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1.

Which of the following is NOT the function of a market? Your Answer: Provide institutional infrastructure Correct Answer: Ensuring profits of brokers Providing institutional infrastructure is a duty of markets and creates a framework for transactions. Which of the following is an intermediary? Your Answer: Seller who makes products availible online. Correct Answer: Computer system that matches buyers with "Goods Wanted" to seller with "Goods for sale." This seller helps create the sale, but does not facilitate it. Lowering a customer's search cost allows them to: Your Answer: Make correct purchasing decisions Correct Answer: Research more items to find the best price. While more information is available, there is no guarantee it will be used correctly.

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4. Which of the following is not used to decrease quality uncertainty? Your Answer: Low price Low pricing does not decrease quality uncertainty and might increase it. 5. Under a product differentiation strategy, pricing is based on: Your Answer: The cost of similar (but not exact) items. Correct Answer: The customer's willingness to pay for that specific product In a differentiation strategy the customer's willingness to pay determines the price.

6. What is NOT one of Porter's Five forces? Your Answer: Effects of EC systems EC systems affect a business, but not at one specific point in the Porter Model. 7. Why would a merchant want to customize products? Your Answer: Customers will only accept customized products Correct Answer: To charge a higher price Customers will also buy generic products.

8. A website offering content created by third party transparently to customers is an example of: Your Answer: Syndication Syndication is offering products and services, created by others, to customers. 9. Which is an example of reintermediation? Your Answer: Using a salesperson to negotiate a large, complex agreement This is an example of reintermediation. 10. Which of the following is not a limitation of traditional auctions? Your Answer: Time to examine products Correct Answer: Technical ability of buyers This is a limitation of traditional auctions. 11. Several identical items are offered with a minimum bid. The winner pays the exact price of his bid. What type of auction is being described? Your Answer: Yankee auction This is the type of auction described. 12. One unique item is offered. The price starts high and the price drops until someone bids and becomes the winner. What type of auction is being described? Your Answer: Free-fall auction Correct Answers: Yankee auction Free-fall auction This is the type of auction described. 13. Which of the following is not a benefit of auctions to sellers? Your Answer: Entertainment

This is a benefit to buyers. 14. Which of the following is not an impact of e-auctions? Your Answer: A complete replacement for direct and fixed pricing. This is not an effect of an e-auction. Traditional pricing methods continue to be used. 15. Which of the following is a limitation of auctions? Your Answer: Potential for fraud This is a limitation of auctions.

1.

The three functions of a market include: matching buyers and sellers, facilitating transactions and institutional infrastructure. Your Answer: False Correct Answer: True A market facilitates exchanges by providing these three functions.

2.

Marketspaces are defined by their physical locations Your Answer: False Marketspaces are defined by their contents and attributes.

3.

In a marketspace, some goods can be digitized. Your Answer: True Many goods are digital products and are sold in marketspaces.

4.

Personalization reduces substitutionablity between products. Your Answer: True Customers are generally willing to pay more for a customized service than a generic one.

5.

When choosing between two identical goods, customers will always choose the lowest price. Your Answer: True Correct Answer: False Many other factors can come into play, including customer service.

6.

Intermediaries help to decrease contracting risk in marketspaces. Your Answer: True Because a seal of approval can be removed or because feedback can be posted, marketspaces help increase the likelihood of fair dealing.

7.

Ordering using EC benefits buyers, but not sellers. Your Answer: False

Both parties benefit from increased accuracy and overall speed.

8.

Differentiation is providing a product that is not available from other sources. Your Answer: True This is the definition of differentiation.

9.

Mobile commerce refers to transactions made using wireless devices. Your Answer: True This technology offers many applications and benefits.

10.

An auction is characterized by the competitive nature by which the final price is reached. Your Answer: True This is the definition of an auction.

11.

Electronic auctions did not exist before they were used on the Internet. Your Answer: True Correct Answer: False Electronic auctions existed on local area networks before being used on the Internet.

12.

The main difference between an English and Yankee auction is the number of identical items offered. Your Answer: True In an English auction, one item is offered at a time. In a Yankee auction several identical items are offered.

13.

The lack of "off-the-shelf" software packages is a limitation of e-auctions. Your Answer: False Correct Answer: True This is currently a limitation of e-auctions.

14.

Auctioning your surplus is not a possible alternate to bartering. Your Answer: True Correct Answer: False Auctioning your surplus is a possible alternate to bartering.

15.

The time required for negotiation online is the same for all products because of the use of intelligent agents. Your Answer: False

Negotiation time will vary based on the type of goods and the parties involved.

1.

Jeff wants to purchase online, but is concerned about a company's privacy policy. What online purchase decision aid should he use? Your Answer: Trust verification site Trust verification sites evaluate businesses' trustworthiness based on multiple criteria.

2.

Trust verification sites evaluate a businesses' trustworthiness. How comprehensive is this evaluation? Your Answer: Complete, verification guarantees trustworthiness Correct Answer: Moderate, generally verification indicates a trustworthy user. No evaluation is complete, some TRUSTe sites have had major failings.

3.

A website offers content for free, but has banners at the top of each page. What business model is being used? Your Answer: Advertising-supported Model An advertising-supported model uses banner and other ads to generate revenue.

4.

Which of the following is an example of a general purpose pure-play e-tailer? Your Answer: Store A does not have a physical location and sells a variety of products. This is an example of a general purpose pure-play e-tailer.

5.

Which of the following is not a typical service provided by online travel agents? Your Answer: Informational articles Correct Answer: True bargains on airfare cost

6.

Which of the following is not a change in the travel industry created by online travel agents? Your Answer: Higher total trip cost due to lost services CORRECT. This has not been the impact of online travel agents.

7.

Which of the following is the most serious strategic threat to traditional travel agents? Your Answer: 24 hour service Correct Answer: Intelligent software agents While this does hurt traditional agents, they still maintain an advantage in their knowledge and ability to help customers.

8.

Which of the following is not a driver in the electronic job market? Your Answer: Cost Correct Answer: Size of labor market This is a driver in the electronic job market.

9.

Which of the following is not one of the advantages of the electronic job market for employees? Your Answer: Lack of Internet users This is the biggest limitation of the electronic job market.

10.

Which of the following is not a benefit of using the Internet to aid real estate transactions? Your Answer: Online services eliminate the need to visit houses While EC can improve the process, it generally does not eliminate the need to tour potential homes. EC works to support traditional agents.

11.

Which of the following companies does not trade stocks online? Hint What do the following companies do? Your Answer: Priceline.com This company offers reverse auctions, but does not trade stocks online.

12.

Which of the following is not a capability of home banking? Your Answer: Print new checks online This feature is not yet available.

13.

Which of the following descriptions does not fit an e-grocery shopper? Your Answer: Love shopping in stores This characteristic does not fits e-grocery shoppers.

14.

What is the likely effect on intermediation of the following market events: aggregation, complex search requirements, and new markets? Your Answer: Reintermediation Correct Answer: Cybermediation This is not the likely effect on intermediation.

15.

Content created by a publisher that must be read using a computer or similar handheld device is an example of what type of digital publishing? Your Answer: E-book CORRECT. This is the type of digital publishing described.

1.

Digital goods are also referred to as hard goods. Your Answer: False Digital goods are also referred to as soft goods.

2.

Shopbots are tools that rate businesses based on multiple criteria. Your Answer: True Correct Answer: False Business rating sites rate businesses based on multiple criteria.

3.

Paying a yearly fee to access Salon.com's articles is an example of a subscription business model. Your Answer: True This is an example of a subscription model.

4.

A pure-play e-tailer dedicates the majority of their capital to online sales, with off-line sales lagging behind. Your Answer: False A click-and-mortar e-tailer has both online and offline sales.

5.

A niche e-tailor may be able to support an online effort that may not have enough customers in any particular local market. Your Answer: True A niche e-tailer can pull global customers to a very specific product offering.

6.

Direct marketing attempts to bring customers into local stores. Your Answer: False Traditional marketing attempts to create store visits (purchases).

7.

On-demand delivery services usually rely on third party shipping agents (like UPS). Your Answer: False ODDS can rely on third party shipping agents or they can rely on their own vehicles.

8.

Virtual travel agents offer only a small subset of the services provided by a traditional travel agent. Your Answer: True Correct Answer: False

Virtual travel agents provide almost all of the services provided by traditional travel agents.

9.

Most online travel agents do not offer real travel bargains. Your Answer: True Buyers will usually have to go to a special site to get true bargains.

10.

Some websites allow buyers to purchase travel at a deep discount if it is purchased at the last minute. Your Answer: True Americanexpress.com is an example.

11.

The electronic job market has increased the number of individuals who advertise their availability. Your Answer: True The number of people listing their availability has increased.

12.

Job seekers can both reply to ads and post their information on several online recruiting sites. Your Answer: True This a common practice on sites like monster.com and hotjobs.com.

13.

Online trading and investing in stocks is one of the fastest growing areas of EC. Your Answer: True This area is one of the fastest growing in EC.

14.

Online banking is purely an expense for banks, it offers no advantage other than to retain current customers. Your Answer: False Cyberbanking provides several advantages to banks including reducing costs (fewer branch locations) and finding new customers (no longer limited by location).

15.

Online publishing only seeks to digitize materials that have traditionally been available in print. Your Answer: False Online publishing is also concerned with using new types of media and creating media as it is requested.

1.

Which of the following is not an environmental variable in EC purchasing?

Your Answer: Psychological variables Correct Answer: Climate Variables This is an environmental variable in EC purchasing.

2.

What are the two most cited reasons for not purchasing online? Your Answer: Security and difficult quality assessment A combined total of 50% of users cited these reasons.

3.

Janice and Tony decided to buy the new computer system Paul suggested after careful analysis. Janice directed Rich, her assistant, to order the system. In this example, what purchasing role does Rich play? Your Answer: Buyer Rich only makes the purchase; he has no part in the decision or use of the product.

4.

Janice and Tony decided to buyer the new computer system Paul suggested after careful analysis. Janice directed Rich, her assistant, to order the system. In this example, what purchasing role does Janice play? Your Answer: Decider Janice and Tony are the deciders.

5.

Data mining hopes to accomplish all of the following except? Your Answer: Determine characteristics of specific users This is not a goal of data mining. Data mining only examines customers in the aggregate.

6.

Mark is using an intelligent agent to help him determine which CD to purchase. What type of agent is he using? Your Answer: Product brokering This is the agent Mark should use.

7.

Julie is using an intelligent agent to help her find the best price on a CD she would like to purchase. What type of agent is she using? Your Answer: Negotiation Correct Answer: Merchant brokering Julie is purchasing in a B2C environment, so she cannot negotiate the price.

8.

Which of the following is not a potential problem with automated e-mail response tools? Your Answer: Speed of response The primary goal of these systems is it speed response time.

9.

A Web site owner claims that his Web pages are viewed 10,000 times per day, but he is unaware of how many different people look at the site daily. The site owner has 10,000 _________ per day. Your Answer: Hits Correct Answer: Impressions Since each page view is usually made of multiple hits, the number of daily hits is over 10,000.

10.

Which of the following is not a reason why Internet advertising is growing? Your Answer: The overall use of the Internet has reached a plateau. Internet use is still increasing.

11.

Which of the following is not one of the disadvantages of Internet Ads. Your Answer: No clear measurement standard Correct Answer: Difficult to segment market This is one of the disadvantages of Internet advertising.

12.

Which of the following is not a benefit of banner advertising? Your Answer: Customers are forced to view banners Correct Answer: Low overall cost This is a benefit of banner ads

13.

Company A wants to use a third party to display their banner ad on a variety of different Web sites and they are not concerned about a target market. They will trade space on their Web site for this service. What banner advertising strategy is being used? Your Answer: Banner swapping Correct Answer: Banner Exchange With banner swapping a specific company, not a third party aggregator, is negotiated with.

14.

Why is e-mail popular with advertisers? Your Answer: Fast response from potential customers This is a major benefit to e-mail marketing.

15.

Diana's company allows users to discuss her products and their uses on her website. What advertisement method is she using? Your Answer: Chat Rooms This method provides a reason for users to return to her Web site.

1.

Someone being influenced by friends is an example of a social environment variable. Your Answer: True The other variables include cultural and psychological variables.

2.

The most cited reason for not purchasing online is price Your Answer: False Security is the most cited reason not to buy online. Price is generally an incentive.

3.

The person who first suggests a purchase is the Initiator. Your Answer: True The other roles include influencer, decider, buyer and user.

4.

Customer loyalty is one of the most significant contributors to profitability. Your Answer: True Customer loyalty helps companies grow their sales and profits.

5.

Learning agent technology is a nonintrusive way to personalize Web content by watching a user's actions. Your Answer: False Correct Answer: True Learning agents are the only personalization technology that do not require direct input from the user.

6.

Conducting research online is not always ideal, because the demographics of Internet users are not the same as the general population. Your Answer: True Web users are generally better educated and wealthier than the general population.

7.

Intelligent agents are capable of more sophisticated tasks than search engines. Your Answer: True Intelligent agents can perform a wealth of functions beyond what a search engine is capable of.

8.

Online market research is generally less expensive than traditional market research. Your Answer: True Because information can be gathered quickly and without human intervention, online market research is generally less expensive.

9.

Page views and hits are synonymous. Your Answer: False One page view can contain several hits.

10.

Targeted (one-to-one) advertising is cheaper and more effective than general ads. Your Answer: True Correct Answer: False Targeted advertisement is more effective than general ads, but it is also more expensive.

11.

A keyword banner appears after a selected word or phrase is sought by a search engine. Your Answer: True Keyword banners are triggered by search words.

12.

E-mail advertising is very expensive. Your Answer: False E-mail ads are very inexpensive.

13.

Exposure to Internet ads cannot be measured. Your Answer: True Correct Answer: False Internet ads can be measured by several different methods including page views, click-throughs and actual purchases.

14.

Spamming is a type of permission marketing. Your Answer: False Spamming (sending unsolicited e-mails) is the opposite of permission marketing.

1.

Which of the following is a private B2B e-marketplace? Your Answer: Company ABC participates with other producers and buyers to sell and buy machine parts on a central Web site. Correct Answers: Company ABC sells machine parts to their 20 customers on their Web site Company ABC sells CDs to the public on their Web site. This is a public B2B e-marketplace.

2.

Which of the following is an example of disintermediation?

Your Answer: In addition to selling through department stores, a firm begins to sell online. The department stores have been removed from part of the distribution system.

3.

Which is not a characteristic of strategic sourcing? Your Answer: Does not involve commodities Correct Answer: Supported through third party exchanges This is a characteristic of strategic sourcing.

4.

Mark's company help's several buyers and sellers meet and conduct business online. What type of model is he using? Your Answer: Collaborative commerce Correct Answer: Many-to-many marketplace In this model, Mark would be selling to companies, not facilitating sales.

5.

Which of the following is not a characteristic of sell-side marketplace? Your Answer: A private, web based sales channel. Correct Answer: Seller is always a wholesaler. This is a characteristic of a sell side marketplace.

6.

Which of the following is not a characteristic of sell-side merchants? Your Answer: They slightly increase prices for online sales. Typical prices are reduced.

7.

Which of the following is not a benefit of forward auctions? Your Answer: Increased product quality This is not a benefit of forward auctions.

8.

Which of the following is not a benefit to working with an intermediary? Your Answer: No need to purchase resources Correct Answer: Increased control over auction sales This is a benefit to working with an intermediary.

9.

Which of the following is not a goal of e-procurement management? Your Answer: Increase maverick buying Procurement management seeks to reduce purchases from noncontract vendors.

10.

Which of the following does not describe the web-based reverse auction process? Your Answer: Gather product information automatically from online sources. Correct Answer: Bidders submit several copies of the proposals at a predetermined time. This is a step in the based reverse auction process.

11.

Several businesses create a single online catalog for their customers. This is an example of? Your Answer: Collaborative Commerce Correct Answer: Catalog aggregation This is an example of catalog aggregation.

12.

Which of the following is not part of the required infrastructure for a B2B marketplace? Your Answer: Proprietary, private networks While some systems may be private, most systems benefit from the availability of the public Internet.

13.

Which of the following is not a benefit of Internet-based EDI over traditional EDI? Your Answer: Guarantees universal compatibility Internet EDI is more accessible, but is still not a universal standard.

14.

In reviewing integration of new B2B systems with existing information systems, we find which of the following to be untrue? Your Answer: Most major software vendors do not provide for integration. Most vendors provide for integration because of its importance.

15.

Which of the following is not an inefficiency in the procurement management of MROs? Your Answer: Decreased cost This is not an inefficiency in the procurement management of MROs.

1.

A transaction completed electronically between two businesses over the Internet, extranets, intranets or private networks is a B2B transaction. Your Answer: True This is the definition of a B2B transaction.

2.

eB2B transactions are expected to grow to $5 billion by 2005. Your Answer: True

Correct Answer: False The market is expected to grow to $10 trillion by 2005.

3.

A company uses a third party Web site to help them find clients. When the sale is made, the third party helps broker and arrange shipment of the items. The third party is an online intermediary. Your Answer: True This is the definition of an online intermediary.

4.

Mark is purchasing crude oil through an online system. This is an example of strategic sourcing. Your Answer: False Strategic sourcing requires long-term commitments for specific goods.

5.

A sell-side marketplace deals with one seller and many potential buyers. Your Answer: True Sell-side marketplaces are also referred to as one-to-many marketplaces.

6.

In a sell-side marketplace, the seller must produce all or part of the goods they sell. Your Answer: True Correct Answer: False Sell-side merchants can be virtual.

7.

Forward auctions give company Web sites "stickiness." This means that it is difficult to sell goods and they "stick" to the site. Your Answer: False Stickiness" actually refers to the Web site -- it causes visitors to "stick" with the site and continue to return to it.

8.

In e-procurement, office supplies for a manufacturing company would be considered direct materials. Your Answer: False Materials used in the manufacturing process are direct materials.

9.

A common inefficiency in procurement management is spending too much time on MROs and not enough time on high value items. Your Answer: True This inefficiency can be address with e-procurement.

10.

Reverse auctions did not exist before the being created on the Internet. Your Answer: False Correct Answer: True RFQs and bids existed before the Internet.

11.

Internal aggregation of products for group purchasing is usually done by large organizations. Your Answer: True Large organizations purchase enough that aggregation can save money.

12.

Supply chain partners using Web-based systems to streamline their business relationships is an example of collaborative commerce. Your Answer: True Business partners can use c-commerce to improve their business operations.

13.

Internet EDI has no advantage over traditional EDI systems. Your Answer: False Internet EDI has several advantages over traditional EDI.

14.

Agents can be used in B2B marketplaces to collect product data. Your Answer: True Agents are used in several different roles, including gathering product and price information.

15.

Affiliate programs can only be used in B2C models. Your Answer: False Group purchasing aggregators can use B2B affiliates.

1.

Plastics Inc. purchases 10 new computers from ABC Computers after evaluating price and service. Plastics Inc. follows this process each time they purchase computers and the supplier commonly changes based on price. What type of sourcing policy does Plastics Inc. use for computer hardware? Your Answer: Systematic Correct Answer: Spot Systematic sourcing involves long term supplier-buyer relationships.

2.

Which of the following does not create dynamic pricing?

Your Answer: Long-term contracts In many long-term contracts prices are fixed or fluctuate little.

3.

Which of the following groups is the least likely to own a B2B exchange? Your Answer: Neutral entrepreneur Correct Answer: Mid-sized industry player A neutral entrepreneur can have the influence or capital to support an exchange.

4.

B2BBusiness.com offers classified ads, a fixed price catalog, auctions and community services. What type of B2B many-to-many model are they using?. Your Answer: B2B Portal The services described fit this a B2B portal model.

5.

Which of the following businesses is an information portal? Your Answer: Company D provides news, bulletin boards and classified ads for a particular vertical market. This is an information portal

6.

Mike's business plan calls for him to coordinate several businesses together in one exchange. Together, he hopes that this group of businesses will receive better pricing from the big vendors. What type of model is Mike using? Your Answer: Buyer Aggregation This model most closely fits Mike's plan.

7.

In which type of market would a third-party exchange most likely be less successful in? Your Answer: Balanced market Third-party exchanges generally do not work with this type of participant involvement.

8.

What are the four types of consortium trading exchanges? Your Answer: Vertical-purchasing-oriented, horizontal-purchasing-oriented, horizontal-selling-oriented and vertical-selling-oriented. These are the four types of consortium trading exchanges.

9.

B2B consortia may face antitrust challenges. Which of the following would probably not signal suspicion in a B2B consortium exchange? Your Answer: Rapidly falling prices for end users This would not create suspicion in a consortia B2B exchange.

10.

Which of the following is an example of matching? Your Answer: A Consortium trading exchange Correct Answer: The stock market This is not an example of matching because there is not a real-time matching of buyers and sellers, price and quantity.

11.

What are the steps in creating a vertical e-marketplace? Your Answer: Think ahead, planning, building the exchange, testing/installation/operation, and system evaluation. Correct Answer: Think ahead, planning, system analysis and design, building the exchange, testing/installation/operation, and system evaluation. The correct order is: think ahead, planning, system analysis and design, building the exchange, testing/installation/operation, and system evaluation.

12.

Gaye operates a B2B exchange that services a vertical market that marketers have difficulty targeting. What type of revenue model should she consider first? Your Answer: Membership fee Correct Answer: Advertisement fee Gaye should try an advertisement fee because she has a good target audience and this type of fee does not effect the end-user.

13.

The volume of business should be high to reduce transaction fees. Which of the five critical success factors identified by Ramsdell is being described? Your Answer: Early liquidity This is the factor being described.

14.

Membership in the exchange should be inclusive and allow a variety of businesses to take part. Which of the five critical success factors identified by Ramsdell is being described? Your Answer: Openness This is the factor being described.

15.

Being the first mover in a market may help eliminate which of the following problems with exchanges? Your Answer: Too many exchanges Being the first mover may help to directly eliminate this problem.

1.

Plastics Inc. purchases 10 new computers from ABC Computers after evaluating price and service. Plastics Inc. follows this process each time they purchase computers and the supplier commonly changes based on price. What type of sourcing policy does Plastics Inc. use for computer hardware? Your Answer: Systematic

Correct Answer: Spot Systematic sourcing involves long term supplier-buyer relationships.

2.

Which of the following does not create dynamic pricing? Your Answer: Long-term contracts In many long-term contracts prices are fixed or fluctuate little.

3.

Which of the following groups is the least likely to own a B2B exchange? Your Answer: Neutral entrepreneur Correct Answer: Mid-sized industry player A neutral entrepreneur can have the influence or capital to support an exchange.

4.

B2BBusiness.com offers classified ads, a fixed price catalog, auctions and community services. What type of B2B many-to-many model are they using?. Your Answer: B2B Portal The services described fit this a B2B portal model.

5.

Which of the following businesses is an information portal? Your Answer: Company D provides news, bulletin boards and classified ads for a particular vertical market. This is an information portal

6.

Mike's business plan calls for him to coordinate several businesses together in one exchange. Together, he hopes that this group of businesses will receive better pricing from the big vendors. What type of model is Mike using? Your Answer: Buyer Aggregation This model most closely fits Mike's plan.

7.

In which type of market would a third-party exchange most likely be less successful in? Your Answer: Balanced market Third-party exchanges generally do not work with this type of participant involvement.

8.

What are the four types of consortium trading exchanges? Your Answer: Vertical-purchasing-oriented, horizontal-purchasing-oriented, horizontal-selling-oriented and vertical-selling-oriented. These are the four types of consortium trading exchanges.

9.

B2B consortia may face antitrust challenges. Which of the following would probably not signal suspicion in a B2B consortium exchange? Your Answer: Rapidly falling prices for end users This would not create suspicion in a consortia B2B exchange.

10.

Which of the following is an example of matching? Your Answer: A Consortium trading exchange Correct Answer: The stock market This is not an example of matching because there is not a real-time matching of buyers and sellers, price and quantity.

11.

What are the steps in creating a vertical e-marketplace? Your Answer: Think ahead, planning, building the exchange, testing/installation/operation, and system evaluation. Correct Answer: Think ahead, planning, system analysis and design, building the exchange, testing/installation/operation, and system evaluation. The correct order is: think ahead, planning, system analysis and design, building the exchange, testing/installation/operation, and system evaluation.

12.

Gaye operates a B2B exchange that services a vertical market that marketers have difficulty targeting. What type of revenue model should she consider first? Your Answer: Membership fee Correct Answer: Advertisement fee Gaye should try an advertisement fee because she has a good target audience and this type of fee does not effect the end-user.

13.

The volume of business should be high to reduce transaction fees. Which of the five critical success factors identified by Ramsdell is being described? Your Answer: Early liquidity This is the factor being described.

14.

Membership in the exchange should be inclusive and allow a variety of businesses to take part. Which of the five critical success factors identified by Ramsdell is being described? Your Answer: Openness This is the factor being described.

15.

Being the first mover in a market may help eliminate which of the following problems with exchanges? Your Answer: Too many exchanges Being the first mover may help to directly eliminate this problem.

1.

Which of the following is not an example of B2E? Your Answer: A business advertises for new employees on their Web site This is not an example of B2E.

2.

Which of the following is not a characteristic on an intranet? Your Answer: Uses proprietary standards This is not a feature of intranets. Intranets use the same protocols as the Internet.

3.

Which of the following is not required for an intranet? Your Answer: Access to the Internet This is not required for an intranet since they are only accessed inside a company.

4.

Potential uses for a corporate intranet can be best described as: Your Answer: robust, potential uses are still being discovered. This is the correct characterization.

5.

Portal ABC was designed for a company's intranet. It has a broad amount of information designed for a narrow audience. What type of portal is begin described? Your Answer: Corporate portal This is the type of portal being described.

6.

E-government can generally include all of the following except: Your Answer: selling commercial items. This is not generally a potential feature of e-government.

7.

Which of the following is an example of government-to-citizen (G2C) EC? Your Answer: Electronic benefits transfer (EBT) This is an example of G2C.

8.

What are the stages of implementation of e-government? Your Answer: The correct order of stages is: Information publishing, official two-way transactions, multipurpose portals, portal personalization, clustering of common services and full integration. Correct Answer: Information publishing, official two-way transactions, multipurpose portals, portal personalization, clustering of common services and full integration

The correct order of stages is: Information publishing, official two-way transactions, multipurpose portals, portal personalization, clustering of common services and full integration.

9.

Real transformation of government structure takes place in what stage of implementation? Your Answer: Clustering of services This is the step where structural changes occur.

10.

Which of the following is an example of peer-to-peer EC? Your Answer: File sharing This is an example of P2P EC.

11.

Which of the following is not an example of a P2P system? Your Answer: User interfaces are based inside a Web browser. This is not a characteristic of a P2P system.

12.

Which of the following do businesses consider the least important when creating portal services? Your Answer: News services This is one of the least important services.

13.

Portal ABC was designed for a large and diverse audience. It has little individual customization available. What type of portal is begin described? Your Answer: Publishing portal This is the type of portal being described.

14.

Which of the following is not an established application of e-government? Your Answer: G2P This is not an established application of e-government.

15.

Which of the following is not an identified benefit of electronic benefits transfer (EBT)? Your Answer: Decreased fraud Correct Answer: Ease in assigning taxes This is an identified benefit of EBT.

1.

This technology will replace existing standards in 2006-2010 and offer fully end-to-end IP networks. Your Answer: 4G This is the technology described.

2.

This technology has been in existence since 1991 and is the global wireless communication specification. Your Answer: SMS This is the technology described.

3.

Which of the following is a major characteristic of m-commerce? Your Answer: Localization Correct Answer: Reachablity This is an attribute of m-commerce.

4.

Which of the following is not currently a factor in the development of m-commerce? Your Answer: Reluctance of vendors Vendors are pushing for the development of m-commerce.

5.

This software acts as a bridge between various wireless networks. What type of software is being described? Your Answer: Microbroswer Correct Answer: Wireless middleware This is not the software described.

6.

This software is used to view online WML content. What type of software is being described? Your Answer: Microbroswer This is the software described.

7.

This transmission media is used for short distance, wireless communication between computers. Your Answer: Radio Correct Answer: Radio electromagnetic This is not the software described.

8.

This transmission media is used for high-volume, low-cost communication but requires a clear line of site to operate. Your Answer: Satellite Correct Answer: Microwave This is not the transmission media described.

9.

This wireless standard is used to accommodate voice. Your Answer: CDMA Correct Answer: VXML This is not the standard described.

10.

This wireless standard is a set of protocols that allows portable devices to communicate with the Internet Your Answer: WAP This is the standard described.

11.

Which of the following is not characteristic of an m-wallet. Your Answer: Is currently only experimental and not used by the public. This technology is currently in use.

12.

Which of the following does not describe intrabusiness workflows after the addition of m-commerce? Your Answer: Workers do not need to check in before leaving. Correct Answer: Work orders assigned by multiple dispatchers. This describes an enterprise after m-commerce.

13.

Which of the following is not a limitation of m-commerce? Your Answer: Usability Correct Answer: Potential user base This is a limitation of m-commerce.

14.

Which of the following is not a limitation of m-commerce? Your Answer: Potential applications This is not a limitation of m-commerce.

15.

Which of the following is not true of targeted advertising? Your Answer: Customers inform vendors of their locations GPS systems inform vendors of customer locations.

1.

Mobile commerce is any EC done in a wireless environment. Your Answer: True This is the definition of m-commerce.

2.

M-commerce is e-commerce performed in a wireless environment. Your Answer: True This is the definition of m-commerce.

3.

The 3G standard does not yet support multimedia such as video clips. Your Answer: False The 3G standard is built to support this type of media.

4.

M-commerce allows for localization of services by knowing exactly where a user might be located. Your Answer: True GPS systems could be used for this purpose.

5.

Screenphones can be wirelined or wireless. Your Answer: True Both technologies are available.

6.

In order for a cell phone to be used for m-commerce, it must have a display screen. Your Answer: False While displays make applications easier, even phones with no display can retrieve information from the Internet.

7.

VXML is an extension of XML used to carry video. Your Answer: False

VXML is used to carry voice, not video.

8.

Bluetooth is a technology that allows for the transmission of data using a radio frequency. Your Answer: True This standard allows for communications between many digital devices.

9.

Computer viruses are not a potential risk to mobile devices because they are wireless Your Answer: False Mobile devices are still vulnerable to viruses although they are not currently common.

10.

Interactive voice response (IVR) systems allow users to send and receive information through an interface that is controlled by their voice. Your Answer: True This is the definition of an IVR system.

11.

Mobile devices can be used to pay for items from a vending machine using a micropayments system. Your Answer: True This technology is currently in use.

12.

Telematics is the integration of cell phones and GPS systems Your Answer: False Telematics is the integration of GPS, communication and monitoring systems in vehicles

13.

Mobile business applications can be used to support employees through Internet-based and non-Internet based applications. Your Answer: True Both types of wireless applications are used.

14.

GPS systems are key to the future of l-commerce. Your Answer: False Correct Answer: True GPS systems could be used to determine a user's exact location.

15.

Slow connections to WAP sites are a limitation of m-commerce. Your Answer: True This is a current limitation.

1.

Many factors affect the rise in cyberattacks. Which of the factors is described below? Secretary to System Administrator -- "I just opened up the file in my e-mail and the whole network turned off!" Your Answer: Security compromised by common applications This is the factor described.

2.

Which of the following is not true about the anatomy of cyberattacks? Your Answer: Internet connections are often attacked. Correct Answer: Reporting serious attacks has increased. This is true about cyber attacks.

3.

Many factors affect the rise in cyber attacks. Which of the factors is described below? VP of Marketing to System Administrator -- "I don't care if you haven't had time to test everything, the site has to be up before Christmas!" Your Answer: Systems only as strong as their weakest point. Correct Answer: Market pressures This is not the factor described.

4.

Determining who has the right to access a portion of a Web site is a question of: Your Answer: Authorization. This is the issue described.

5.

Which of the following is not one of the four phases of risk management? Your Answer: Development This is not one of the four phases.

6.

In which of the four phases of EC security risk management are policies for audits established? Your Answer: Monitoring Correct Answer: Planning

This is not the phase where audit process is established.

7.

A hacker uses special software to access a server on your network. What type of attack is this? Your Answer: Technical This is the type of attacked described.

8.

Which of the following is not a part of the planning stage of EC security risk management? Your Answer: Identify vulnerabilities. This is a part of the assessment (first) step.

9.

Which of the following is not true about privacy? Your Answer: It is an absolute right. This is not true about privacy.

10.

Cookies are generally used for all of the following, except: Your Answer: Remember passwords. Correct Answer: Access hard drive information This is a standard use of cookies.

11.

What are the basic privacy protection issues? Your Answer: Notice/awareness, choice/consent, access/participation, integrity/security and enforcement/redress This is the correct listing.

12.

A company uses firewalls and other security techniques to ensure that unauthorized parties do not access customer data. Which of the five principles of privacy are they protecting? Your Answer: Enforcement/redress Correct Answer: Integrity/security This is not the principle being described.

13.

Mary has written a story about her childhood and posted it on the Internet. What type of law protects Mary's work? Your Answer: Copyright

This type of law would be applicable in this situation.

14.

Mark's new business sells his famous "Terrific Truffles." What type of law protects Mark's product name work? Your Answer: Trademark This type of law would be applicable in this situation.

15.

Which of the following laws helps protect against spamming? Your Answer: Electronic Mailbox Protection Act This act directly addresses spamming.

1.

Cyber attacks have been decreasing over the last five years. Your Answer: False Attacks have increased with more users being affected.

2.

Internet connections are often the point of access for cyber attacks. Your Answer: True Internet connections are popular points of attack.

3.

Lack of security in one part of a network can affect the entire network because security systems are only as strong as their weakest links. Your Answer: True Lack of security at one point can potentially affect the entire network.

4.

A vulnerability is a weakness in an asset. Your Answer: True Correct Answer: False A vulnerability is a weakness in a safeguard

5.

Using someone elses passwords written on a note is an example of a non technical attack. Your Answer: True This is a non technical attack.

6.

A firewall is software and/or hardware that protects a private network from the Internet. Your Answer: True A firewall protects a network form outside attacks.

7.

If an action is legal, it must also be ethical. Your Answer: False Not all legal actions are ethical and vice versa.

8.

Ethical standards vary from organization to organization. Your Answer: True Standards will vary based on a number of factors.

9.

When discussing copyright law, the ethical issued concerned is accuracy. Your Answer: False The ethical issue involved is property.

10.

Privacy is the right to be left alone and the right to be free of unreasonable personal intrusions. Your Answer: True This is the definition of privacy.

11.

The introduction of computers has allowed for privacy to be more easily compromised. Your Answer: True Computers make it easier to filter and cross-reference data.

12.

Fear about the loss of privacy is not significant to EC. Your Answer: False Individuals may not shop online if they fear that their personal information may be misused.

13.

Cookies are mainly used to spy on Web users. Your Answer: True Correct Answer: False

Cookies can also be used to enhance the browsing experience by providing personalized content.

14.

Privacy protection on the Internet is poor. Your Answer: True An FTC study in 1998 indicated that privacy protection was lax on the Internet.

15.

Disputes over domain names are generally a question of patent law. Your Answer: False Disputes over domain names are generally a question of trademark law.

1.

Which of the following is not a common use of smart cards? Your Answer: PC replacement This is not one of the common uses for smart cards.

2.

Which of the following is not an example of an e-payment? Your Answer: Cash This is an example of a traditional payment, not an electronic payment.

3.

Which of the following is not one of the parties usually associated with electronic payments? Your Answer: Enforcer This is not one of the four defined roles in an e-payment.

4.

Business A provides a system of credits that allows other businesses to make online purchases. What role is business A performing? Your Answer: Issuer Business A is the issuer of these credits.

5.

When referring to the key issues in trust in electronic payments, what do the letters in the acronym P.A.I.N. stand for? Your Answer: Privacy, Authentication, Integrity and Nonrepudiation Correct Answer: Privacy, Authentication and authorization, Integrity and Nonrepudiation The correct issues are: Privacy, Authentication and authorization, Integrity and Nonrepudiation.

6.

Which of the following is not one of the four basic parts of cryptography? Your Answer: Symmetric Key This is not one of the four basic parts of cryptography. It is a type of key.

7.

The mathematical formula used to encrypt information is what part of cryptography? Your Answer: Encryption algorithm This is the item described.

8.

Which of the following is not one of the major types of payment cards? Your Answer: Flip cards This is not one of the three major types of payment cards in use today.

9.

Which of the following is not an application of smart cards? Your Answer: Identification Correct Answers: Single use, stored value Transportation This is an application of smart cards.

10.

Jackie has an e-card that she uses to purchase office supplies for the company she works for. What type of smart card is she using? Your Answer: Purchase card This is the type of card described.

11.

Morgan has an e-card that he uses to access different parts of his company's R&D offices. What type of smart card is she using? Your Answer: Smart card This is the type of card described.

12.

Jackie has an e-card that she waives at the turnstile to enter the subway. What type of smart card is she using? Your Answer: Contactless card This is the type of card described.

13.

Which of the following is not a limitation of e-cash? Your Answer: Software installation Correct Answer: Lack of potential uses This is a limitation of e-cash.

14.

Which of the following would not create a "bullwhip" in the supply chain? Your Answer: Accurate demand forecasts This would not create a bullwhip.

15.

Which of the following is an area where supply chains can be improved? Your Answer: Manufacturing processes This is part of the supply chain that could be improved.

1.

The majority of Web purchases are made with credit cards. Your Answer: False Correct Answer: True The majority of Web purchases are made with credit cards.

2.

To remember the key issues of trust in electronic payments, the acronym P.A.I.N.T. is used. Your Answer: False The acronym that is actually used is P.A.I.N.

3.

Divisibility of an e-payment method is the understanding that not all e-payment sources are ideal for every size of transaction. Your Answer: True This is the definition of divisibility.

4.

The Public Key Infrastructure (PKI) helps to ensure the privacy of electronic transmissions with cryptography. Your Answer: True This is one of the uses of PKI.

5.

One of the benefits of public key encryption is that it can be used to encrypt large amounts of information quickly. Your Answer: True Correct Answer: False One of the limitations of a public key system is that it is not as fast as a symmetrical key system.

6.

A credit card gateway is a combination of software and services that merchant's use to more easily take credit card orders online. Your Answer: True A credit card gateway performs these services.

7.

An e-wallet eliminates the need for payment cards. Your Answer: False An e-wallet stores payment card (and other) information, but does not eliminate the need for payment cards.

8.

A smart card is differentiated from other payment cards because of the "smart" Web site services offered by the issuing company. Your Answer: False Correct Answer: True A smart card is differentiated from other payment cards by the presence of an imbedded microchip.

9.

An integrated circuit memory card carries an onboard microprocessor for data control and manipulation. Your Answer: True Correct Answer: False An integrated circuit microprocessor card is described.

10.

E-cash is widely used and has been adopted by a large number of users and businesses Your Answer: True Correct Answer: False While e-cash has many possible uses, it has yet to be widely adopted.

11.

An e-check is a check that uses magnetic ink characters (MIC) at the bottom. Your Answer: False An e-check is the electronic version of a paper check.

12.

Logistics does not cover the internal movement of goods. Your Answer: False Logistics also covers the internal movement of goods

13.

The function of supply chain management (SCM) is to plan, organize and coordinate all of the supply chain's activities. Your Answer: True This is the definition of SCM.

14.

The efficiency and effectiveness of a company's supply chain has little impact on EC efforts. Your Answer: False The efficiency and effectiveness of a company's supply chain is critical to EC efforts.

15.

The value of a product is maintained as it moves along the supply chain. Your Answer: False The value of an item should increase as it moves along a supply chain. SCM attempts to maximize this value.

1.

Company A sells all of its unique collectables over the Internet. The EC system is maintained from the owner's home. What type of EC strategy is being used? Your Answer: Pure-play EC This is the strategy described.

2.

Company B has sold its unique collectables from their store for over fifty years. Today they are beginning to sell online at an auction site. What type of EC strategy is being used? Your Answer: Click-and-Mortar -- few applications This is the strategy described.

3.

Company D is evaluating its strengths and weaknesses. What element of strategy are they researching? Your Answer: Company analysis This is the element described.

4.

Bob's company was just surprised by a new competitor in their field. Bob wants to plan a way for his business to retake the lead. Which part of the strategic landscape is described? Your Answer: Strategy initiation This is the stage described

5.

Karen's company just finished meeting with the consultants who delivered a 4-year plan of improvements. Which part of the strategic landscape is described? Your Answer: Strategy assessment Correct Answer: Strategy implementation This is not the stage described.

6.

Which question is not generally asked in an industry assessment? Your Answer: Are there any established best practices? Correct Answer: Can your company compete? This is a characteristic question.

7.

Which of the following is not part of the SWOT acronym? Your Answer: Technology This is not part of the acronym, "T" is for "Threats.

8.

Which of the following is not a disadvantage of being a first mover? Your Answer: Market share This is not a disadvantage.

9.

Janice's company is spreading its EC capital over 20 different projects. They hope that 75% will recoup the investment in the first year. Which mistake is being made here? Your Answer: Scope too broad This is the described mistake.

10.

Brett's company is beginning an EC effort because his competitors are beginning to be successful at it. Which approach is Brett using to make his decision? Your Answer: Market-driven This is the described approach.

11.

Which of the following is not an identified risk of e-business? Your Answer: Customer risk This is not an identified risk.

12.

Which of the following is not an lesson learned by the dotcom crash? Your Answer: Entrepreneurship cannot be systematized. Correct Answer: Branding is an effective strategy. This is a valid lesson learned.

13.

Which of the following is not a characteristic of virtual communities? Your Answer: Based on common interests Correct Answer: Usually smaller than physical communities This is a common characteristic of virtual communities.

14.

Gwen is part of a technical support group sponsored by the company that develops her company's ERP system. What type of community is this? Your Answer: B2B community This is the type of community specified.

15.

Which of the following is not a community of transactions? Your Answer: Community of programmers, sponsored by banner ads This is an example of a community of interest.

1.

Business strategy is a long-term plan of how a business will grow and succeed. Your Answer: True This is the definition of business strategy.

2.

When referring to the elements of a strategy, an environmental analysis is creating models of future events. Your Answer: True Correct Answer: False Forecasting is described. An environmental analysis involves assessing factors external to the company.

3.

It is possible to research competitive intelligence using the Internet. Your Answer: True There are several methods to do this.

4.

Using only the Internet to research competitive intelligence is sufficient. Your Answer: False There may be information that is unavailable online that could significantly change the conclusions you draw.

5.

Being the first mover is always the best choice in a new market. Your Answer: True Correct Answer: False Sometimes this is not the best strategy.

6.

One of the common mistakes in starting EC investments is to risk everything on one initiative. Your Answer: True Many times all EC investment is concentrated on one project.

7.

A community is a group of people who interact with each other. Your Answer: True This is the definition of a community.

8.

Online communities are not tied to EC. Your Answer: True Correct Answer: False Communities can benefit EC efforts and are often related.

9.

One of the largest benefits of communities for business is that they bring a specific niche market together. Your Answer: True Communities attract specific types of individuals, making it easier for businesses to target advertising.

10.

The variability of laws and their enforcement is a barrier to global EC.

Your Answer: True The differences between countries is a challenge to businesses operating internationally.

11.

Localization in EC refers to having coordinated shipping to all customers. Your Answer: False Localization is adapting Web content to different languages and cultures.

12.

Cultural issues often can affect many levels of a company's global EC operations. Your Answer: True Culture is often a barrier to localization and global expansion.

13.

Researchers agree that EC is a benefit to small businesses. Your Answer: True Correct Answer: False Researchers differ on small businesses place in EC. Some see it as an advantage, others see it as a detriment.

14.

Business Process Reengineering (BPR) is required before starting an EC effort? Your Answer: True Correct Answer: False BPR is not required before beginning EC operations.

15.

A virtual corporation is one that only sells online Your Answer: True Correct Answer: False A virtual corporation is made up of several business partners sharing costs and profits.

1.

Which of the following is not true of EC applications? Your Answer: It is simple to match an application to a business need This is not true of EC applications.

2.

What are the steps in the EC application development process?

Your Answer: Selecting a development option, deployment, installing and connecting, and operations Correct Answer: EC architecture creation, selecting a development option, installing and connecting, deployment and operations The correct steps are: EC architecture creation, selecting a development option, installing and connecting, deployment and operations.

3.

A storefront must do all of the following except: Your Answer: Collaboration services This is not a requirement for a storefront.

4.

What are the six steps in vendor and software selection? Your Answer: Determine evaluation criteria, identify potential vendors, evaluate vendors and packages, choose the vendor and package, establish a service level agreement and negotiate a contract Correct Answer: Identify potential vendors, determine evaluation criteria, evaluate vendors and packages, choose the vendor and package, negotiate a contract and establish a service level agreement The correct order is - Identify potential vendors, determine evaluation criteria, evaluate vendors and packages, choose the vendor and package, negotiate a contract and establish a service level agreement.

5.

In what step of vendor and software selection do you decide on the features you will need from your system? Your Answer: Determine evaluation criteria This is the correct step.

6.

Which of the following is not a benefit of turnkey application purchasing? Your Answer: Software tailored to individual needs This is not a benefit of turnkey purchases; generally the opposite is true.

7.

Which type of pageview tracks visitors from banner ads and other advertising? Your Answer: Pageviews by logging-in status Correct Answer: Pageviews by referrers This is not the type of pageview described.

8.

Why is leasing from an ASP desirable? Your Answer: Decreased total cost Correct Answer: Protection from hackers

This is a benefit of leasing from an ASP.

9.

You have been tasked with selecting an ASP vendor for your company's EC project. Your boss is concerned about the speed of the system and its ability to grow. Which criteria will you use to select an ASP and their system? Your Answer: Performance and scalability You will use performance (speed) and scalability (ability to grow) as your criteria.

10.

Which of the following does not describe an exchange? Your Answer: Integration services Correct Answer: A single buyer to many suppliers This describes an exchange.

11.

Which of the following is not a Web scripting language? Your Answer: Apache This is not a Web scripting language. It is a web server.

12.

A company with a large IT workforce in a specialized industry might be prone to choose which EC development strategy? Your Answer: Build from components Because of the IT staff and unique requirements, this appears to be the best solution.

13.

A small company with no IT workforce in general retailing might be prone to choose which EC development strategy? Your Answer: Turnkey application Because of their small size and lack of resources, a turnkey solution may work best.

14.

Generally, which of the following do ISPs not provide when they offer EC solutions? Your Answer: Store content This is generally not offered by the ISP.

15.

Which of the following is true of enterprise application integration (EAI)? Your Answer: When using EAI all systems are envisioned as a whole This helps with the integration process.

Your Results for: "True or False" Site Title: Introduction to E-Commerce Book Title: Introduction to E-Commerce Book Author: Turban Location on Site: Chapter 12 > True or False Date/Time Submitted: December 14, 2011 at 1:38 AM (UTC/GMT)

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Summary of Results 87% Correct of 15 Scored items: 13 Correct: 2 Incorrect: 13% 87%

More information about scoring

1.

EC applications vary widely in their capabilities. Your Answer: True Applications vary widely in their intended uses.

2.

Large, advanced EC applications typically involve integration with existing systems. Your Answer: True Larger system must work with existing systems and processes.

3.

Teaming up with a consortium is not a possible EC development option. Your Answer: False This is a possible development option.

4.

Building an EC application inside the company instead of using an outside vendor is referred to as insourcing. Your Answer: True This is the definition of insourcing.

5.

Planning for technology changes is not an important part of designing an EC system. Your Answer: False This is an important step because technology is always evolving.

6.

Leasing EC applications does not have any cost advantages. Your Answer: False Leasing EC applications generally has a large cost savings.

7.

Storefront packages should provide a payment gateway. Your Answer: True This is a required component.

8.

An application service provider generally packages EC components bundled with outsourcing services for businesses. Your Answer: True This is the definition of an ASP.

9.

Maintenance is not required on EC applications. Your Answer: False Changes in technology make maintenance a requirement.

10.

Scalability refers to an EC system's ability to handle foreign currencies. Your Answer: False Scalability is a system's ability to grow without major modifications.

11.

The joint application development (JAD) method brings key members of the EC team together to determine EC system components. Your Answer: True Correct Answer: False The JAD system is concerned with the EC systems requirements, not its specific components.

12.

An EC suite includes several components that work together, eliminating the need to combine multiple components from multiple vendors. Your Answer: True This is the benefit of an EC suite

13.

When selecting an EC software package, the most critical task is identifying suitable evaluation criteria. Your Answer: False Correct Answer: True Identifying evaluation criteria is the most critical step because it will directly affect any choices made.

14.

Pageviews are a measure of the ease with which your customers can navigate your site. Your Answer: False Pageviews are a measure of the traffic at your site.

15.

Software systems that are used to connect legacy systems and EC systems are called EAI. Your Answer: True Enterprise application integration software connects EC systems with legacy systems.