A.between the bank and an insuarence company will probaly lead to a large number of job losses.

*Merger Change Mixure Adaptation Because of shortage of office space in the city we are.to a rural area *Relocating Resettling Remaining Rebuilding Wholesalers are best included in the group of *Intermediaries Buyers Sellers Discounters Consumers and shoppers belong to the group of *Buyers Intermediaries Sellers Discounters Discounters, retailers and vendors are the ones who *Sell directerly to the public Buy directerly from the public Offer goods at a reduced price Sell in large quantities for resale The local council has plans to ..the whole area north of our headquarters *Redevelop Relaunch Return Retrain The seatting arrangement in our class has been.to hold more students *Reorganized Downsized Decentralized Deregulated Suppermarket, department store, kiosk,convenience store, and discount store are types of retail *Outlet

Outbox Outdoor Outline In all of our shops customers are wellcome to examine thebefore buying. *Merchandise Showcase Vendorswind Shopwindow I stongly recommend that you buy the classical skin watch. That is the most populer in our skin range. *Model Make Mark Modem Customers are ..by the wide range of products in the store *Seduced Reduced Served Sought Julia has ..so quickly to the new working environment. We fell as if she has been working here for years Addressed Acquainted Advanced *Adapted .....................enables employers who do not have overlapping shifts or staff who are frequently out of the office to make better use of the avaiable resources. Open plan office *Hotdesking Closed office Working practice The .line is that if you dont make a profit youll go out of business. Main Top First *Bottom ..is the first or orginal model of something that will be copied or developed. *Prototype

Model Sample Product By their very nature ,people will..to the old ways of working if you dont put a amount of effort into doing things the new way. *Revert Return Rethink Reveal Our companys policy is continuous improvement. We are not allowed to be..with our achievements. Complex *Complacent Comparative Compliant Despite a drop in sales recently, the company can be proud of its.workforce and excellent product Spilt Skimmed Skipped *Skilled I dont think .is a good idea as every one will have to face the possibility of being made redundant. Consequently , there will be an atmosphere of unrest and anxiety in the company. Downgrading Upgrading *Downsizing Upsizing The representative offices wont have more autonomy unless we decided to . *Decentralize Deregulate Delimit Depreciate Few people think changes to the current way of working can be made overnight as it takes time for the company to over come the saffs.to new technology Consistance Exsistance Insistance *Resistance

Our plan is expend the company and.as many job opportunities as possible *Create Make Take Propose We were face with a number of problems at first, but now it seems that the company is moving in the right Orientation *Direction Way Fashion Apart from the change in the staffs way of doing some things, we have also gained somebennefits ,namely the increase of $200.000 in sales *Countable Uncountable Measuarable Immesuarable We would like to ..our current computer system. Do you know any one who could help us? *Upgrade Retrain Downsizeing Deregulate Therell definitely be somes changes made to the managerment when we ..that insuarence company Inquire *Acquire Require Enquire If the staff fail to follow the program as trained , we will need to ..them *Retrain Relaunch Redo Repeat The aim of our decentralization is to make every one in the organization .in the decition-making process Concerned *Involved Stimulated Related

Due to the recesstion, the company was forced to carry out which resulted in the loss of 500 jobs Redevelop Retraining Relocating *Restructuring Oh Im sorry to disturb you . I .you had a visitor Dont realize *Didnt realize Havent realized Hadnt relized I to the MD about the proposal, but I will soon Dont speak Am not speaking *Havent spoken Wouldnt speak We started up a small company , and now it into one of the countrys large suppliers of natural gas *Has grown Grew Grows Had grown At last years launch party , who to do the catering? *Did you hire Have you hired Were you hiring Do you hire Investor increasesing face difficulties using financial data to identify significant operational and financical trends With *x For Againts I am delighted ..you have been nominated as writer of the year 2007 Informing Tobe informered For informing *To inform

..companies may have a tradition of expressing more and concern about employees renerally Family-owns Family-own *Family-owned Family-owning It would be hard for Toyota break .chinese market due to high oil and car prices as well as crazy traffic Up *Into Through For People often perceive change as a threat ..their stability , there self-esteem and there value For With On *To Our prosperity today is all to your devootion and commitment *Down Up On For What would you say if you want to interrupt a person at the meeting? Id like to interrup *Could I just say some thing? Can you stop taljing , please? I want to say some thing How could you respond to a person who say to you, excuse me , could I just say some thing? Sorry I didnt know that Sorry but I dont want to *Just a moment ,please. Please, dont You want to clarify a point in your presentation, you say: *What I mean is I am clerifying that All that I want is Id like to say

You have an idea and want to put it forwad at the meeting , you say: *We could build A new factory We would build a new factory Will we build a new factory? Please build a new factory. .can result if you have no more incom to pay all your debts *Bankruptcy Acquisition Recession Industrial action Although we have paid our bill regurlarly , we still have some outstanding .. Deficits Losses *Debts Costs Our profits were very small in spite of a large.. Reserve Depreciation Margin *Turnover If you want cheap and affordable products you can buy them at the supermarkets Upmarket Discount High-end Style-conscious Every company in our country is expected to ..to national economic development Construct *Contribute Invest Support This..about oil prices could negatively interfere with our plans for expansion *Uncertainty Turnaround Rise Recovery Salesjust before the holiday . they had never been that high before Lost

Gained *Peaked Raised The opening of the banking complex will be an important deverlopment for the region *Commercial Home Fiscal industrial The new model was up-to-date and visually very.. Fashion-consious *Stylish Style-consious Old-fashioned The took out a .to protect her invention Copyright *Patent License Registration Managing cash flow is about making sure you have the money coming ..the cost of the goods and services you are producing To contribute *To pay To gain To invoice Schering plough Shares.5.7 per cent to $20.55 after beating wall street estimates with sales growth of 11 percent *Gained Dropped Lost Peaked Fashion label Polo Ralph Lauren shares rose 15.7 per cent to $55.40 after it its fiscal first quarter forecast for revenue and operating margins. Rose *Raised Went up Cut Verizon Wireless , the owned by Verizon communications of the US and the UKVodafone , reported it added 1.8m net new customers in the latest quarter.

Spin-out *Joint-venture Branch Subsidiary Sony Erission mobile communications has already reported that net profit nearly.to 143m pound($180.8m) during the second quarter compared with 75m pound in the same period last year. *Doubled Halved Soared Tripled With the sharp increase in sales, the rise in overhead costs can be easily .. Recovered *Offset Executed Delivered Drug prices are going upfaster than inflattion and the government should do more to keep them.. *Affordable Compertitive Favourable Upmarket ..buy product and supply to retail outlets such as shops , deparment store, vender Manufactures End users Producers *Wholesalers There are no more Vera 1000 model in. Store *Stock Inventory Shop For some companies , its not their policy to offer on prices. *Discounts Overdrafts Underchanges Reductions

This technicque will not be applicable in situations where customers are extremely price..such as supper markets. Interested Like *Conscious Interesting All ground staff at the terminal are threatening to take ..if their pay proposal rejected. Civil action *Industrial action Bribery Work live In Britain , it is common ..to offer customers 30 days credit. *Business practice Business hobby Business behaver Business habit Their sales are $3m higher than expected and obviously , they will get bonus for .the target. Meeting *Exceeding Reaching Achieving AA&F is one of the largest companies in food processing industry , having recorded annual sales of $127 billion in the 2004/2005year. Monetary Economic Accounting *Fiscal Their main essembly line was put out of action and they were unable to their daily deadline. Get Take Obtain *Meet The European on line retail market is ..to grow to 116 billion pound in the next three years. Argued Discussed *Forecast

Encouraged The difference between the selling price of a product and the cost of producing it is called the .. *Gross margin Net profit Revenue Dividend A companys ..profit is the profit it make before tax is taken away. *Pre-tax Net After tax Overseas Every month account customers are sent a which lists all the sum of money that they have paid in or taken out. Mission statement Final demand *Bank statement Request We can only justify an increase $ 25 per unit In On With *Of After a few weeds of fluctuation, the gold prices have stood..$633 per ounce *At By In X Share in HCA, which reported.second-quarter earnings, gained 3.4 per cent to $49.48 *A sharp fall in A sharply fall by A fall sharply in A sharp fall by American Express added only 0.1 per cent .$50.66 in spite of reporting a 13 per cent rise ..second-quarter profit To / of *To / in By / in

By / of The US dollars rose 0.6 per cent $1.2633..the euro last week To / with By / with *To / against By / against The workers went on strike when the managerment.to increase their offer *Refused Has refused Was refusing Refuses Wagesmore slowly in the public sector in the few years Rose *Have risen Had risen Were rising A number of companiesseriuosly affected by the recent rise in steel prices *Have been Has been Have Has Currently ,the number of retired people in the UKslightly Are increasing Has increased *Is increasing Have increased The number of cars.has tripled in the last tow years. *Produced Produce Producing Produces .our production costs have gone down by 3%, profit have not improved signicantly. However Despite Because *Althought

We launched our advertising campaign three months ago, .sales have not recovered yet . Therefore *However In addition But Their new Own brand instant coffee tastes very good,..its not surprising that it is becoming more and more popular But Because *So Althought booming market for mobile communications, Alfitels share price fell steadily. *Despite Althought Because of Despite the fact that Mrs Harding, who organizes our conferences and book launchs, is away on maternity leave,.I am organizing them . Because *So But Althought Angle Investment, run by a group of rich people, is wiiling to take .by buying stakes in start-up or small companies. Responsibilities Opportunities *Risks Cosiderations Angle investment makes money by selling.in companies when their share price is hight, then re-investing money in companies which it xpects to do well in the future *Shares Dividends Earning Margins Technoprint is a .of office equipment whose main products are inkjet and laser printers . Importer

Distributor Supply chain *Manufacturer OLFs target customers arewomen. That means they want to keep up with the latest trends in clothing and accessories. *Fashion-conscious Price-conscious Fashionable Cost-conscious The market in the USA has grown by 69.8% over the past five years, but in Japan, the market has by 32.2% over the same period Climbed Jumped Risen *Fallen Currently one popular technique of advertising is celebrity..which means compaies use famous people in its advertising for its products. Research *Endorsement Exhibition Sponsorship An image flashed onto sceen very quickly so that people are influenced without noticing it is a kind of ..advertising Direct Word-of-mouth *Subliminal Point-of-sale Advertising for a product done in places where it is sold is calledadvertising *Point-of-sale Direct Outdoor Word-of-mouth If you get information about a product from a friend, a relative or People you work with rather than you see an advert, this is called advetising *Word-of-mouth Person-to-person Direct Business-to-business

Many companies often place adverts for their products on.. such as buses ,trains or the underground . *Public transport Public places Billboards Private transport When a well-know person such as a superstar athlete, a film star or a pop star .a product, they say how good the product is in adverts. Uses Persuades Launchs *Endorses Outdoor advertising is growing rapidly these days because of a dramatic rise in the cost of radio and TV Promotion *Commercials Publicity Programmes If you want to sell your old sofas and furniture, why not ..an advert in the local paper . Launch Target *Place Write An advertisiment can be ,it makes people think seriously and deeply Energy-saving Eye-catching Brain-teasing *Thought-provoking This new restaurant offers estremely good food ;its dishes are often so.. In other words, they stimulate the desire for food of its customer whenever they come in . *Mouth-watering Thirst-quenching Eye-catching Brain-teasing Next month a new company quiz game which is so will be launched it is diffecult but quite fun for people trying to solve. Thought-provoking Eye-catching *Brain-teasing

Thirst-quenching Since we .a new advertising campain on TV and radio , our sales have increased by 10% *Launched Planned Used Put In some countries , it is illegal to alcohol on TV because it may cause irresponsible drinking among the public. *Promote Target Drink Sell Radio ,television , internet and mailshots are some typical examples of advertising Practices Strategies Methods *Media If you decide to use a TV commercial for your advertising compaign , it is necessary to create a good .to illustrate your idea and ensure that your audience understand your intent. *Storyboard Story line Story book Message The selestion of media (the right TV channels ,magazines, ect.) play a key role in reaching the right .(for example , young women between 18 and 30) Aimed viewers *Target audience Existing readers Targeting audience Our advertising campaign for a of eight restaurants aims at healthconscous people of all ages. Number Series *Chain Set

..refers to providing finacial support for a sport or arts events , ect., in exchange for advertising or to get public attention. Promotion Endorsement Exhibition *Sponsorship We try to make the advert as attention-.as possible. *Grabbing Finding Driving Paying Biiboard advertisiments are designed to .persons attention and create a memorable impression very quickly *Capture Attack Communicate Impress The campaign set out to make the soft drink look as ..as possible. Brain-teasing Thought-provoking *Thirst-quenching Money-saving Certainly teenagers will be impressed by the new noticeable packaging of this product, it is really..with bright and strong colours. *Eye-catching Unremarkable Energy-saving Eye-level A good advertising campaign needs to be in its approach, every thing happens and develops in the same way from the beginning to the and. Reliable Steady *Consistent Noticeable One of the easiest ..to remember was coca colas: its the real thing Logos *Slogans Commercials Exhibitions

They are giving away ..of shampoo so that customers can try this new product before deciding to buy. *Free samples Leaflets Brochures Posters Around 80% of our sales areby the 30 stores in Europe. Come *Generated Collected Given ..is a way to send advertisements or information to a large number of people at the same time by mail. *Mailshot Directory Poster Leaflet Nowadays many families .regularly a variety of international TV channals. *Subscribe Describe Access Connect Nike has established 21-year with the advertising agency Wieden and Kennedy to create some of the woulds most attractive advertisements. Membership Sponsorship Friendship *Partnership Product are introduced to respond to changes in market demand. Advertisements Renovations Endorsements *Innovations Like other stores , cost email marketing campaign are also designed to encourage customers .all sorts of products. *To buy Buy Buying For buying

My brother used to be .teacher and, after five years , he quitted because for him .job was interesting but tiring and not very well-paid. *A/the x/the a/x x/a Knight bet the future of the company .a new feature : a new air technology inside the trainer. Under For To *On Junk-mail is the name ..to all the sales ads , catalogues, prize offers ,etc which find their way into your letterbox without you having requested anything. Gives *Given Giving To give In the days before mass marketing ,the corner shop knew .brand of breakfast cereal to stock for local families. The That *Which A Today, because of mass maarketing, an impersonal supermarket checkout .the cosy corner shop. Replaced Will replace Replaces *Has replaced Many companies have realized that the conventional mass-production model on which consumer marketing ..no longer works. Bases Is basing *Is based Has based It costs five to eight times .to acquire a new customer than it does to retain an existing one. *Whose Which

That Where A number of organizationscreated specifically to help the public deal with unsolicited advertisements. Has now been Has been now *Have been now Have now been