Svetlana Berezentseva

E-mail: berezentseva@gmail.com Telephone: +44 (0) 7 414 971 390 City: London Postcode: SW1P 1HH

Education:
The University of Westminster, London, UK Period: 2011-2012 MA Marketing Management The State University of Management, Moscow, Russia Period: 2001-2006 Marketing Diploma with distinction 2007 Winner of the third Russian competition "Best Student Diploma in Marketing" organized by the Guild of Marketing Specialists

Skills and achievements:

Wide experience in marketing research:
Successfully conducted a range of secondary and primary research, including SWOT, PEST and competitive analysis, focus groups, telephone and web surveys, face-to-face interviews. Organized a web survey of 25,000 clients of OTKRITIE Brokerage House JSC with 10% response rate. Worked on marketing research: Banks and Brokers in London and developed a list of recommendations for OTKRITIE Brokerage House JSC and OTKRITIE Bank.

Good knowledge of marketing communications and promotion:

Planned and supervised marketing budget. Created ideas and slogans for advertising campaigns. Organized advertising campaigns in mass media magazines, newspapers, Internet. Ordered POS materials booklets, catalogs, souvenirs, corporate presents, etc. Wrote press releases, news, and presentations, developed content for companies websites both in Russian and English.

Excellent organizational skills:

Was responsible for the organization of International Conference EELEX 2009 in Moscow, International Business Forum EELEX iGaming 2009 in Kiev. Arranged the opening ceremony of International Exhibition EELEX 2009. Took part in organization of different events for companys clients, such as New Years parties, etc. Organized companies participation in international exhibitions: World Food, Leisure, PIR, EELEX.

Interest in service marketing and loyalty programs:

Developed and controlled clients service standards in finance and hospitality businesses. Currently working on dissertation project on customer loyalty.

Work experience:
10.2011 present: self-employed. Marketing consultant

Marketing research for OTKRITIE Brokerage House JSC: Banks and Brokers in London, analysis, insights, and recommendations for OTKRITIE.

01.2010 09.2011: OTKRITIE Brokerage House JSC (Finance), Moscow, Russia. www.open.ru Leading specialist in marketing department

Carried out marketing research and competitive analysis. Developed special offers and loyalty programs for 25,000 of the companys clients. Took part in development and promotion of new products and services. Developed and controlled clients service standards. Wrote press releases, presentations, content for companys website. Took part in creating advertising campaigns.

02.2009 - 12.2009: Alsart Group Management Company (Entertainment), Moscow, Russia. www.alsart.com Marketing manager
Created advertising and informational materials in both Russian and English. Wrote press releases, presentations, texts for promotion materials for entertainment projects. Wrote content for companys websites (www.alsart.com, www.alsart-group.com). Took part in startups of new projects in entertainment industry (naming, branding, promotion).

Svetlana Berezentseva
E-mail: berezentseva@gmail.com Telephone: +44 (0) 7 414 971 390

City: London Postcode: SW1P 1HH

Organized the opening ceremony of International Exhibition EELEX 2009, International Conference EELEX 2009 in Moscow, International Business Forum EELEX iGaming 2009 in Kiev.

06.2007 11.2008: ROSEUROHOTEL HOTEL MANAGEMENT (HOSPITALITY), MOSCOW, RUSSIA. www.roseurohotel.ru Marketing manager

Planned and analyzed the company's marketing activities (including SWOT analysis). Developed the company's marketing strategy. Planned and supervised marketing budget. Took part in development of new hotel projects. Carried out competitive analysis, effectiveness analysis. Planned and organized advertising campaigns in mass media magazines, Internet. Organized companys participation in major exhibitions. Carried out marketing research. Ordered POS materials. Supported the company's website. Worked on company's PR.

10.2006 06.2007: EFKO (FMCG), Moscow, Russia. www.efko.ru Specialist in marketing analysis
Wrote analytical reports. Carried out internal and external marketing analysis, sales analysis. Worked with analytical databases.

04.2005 09.2006: Egorievskaya Birdfarm (FMCG), Moscow, Russia. www.indeyka.ru Marketing manager

Planned and analyzed the company's marketing activities (including SWOT analysis). Took part in development of pricing policy and assortment policy. Carried out monthly sales analysis, competitive analysis, effectiveness analysis. Worked on marketing database of clients. Monitored competitor's prices. Planned and supervised the marketing budget. Planned and organized advertising campaigns in mass media magazines, Internet. Organized companys participation in major exhibitions. Planned and organized special events promotion actions, sampling, and so on. Carried out marketing research. Ordered POS materials. Supported the company's website (www.indeyka.ru).

Languages:

English (IELTS certificate, overall 7.0) Russian

Computer skills:
Windows/Mac user MS Office: Word, Excel, Power Point, Access, Outlook Internet SPSS

Personal qualities:
Smart Purposeful Highly motivated Responsible Good team player as well as an individual worker Optimist

Svetlana Berezentseva
E-mail: berezentseva@gmail.com Telephone: +44 (0) 7 414 971 390 City: London Postcode: SW1P 1HH

Hobbies:
Traveling Social networks and blogs Photography Music Reading Formula 1

References:

Available upon request