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O essage About Product etails about the product play a prominent role in advertising
Ior new and existing products. In Iact, a very large percentage oI product-oriented
advertising includes some mention oI Ieatures and beneIits oIIered by the marketer`s
product. Advertising can be used to inIorm customers oI changes that take place in
existing products. For instance, iI a beverage company has purchased the brands oI
another company resulting in a brand name change, an advertising message may stress
"New Name but Same Great Taste".
O essage About istribution Within distribution channels, advertising can help
expand channel options Ior a marketer by making distributors aware oI the marketer`s
oIIerings. Also, advertising can be used to let customers know locations where a
product can be purchased