Академический Документы
Профессиональный Документы
Культура Документы
1.
o
1
Open with a grabber.
2
Lay out your thesis in the first paragraph.
3
Demonstrate how widely held your position is.
4
Explain why you and many others feel the way you do.
5
Cite the opinions of experts who agree with you.
6
If one exists, include a celebrity angle.
7
Make your opinion relate to the experiences of ordinary people.
8
Examine the "big picture".
9
Leave a lasting impression by offering a forward-looking prediction or rhetorical question.
Welding Equipmentwww.anplant.com
Rotators, positioners & other welding equipment for sale or rent
Pailton Steeringwww.pailton.com
Manufacturers & designers of vehicle steering systems
Ads by Google
Instructions
things you'll need:
1.
o
Focus your column on one and only one topic. You will want to begin discussion on one issue to invite responses so make sure your readers are clear on what they should be arguing about.
2
Choose a topic that you think will interest your readers. Topical issues typically work best, but classic arguments are great when working on a very tight production deadline.
3
Do your research. A good op-ed column presents a well thought out and researched point of view, it is not just a rant by an uninformed writer.
4
Check with publication guidelines to determine length. Chances are the publication will edit for length as they see fit regardless, so be sure you write succinctly and to the point.
5
Use unique ways of expressing yourself. An op-ed column is not just an essay. Do not feel you have to state your thesis, a few supporting ideals and move on. Present your material creatively in a way that will make your readers want to at least consider your stance and keep reading.
6
Grab your readers attention. Op-ed columns do not need to follow standard journalistic guidelines. Open with an anecdote, a quote, an examplesomething that will get your readers interested in what you have to say.
7
Remember that your argument must be present. Opening with a story is great, but be sure that at the heart of that story is your argument and that your stated opinion is clear and follows logical flow.
Just like every other article, you will need to edit and rewrite your op-ed column for clarity, structure, and grammar. Your article needs to make sense to readers other than yourself so do not be afraid to rewrite as necessary.
boring and mechnical as you focus on the technical aspects of the writing above everything else. The key for a column writer is get across as much emotion as possible. You are charged with developing your own "voice;" that is to say that you want to try and sound as much like yourself as you possibly can, as if you were having an everyday conversation with a friend. To that point, you should start off by just sitting down and shooting from the hip, writing down what you feel and what your perspective is on the topic. After that, you can then go back in and tighten things up. Another important aspect of column writing is to keep things short and interesting. Don't write in long paragraphs or the reader will get bored easily. You want to keep the piece light and conversational, not long-winded and informative. Columns are about expressing opinions moreso than anything else. You can back them up with facts, but you don't want to come across sounding like an encyclopedia. The opening paragraph of your column should be short and eye-catching. Put something outlandish or remarkable in there and then explain more as the column goes on. There will be plenty of time to tie up all of the loose ends later on. You can also throw in some good anecdotes, but you want to keep the reader on edge waiting for the next part of the story, which brings me to my next point: writing your column with a narrative kind of style is always a good idea. It's the same concept as a novel: you keep the reader guessing by revealing parts of your story one at a time while building up to an ending. This style can be employed for all types of columns. A good way to break up different parts of your narrative is with a bold sub-headline seperating each different portion of your column. Finally, the most important advice I can give about column writing is that it takes a lot of work and practice before most people can finally begin to establish their "voice." You need to get to the point where you are just as comfortable expressing yourself in writing as you are in person talking with your best friend. Columns are not like articles in that they are not the be-all, end-all. Their goal is to express opinions, to entertain, and to get the reader to see things in a different perspective. They may not agree with you, but if you make them think, they'll probably keep coming back for more.
Column Writing Tips Many young writers prefer to write columns rather than straight news or features. Straight news is deemed to be boring covering press conferences and reporting who said what. Feature stories involve too much reporting and require discipline to follow a set structure. Columns, which are essentially opinion pieces, are much looser and therefore easier. Or so it seems. Anybody can be trained to write straight news because its very mechanical. Feature articles, though also somewhat formulaic, are harder because they require good writing. But column writing is the hardest type of writing of all because it requires good thinking. To write a good column requires more than just the ability to articulate an opinion. Your opinions must make sense, provide insight and be convincing. And you must do all this in an entertaining way.
It requires you to be almost like a lawyer. Through your arguments, you will need to convince the jury (your readers) that your client (your viewpoint) is right. Shaping a powerful argument takes practice and requires both breadth and depth of knowledge as well as the ability to critically analyze a particular issue. So, is there a methodology for training someone to become a good thinker? Im not sure about that but Im certain it helps to be well-read, inquisitive and willing to listen to various viewpoints. If you're someone who likes to write but doesnt want to do research or think deeply about an issue, forget about column writing. Studying your role models will help you to develop your own voice. Follow the work of several established columnists and analyze their writings to discover how they project their arguments and how they make effective use of anecdotes, quotes and statistics. From there, you can learn the tricks of the trade and eventually develop your own distinctive voice and style. Column writing is very different from other forms of writing because unlike straight news and feature writing, columns have dedicated readerships. A columnist develops a following because his readers feel they can gain knowledge, insight and entertainment from reading his writings. Its a great honor to be given a regular column but remember, to do it well requires a great amount of dedication to the craft. Lastly, a word of advice. Be ready for criticism. If you can dish it out, youve got to be able to take as good as you got. When you take a strong stance on anything, theres bound to be someone offended by what you wrote. And they will write to you often in less than polite language - to let you know exactly what they think of you and your opinions. It goes with the territory. Now, onto the tips. 1. Write with conviction: Put forward your opinion as something you truly believe in. Argue your case with conviction. Come down hard on one side of an issue. Be unequivocal. Never ever sit on the fence. 2. Maintain your focus: Make your column about one thing and one thing alone. Dont muddle the message. Maintain your focus. Thats the only way to make a strong impression on your readers and to convince them that your point of view is correct. 3. Understand opposing viewpoints: Be mindful of the opposing argument. Anticipate objections to your point of view and deal with them convincingly with sound reasoning. If youre not familiar with the opposing view, you will not be able to argue your points well.
4. Refer to facts: Your arguments, however logical, will not carry much weight unless they are accompanied by facts that support your position. Dont overdo this and inundate your readers with statistics and figures. But do make use of facts from reputable sources. 5. Use analogies: Analogies are useful for illustrating a point, especially when the topic you are writing about is somewhat complicated or technical. Using a simple analogy from everyday life makes the issue more understandable and relevant to the reader. 6. Be critical: People like reading columnists who dare to criticize real life people not just nameless concepts and policies. Naming names might create a bit of controversy but as long as you do not libel anyone and dont go overboard in your criticism, it works well to make your column an interesting and exciting read. 7. Do reporting. Its possible to write columns without doing any reporting but the best columns typically involve some form of reporting. When you report, you get on the ground and you gain a better sense of whats really happening. When you write from an ivory tower, it shows. 8. Localize and personalize: Localize your story whenever possible. Also tie it to some personal experience yours or that of someone you know. This makes an otherwise esoteric and distant topic more real, relevant and memorable to the reader. 9. Be passionate: Generally, people dont like to hear a soft or passive voice when they read a column. So be aggressive even arrogant, to an extent. People want to see passion. They want to feel energized. If the issue doesnt seem to excite you, the writer, its certainly not going to excite the reader. 10. Provide a solution: Last but not least, dont just raise an issue. Have the conviction to suggest a solution. Columns that criticize certain policies but offer no solutions are useless. People read columns because they want to gain insight and answers. If you dont provide those, youve failed as a columnist.
City Council members are virtually impervious to libel. But if your goal is persuasion, are you going to win hearts by calling the opposition the slime of the earth? No. Name-calling does not constitute an argument; all it does is drive away everyone who doesn't already agree with you. A reasoned argument will be much more effective. Thank you for your interest in contributing to The Signal Opinion page.
I dont know. Im still trying to figure out how to write an opinion column. Should a column be a personal endeavor in which the column and the columnist are inseparable, mutually reflecting one another? If so, at what point does an endearing expression of oneself spill over into maudlin and gaudy self-indulgence? On the other hand, is column-writing an academic endeavor? With an academic community as an audience, does the columnist have an obligation to forgo trivialities and engage in serious intellectual discourse? If so, at what point does earnest erudition devolve into pedantic grandiloquence? Perhaps right now, in this column. Each time I read another brilliant column on these pages, I find myself asking and re-asking myself these questions. Each of my fellow columnists has a distinctive and enviable style. This diversity of styles of column-writing, perhaps a natural consequence of the diversity of personalities and interests that the opinion page deliberately selects, means that I have, at different points, arrived at contradictory answers to the above questions. An affably personal style works just as well for one person as a detached scholarly approach works for another. Which leaves me where in answering how I want to write my column? One approach is just to write. To think about writing is perhaps to over-think it. If the Daoist philosopher Zhuangzi can teach us something about the opinion page, perhaps that is it. Zhuangzis fish trap or rabbit snare metaphor, often cited as representative of the Daoist perspective on language, speaks to this question: The rabbit snare exists because of the rabbit; once youve gotten the rabbit, you can forget the snare. Words exist because of meaning; once
youve gotten the meaning, you can forget the words. If words have no importance in and of themselves, if my column itself has no worth, if its just a means to an end, then does it matter how I write my column so long as you understand what Im saying? But then perhaps Zhuangzi wouldnt even approve of an opinion page in the first place. In a passage from his eponymous work that he attributesor pseudo-attributesto Confucius, Zhaungzi quotes an apparently established aphorism from his time: Transmit the established facts; Do not transmit words of exaggeration. Although Zhuangzi was a Daoist, not a Confucian, scholars claim that Zhuangzi paradoxically seeks to speak through Confuciuss voice in this passage. But thats a separate discussion. More to the point, is all this column-writing nonsense, then, just exaggerated buffoonery? At least thats what my column title suggests. The way that can be told, of course, is only the first half of the first line of the Dao De Jingthe remainder reads, is not The Way, or something similar, depending on the translation. A column is, by nature, vaingloriousanyone who alludes to Daoist thought in his Spectator column title, let alone someone who writes about column-writing in his column, has got to be particularly self-indulgent. Its like Dante in the first rung of hell, humbly asserting himself as the sixth among such intellects as Homer and Ovid. Except its not like that at all. In any case, would Zhuangzi consider all of this a waste of time? Standing in direct opposition to Zhuangzi is the Confucian philosopher Xunzi. Believing that human nature is essentially evil, Xunzi argues that the exacting observance of rites is the prime way to overcome our innate proclivity to do evil. Language is one such rite. In the chapter Rectifying Names, which is a central concept that recurs throughout Confucian thought, Xunzi says, He who can use names in such a way that they are both practical and esthetically pleasing may be said to have a real understanding of them. To him, then, words are not merely rabbit snares. They must be chosen deliberately and carefully. If I am correctly reading Xunzi, then, and if I can appropriate him for use in my column, I cant just write. The purpose of a column cannot just be the communication of meaning. There is another purpose, at once more transcendent and more fundamental. Thats pretty daunting. But all this leaves me nowhere. I have meandered from style to style, approach to approach, method to method in my mental column-writing process, and while I wish I could close this entry with some sort of consummation to my quest for a column Way, that still hasnt come.
Its a problem that calls into question what column-writing, or even writing in general, isor at least what it should be. We take it for granted that works of creative literature should have some sort of artistic merit, but we dont really expect that in a newspaper or on the opinion page. Is that the way it should be? Is that for good reason? I dont know. Amin Ghadimi is a Columbia College sophomore. He is the former Spectator editorial page editor. He is also a senior editor of the Columbia East Asia Review and the secretary of the Bah Club of Columbia University. The Way That Can Be Told runs alternate Mondays
Can you be consistent in writing and publishing your advice column? Can you create a stock pile of extra columns in advance, to prepare for unforeseen emergencies? Can you write sage advice that is non-biased? Can you avoid burn-out by taking breaks and interacting in other ways?
An advice column can become both boring and yet challenging in many ways. It can also take a lot out of a person, if you do it over a long period of time. And this is the only way you will create a big audience. Your readers depend on you to be consistent and on point...all the time. So it's up to you. Are you in this for the long haul? Or is this just a passing fancy? If you don't think you can reasonably be consistent over a long period of time, it will be difficult to build a readership, which means your column will probably flop.
Collect Questions
One of the first steps to creating an advice column is to collect questions from your target audience. The quickest and easiest way to do this is to head straight to the source--your audience--and start probing them for questions.Find out what burning questions are on their minds. Here are some tips to help you collect questions:
Conduct a telephone survey Conduct an online poll Start a list and gather questions from your subscribers Scan magazine covers in your niche for questions people are asking there
These are just a few simple ways you can collect questions.
Another way to gather questions is to have a brainstorming session. Gather a few friends and/or colleagues and have a pow-wow. Write down as many questions as you can think of that your intended audience might have for you. Stay tuned for the next step to creating an advice column...