Presentation of Google

By Romain

Mr. Erickson English course W109 23 Feb 2007

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Content

Overview

Goal: Feeling and understanding Googles incredible growth History A quick overview of Googles history Foundation, milestone Services Presentation of Googles numerous services Search,webmail,maps and more Rivals Who are they? How does Google compare to them? Microsft,Yahoo Economy Organisation, evolution Recent company, rapid growth Future How is Google likely to evolve from now? Concerns, hopes, expectations

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History An ingenious student project

Foundation

History Services Rivals Economy Future

1996: The foundation of Google University project of Larry Page & Sergey Brin Low means, started in a garage Signification of Google googol = 1 followed by 100 zeros Refers to the infinite amount of information available on the Web The companys mission Organising the worlds information And deliver it to end users in a simple way Main idea The more links point to a page, the more important that page is Complex algorithm, based on PageRank

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History

Milestones

A rapid growth of information and services 1998: First investment Creation of Google inc. at that occasion $100 000 from one of the founders of Sun Microsystems History Services Rivals Economy Future 1999: A service in great demand Removal of the beta label, clients such as AOL 3 million searches per day 2000-2001: More and more information Google Images, Usenet, Catalogs 3 billion searchable web documents 2002-2004: New services Gmail, Compute, AdWords, Labs, News, Froogle, Adsence, Blogger And winning of many awards 2004: Public offering on Nasdaq Initial share price $85 Today: more than $500 => Googles value nearly doubles every year

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Services An incredible amount of services

Overview

Google: only a search engine? Search is the main service, but there are many others Many services rely on the search ability History Services Rivals Economy Future Innovation and creation of new services Nearly a service a month coming out from Google Labs More than 520 domain names registered by Google Many takeovers To enhance Googles services YouTube, KeyHole for Google Earth

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Services

List

Services for the Web and many platforms Web applications Advertising, aggregation, communication, developpment, search Blogger, Calendar, Docs & Spreadsheets, Gmail, Picasa, Book Search, Maps History Services Rivals Economy Future Desktop Applications Standalone applications, desktop extensions Desktop, Earth, Talk, Toolbar, SketchUp Mobile applications Accessing Google services via your mobile phone Maps, Gmail Acquisitions Each time bigger ($1.6 billion for YouTube in 2006) Deja, Applied Semantics, Blogger, Picasa, Keyhole,YouTube

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Services

Functionality

What do Google services make you capable of? Searching many sources of information Web pages, documents, books, images, discussions, videos, locations, code Search,YouTube, Images, Book Search, Earth, Maps, Code Search History Services Rivals Economy Future Communicating Through email, instant messaging, weblogs, video casting Gmail, Talk, Blogger,YouTube Keeping up with the news Browsing many online newspapers, subscribing to RSS feeds, Financial news Reader, News, Finance Doing desktop tasks online Creating documents online, organising your timetable, reading your emails Docs & Spreasheet, Calendar, Gmail And much more Advertising, buying online, creating web pages, 3D objects Adsence, AdWords, Base, Payment, Page Creator, SketchUp

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Rivals Who are the rivals of Google? Many rivals Because there are many services But mainly in the Internet world History Services Rivals Economy Future

Who?

Main rivals Big companies covering various internet services (search, advertisement) Microsoft,Yahoo, Ebay Other rivals Smaller rivals on more specific markets (search, internet telephony) Exalead, Skype

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Rivals

Search market

Googles domination of the search market

History Services Rivals Economy Future

2007 Figures More balanced (47.4% of US market) But still a large domination of Google

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Rivals Google still leads the market

Advertisement market

Google: 60%,Yahoo: 30% But rivals are responding with new products due to launch soon And the market is rapidly evolving History Services Rivals Economy Future

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Rivals Google holds a third position

Email market

A market dominated by Googles main rivals Microsoft and Yahoo in the first position Smaller companies manage to compete as well History Services Rivals Economy Future

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Rivals

Cartography market

Google is in good position but is not the leader Third place in France Mappy and ViaMichelin come first Mappy: 30%, ViaMichelin: 15%, Google Maps: 10% History Services Rivals Economy Future But leadership in satellite pictures Thanks to its Earth program Rivals are trying to compete but are still behind

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Rivals Googles overwhelming domination

Video Market

Google+YouTube+Myspace >> rivals The market is very non-egalitarian YouTube: 45%, MySpace: 20%, Google: 10%, Yahoo: 6%, MSN: 5% History Services Rivals Economy Future

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Rivals

Conclusion

The market is getting more balanced but remains unstable Market trend: concentration and balance Many partnerships and takeovers: less and bigger players Competition is good for user: prices and quality History Services Rivals Economy Future The technology market is unstable Historically, leaders follow leaders Importance of innovation

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Economy How does Google earn money?

Model

From online advertisement through its AdWords service Represents 95% of the companys revenus Consist of targeted links displayed on googles pages + Adsence pages History Services Rivals Economy Future Attracting new users Thanks to innovative, clear and free services created rapidly Google creates new needs Googles philosophy Their god is called Algorithm Users interest, mobility, taking things easy

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Economy

Evolution

Googles incredible evolution since its creation From a student project to an international company in less than 10 years Revenue 2004/06: $440/$10 674 million, share price 2004/07: $85/$500 Bigger than Yahoo or Ebay, but still far from Microsoft History Services Rivals Economy Future Some more figures Today: 10 000 employees, 450 000 computers A successful start-up

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Future

expectations

Google will keep on growing but competition will sharpen Still growing up According to current trends The amount of information is raising and internet is widespreading History Services Rivals Economy Future A sharper competition Rivals are starting to respond to Googles services Microsofts Live.com An unstable market Only one source of revenue: online advertising, rapidly changing Unstable like any technological market

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Conclusion A blurred future An incredible growth of users, services, revenues In less than 10 years History Services Rivals Economy Future

The end

But it is hard to say what is going to happen Technology is evolving too fast to make any conclusions In the short term Google will still grow

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Thank You! Thank you for listening!

Search

History Services Rivals Economy Future

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Romain