERING PRICE 70% RESALE VALUE (Due to the high market sale and high market growth car performance is very good in market and taking price competitive advantage by resale value)

2. CASH COW-Accent PRICE COMPETITIVE GOOD N DEMAND GOOD RESALE VALUE (ABOUT 60%) (Due to the high market sale car value is good but the growth is bit low and taking potential price competitive advantage but high in demand)

3. DOG-ELENTRA NOT PRICE COMPETITIVE UNECONOMICAL DUE TO LESS AVERAGE PER LITRE OF FUEL. CUSTOMER RESEARCH HAS FOUND THE ELANTRA UNCOMFORTABLE (Due to the over production in compare of other competitive cars and low growth)

4.? (QUESTION MARK)-VELOSTER

LOW RESALE VALUE OVERPRICED IN MARKET HIGH FUEL CONSUMPTION (Over produce while no increase in growth so low in demand)

BCG OF TOYOTA

High Market share

Low

Star - Yaris

Question Mark- Sienna

High

Market Growth Cash cow- Corolla Dog- Avalon Low

1. STAR- YARIS PRICE LEADER LOW FUEL CONSUMTION

(Successful in market with high share prices and high market growth)

2. CASH COW- COROLLA PRICE COMPETITIVE ITS RESALE VALUE IS GOOD BECAUSE ITS IN DEMAND
(Performing good in market with high market share but average in price)

3. DOG- AVALON POOR RESALE VALUE OVER PRICED

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UNECONOMICAL DUE TO HIGH FUEL CONSUMPTION (Lower demand with average market sale)

4.? QUESTION MARK- SIENNA PRICE COMPETITIVE & STYLISH IT MAY GET A GOOD RESELL VALUE NOT SURE IT MAY GIVE GOOD PROFIT TO COMPANY OR NOT. (Over production, not good in resale value and low in market share)

BCG OF FORD
High Market Share low

Star - Fiesta High

Question Mark- Mustang

Market Growth

Cash cow- Focus

Dog- Mustang & Fusion

Low 1. STAR - FIESTA HIGH IN DEMAND PRICE COMPETITIVE GOOD RESALE VALUE (Apprx.. 60%)
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(High Market Share, High Market Growth and High Resale Value)

2. CASH COW- FOCUS FOCUS HIGH IN DEMAND & HIGH IN PRICE AFFORDABLE AVERAGE RESALE VALUE (Apprx. 45%0 (HIGH MARKET SHARE, AVERAGE GROWTH BUT HIGH IN DEMAND)

3. DOG- MUSTANG & FUSION LOW GROWTH AND LOW DEMAND BECAUSE OF HIGH PRICE NOT FUEL EFFICIENT LOW RESALE VALUE (Apprx 20%) (OVER PRODUCTION, LOW GROWTH)

4. QUESTION MARK OVER PRICED UNECONOMICAL DUE TO HIGH FUEL CONSUMPTION LOW RESALE VALUE (OVER PRODUCTION, LOW GROWTH AND LOW MARKET SHARE)

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Differentiation focus on General motors

Differentiation in Ford

Degree of product differentiation

Cost focus on Toyota

Cost leadership in Hyundai

Competitive analysis model

High

Low

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Narrow

Broad Scope of Business Activities

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Comparative and competitive Analysis of Hyundai

As per the market survey there are huge different brand in the market by which can be classified on the basis of reputation, Price, Loyalty, Brand loyalty, Average, resale value & many more.

According to the survey Hyundai has got the 1st range in loyalty which is 49.6% & it has 7.9% share growth in the1st half of the year in 2010where as 9.2% share groth in the 2nd half.

G.M. is coming on 3rd rank in loyalty which is 47.6% and Ford is top 6 numbers under top 10 spot rates. Ford Fiesta is on 3rd position car in U.S. market.

Toyota has last number in loyalty in market survey which us 44.8% & its markets grow up to 6% in 2011.

Comparison between Hyundai verna & Ford Fiesta.

Verna has good music system in comparison of fiesta where as verna has 103.2 bph power it is higher in compare of Ford Fiesta which is 82.0 bph. In the sense average Verna has good average in comparison of Ford Fiesta & Verna is cheaper than Ford Fiesta.
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So, we can see Hyundai is better than Ford Fiesta in he sense of average, power, loyalty & Price

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Service menu pricing is the value added service being provided by Hyundai. Service Menu Pricing is a transparent pricing schedule so you will know the price before you even enter the service check reception.

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PESTEL ANALYSIS FOR HYUNDAI MOTORS

Political / Legal

Extent of government support. Strikes low on emission waste management and fuel efficiency.

Economical
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Growing markets for trucks.

 Some Asian countries are gaining economy well.

Social

In western market older age group population rise so that is why market share of company is stable. While in India and other Asian market younger age group is higher than others so market is developing in over Asian countries.

Technological

Rabid changing for fuel efficiency, design. Information technology will use for communication as a customer service.

Environment

Aware about global warming, so their manufacturing plants are keep alert for emission and hazard free.

Competitive Market

A Hyundai motor is one of the largest companies in the worlds of automobile. Hyundai motor has lot of competition in the market through TOYOTA, GM, FORD Some of emerging companies from Korea and India like FORD, TOYOTA could give a new competition.

Task 1.1

Competitive Position of Hyundai:There are huge competition Hyundai in market where Ford, Gm, Toyota & Hyundai performing well consistently every year. There are competitive analysis which is given below.

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Hyundai car is low in price so everybody can afford it easily in comparison to other. Hyundai Accent market is consistently going up in comparison of specially in Asian market.

Hyundai has got first number in the range of Loyalty which is 49.6 percent. Its share growth is 7.9 percent in first six months of the year 2010. Where as in second half it grew up to 9.2 percent share increase.

Hyundai has good brand loyalty value as well as resale value because of low maintenance, where as Ford has more than it.

Hyundai has highest growing and increasing market in Asian country because of Hyundai has better average, Power, Loyalty for price so for that reason common man can also afford that car.

Market Segment
Luxurious:- Hyundai has average range in luxurious car like Verna, Accent, I-45 & many more which have good market price, low maintenance & good in resale value in comparison of Toyota Cars like Camry, Corola & many more which have average market price, average maintenance & so on. Low in Price (Family Price Concept):- Hyundai has also average rated cars in prices so common man afford easily as well as it has huge range of small cars like i-40, i-20, i--30 & so on which has continuously growing market in comparison to other. But, Hyundai gets good competition from Ford Fiesta specially in United States. Task 1.2

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Sonata Hyundai Quantitative Analysis

There are huge analysis of Hyundai cars in terms of market growth and for that they are more focusing on marketing like.. A marketing activity that has contributed to marketing growth is due to the media as well as promotional activities like Hyundai cars sponsoring sport event as well as some others event also Hyundai advertising in different TV shows in addition to that they shows some features like comfort ability , luxurious and in addition to that company also used some promotional activities like they appoint some of celebrities for their brand ambassador for promotion. Also they promote their product on right place and right time and they also promote their product depend on the demand in market. Hyundai is 7th largest Automotive company and according to the recent report Hyundai annual production is 3.7 million units 2010 and they growing 16-18% market in compare of previous year of 2009 and according to the survey they predict like in the middle of DEC 2015 their sales prediction will increasing up to 25% more than now. (Wikipedia.com) Here we mention the Hyundai sonata market growth in US Hyundai Sonata is Starting in 1999 when Hyundai sold one out of every hundred new cars registered in America, to 2001 when Hyundai doubled its market share in just two years, to 2009 when the company's market share more than doubled, Hyundai is now parked at 4.6% of the overall U.S. automobile market. Parked? That's probably far too strong a word. Based on trends over the last twelve years, if Hyundai doesn't increase its U.S. market share, that'd be a colossal disappointment, particularly given the advent of a new Elentra, in 2012 Hyundai Accent is predicted as a top model selling car of Hyundai in US. While we're on the subject of U.S. auto-selling market share, there are nine other significant swings from 2010, as contrasted with the company's 2009 numbers, posted below the Hyundai chart.

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In this graph shows the market condition of Hyundai which is increased year by year and due to this study we can predict the condition of Hyundai.

Quantitative Analysis

2010 Budgeted Sales 24500 Actual Sales 27200 Deviation 2700 Change in percent 11.02

2011 Budgeted Sales 48914 Actual Sales 53800 Deviation 4886 Change in percent 9.99

Budget 1-3 Month 18387

2012 21 Budget 4-6 Budget 7-9 Month Month 24497 43793

The sales of Hyundai are based on the difference in budgeted & actual of 2011 and the estimates for 2012 have been calculated of 9.99 percent increase.

Budget 10-12 Month 73073

(http://www.goodcarbadcar.net/2011/01/hyundai-usa-market-share-growth-1999.html)

Qualitative Analysis
According to the marketing manager of Hyundai...... There is a lack of supply at the top of the market, so for that reason they have chance for Hyundai motors specially for the luxurious model to increase there sales growth in global market due to the shortage of supply. In addition to that Hyundai motors has increase the full of luxurious models so it can be a next choice for super rich people but for that company have look after the supply for market demand for luxurious car. On the other hand the luxury car builders believe demand for luxury vehicles will be so far removed. But on that point of view in 2010 Hyundai sales are increased up to 40% more in compare of 2009. The marketing executive of Hyundai said " Our competitors are not other cars" that means like Hyundai there are other competitors like GM, FORD, TOYOTA many more opportunities because it has family, luxurious and sports cars for young people, common people and business men. In America and European countries Hyundai models like Sonata, Verna. i45, Accent where as some Asian countries Hyundai models like Accent, i10, i20, i30, gets are highly in demand which all have hi tech facilities as well as low in price. There fore there fore cast of 2011 & 2012 is achievable.

Task 1.3
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Define the strategic market:For business environment organization do the development and implementation for the effective marketing strategies. Marketing strategy gives the direction and improvement of brand image as well as target and enhance the goals for overall performance of organization. also we can elaborate that strategy for marketing serving the customer better than the competitors for the geographical business growth, specially consideration of the trend in the business environment and gives the important to the customer satisfaction. Overall, by opportunities and threats in business environment can easily get target and get success in the marketing strategy.

Different Companies use different marketing strategies. Hyundai Motors also has been using different strategies to enter or sustain in market. However the strategy to be used depend upon the region where the organization is operating. In the year 2004 there was rumor that Hyundai Motor would reduce the price of Santro(Category 2 Vehicle) in response to the reduction made by the Maruti Udyog in Alto of segment two car however Hyundai Motors did not get in that price war. Analyst believes that it is due to the "Technologically superior product & innovative marketing strategy" which had helped Hyundai Motor to get second position in Indian market & also The company achieved revenues of Rs 50 bn and profit after tax (PAT) of Rs. 1.90 bn in the financial year 2003-04 compared to Rs 43 bn revenues and PAT of Rs 1.65 bn in the fiscal 2002-03... (http://www.icmrindia.org/casestudies/catalogue/Marketing/Hyundai%20Marketing %20Strategies%20in%20India-Marketing%20Case.htm)
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The other strategy that Hyundai Motors use is the Customer service oriented approach & it is the first in Automotive Industry to bring concept of "Before Service" Where Hyundai goes to customer before they come to Hyundai. Hyundai use Hyundai global satisfaction index for evaluating & improving the services. Hyundai enjoy 49.6 percent loyalty rate which has helped the company to grasp 9.2 percent of market share in US as against 7.9 percent a year before.

Task 1. 4

Some environmental factors like social, political, technological & many more specially in small countries like New Zealand, Australia, Fiji etc. In New Zealand there are huge demand of high luxuries cars like BMW, Mercedes, Ferrari in comparison of those company Hyundai does not have any luxurious car apart from Sonata so Hyundai have an opportunity to develop these kind of luxurious cars to compete the market. The impact of political factors like as per New Zealand is very conscious about the protecting the environment and therefore they don't give permission to make the production house. Strategy:- In New Zealand their is a big market of luxurious cars & for that Hyundai has to develop their market in luxurious segment instead of family car with low price as well as low in maintanance.

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