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Submitted to:N.R. IBA Opp. Law Garden Allis Bridge Ahmedabad. Submitted By:Parmar Yash G. Roll No: - 120 F.Y.B.B.A DIV: - B
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CERTIFICATE
This is to certify that the report on the visit to Mother dairy. is submitted by Mr.Parmar Yash. to N.R. Institute of Business Administration, affiliated to Gujarat University, in the partial fulfillment of the requirements for the completion of Practical Studies in the area of Management at the First Year of the B.B.A. Program for the year 2010-2011.
_____________ Director
PREFACE
According to George R. Terry, Management is a distinct process consisting of planning, organizing, actuating and Controlling, preformed to determine and accomplished the Objective by the use of the people and resources. The Success of any company or business is upon its management. The visit to industry is very helpful to students of management because it helps to get better prospects and understanding the working condition of various industries. Under this practical training every student has to visit any Company for one day and he has to collect related information and has to prepare report on the practical training. I am glad to present report based on the Mother Dairy. I have tried my level best to prepare this project report. Yours truly, YASH PARMAR
INDEX
Sr. Topic No
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Suggestion Conclusion
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Page No.
Company profile History of the organization Form of organization Organization structure Location Production Financial information Marketing Human management Findings resource
Reference
Company Profile
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Name of dairy
: - mother dairy
Form of organization:-co-operative Registered office :-mother dairy, GCMMF unit Nr.Apollo hospital, Ahmedabad.
Date of establishment:-19-august-1994. Group company General Manager Managing director Awards : - AMUL :-A.K DAGHAT : - B.M VYAS
Name of plant
International CIO 100 Awards for Resourcefulness Rajiv Gandhi National Quality Award 1999 : - ghee plant Milk plant Ice- cream Powder plant Cheese plant Pizza plant
Classification
:-
The unit is a co- operative federation and based on the principle of co- operative of farmer of nearby villages are member of the society have their representatives in the federation to do various jobs like production, marketing, personnel management etc.
ACKNOWLEDGEMENT
The successful completion of this report would not have been possible without co-operation of my teacher, friends and my institute. People have made their contribution in marketing this visit a success. I am very thankful to all of them. Firstly, I am very thankful to the director of our institute shri BIJAL BHATT for making this visit possible for us. I am also thankful to Miss. ANUJA THAKKAR in charge of industrial visit. I am thankful to the attention and co-operation of the half of MOTHER DAIRY PVT. LTD. to us during our visit I must thank them for king support and their attention as well as guidance. I have been learning many things. Finally I express my gratitude towards all the persons also directly and indirectly supported me in preparing this report.
Form Of Organization
Mother dairy is a co-operative societys co-operative soc is essentially an association of passion who join gather on a voluntary basis fir furtherance of their common economic interest. Formation of a co-operative soc we very easy compared To a joint stock company.
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Organizational structure
Mother dairy is a co-operative society and so its form and organization is small and which is easy to understand the present form and organization is asunder:-
Production manager
Sales manager
Personnel manager
Workers
Employee
Sales men
Sales men
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Location
The plant location of mother dairy is as under Mother dairy, Nr.Apollo hospital, Gandhinagar highway, Ahmedabad If the available things are not supplies, it affect the industry Negative. Therefore layout should there where all things are available easily
Advantages of location
The mother dairy is situated at gandhinagar, which is well-developed area from the viewpoint of starting of an industry it is nearby national highway No-8 so the transportation services are cheaply available. The unit can be easily obtaining petrol, diesel and other important fuel like oil, coal electricity etc. Every facility, which are essential and important for development of the industry like power, electricity, fuel rawmaterial transportation, communication main power at cheaper rate.
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Product of mother dairy Products of mother dairy are as under: MILK GHEE MILK POWDER ICE-CREAM CHEESE PANNER
Amul infant milk formula-1 (0-6 month) Amul infant milk formula-2 (6 months above) Amul spray infant milk food Milk powder
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powder Sagar tea and coffee whitener Sweetened condensed milk Amul mithaee sweetened condesed milk Fresh milk
Amul Tazza toned milk 3% fat Amul Gold full cream milk 6% fat Amul Shakti standardized milk 3% fat Amul smart double toned milk 1.5% fat Amul cow milk Curd products Amul masti dahi (fresh curd) Amul buttermilk
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Kaju draksh Kesar pista Roasted almond Kesar carnival Badshahi badam kulfi Shista pista kulfi
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Introduction of production
Production is regarded as the most important economic activity in the present day world economy. Production is a part of the business activity. Production is primary objective of every industrial unit. The nature and extent of all their activity of the unit depend on its production activity from the societys point of view also, production is most important because without production it is impossible to satisfy human need & desire. Production taken place when something gifted by nature transformed in to a useful product. In other word, production is defined as creation utility by changing the form of anything that is available to main from nature. Business of every kind has production function in greater or lesser degree. Several type of industry in particular have to do with production is creation of goods and service but the manufacturing mining, framing finishing of this manufacturing is the most directly concerned with production manufacturing changes the form utilities of goods. Mother dairy produces three types of milk packs:1) GOLD 2) SHAKTI 3) TAZZA But the terminology used by Amul for these packs are 1) Whole 2) Standard 3) Tones
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The milk is produce within the constraints of PFP act. (Prevention of Good and Adulteration act.) The difference among the three packs of milk is that of percentage of Solid Not Fat (SNF) percentages i.e.
Name of quality
Fat 6% 4.5 % 3%
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Financial Information
Finance management is procurement of funds and their effective utilization in the business. Finance is the task of providing fund needed by the enterprise on the terms that are most favorable to it keeping in view the objective of enterprise. According to Howard and Anton, Finance is that administration area or set or administration function in an organization which relate with the arrangement of cash & credit, so that the organization may hence the mean to carryout its objectives as satisfactory as possible. Since finance is life blood of business, its management demands special attention. The first aspect to be attended to is the estimate of how much business requires and for what purpose. This estimation and control of finance in business is a part of the financial management. Need of finance In a business unit need of finance arises due to the following reasons. For the purpose of expansion For the purpose of establishment For the purpose of renovation For the purpose of diversification Coordinating the operation of the various wings of departments through appropriate measures to ensure discipline in the use of financial resources.
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The major areas covered under finance function are as follow:1) Financial planning. 2) Forecasting of cash receipts. 3) Rising of funds. 4) Financial control. 5)Allotment of funds.
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MARKETING
Definition
Marketing can be defined as a social process by which an individual or group achieves what they need and want in exchange of values. Marketing mix Marketing mix is a tool to design marketing strategies for any organization. It is having four important elements that is product, price, place and promotion, which is also known as 4 Ps of marketing. This tool was suggested by McCarthy.
4Ps of marketing
Product It means is anything which can be offered to market for attention, acquisition, use and consumption. Price It is amount of money has to pay to obtain the product. It include discount, term, determination price etc. Promotion It means the activities are communicating merits of the product & persuade target custom to buy it. It includes advertising personal selling, publicity and sales promotion etc.
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Place It includes companys activity that makes the product available to target customer. It includes channel coverage, location, transportation etc.
Marketing environment
The concept of marketing finally brings as full circle to the concept of marketing. Marketing means managing for markets to bring about exchanges for the purpose of satisfying human wants. This we return to our definition and groups obtain about they need and what by creating and exchanging products and value with other the follow will show is the marketing environment of an industry. Marketing environment chart Company Marketer Marketing InterMediaries End User Market
S U P P L I E
Competitors
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Above figure shows the mean element in a modern marketing system in the usual situation, marketing involves serving for market of end user in the face of competitors send their respective product and message directly to consumer or though marketing intermediaries to the end user. MARKETING FUNCTION Distribution channel Mother dairy has an excellent distribution. It is its distribution channel, which has made it so popular mother dairy product perishable products like milk and milk products. It becomes that much important for them to have a good distribution channel of mother dairy.
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We can see from above figure that mother dairy distribution channel is simple and clear. Whatever product produced in the plant is sold to wholesaler dealers then wholesaler sold that product to the retailers. After coming goods in the hand of retailers, they are sold goods to the customer. Pricing policy Product price Companies Amul Gold(Rs) 9.50 Shakti(Rs) 8.50 Tazza(Rs) 8.00
From the above figure we can see the price of different brand in the Ahmedabad market. We can see that mother dairy product prices either same or less that the competition brand which shows the dairys commitment to its costumer. Advertisement Mother dairy success lies in its excellent advertising in the market. In the beginning mother dairy was nothing that much important on advertisement but after sometime it understand that it was to enter in the Indian market. It would advertisement its product largely in the market so it standard advertisement its product in different media. Just recently it has adopted a new message or slogan that amul mother dairy has made product very popular by advertisement in all part of India.
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Human Resource
Recruitment Necessity for securing new employees arises for many reasons. The mere passage of time cause some employees to grow older, retire, die or become incapacitated seasonal and cyclical fluctuation in business causes a constant charge in the work force of many companies, expansion of business requires new men, scientist, recruitment leads to the development and maintenance of satisfied work force, increased production and productivity reduces cost of production per unit of output and increase in total earnings of employees. Selection After application of required number of employees are secured through different method of recruitment selection process being. The main purpose of selection procedure is to find the right man the right job. Promotion of employees The company keeps in mind whose performance and efficiency of workers and the managers and thus the company gives promotion at the all levels top level, middle level, bottom level gives the promotions. Thus giving the promotions the company can get also efficiency in its works and achieves goal of its desired.
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Training of workers When the mother dairy co-operative Limited recruits the employees, selects training and development is given to the employees. Thus their employees who are selected are given training and development of various types of particle knowledge and also company trained to the employees. All the employees as well as their workers are provided on the job training and also off the job training, separate training are conducted by the company mother dairy co-operative Ltd. Motivation of workers Motivation is the internal feeling and sources of motivation are need. Motivation changes according to the changes in mans need. As need are many, so also are their motives change according to time circumstances age and person motivation plays a significant role in human behavior. Motivation differs from person to person and employees moral goes high due to motivation employees become frustrated when their needs are not satisfied.
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Finding
Following are some finding concluded form the visit to Mother Dairy.
Mother Dairy has achieved a great success a great success in just 16 years of its establishment about which anyone can just dream about. Its financial report shows a great increase in its profit year by year. For a newly established company it is a great thing to achieve such stability. In techniqual parlance, the machinery used by Mother Dairy Ltd. Can be compared to be those used in city of cloth i.e. Surat. Which suggests that its machinerys are totally modernized. Along with a good market share in India, the company also holds a good amount of share in U.S, Europe and U.A.E. Domestically Company relies on a single distributor, which is beneficial but at times it can also prove as a disadvantage for them.
SUGGESTION
Mother Dairy Ltd. Although being at a peak position in the market, there are some suggestions which I will to add form my side. The Company is indulged in domestic as well international selling. But still Company should involve in advertising or sales promotion activity which can give a high rise to their sales. Instead of focusing on job work, it should try to develop its own brand. The current share of job work is 60% out of the total production. Instead of giving main emphasis on the sale of the Bed sheets, Company should also promote its other products such as Towels, kitchen products etc. The Company should not rely only on a single distributor. As it is such a large company it should keep some alternatives on hand.
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The management should take certain steps to introduce their company properly to the visited members.
Mission of organization
The dairy has been set up with the following objectives: Create an organized sector to develop and command a major share of the milk market of national capital region to absorb the stability increasing rurally produced milk Provide year round remunerative price to the small rural milk producer organized in to co-operative under the operation hood. Supply quality milk to the customer of national capital region at reasonable prices.
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Voluntary association Any person can become the member of co-operative society irrespective of religion, language, caste or creed. Anyone can join on his/her own freewill and wishes without having any compulsion.
Equal voting right Every member enjoys only one vote irrespective of number of shares held by him. Members cannot vote by proxy.
Service motive The main objective of co-operative organization is service to members at most economical cost though may earn minimum profit needed. Limited interest on capital
The payment of interest on capital is not compulsory and when it is paid, the rate of interest is limited and fixed. Therefore, the financial stability of the society, assumes more importance.
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Cash trading Generally, the co-operative organizations are trading on cash, and trading on credit is discouraged. The organization cannot sustain the indebtedness resulting in to losses. Political and religious neutrality Unity is of prime importance in the smooth running of society and achieving its aims. This principle implies furtherance of solidarity and brotherhood among members.
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PRODUCTION PROCESS
As the main product of mother dairy are milk, ghee, and milk powder and ice cream process though different stages packed under the name of Amul Milk manufacturing process Milk reception From other dairies raw milk received by the tanker in this section the tanker of raw milk are checked here for the quality of the milk by the quality control laboratory. Is the milk acceptable, computer initiate the action for unloading the milk tanker? The milk is unloaded by the unloaded pumps is passed through the milk chillers where its temperature is stored in the raw milk storage silos. Milk processing There are two lines in this section one is milk pasteurizing & second is milk standardizing. In first line milk is passed though the heat exchange where it is heated to certain product temperature milk is taken out of heat exchange passed though the centrifuge where fat is adjust to required percentage. The surplus fat is stored for ghee making in stored tanks. And pasteurized milk is taken to silos. In second line milk is passed through milk separator. Milk separator cream and milk. The cream is stored for ghee making in storage thanks and separated milk is taken to silos.
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Liquid milk packing The standardized and pasteurized milk is taken to the milk packing section by pumps and stored in the buffer banks from the buffer tanks, the milk flows to the packing machine where it is packed in pouches of predetermined volume milk film role are used for packing of milk which are applied by packing film projected Gandhinagar. These packed pouches are stored in the cold storage room.
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MAIN CONTROL ROOM The several computers are connected with the main terminals and thus even if anything happen the screen is on the system and can be switched off and wherever the hare is done programmable logic control. Thus the received data can be stored up to one year. The machine can give information of utility services like consumption of water etc. There by one can study each and every operation and controls. The un-economic operation, which can increase the efficiency. Two persons operate this control room.
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AMUL PRODUCT
Amul butter Amul butter is made from butter common salt permitted natural color it contains milk fat 80%, moisture 16%, salt 2.5%, curd 0.8%, its caloric values is 720 kg cal/100 gm. Modern continuous butter marketing machine makes it from fresh cream. It is marketed in India since last 4 decades. Amul milk powder Amul instant full cream milk powder is made milk, vitamins A & D. it contains milk fat 28%, milk protein 26%, carbohydrates 37%, minerals 60%, moisture 3%, it caloric value is 500 kg cal / 100 gm 60gm of powder contains 1300 i.v vitamin A and 200 i.v of vitamin D. Amul cheese Amul cheese is made from cheese, sodium citrate, common salt, citric acid permitted natural color. It contains fat 27%, moisture 45%, protein 23%, and added salt 2.5%. Its caloric value is 340 kg cal / 100gm. It is made granted cow/buffalo milk microbial rement. Amul ice-cream Amul ice-cream is made from milk and milk products sugar stabilized. It contains milk fat 14.5%, total solid 41%, sugar 15%, and protein 4.1%. its food energy value is cal per 100 ml cal. It is packed in 50 ml cup, 100 ml cup, 500 ml pack, candies and cones. Various verities of ice-cream can be made from the basic mix by addition of required amount of slavers, dry fruits & nuts.
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SALES During the year, sales of our Federation registered a growth of 29 percent to reach Rs. 3773.55 crores (Rs.37.74 billion) including consignment sales of Rs.39.42 crores (Rs.0.39 billion). This is a very robust growth rate shown by our Federation vis--vis the industry average. I am also pleased to note that our Federation has done remarkably well in most of the value added consumer packs. Sales of Amul Milk in pouches increased by 31 percent. UHT Milk has grown in value terms by 12 percent with a 60 percent market share. Amul Ice cream achieved a sales value growth of 18 percent, and has strengthened its position as the undisputed market leader with 35 percent market share. Sales of Masti Dahi grew by 25 percent. The sales of the Amul Cheese range increased by 18 percent. Products like Amul Masti Spiced Buttermilk, Flavored Milk, Amul Fresh Cream, Paneer and Mithaimate demonstrated their potential to become dominant brands in the coming few years. New products like Amul Basundi, Stamina, Yogi Flavored Yogurt, Kool Caf etc. launched during the year are expected to do well in the current year while diversifying our portfolio of offerings to the consumer further.
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CONCLUSION
Mother dairy is a wonderful company It is a developed company with its registered office as well as factory at Mother dairy has capered the market of ice creams. It will be leader in ice cream after some times if it continues to process in this way as it is doing now. We can tell that the industry is an Ideal Industry and after eating its Ice-cream any body can tell that Mother dairy is a wonderful company It is a developed company with its registered office as well as factory at Mother dairy has capered the market of ice creams. It will be leader in ice cream after some times if it continues to process in this way as it is doing now. We can tell that the industry is an Ideal Industry and after eating its Ice-cream any body can tell that
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