Master of Business Administration MBA Semester 3 MK0012 Retail Marketing - 4 Credit Assignment Set 1 60 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Retailing? Explain the retailing management decision process.[10 marks] Retailing bringing value to the end consumer of Goods and Services Retailing comes at the end of the marketing distributive channel and in simple term can be defined as the business activity of selling goods and services to the final consumer for their own use . The word retail has been derived from the French word retaillier and means 'to cut a piece' or 'to break bulk'. It covers all the activities involved in the sale of product and services. A "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user According to Kotler, Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use. Retailing is the activity of selling goods and services to last level consumers for their use. It is concerned with getting goods in their finished state into the hands of customers who are prepared to pay for the pleasure of eating, wearing or experiencing particular product items. Retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. It may also include subordinated services, such as delivery. Purchasers may be individuals or businesses. Retailers provide a collection of service benefits to their customers such as being located in convenient places, editing product ranges according to shopping tasks, and selling goods in quantities that match personal consumption levels. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. Retailing Management Decision Process To decide means to come to some definite conclusion for follow-up action. Decision is a choice from among a set of alternatives. The word 'decision' is derived from the Latin words de ciso which means 'a cutting away or a cutting off or in a practical sense' to come to a conclusion. Decisions are made to achieve goals through suitable follow-up actions. Decision-making is a process by which a decision (course of action) is taken.

Decision-making lies embedded in the process of management. The decision-making process describes the elements of the retail organization that accepts and processes information inputs and transforms them into useful conclusions. These conclusions help in selecting a desirable course of action which, when implemented, will provide a solution to a management problem. The process is as follows:

For Complete Solved SMU Assignment @ 1000 Rs Email: mba8182@gmail.com Ph: 09873669404
Q.2 Mention the types of retailers with examples. [10 marks]

Q.3 Discuss the theories of retailing with your conclusion. [10 marks]

Q.4 Dots Ltd. manufactures variety of packaged food. They are also keen to enter fast-food sector and want to open up small restaurants in certain regions. What considerations do you think the company has to keep in mind while maintaining their food retailing and before entering service retailing? [10 marks]

Q.5 Elaborate on the role played by advertising in retail business. [10 marks]

Q.6 How to develop marketing channel strategies for retail?Explain. [10 marks]

Master of Business Administration-MBA Semester 3 MK0012 Retail Marketing - 4 Credits Assignment Set 2 60 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain merchandise presentation techniques.[05 marks] b.Give a note on ABC analysis. [05 marks]

Q.2 Mention the different segmentation dimensions with examples.[10 marks]

Q.3 What new customized retail formats could be seen in retail environment today? Give examples.[10 marks]

Q.4 Explain the scope of electronic retailing in near future.[10 marks]

Q.5 How does consumerism and ethics influence retailing?[10 marks]

Q.6 Give a note on psychological pricing, mark-up pricing and mark-down pricing. [10 marks]

For Complete Solved SMU Assignment @ 1000 Rs Email: mba8182@gmail.com Ph: 09873669404