Pete Bosse

DrTeamwork@Gmail.com phone 612-810-2524 Minneapolis, MN 55414 http://www.linkedin.com/in/bosse

EXECUTIVE QUALIFICATIONS SUMMARY I am a Marketing professional specializing in innovation, growth and teambuilding. I coach, mentor and build teams that deliver growth results via innovation in revenue and profit generation. I'm the best because of my unwavering character, principles and values that enable me to consistently deliver on my commitments. If you want to drive revenue and profit growth by leveraging your people, contact me now. Comprehensive assignments and experience in: Strategic Planning Team Building Venture Capital International Market Development Advertising & Branding CRM & Customer Loyalty Consulting Innovation Strategic Alliances

DEMONSTRATED PERFORMANCE ACHIEVEMENTS Problem Deliver aggressive corporate revenue and profit growth objectives. Solution Develop strategy to leverage core competency of retail sales attachment to major product line by negotiating agreements with Prodigy and then Microsoft to sell internet service with computers. Results Acquired 3.2Mil MSN subscribers and delivered over $200Mil in profit for Best Buy over 3 years. Problem - Drive major merchandising growth & profit of retail wireless and phone business. Solution - Lead cross-functional team to validate relocation of 2000 sq ft sales area to front of store. Results - Increased sales by 30% to over $530Mil in 12 months. Problem Identify strategy to get customers to purchase consumer electronics faster than normal. Solution Energize innovation team to develop technology lifecycle strategy and test consumer electronics trade-in program by raising $11Mil in funding from CEO, COO and CFO of Best Buy. Results Proved game trade-in business model viability and 4x lift in sales for each $1 in value redeemed. Problem Brand awareness was low and inhibiting sales. Solution - Generate increased awareness by developing new hard-hitting comparison TV campaign. Results - Drove brand awareness from 10% to 60% within 12 months on an aided basis. Problem Measurement, budgeting and ROI of customer acquisition costs. Solution Develop, track and measure the Return on Investment of TV, Direct Mail, ROP, DRTV and outbound telemarketing programs and offers across sales channels. Results Effectively managed customer acquisition costs while delivering sales and revenues that exceeded budget and grew customer base from 0 to 1Mil customers and revenues from 0 to $400Mil in three years. Problem Customer churn and defections are exceeding customer acquisitions. Solution Mobilize multi-disciplinary team to identify root causes through quantitative and qualitative research and develop customer touch-point model that includes new customer loyalty program.

Pete Bosse/ DrTeamwork@Gmail.com Results - Reduced churn by 40% in 6 months and increased profits by +$10Mil.

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Problem Determine the viability of a nationwide internet access business model. Solution Lead cross-functional team to test and validate business model assumptions and then upon project approval, build out nationwide network for launch of internet access service. Results Tested and validated business model and then raised $41Mil from CEO and CFO of Sprint Canada to build internet access service across Canada. Problem - Employees require easy and secure network access from home. Solution - Co-founded a new VPN Software as a Service (SaaS) company to address unmet B2B need. Results Raised over $600K and tested B2B concept with hundreds of employees at Canadian Broadcasting Corporation and Manulife Insurance but ran out of funding within 18 months. Problem Feeding 10,000 soldiers in a war zone after a fire wiped out the only dining facility. Solution Lead a team of subject matter experts to develop a course of action that is fast, comprehensive, and achievable to sustain 10,000 people with 3 meals per day until a new dining facility can be built. Results Consolidated all mobile kitchen resources from every unit, implemented multiple queuing lines, extended feeding hours and employed a simplified menu for a period of 3 weeks to deliver 30,000 meals per day until a new dining facility was erected awarded the Bronze Star Medal. PROFESSIONAL EXPERIENCE PRESIDENT & CEO BRIGADE COMMANDER GROUP COMMANDER VICE PRESIDENT PRESIDENT & CO-FOUNDER VICE PRESIDENT 3PE GLOBAL LLC, Minneapolis, MN US ARMY, FORT CAMPBELL, KY US ARMY RESERVE, FORT JACKSON, SC BEST BUY CO. INC., Minneapolis, MN XWORX.COM INC, Toronto, ON, Canada SPRINT CANADA INC., Toronto, ON, Canada 2006 present 2010 2011 2007 2010 1999 2006 1997 1998 1994 1997

EDUCATION DOCTOR OF PHILOSOPHY, BUSINESS ADMINISTRATION, MARKETING Northcentral University MASTER of STRATEGIC STUDIES US Army War College MASTER of BUSINESS ADMINISTRATION, MARKETING University of Michigan BACHELOR of ARTS, RETAIL MARKETING (Cum Laude) Michigan State University OTHER EXPERIENCE COLONEL, United States Army Reserve Member Twin Cities Angels Venture Capital Fund Pete inspires excellence in his team by setting high standards, building effective relationships, and developing the untapped potential in all of his people. - Major General John F. Campbell, Commanding General, 101st Airborne Division (AASLT)