COMPANY NAME

We have our company named as BARIKA, that means Success. It is an Arabic word that has come from the land of Egypt.

VISION
Corporate vision is a short, concise, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Our vision statement also shows our main focus and the point we are directed at. It says: To spread creativity and irresistible beauty around the world through our elegant and classy designs and to prove ourselves as one of the best fashion brands offering value and consumer satisfaction.

MISSION
A mission statement is an organization's vision translated into written form. It makes concrete the leader's view of the direction and purpose of the organization. Our mission statement also reflects goals and priorities we need to achieve to fulfill our vision. To be the worlds protagonist in fashion sectors ensuring the highest quality of products in all the market segments we serve. We want to pursue excellence and innovation by establishing a perfect blend of passion and experience.

OBJECTIVES
Corporate objectives are statements of intent that provide the basic direction for the activities of an organization in pursuit of its mission. The objectives of our company are as follows: Revenue growth Our objective is to achieve a sustainable annual revenue growth of 100% in every year. Market share To capture 50% of total market share till 2016(in 5 years). Expansion Our objective is to open 3 new outlets at Hyderi (north nazimabad), Tariq road and zamzama in next year. Not just this, but also to expand our business to 4 big cities of Pakistan (Lahore, Islamabad, Multan and Quetta) in next five years.

THE TRENDSETTER SPOT

Good reputation and image Our objective is also to recognize as the best boutique in Pakistan in 3 years. ROI To get 40% returns on investments every year.

VALUES
Corporate Values, in a true sense, are basic, fundamental, enduring and meant to be acted upon. The values of our company are as follows:

Fun Having fun and celebrating small successes in our journey to achieve big. Innovation To come out with new creative ideas that has a potential to the change the world. Passion Putting the heart and mind in the work to get the best. Consistency To show consistency in offering the best wonderful experience of clothing. Integrity To act with honesty and truth. Respect Giving due respect to self and others and maintain the environment of teamwork and growth.

THE TRENDSETTER SPOT