ln18CuuC1lCn

1hls ls a reporL analysls of Pong kong ulsneyland 1hls analysls wlll examlne Lhe effecL of Lhe
naLlonal culLure of Lhe Pong kong ln relaLlon Lo Lhe buslness operaLlon and oLher several varlous facLors
of LhaL affecLs Lhe buslness conducL of chosen lndusLry 1he lndusLry chosen by Lhe wrlLer ls Pong kong
ulsneyland (ulsney for brevlLy) Pong kong ulsneyland was a Lheme park bullL and operaLed by a new
[olnL venLure company Lhe Pong kong lnLernaLlonal 1heme arks LLd (Pkl1) as formed by Lhe Pong
kong Speclal AdmlnlsLraLlve 8eglon CovernmenL and Lhe WalL ulsney Company

1he auLhor uses ulsney as Lhe sub[ecL of Lhe paper as lL ls a new ln Lhe buslness lndusLry lL has
been conducLlng buslness slnce Lhe year 2003 hence assessmenL and analysls abouL Lhe company ls sLlll
few 1hls reporL wlll glve a brlef background abouL ulsney 1he analysls porLlon applylng Lhe dlfferenL
meLhods for sLraLeglc analysls ln order Lo examlne Lhe remoLe and close envlronmenLs of Lhe sub[ecL
company wlll follow Lhe background 1he paper wlll use some culLural Lheorles ln order Lo provlde a
comprehenslve background as Lo Lhe cross culLural awareness of Lhe company wlLh Lhe culLure of a
sLaLe



8ACkC8Cunu

Pong kong ulsneyland ls bullL and operaLed by a new[olnL venLure company Lhe Pong kong
lnLernaLlonal 1heme arks LLd (Pkl1) as formed by Lhe Pong kong Speclal AdmlnlsLraLlve 8eglon
CovernmenL and Lhe WalL ulsney Company lL ls Lhe flfLh (3Lh) ulsneyland sLyle ark whlch locaLed on a
reclalmed area ln enny's 8ay LanLau lsland Accordlng Lo WaLLs (2003) lL was opened lasL SepLember
12 2003 as consldered a good daLe by Chlnese Almanacs for openlng of new buslness

1he Pong kong governmenL owns ulsney's ma[orlLy sLock hence any movemenL on Pong kong
ollLlcal wlll have a blg lmpacL Lo lLs buslness Cn Lhe economlc slde as ln all buslness lndusLrles Lhe fall
or rlse of economy wheLher macro or mlcro wlll greaLly affecL lLs conducL hence lL wlll also wlLh ulsney
lL can be lnferred LhaL LaxaLlon lssues ls noL an lmporLanL lssue because lL ls percelved by Lhe auLhor LhaL
because Lhe governmenL owns ma[orlLy of lLs sLocks Lhe governmenL wlll noL Lherefore lmpose Lax on lLs
own buslness

AnAL?SlS

1hls secLlon wlll use Lhe culLural dlmenslon of PosLed

C81L8'S ulAMCnu

Accordlng Lo orLer Lhe followlng are Lhe four deLermlnanLs of naLlonal compeLlLlve advanLage
flrm sLraLegy sLrucLure and rlvalry facLor condlLlons demand condlLlons and relaLed and supporLlng
lndusLrles lL was found ouL LhaL Lhe company sLraLegy ls Lo relay adverLlse LhaL lLs Lheme park ls
an answer Lo Lhe dream of belng ln a maglcal land 1he demand condlLlons can be lnferred from Lhe
need of Lhe people Lo be more offered wlLh good servlces such as LransporLaLlon 1he SupporLlng
lndusLrles of Lhe corporaLlon are Lhe selllng of ulsney producLs whlch could serve as souvenlrs 1he
facLor condlLlons are Lhe well Lralned and accommodaLlng sLaff LhaL can CanLonese and Lngllsh 1he
Pong kong governmenL may noL have any arrow LhaL would lnLerrelaLe wlLh all Lhe facLors however
such ls poslLloned ln order Lo have a clears vlew on Lhe performance of Lhe buslness Laken lnLo
conslderaLlon LhaL Lhe Pong kong governmenL owned ma[orlLy of Lhe sLocks



8LSCu8CL Auul1

SLraLeglc analysls uslng resource audlL ldenLlfles Lhe resources avallable Lo a buslness Some of
Lhe resources of Lhe company may be owned and oLher resources can be obLalned from [olnL venLures
or from suppller arrangemenLs wlLh oLher buslness 1he auLhor wlll focus on Lhls parL Lo deLermlne Lhe
value exLenL and use of lLs asseLs

LxlS1lnC llnAnCL lunuS

Cn uecember of 1999 Lhe Pong kong CovernmenL Lhe WalL ulsney Company and Lhe Pong kong
lnLernaLlonal 1heme arks LlmlLed slgned a pro[ecL agreemenLs on lmplemenLaLlon of Pong kong
ulsneyland ulsney ls parLly owned by Lhe governmenL of Pong kong whlch ls holdlng Lhe blggesL parL of
Lhe sLocks represenLlng 37 whlle WalL ulsney has only 43 1he governmenL formulaLed Lhe flnanclng
sLrucLure ln order Lo lnform Lhe publlc on how Lhe CovernmenL as ulsney ma[orlLy sLockholder wlll
allocaLe lLs resources for lLs fundlng wlLh Lhe esLabllshmenL of ulsney Accordlng Lo Ldgar Cnllne (2004)
WalL ulsney revenues from advance Lheme park LlckeL sales are recognlzed when Lhe LlckeLs are used
8evenues from corporaLe sponsors aL Lhe Lheme parks are generally recognlzed over Lhe perlod of Lhe
appllcable agreemenLs commenclng wlLh Lhe openlng of Lhe relaLed aLLracLlon 1he parks resorLs and
oLher properLy are carrled aL hlsLorlcal cosL

1hus lL can be lnferred LhaL Lhe exLenL of Lhe value of lLs asseLs also derlved on lLs longLerm value lL
does noL only depend on Lhe lncome on lLs currenL slLuaLlon lurLhermore ulsney values Lhe need Lo
preserve lLs asseLs ln order Lo prolong Lhe beneflL lL can derlved from such asseLs

A8lLl1? 1C 8AlSL nLW lunuS

under Lhls caLegory Lhe wrlLer wlll Lake lnLo conslderaLlon Lhe sLrengLh and repuLaLlon of Lhe
managemenL Leam and Lhe over all buslness and Lhe sLrengLh of relaLlonshlps wlLh exlsLlng lnvesLors
and lenders

1here are serles of crlLlclsms ln 2003 LhaL puL a bad lnpuL on Lhe repuLaLlon of ulsney Also Lhe food
polsonlng lncldenL LhaL happened ln 2003 followed by Lhe mlsundersLandlng of prevenLlng Lhe enLry ln
order Lo conducL an lnvesLlgaLlon of Lhe lncldenL of Lhe represenLaLlve of Lhe lood and envlronmenLal
Pyglene ueparLmenL Powever accordlng Lo Pong kong's llnanclal SecreLary Penry 1ang Pong kong ls
becomlng an lmporLanL flnanclal hub ln all of Asla surpasslng 1okyo offerlng a dlverslLy of experlence
may lL be shopplng eaLlng or buslness 1hus lL can be lnferred LhaL ulsney has opened opporLunlLles Lo
Pong kong maklng lL one of Lhe hoL spoL for Lourlsm and buslness opporLunlLles

lurLhermore Lo prevenL Lhe happenlng of Lhe frlcLlon LhaL happened ln ulsneyland 8esorL arls ulsney
has Laken lnLo conslderaLlon Lo make lL more lnLo Lhe local culLure 1he new ?ork 1lmes reporLed LhaL
Lhe company even consulLed experLs for Lhe daLe pf lLs openlng and Lhe proper poslLlonlng and locaLlon
of ulsney



CCML1l1C8S AnAL?SlS

uslng Lhls analysls Lhe wrlLer wlll be able Lo examlne Lhe maln compeLlLors servlng Lhe same
LargeL markeL upon analysls Lhe only blg compeLlLlon of ulsney ls Ccean ark Ccean ark has
suffered Lremendously afLer ulsney was esLabllshed 1here are people clamor Lo see Lhe maglcal land
promlsed 1he prlce ls relaLlvely low Lhan whaL ulsney offers 1he ma[or compeLlLlve LhreaL lL poses ls
Lhe aLLracLlon lL offers Lo Lhe publlc lL offers llve enLerLalnmenL audlence lnLeracLlon wlLh Lhe anlmals
for Lhe prlce half of whaL ulsney offers

Pence ulsney musL see Lo lL LhaL lL lnLenslfy lLs campalgn on offerlng maglcal land ulsney musL
noL puL lnLo Lhe percepLlon of Lhe publlc LhaL really dreams are hlgh ln lLs worLh

C8CAnlZA1lCnAL u8CSL

Accordlng Lo Llm (2007) Lhere are quesLlons regardlng Lhe aLLracLlon' fuLure fundlng were
sparked off by a recenL sLaLemenL lssued by Lhe ulsney head offlce Lo flnanclal regulaLors whlch sald
LhaL an lmproved performance ln lLs Lheme park dlvlslon was parLlally offseL by lower guesL spendlng
and Lheme park aLLendance aL Pk ulsney Pence lL can be lnferred LhaL Lhe LargeL lncome was noL
LargeLed puLLlng Lhe name of Lhe Pong kong governmenL under scruLlny 8efore ulsney was Lo be
esLabllshed Lhe Pong kong governmenL has glve Lhe publlc LhaL lL can obLaln revenue from lL however
due Lo lLs low accepLance from Lhe markeL Lhere has been a doubL as Lo Lhe capaclLy of ulsney lL musL
noL dlsregard LhaL as Lhe Pong kong governmenL owns ma[orlLy of lLs sLocks lL musL operaLe for Lhe
progress of lLs buslness and noL Lo lLs decllne Several sLeps can be Laken ln order Lo fully meeL lLs
expecLaLlons

C8CAnlZA1lCnAL CuL1u8L

Accordlng Lo Mcnamara (2008) organlzaLlonal culLure ls Lhe personallLy of an organlzaLlon
CulLure comprlsed of Lhe assumpLlons values norms and Langlble slgns of organlzaLlon members and
Lhelr behavlors CorporaLe culLure can be looked aL as a sysLem lL may lnclude feedbacks based on
assumpLlons 1he organlzaLlonal culLure of ulsney ls addresslng Lhe need Lo be more famllyorlenLed lLs
organlzaLlonal culLure ls approprlaLe Lo lLs currenL sLraLegy however lL ls necessary for ulsney Lo see lL
LhaL lL really conducLs lLs buslness Lowards such orlenLaLlon

lurLhermore ulsney ls consldered a place of maglcal dreams lL musL noL only focused lLself Lo
offer maglcal sLuff buL also lL musL offer real servlce and enLerLalnmenL ln order Lo make Lhe consumers
LhaL reallzaLlon and dream are noL Lwo dlsLanL aspecL of llfe 1he facL LhaL Lhe naLlonal culLure of Pong
kong purely dwells lnLo Lhe facL LhaL lL ls more LradlLlonal and lL focus Lo Lhe preservaLlon of Lhelr
culLure 1he auLhor cannoL see any negaLlve effecL of Lhe naLlonal culLure Lo Lhe organlzaLlonal culLure
of Lhe company because of Lhe facL LhaL Lhe governmenL owns a parL of lLs sLock 1he only problem ls
LhaL Lhe company musL glve more focus Lo Lhe facL LhaL lL musL proLecL Lhe lnLegrlLy of lLs employees as
such wlll be Lhe basls of Lhe way Lhe company wlll be of help Lo Lhe progress of Lhe economy and Lhe
whole counLry lLself



CCnCLuSlCn

lL ls Lherefore rlghL Lo conclude LhaL Lhe key lnLernal sLrengLhs of Lhe organlzaLlon are lLs name
Lhe quallLy of lLs servlce and Lhe programs LhaL lL offers Lo Lhe publlc ulsney name carry wlLh lL Lhe facL
lL ls known lnLernaLlonally also whlch offers hlgh quallLy of servlce and producLs ulsney musL Lake good
of lLs name ln order noL Lo puL a bad percepLlon as Lo lLs capaclLy Lo be called as parL of a world
renowned company AnoLher Lhlng ls Lhe quallLy of lLs servlces lLs servlces are known Lo be of Lhe besL
quallLy Laken lnLo conslderaLlon flrsL Lhe needs of lLs consumers LasL ls Lhe program lL offers Lo Lhe
publlc lL offers quallLy enLerLalnmenL from quallLy enLerLalnmenL whlch makes consumers keep comlng
back

Cn Lhe oLher hand Lhe followlng are Lhe weaknesses of ulsney (arranged as Lo lLs lmporLance)
Lhe prlce of LlckeLs Lhe small space lL occupled as compared Lo oLher WalL ulsney Lheme parks and Lhe
facL LhaL lL ls so maglcal As sLaLed Lhe prlce of ulsney's LlckeL ls expenslve ln order for lL fully accepLed
by lLs consumers As Lhe Lhere has been a decllne ln world economy Lhere would be consumers who wlll
noL be able Lo afford golng aL Lhere park lL also has small space hence someLlmes lL Lends Lo have
overcrowdlng and nonaccepLance of some LlckeL holders whlch may glve ulsney a negaLlve remark
LasL weakness ls Lhe facL LhaL lL offers Loo much maglc hence some consumer prefer Lo go Lo oLher place
offerlng a more educaLlonal and reallsLlc programs AlLhough lL ls Lhe percepLlon of Lhe auLhor LhaL
belng maglcal ls noL bad however ulsney musL offer lLs servlce ln a maglcal relaLlvely Lo a lower prlce ln
order Lo glve consumers Lhose maglcal dreams ls wlLhln Lhelr reach less expenses