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AN INTRODUCTION
TERM
Mission
DEFINITION
Overriding purpose in line with the values or expectations of stakeholders Desired future state: the aspiration of the organisation General statement of aim or purpose Resources, processes or skills which provide competitive advantage
Exhibit 1.1a The vocabulary of strategy
TERM
Strategies Strategic architecture
DEFINITION
Long-term direction Combination of resources, processes and competences to put strategy into effect The monitoring of action steps to: assess effectiveness of strategies and actions modify strategies and/or actions as necessary
Exhibit 1.1b The vocabulary of strategy
Control
STRATEGIC MANAGEMENT
Ambiguous Complex Organisation-wide Fundamental Long-term implications
OPERATIONAL MANAGEMENT
Routinised
Operationally specific
Short-term implications
Strategic analysis
Strategic choice
Strategy implementation
Strategic options
ENVIRONMENTALLED FIT Strategic fit between market opportunities and organisations resources
ASPECT OF STRATEGY How small players survive ... Risk reduction through ... Corporate centre invests in ...
ENVIRONMENTALLED FIT Find and defend a niche Portfolio of products/ businesses Strategies of divisions or subsidiaries
Core competences
A DEFINITION OF STRATEGY
Strategy is the direction and scope of an organisation over the long term which achieves advantage for the organisation through its configuration of resources within a changing environment to meet the needs of markets and to fulfill stakeholder expectations.
Patterns of strategy development Explanations of strategy development strategy as: Outcome of cultural and political processes Configurations of process Challenges for strategy development The cultural web Strategic drift The learning organisation
Managerial intent
Externally imposed
. Strategic decisions e.g. Product launch Acquisition Divestment Overseas expansion Strategies evolve and inform strategic decisions, which in turn consolidate strategic direction Evolving strategic direction
Imposed strategy
Intended strategy
Planned implementation
Realised strategy
2 Unrealised strategy
THE PARADIGM
Environmental forces
Strategy
Organisational capabilities
Performance
THE PARADIGM
... The beliefs and assumption held in common and taken for granted in an organisation.
Managing strategic change means managing changes to the realised strategy - not just the intended strategy.