SYNOPSIS

ORGANIZATION

#44, 1st Floor, 12th Cross, V.V. Mohalla, Mysore. - 560002.

Email: shrynikjain@schematic.co.in, Web: www.schematic.co.in

Overview:
1. INTRODUCTION TO STUDY : E-Commerce is the paperless exchange of routine business information using Electronic Data Interchange (EDI) and other technologies. E-Commerce involves individuals as well as organizations engaging in a variety of electronic business transactions using computer and telecommunication networks. Traditionally, E-Commerce focused on EDI as the primary means of conducting business electronically between entities having a pre-established contractual relationship. More recently, however, E-Commerce has broadened to encompass business conducted over the Internet, particularly the WWW. Advances in telecommunications and computer technologies in recent years have made computer networks an integral part of the economic infrastructure. More and more companies are facilitating transactions over web. There has been tremendous competition to target each and every computer owner who is connected to the Web. E-commerce provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time. People can buy goods with a click of mouse button without moving out of their house or office. Similarly online services such as banking, ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been of tremendous benefit for the customers. The use of commerce is conducted using ways like spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, inventory management syste ms, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as email, mobile devices and telephones as well. Internet marketing, also known as digital marketing, web marketing, online marketing or marketing, is the marketing of products or services over the Inter net. Internet marketing is considered to be broad in scope because it not only

refers to marketing on the Internet, but also includes marketing done via email and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing strategies.

2. OBJECTIVES OF THE PROJECT: The specific objectives are as follows:a) To continuously study the emerging retail market to identify scope of ecommerce. b) To detail out e-commerce usage, future and risk. c) To identify opportunity and challenges. d) To associate live market demand with companys offerings. e) Concept of Data Mining Technologies. f) Realization process of Data Mining. g) Combining Data Mining features like Analyze and propose to eShopping. h) Guide Customers to buy goods. i) Provide recommendations to provide higher quality services to customers.

3. SCOPE OF STUDY: For developing countries like India, e-commerce offers considerable opportunity. E-commerce in India is still in nascent stage, but even the mostpessimistic projections indicate a boom. It is believed that low cost of personal computers, a growing installed base for Internet use, and an increasingly competitive Internet Service Provider (ISP) market will help fuel e-commerce

growth in Asias second most populous nation. Most experts believe that overall e-commerce will increase exponentially in coming years. Business to business transactions will represent the largest revenue but online retailing will also enjoy a drastic growth. Online businesses like financial services, travel, entertainment, and groceries are all likely to grow. Embitel Technologies is a leading e-commerce technology and service provider in India and Europe. They have 14+ years of experience in this field and are into this since its beginning. The study is important to understand the growing ecommerce market and online marketing trends for the booming retail industry. 4. THE METHODOLOGY: The methodology which will be used for carrying out the report will be used as follows:Types of Data Source: For present research work, primary as well as secondary data will be used. Research will be broadly classified into two sections. Various statistical tools will be used to suggest and analyze the primary and secondary data. Tools of collecting Primary Data: The information will be collected directly from the stakeholders like Company executive, Managers, Top Management people particularly the decision makers of various retail companies in India:a.

Cold Calling and E-mail: This will include range of possible customers/ clients from various sectors of a retail industry, cold calling and trying to establish primary contact. Schedule calls and Meetings: This will include people to express their requirement details, develop proposals, attend to questions including open-ended questions and close ended questions and carefully eliminating leading questions. Sample Size: Indian Retail Industry and companies capable of doing business online.

b.

c.

Tools of collecting Secondary Data: The information will be collected from sources mentioned below:
a.

Document Review: - Obtaining the actual proposals and operating documents currently being used. Reviews of proposal copies and samples of actual completed deals. News: - Studying all the articles related to ecommerce and online marketing. Subscribing in sites like retailnews.com for daily news report. Web Search: - The information related to out side region (other part of India and Globe) will be studied from internet to other published papers. Library: reading Journals, magazines on retail and online marketing, reviewing and understanding the way business deals are finalized. of journals, periodicals, technical materials, electronics/internet search, professionals meetings, seminars and discussions, site visits etc.

b. Articles/

c.

d. Embitels

e. Research

5. PROJECT MODULES Module I: E- Commerce (Online Shopping). Module II: - Collect Data into Data Warehouse from different Data Sources by Data cleaning (to remove noise or irrelevant data). Data integration (where multiple data sources may be combined). Data selection (where data relevant to the analysis task are retrieved from the database).

Data transformation (where data are transformed or consolidated into forms appropriate for mining by performing summary or aggregation operations, for instance). Data mining (an essential process where intelligent methods are applied in order to extract data patterns). Pattern evaluation (to identify the truly interesting patterns representing knowledge based on some interestingness measures). Knowledge presentation (where visualization and knowledge representation techniques are used to present the mined knowledge to the user).

Data Mining

Evaluation & Presentation Presentation Patte rns

Selection & Transformation

Cleaning & Integration

Data Warehous e

Flat Files
Date Base

Module III: - Intelligent Shopping Guide. Implementing Multi Dimensional Association Rule to provide guide to Consumers. Provides highest degree of user interaction for mining. Derived information may be represented in various forms, such as classification rules, decision trees, mathematical formulae or neural networks.

6. PROJECT COSTING
Sl No 1 2 3 Modules Module I Module II Module III Unit 1 1 1 Price (Rs) 1,10,000.00 90,000.00 60,000.00

Total:

2,60,000.00

In words: Two Lakh Sixty Thousand only.