MIS in Organised Retail

THE PROJECT REPORT Under the guidance of Mr. Rajendra M.Jambhekar Submitted by

Sanjay Sakharam Devrukhkar

In partal fulfillment of the requirement for the award of the degree of

MBA
In

Operations Management
OF

SMU
Sikkim Manipal University
Directorate of Distance Education December 2011

AKNOWLEDGEMENT

I thank to people who helped and supported me during the making of this Project and report .

My deepest thanks to lecturer (Mr. Sachin Vedpathak) the guide of the project for guiding and correcting various documents of mine with attention and care . I express my thanks to the Learning Centre, Halo Technologies and my faculties for their guidance, help and support. My gratitude to Mr. Sudhir of EBS for the support and assistance. I would also thank to all my friends without whom this project would have been a distance reality.

Place: Malad Date: December 2011

Sanjay S. Devrukhkar

SMU
Sikkim Manipal University
Directorate of Distance Education BONAFIDE CERTIFICATE

Certified that this project report titled MIS in Organised Retail is the bonafide work of Mr. Sanjay S. Devrukhkar who carried out the project work under my supervision.

Signature Head of the Department Solution delivery

Signature Faculty in charge Operations Management

EXECUTIVE SUMMARY

Industries in our modern day are facing tremendous pressures like society conformation, technology innovation and market

competition. These three forces describe by Boyett and Boyett, (1995) catalyzed an organization to initiate goodwill responses, improve their technological platform and invent systems to

automate their operational processes. These are efforts contributed to retain their competitive edge thus preserving their existence.

The challenge of retailing is to strike the balance between cost optimization and maintaining the level of service. The trade-off between these factors is a dynamic one and retailers have to endeavour to strike a balance towards it all times. Technology has become the basic fabric of the retailing industry today. Perhaps the most important fact is that retailers who do not understand the ways to use technology for competitive advantage will be left out in the competition.

This study is an effort to understand the applications of information technology in the modern retail industry, like in supply chain management, store management, point of sale and customer

relationship management. With the help of case studies and a brief customer survey the current industry scenario is also studied.