Effects of globalization Advantages 1. Expansion of more knowledge to people all over the world. Eg.

What happens in Somalia or Sri Lanka gets known to someone in US or Australia. When Gulf War I happened, CNN and BBC were the two international agencies propagating views that were pro US. At the time when Gulf war II happened, Bush was alleging Saddam to be in possession of WMDs. But there were world wide protests against the proposed war. This was because you had active media in other parts, equally reachable and vocal in presentation of news and views. Eg. Al Jazeera could be another Its telecast in India. 2. Improves quality of content and presentation. Marriage of media content (news, films, TV shows) with media distribution (TV or radio networks, Internet services and the like) 3. Explanation: There is lots of competition and creating a place in a global ambience can be tough. You require a sophisticated system to make the public take a note of you. 4. Better connectivity across the globe. Started with the telegraphic machine. Now the digital satellite technology rules the roost. 5. Horizontal integration in interest of better implementation of corporate functioning. Eg Programming and then possessing solid distribution networks helps to execute things efficiently. Another case could be having a publication house and then a production house. Since you have the copyright on a particular printed material, you do not require to take permission from someone to convert the text into a motion picture. 6. Guiven birth to a new concept. Glocalization. Eg. MTV, Star TV network, Cartoon programs in Hindi. Disadvantages 1. The globalization of the media was supposed to knit the world together. The more information we receive about one another, the thinking went, the more international understanding will prevail. An injustice in Thailand will be instantly known and ultimately remedied by people in London or San Francisco. The father of worldwide television, Ted Turner, once said, ''My main concern is to be a benefit to the world, to build up a global communications system that helps humanity come together.'' These days we are living with the results -- a young man in Somalia watches the attack on the south tower live, while Americans can hear more, and sooner, about Kandahar or Ramallah than the county next to theirs. But this technological togetherness has not created the human bonds that were promised. In some ways, global satellite TV and Internet access have actually made the world a less understanding, less tolerant place. What the media provide is superficial familiarity -- images without context, indignation without remedy. 2. The most successful television programs are no longer made for national consumption but rather for international distribution. The content is affected by the desire to increase the marketability of international television program distribution. 3. The global media market is dominated by eight multinational corporations which also dominate U.S. media. 4. Threatening local culture by encouraging foreign investment in local media. Loss of cultural identity 5. There would be fewer outlets for information. So there would be less intellectual range for political, ideological and other thinking. 6. The major beneficiaries of the so-called Information Age are a select group of wealthy owners and investors, advertisers and a handful of enormous media, computer and telecommunications corporations. One infamous U.S. case of media concentration is that of Clear Channel, which now owns more than 1,200 radio stations in the nation. Media corporations already enjoy a disproportionate amount of political power, for not only do they attempt to influence the public policy process like

everyone else -- with campaign contributions, free trips, lobbying - they actually control whether or not a politician's face or voice is on the airwaves. Now, that is real power!" 7. Since its transformation into a commodity, news has ceased to be submitted to the traditional criteria of checking for authenticity or mistakes. It is now governed by the laws of the market. This is the most significant of all the developments that have affected the domain of culture. As a consequence, the former heroes of journalism have been replaced by a mass of media workers who are more or less anonymous. The terminology used in the United States is indicative: the word "journalist" increasingly tends to be replaced by the term "media worker a. In the Indian context, Only a small minority would relate to the characters on soaps and films, yet these are the dominant representations found on television. b. While satellite and cable are reaching far out in India, including rural communities, rural people are finding no space for their concerns in these commercial media, or even the new government channels. 8. While more people are being exposed for the first time to messages from different cultures, the concern raised was that it might be happening so quickly as to introduce social problems Media Monopoly: And it is not far off in this time of mergers and acquisitions, if one day a time comes, that only a handful of media organizations would exist.