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Submitted by Girija Agrawal (05) Shanky Ahuja (06) Gaurav Mittal (102) Surbhi Saboo (156)
Under The Guidance Of Narendra Jadav In The Partial Fulfillment Of The Requirement For The Admission In Semester V In BBA Programme Submitted To, Navnirman Institute Of Management (NIM-BBA), Bharthana, Surat Affiliated to VNSGU Surat Academic Year 2010-2011
Navnirman Institute Of Management 1
Project report on
ACKNOWLEDGEMENT
The fundamental objective of the Summer training lies not just in successful completion of a given assignment but also the positive expansion of the professional business person inside the student who undertakes such an assignment. I would like to pay my gratitude to the following people for guiding me throughout my association with them. I would like to extend my respect and gratefully thank Mr. UDAY KHAIRNAR (Assistant manager (unit head) of fame Raj Empire ) for giving me an opportunity to work in such an important sphere, MISS NIKITA R PANDIT for sharing his vision, experience and time with unconditional support, patience and guidance throughout the project. I would like to express my gratitude to Mr NARENDRA GADAV (NIM Surat ) for his help, guidance, and cooperating nature.The project has shaped very differently under his direction. I would even like to thank all the staff members at FAME RAJ EMPIRE Who really were always ready to extend their hands whenever i need help from them and also guide very nicely always. Also would like to thank all the People with whom I interacted to collect primary data and who shared their managerial excellence. Their insight of the business has been of great help. I would like to thank all the people above their confidence which they had in me during the project. I shall also remain ever grateful to them for maturing the business person in me apart from extending their persistent support throughout the training.
Girija Agrawal (05) Shanky Ahuja (06) Gaurav Mittal (102) Surbhi Saboo(156)
Index
Sr no.
1.
Topics
Introduction
Pages
6
2.
Marketing department
23
3.
53
4.
Operational department
87
5.
Finance department
102
6.
Bibliography
118
Chapter 1 Introduction
1.1 Overview of The Industry 1.2 Overview of The Company 1.3 Overview of The Competitors
another 9 screens at chandigarh and chennai with seating capacity of 2313 people.
2. Fame Surat
The proposed 6 screen multiplex is located on bhatar road, off ghoddod road which is a prime residential and retail location. It is very close to the commercial/ trading area of ring-road area. The multiplex is a part of 1,20,000 square feet development. The multiplex will be operated on a management model of running the property.
4. Fame Aurangabad
Aurangabad is an industrial hub in the state of maharashtra with an approximate population of 12 lacs. The site for the multiplex is located in the central locality of town centre on the jalgaon road. The said location is in the upmarket locality of the cidco area. The proposed site is an existing twin cinemas which will be retrofitted to a 3 screen multiplex.
5. Fame Hyderabad.
Hyderabad, the capital of state of andhra pradesh has a large number of professionals working in the it industry. We propose to open a multiplex at himayatnagar in hyderabad. The site for the proposed multiplex is at significant distance from the existing multiplexes clustered in the heart of the city. The proposed multiplex will comprise of 3 screens.
6. Fame Thane
We propose to open a multiplex at kapurbawdi in thane, which is an adjacent district to mumbai and over the years has emerged as a preferred destination for middle class citizens. The proposed multiplex will be part of one of the largest malls in thane with about 6,00,000 sq. Ft. Area. The mall is expected to house some of the prominent brands and establishments like big bazaar, thus ensuring adequate visibility for the multiplex. The multiplex will comprise of 5 screens. Navnirman Institute Of Management 8
1.2
We are an integrated film exhibition and distribution company operating a chain of multiplexes which offers a world class viewing experience to the customer. In the late 1990s, we saw an opportunity in providing good quality movie viewing experience to the indian audience. Combined with the boom in high quality retail space in india, the avid movie going habits of indians and the paucity of good quality theatres in the country, we felt this was a viable opportunity for a successful business. We, therefore, reoriented our business model to increase our focus on the nascent film exhibition business, by leveraging on our strong film distribution experience. Our foray into film exhibition is led by mr. Shravan shroff. Our film distribution business continues to be spearheaded by mr. Shyam shroff and mr. Balkrishna shroff, who are respected names in the indian film industry. After studying market dynamics and national movie trends and comparing them with the developed markets, we realized that the exhibition business in india will soon move away from the traditional standalone, poorly maintained single screen theatres to high quality multi-screen set-ups, which are aimed at providing quality viewing experience to movie viewing patrons.. We realized that good content, high service standards and modern cinema halls will bring in the required competitive edge over other formats and thus increase footfalls in theatres. We therefore decided to expand our operations into the film exhibition business, by capitalizing on the vast untapped potential of the indian multiplex business. The film exhibition industry has traditionally been a very capital intensive business. We wanted to make a capital efficient, main-stream exhibition business model. We leveraged our relationships as distributors with various exhibitors to initiate our foray into film exhibition using the theatre management / programming model.
1.2.1 Report
P 5in the theatre management / programming model we offered our content selection and programming skills to the theatre owner for a fee and/or a share of profits. We were able to work with a wide range of exhibitors including existing single screen theatres like maratha mandir (matinee), gemini as well as new multiplexes like imax adlabs. Apart from the above, we also leased existing theatres and operated them with our own processes and employees. We managed theatres like cinestar and cinemax in the western suburbs of mumbai. As a result, over the last 9-10 years we have built up a good experience in programming and managing a wide variety of single screen and multiplexes at various locations. In 2001 in order to encourage investment in the sector, the maharashtra government announced significant tax benefits for multiplex operators, which made investment in this sector more attractive. Sensing this opportunity, we decided to invest further capital into the multiplex business. We raised fresh private equity capital from gw capital (one of the leading venture capital funds) and commenced investments in a capitalefficient manner. Our first investment was made as a joint venture investment in swanston multiplex cinemas private limited ("swanston") along with the vm group. Swanston operates fame adlabs, a 5-screen multiplex located at citi mall in versova, mumbai. Thereafter, we have set up a 6-screen multiplex at inorbit mall in malad, mumbai, a 3-screen retrofit at nasik and a 4-screen multiplex at raghuleela mall in kandivali, mumbai. The versova multiplex commenced operations in april 2002, the malad multiplex commence operations in september 2004 and the nasik multiplex commenced operations in november 2004. We have already started operations in our kandivali multiplex. We benchmark ourselves with global retail multiplexes, and strive to enhance our service offering in line with the emerging trends globally. To give the customer a "movies plus" experience we have let out retail space to various entities. These partners provide value services to the patrons in the form of movie based merchandise, eating options, deserts etc. They pay us a fixed sum every month and/or a certain percent of their sales e.g. Biba, caf coffee day, candy treat, donut co. A multiplex offers the brand owner an opportunity to interact with the patron. Various advertising opportunities available are on screen ad shots, posters, stalls etc. Lg, hyundai, citibank are some of the advertisers. Several factors have affected our results of operations, financial condition and cash flow significantly over the past five years.
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Entertainment tax sops for developing and operating multiplexes are being offered by certain states. This
has encouraged the growth of multiplexes and also encouraged single screen theatres to convert into multiplexes. Growth in multiplexing - catching the retail boom. These factors and a number of future developments may affect our results of operations, financial condition and cash flow in future periods. We believe that the following future developments may affect our future results of operations, financial condition and cash flow Multiplexes are fast emerging as the one of the key anchor tenants for most organized retail outlets in india. Improving regulatory environment. Multiplexing - highly fragmented industry with scattered ownership - opportunities exists for nationwide film exhibition chain through chain of multiplexes. Easier access to capital due to corporatization of the industry. Additional capital expenditures and related financings, if any, including for capacity expansion; New strategic partnerships or mergers/acquisitions; shringar cinemas ltd
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Strengths:
A) B) C) D) E) F) H) I) market reputation: ability to identify locations: proven project management skills: capital-efficient project design and execution: selection of content: marketing strength: long-standing experience in film distribution: integrated technology backbone:
Weakness:
A) fluctuations in convertibility rates may adversely affect the cost of our projects. B) the implementation of our proposed projects may be subject to certain delays. C) we are depended on our management team for our success. D) we may fail to realize the anticipated benefits of future acquisitions and we may incur costs that could adversely impact our profitability. E) our ability to consolidate our total revenues may be affected if our shareholding in swanston multiplex cinemas private limited is reduced
1.2.3 Outlook
The outlook for the current year is quite impressive. We expect that we will be starting the operations at a few more multiplexes that will help us to spread our income across various regions. This will give a boost to the bottom line.your company now operates four multiplexes which are fame adlabs, fame malad, fame nashik and fame kandivali. Your company has already finalized properties at various locations for starting the multiplexes. In the next two years, the company is looking at starting the operation at another 10 multiplexes across the country. The company would be operating in cities like hyderabad, kolkatta, surat, pune and allahabad. The company has signed up properties till fy 08 in-line with the growth strategy of the company
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1.2.5 Background
In the late 1990s, we saw an opportunity in providing an outstanding movie viewing experience to the indian audience. Combined with the availability of high quality retail space in india, the avid movie going habits of indians and the paucity of good quality theaters in the country, we felt this was a viable opportunity for a successful business. We, therefore, reoriented our business model to increase our focus on the nascent film exhibition business, by leveraging on our strong film distribution experience. We benchmark ourselves with global multiplexes, and strive to enhance our service offering in line with the emerging trends globally. To provide exceptional consumer experience, we have introduced the gold class screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. Apart from popcorn and soda, we also offer specialty food, which can be ordered and delivered on ones seat!.
1.2.6 Evolution
we were incorporated in 1999 and commenced operations in the same year. We were formed with the core objective of providing cinema goers a unique movie viewing experience. in 2001 in order to encourage investment in the sector, the maharashtra government announced significant tax benefits for multiplex operators, which made investments in this sector more attractive. Sensing this opportunity, we decided to invest further capital into the multiplex business. We raised fresh equity capital from gw capital (one of the leading venture capital funds, and now know as india value fund) and commenced operations Currently, operates 97 screens and 27,191 seats across 12 cities in india in sates of maharashtra, gujarat, haryana, west bengal, jharkhand and karnataka.
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long-standing experience in film distribution: apart from the experience in areas of exhibition i.e. Programming, theater management and running multiplexes, we have experience of over 25 years in film distribution. This distribution experience is particularly useful for the exhibition business in the following way: Ability to identify under serviced areas and/or untapped locations, where unmet demand for a movie theater exists. This helps us in selecting locations. Relationship with producers/distributors in getting access to content. Relationship with theater-owners enables us to have access to locations for retrofits properties. Understanding of different film genres and their box-office potential. This is important for content selection. Integrated technology backbone: we have laid a lot of emphasis on a technology and systems. We use different softwares, which provide us a regularly updated mis. This assists us in our day to day operations. Vista vista is erp software made by a developer in new zealand and used internationally; which covers all aspects of managing and operating cinemas. The product line is scalable so as to be suitable to exhibitors who run from one cinema to hundreds of cinemas. Apart from box office and f & b sales, the vista suite is used for web ticketing, kiosks, employee scheduling etc. Boss the back office software system (boss) is a specialized accounting system for the hospitality industry / service oriented companies. This software is integrated completely with vista, thus enabling accounting to remain online on a daily basis. This helps in closure of books every month and preparation of mis reports within 5 days of the month end. Growth strategy our growth strategy is to increase number of patrons is through a pull innovative programming and push block booking and build a pan india presence is a cost effective manner, and furthering fame as an experiential multiplex brand through a mix of multiplexes, retrofits and some standalone properties.
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1.2.8 History
We were incorporated on october 26, 1999 as a private limited company .pursuant to a resolution passed by our shareholders at an egm held on december 19, 2004 we became a public limited company on december 24,2004 in accordance with the provisions of section 31/44 of the companies act, 1956. Shringar group started of in the early 50's when mr. Gobindramn naoomal shroff and mr. Vasudev naoomal shroff formed a partnership firm by the name of issardas naoomal, with the main objective of financing bollywood films. Some of their best known films financed are dusham, kafila, chalti ka naam gaadi, jhumroo,basant bahar, post box 999 howrah bridge, do raaste, guide, evening in paris, aradhana, night in london, dharma etc. By the mid 60's the firm formed maya & co. And began acquiring film distribution rights and distributed them to theaters through m/s chhabra film exchange. Holi aayee re, mera gaon mera desh, dilli kathug, sazaa were films that maya & co, distributed during this period. The success of the films at the box office prompted the shroff brothers to venture into the distribution trade. In early 70's mr. Shyamshroff and mr. Balkrishna shroff (sons of mr. Gobindram n. Shroff launched a partnership firm shyamlal balkrishna & co. And exported various films like prem nagar, julie, chhaila babu, and kinara to Various overseas countries. Success of such films made the shroff family launch a firm by the name of shringar Films in 1975. By mid 90's shringar films had achieved success in the distribution business with the launch of films like Qayamatse qayamat tak, rangeela, raja hindustani, bombay, bandit queen etc. In 1997, under mr.shravan shroff's leadership shringar films ventured into the exhibition business with programming of theaters as our company's forte, Till recently bollywood faced a genuine need for alternative sources offunding, including debt and equity different From the funding received from typical priva te lenders. The reserve bank of india took the first such step by Allowing financing of indian films by banks. The central government also onferred industry status to the entertainment industry including films and approved the same as an eligible activity for film financing under the industrial development board of india, Act, 1964 and the national film development corporation. There were several reasons for organized investors to stay away from financing film companies, which included amongst others,lack of transparency,poor professional management, clear corporate structure and an exit route. To respond to the defects and deficiencies as aforesaid, the shroff family decided to corporatize their business hence decision was taken in october 1999, to incorporate shringar cinemas pvt. Ltd with the objective of Venturing into the multiplex business and shring private limited (sfpl) for film distribution. Our company was Then wholly owned subsidiary of shringar films private limited. Shroff family (the promoters) also began discussions with india value fund trustee company (ivf or investors) a sebi registered venture capital fund to evaluate possibility of funding both these companies.
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Some time in early 2001, the investors infused equity capital in our company as well as sfpl, pursuant to two sha subscription and shareholders agreements both dated april 2, 2001, namely sha-1 and sha-2 for the purpose of recording the terms on which the investors had invested in sfpl and our company respectively. these agreement also recorded certain rights and obligations in connection with th shareholding of both syh and the investors in sfpl and our company. To capture the combined beneficial interest of both the investors and syh in sfpl and our company, a separate valuation agreement dated april 5, 2001 was executed between the parties and modified on march 15,2004, describe else where in this chapter. Sfpl primarily engaged in the business of distribution and our company was to carry on the xhibition business. under both the sha-1 and sha2, our company, the promoters and the investors also had agreed that before making an ipo, it shall restructure the share capital of our company to correctly reflect the beneficial interest of the investors and the promoters on the basis of valuation then agreed between them under the valuation agreement. At that time it was envisaged that sfpl would be the main flagship company and our company would be the subsidiary of sfpl. However, some time in early 2004, since the exhibition business progressed well,it was decided to focus and promote our company as main flagship company and sfpl as our subsidiary. In view thereof, as contemplated under sha-1 and sha-2, an exercise to restructure the capital structur was undertaken, which resulted in our company being the holding or parent company of sfpl. However, whilst doing this it was all along agree and understood that the rights of both the syh and the investors as shareholders as agreed under the sha-1 and sha-2 has to be maintained, in the respective companies. In order to keep documentation simple instead of re-executing fresh shareholders agreements to reflect the change in the capital structure, the promoters, syh, ivf, our company and sfpl executed a combined supplementary agreement on december 2, 2004 to record the changes to sha-1 and sha-2. The supplementary agreement confirms that all references to sfpl or company in sha-1,would now mean only to our company, since our company is the parent company and the entire sha-1 would be construed and interpreted accordingly. All rights given to the promoters/syh and the investors for sfpl would now be available for our company as modified by the articles of association, similarly, certain rights, which were given to the investors under sha-2 for our company, would now be available to the investors in sfpl, since sfpl is now the subsidiary of our company. Prior to the execution of sha-1 and sha-2, the promoters and mr. Vasanji mamania and others (vm group) had already formed a company in the name of adiabs shringar multiplex cinemas private limited as a joint venture, which owner th eandheri multiplex property in mumbai. Ascmpl has entered into a business conducting agreement with swansto multiplex cinemas private limited (swanston) for licensing to use and occupy the premises for running of andheri multiplex for an agreed amount of royalty. In furtherance to the objectives outlined in sha-1 and sha-2, swanston became our subsidiary in june 2002 along with vm group holding 49.99%, which shares have now been transferred to adiabs films limited.
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2006
-shringar cinemas limited has appointed ms. Pooja n., b.com, acs, Ll.b., as the company secretary of the company with effect from 18th June 2007 and she shall act as the compliance officer of the company Henceforth till her tenure as a company secretary in the company.
2007
- company name has been changed from shringar cinemas ltd to fame India ltd.
2008
- fame india limited has appointed mr. Abhishek mahorey as company Secretary and compliance officer of the company w.e.f. October 31, 2009.
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Level 2
o o o Screen 4 - french Screen 5 - russian Screen 6 - arabian gold
Level 1
All the three screen has two classes i.e. Silver class and premier class . There is approx 20 to 30 rs. Difference in the price of silver class and premier , depending upon the show timing .
Screen 1: Egyptian
There are in all 487 seats , 87 silver i.e. Front 3 rows and 400 premier seats . This screen has the highest sitting capacity .
Screen 2: Chinese
There are in all 306 seats , 71 silver seats and 235 premier seats.
Screen 3: Roman
There are in all 224 seats , 50 silver seats and 174 premier seats.
Level 2
All the three screen on 2nd level is premier class .
Screen 4: French
There are in all 283 seats. French screen is operated through satellites , ufo. This screen is not operated through projectors. This screen is comparatively unclear then others and even this cost less .
Screen 5: Russian
There are 452 seats in russian. It has the 2nd highest sitting capacity in all the six screens.
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2.1.1 Meaning
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others - kotler. marketing is the management process that identifies, anticipates and satisfies customer requirements profitably . - the chartered institute of marketing (cim). Marketing is a social process, by which individuals and groups obtain what they need and want, through creating, offering, and freely exchanging products and services of value with others. - peter druker. Marketing is the process of determing consumer demand for a product or service, motivating its sales & distributing it to ultimate consumer at a profit. Selling or sales means exchange of goods against money (price). It is a process of bargaining or negotiating about the price & the other selling conditions between the seller & buyer & coming to an agreement to sell.
1. Marketing is a total system of business 1. Selling means exchange of goods & activites designed to plan price. Promote & services against payment of price. distribute want satisfying goods & services to the potential customers. 2. Focus satisfaction. is on customers need 2. Focus is on service. Efforts are made to achieve maximum sale turnover of the product/service. Selling is the end result of marketing.
the
marketing
activtites 3.
Intregrated marketing is used to achieve 4. Sales promotion is used as a tool for the objective of customer satisfaction. selling. 5. Profits through customer satisfaction is 5. Profits through sales volume is the the objective of marketing. objective of selling. Navnirman Institute Of Management 25
2.2.1 Advertisement:Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise.
DATE :- 01.05.11
Client / Brand
HDFC HDFC(no.1) HDFC(no.2) XXX ENERGY DRINK
Branding location
B/O tent cards / Danglers main lobby(Backlit) main lobby (standee) 2 2 Standee main lobby
Branding Present
YES YES YES YES
2.2.3 Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion but the publicist cannot wait around for the news to present opportunities. They must also try to create their own news.
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Art exhibitions Event sponsorship Arrange a speech or talk Make an analysis or prediction Conduct a poll or survey Issue a report Take a stand on a controversial subject Arrange for a testimonial Announce an appointment Invent then present an award Stage a debate Organize a tour of your business or projects Issue a commendatio
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2.2
Marketing Environment
The forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a marketplace over which a business has no direct control, but which shape the manner in which the business functions and is able to satisfy its customers is known as marketing environment. One company that has continually reinvented one of its services to keep up with the changing marketing environment is fame. The fame brand has been identified with professionalism and transparency in business practices. This is the core strength on which all our businesses are built.
2.2.2.Macro environment
Elements of macro-environment that affect the marketing environment fame The macro-environment refers to the general environmental factors that influences the organization. Factors outside the area of marketing which impact on but which cannot be influenced by the marketing effort including demographics, macro-economics, naturat factors, changes in life style. Macro environment is the external environment over which management has no control such as social and cultural environment, legal environment, competition, technological environmnent, etc.
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2.2.2.4.Technological environment
One of the most dramatic forces shaping peoples lives is technology. The marketers should monitor the following trends in technology: the pace of change, the opportunities for innovation, varying r&d budgets, and increased regulation such of the above trends in technology is given greater importance in fame
Perfect competition many firms selling homogeneous goods / services to customers Monopolistic competition many firms each selling a differentiated good / service over which they have monopoly. Oligopoly competition between a small no. Of firms Monopoly a single supplier
Conclusion :- in case of our company, if we look over the whole fame co. The market structure comes under perfect competitions as many other multiplex are giving a competition to fame. Like pvr, adlabs, inox, etc.
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2.2.3 Micro-environment.
This refers to the environment mostly closely linked to the organization. It compromises all those organizations and individuals who directly affect the activities of a company. All factors which impact directly on a firm and its activities in relation to a particular market. Elements of micro-environment that affect the marketing environment fame raj empire 1. 2. 3. 4. 5. 6. 7. Customers Intermediaries Suppliers Competitors Local community Local government Employees
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2.3
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INFORMATION SEARCH (Search Of Different Way To Entertain Themselves ie. Movies, Site Dean, Park)
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Product / Service
A set of attributes in the form of physical service and ideas offered to the consumer for the satisfaction of his needs. It is an tangible and intangible attributes of an object related to the service provided by them. Fame raj empire, the entertainment industry provides the services to entertain the people ( ie.consumer). The main motto of fame raj empire is to entertain the people by providing the service of movies. Fame raj empire even provides mcdts services (ie. Food and soft drink) facilities to the customer / people who comes to entertain themselves.
There are main three aspects of product mix 2.4.1.1 Width: width of the product mix is concerened with the number of product lines marketed by the company. More the number of product lines marketed broder is the width and hence smaller the number of product lines narrower is the width of the product mix.
2.4.1.2 Width of Fame Raj Empire Screens o arabian gold o french o chinese o egyptian o roman Food n beverages o samosa rs30/o nachos with salsa and cheese dip rs80/o veg burger rs45/o veg rolls rs45/Navnirman Institute Of Management 35
2.4.1.3 Depth
The depth of the product mix depends on the average number of product items included in the product lines. Higher is the average more is the depth and smaller the average number of product items smaller is the depth of product mix. Depth of fame raj empire. Screens In every screen there are sub points:o morning show o matinee show o afternoon show o evening show o night shows Foods n beverages Combos. 1. Comblock buster (saving rs11) rs 159/1 200ml appy/fruity + 1 packet samosa + 2 xl popcorn Navnirman Institute Of Management 36
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Logo of Fame
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2.5
Labeling
The label may be a simple tag attached to the product or an elaborately designed graphic that is part of the package. It might carry only the brand name, or a great deal of information. Even if the seller prefers a simple label, the law may require more. According to our company fame, labeling means to let know the customers the various information before they go into the theatre to watch the movie. Behind every ticket that is being issued by the box office some important information is provided to the customers. That information are as follows:1. Please check your tickets before leaving the counter. 2. Tickets once printed will not be exchanged, refunded or cancelled. Navnirman Institute Of Management 40
2.6 Price
Price is the exchange value of a product or a service which is always expressed in money terms. For the consumer the price is an agreement between the seller and the buyer concerning what each one is to receive. Price is the mechanism or device for translating into quantitative terms, the perceived value of the product to the consumer at a point of time.
Profit oriente to achieve a target return to maximize profit. Sales oriented to increase sales volume to maintain or increase market share. Status quo oriented to stabilize price to meet competition.
Methods of pricing: Generally all the major corporations follow one of the following pricing policies or methods. 1. Markup pricing 2. Target-return pricing 3. Perceived value pricing 4. Value pricing 5. Going rate pricing 6. Auction type pricing Some corporation do not use the given pricing methods and they follow the manufacturing cost as the pricing barometer
(iii)
(iv) (v)
Show timing Premier shows Silver seats and premier seats depending upon the movie Different screens
Their price is decided by the main branch fame mumbai depending upon the demand in surat. fame provides some discount food coupons or combo offers on the purchase of a tickets. It is offered on minimum purchase of two or more ticket
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S E 1 CRE N
CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI CHALO DILLI -
P S
S E 2 CRE N
THOR (2D) (HIN) FALTU THANK YOU THANK YOU THANK YOU THANK YOU -
P S
S E 3 CRE N
DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM DUM MAARO DUM SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY SHOR IN THECITY
P S
S E 4 CRE N
12:00AM SOURCECODE(HIN) 9:15AM THOR (2D) (HIN) 11:30AM NAUGHTY @ 40 1:45PM THOR (2D) (HIN) 4:00PM SOURCECODE(HIN) 6:20PM FAST & FURIOUS 5 (HINDI) 8:20PM FAST & FURIOUS 5 (ENGLISH) PM 10:50 CHALO DILLI DUM MAARO DUM CHALO DILLI DUM MAARO DUM CHALO DILLI SHOR IN THECITY 12:00AM 12:00AM 9:00AM 11:20AM 1:55PM 4:20PM 6:55PM 9:30PM
S E 5 CRE N
S E 6 (GOL CRE N D)
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1st week of the movie 2nd week of the movie 3rd week of the movie 4th week of the movie 5th week of the movie
Conclusion :From the above table we can see that as the movie weeks increases the share of money within the distributor gets lessened and the cinema increases. Mainly the prices of the tickets and food & beverages are decided at the fame head office situated in mumbai.
middlemen collect different items from different producers and classify them so that consumer can purchase the item of his own choice. they collect the products from the manufacturing centres, store them and supply them to the centres of consumption
Internet booking.
It allows the consumer to book its ticket through internet from their bank a/c if any. Due to this strategy many people can comfortably sit at home and book their ticket even by knowing their seat numbers.
Newspapers.
fame advertise the timings of the movie so that the consumer can know that at what time the movie of their choice is going to b started at the cinema due to this their time of going just visiting the multiplex to confirm the timing of the show also reduces.
call centers.
fame also allows some of the call centers to book tickets on the calls done by them to the consumers. Due to this consumer gets aware of which movie is running in the multiplex and at what rate.
cyber
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Small shops
Fame also allows the small shops to book tickets for their consumers. Due to this strategy now consumers can even book their tickets from any small shops rather than going to any cyber or directly to the multiplex just to book their tickets.
Mobile
Fame has updated the latest technology due to which now consumers can even book their tickets from their cell phones. This technology is adopted by fame by keeping in mind the fast changing technologies in the country.
Conclusion :
fame does its marketing in many ways which helps their consumers to buy movie tickets. And as the fame is updating its marketing strategies with the latest technologies we can say that it will go very ahead in the field of entertainment.
2.8 Promotion
Navnirman Institute Of Management 46
2.8.2.1. Adverstising :
Adverstising can be defined as any paid form of presentation and promotion of ideas, goods and services by an identified sponsor.
(i)
(ii)
(iii)
2.8.2.2. Publicity : Skillful and dramatic use of publicity on different occasions help to promote the sale by making the name of the company and its products more popular and prestigious. Publicity involoves securing editorial space as divorced from paid space in all media read viewed or heard by a companies customers on prospects for the specific purpose of assisting in the meetings of sales targets.
Publisity status
Films Step up 30 Emotional atyachar Dabaang Mallika We are family Cominey company Welcome to zombieland Knock out Khichdi Resident evil Crook Robot Anjana anjani Do dooni chaar
Poste r 2 18 12 15 25 11 3 15 15 15 15 15 20
Photo set
Standee
Trailor
Banners
Cd
1 1 1
1 1 1
1 4 3 4 1 1 1 2
1 1
1 1 1
1 1 1 1 1 1
1 1
Integrated marketing communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (seo), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, rss, podcast, and internet tv. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from "marketing mix". Promotion is one element of marketing mix. Promotional activities include advertising (by using different media), sales promotion (sales and trades promotion), and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called integrated marketing communication. Using outside-in thinking, integrated marketing communications is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. This involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media. Regression analysis and customer lifetime value are key data elements in this approach. 2.9 for service include study of three more ps (people, process, physical evidence 2.9.1
People
All the executives are well qualified and trained in there respective field. The executives are required to get trained for at least 18 months in any other private company to become employ in fame india ltd.. Hence they are well educated and trained so the company will not find it difficult to sell there product . They easily convince the customer and made them satisfied with the service provided to them
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2.9.2. Fames Executives:1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Mr. Shyam shroff - promoter Mr. Shravan shroff promoter and managing director Mr. Bal krishna shroff- promoter Mr. Amit jatia director Ms. Susan thomas director Mr. Padmanabh sinha director Mr. Rishi negi ceo Mr. Naushad shaikh vice president finance and accounts Ms. Suparna majumdar vice president - human resources Mr. Aditya shroff assistant vice president - programming and corporate sales Mr. Arshad kazi vice president it Mr. Prasanna manjrekar sr. Vice president - projects and business development
2.9.3. Process :Sender who conveys the message? Message - which consists of facts, ideas, and opinions? Symbol this is also known as encoding of message. Channel the communication channel can be a telephone. Receiver is the person who receives the message. He decodes the message and draws meaning from it. Feedback the receiver sends his response to the sender of the message.
Communication to customers:
Fame India Ltd., do communication from their customers by the way of feedback form like questionnarie. Secondly they send their employees to the customers to take their feedback. The main tool of the communication are face to face.
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1) Top level:
It includes Managing Directors (M.D). 2) Middle level: It includes : Mall manager Account manager Assistant manager(unit head) It manager It assistance Hr manager (administrative manager) Dcr manager (daily collection report)
Under there managers some more designation come which are at middle level. Operational assistant manager Inventory excharge Purchaser Supervisor
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3) Lower level:
It includes : Courier man Team leader Office boy Accountant M.c.d.t Operators Electrician Projectionist House man 24 security Security guard (mall security) House keeping (mall house keeping)
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Operation
Operation(mcdt)
Ac
Electrician
Projection
24 secure security
Mall security
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In Fame India Pvt. Ltd., The main activities of H.R Department are:A) to check employees salary as per salary break-up in salary statement. B) to check employees present day, leave or absenteeism, shortages, arrears, increment etc., in salary statement. C) to check employees probation/ confirmation date and inform unit head/ head office. D) to check the employees revised salary/ increment salary and to inform to concern persons. E) to send monthly hr mis report and head count report to head office. F) to reply immediately of received mail and forward it to concern person for further process. G) to check house-keeping surrounding. H) to check stationary stock and control on it. I) to keep all unit contacts number, e-mail id, addresses for communication. J) to prepare daily work list and follow it as priority basis. K) to keep the message or any other important thing with your confidential subordinate when the employee are on leave or out door duty or on any emergency. L) to inform/ warn to security guard for prohibition of specific employee and places. M) to control on their shift duty and inform strictly to security guard regarding their entry and exit.
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Conclusion:in fame raj empire, human resource planning plays a very crucial and important role. It properly recruits the employees who are efficient in their work through various internal and external human resources. Each work of recruitment and selection of employees is done by the head of hr department. If the employees are not working properly, it finds out that what is the problem due to which their work efficiency is reduced and find out ways to increase their work efficiency. It also keeps in mind the current affairs going on in the organization. It prepares various plans for the better human resource in the organization. Thus, human resource planning plays an important role for the betterment of the organization
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Meaning of recruitment:Act of seeking prospective new employees or member for an organization. Recruitment Is a vital function foe an organization to maintain its personnel.
Considerations:
Rewards the employee for past performance. Gives the employee an opportunity for career development Retains the organizations investment in the employee. Reduces the costs of recruitment. Reduces the amount of time necessary to orient the person to the new position. Reduces the opportunity for increasing diversity within your organization.
3.2.1 The Internal Recruitment Process does not have just benefits, this process has some disadvantages as well. The internal recruitment process is a very powerful tool, but it can be misused in hands of some employees and managers
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3.2.2. External Recruitment :An opportunity given to the people outside the organization for work is known as external recruitment. the external recruitment process is a very complex hr process, which involves many parties and the clear follow up of the individual process steps is essential. The hrm function is responsible for setting and defining the external recruitment process and it has to be sure to solve several success factors in the external recruitment process. The recruitment agency is a tool for the pre-selection of the job candidates and it has to be able to meet the basic expectations to reduce the time needed from the hrm employees. The recruitment agency has to receive very clear brief about the vacancy in the organization. The hrm function and the hiring manager have to define the best job profile and the description of the ideal candidate to navigate the recruitment agency in the external recruitment process. The most crucial condition for the successful external recruitment process is a clear decision line and the agreement about the final person to decide about the new hire to the organization. The job candidates can lose their interest quickly, when the organization is not able to make a final decision and asks for additional information and time after all the job interviews are finished.
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3.4.1.Meaning and Definition of development:a long-term educational process utilizing a systematic and organized procedure by which managerial personnel learn conceptual and theoretical knowledge for general purpose an effort to provide employees with the abilities the organization will require in the future
Development: concepts
focus on current and future jobs prepares for higher responsibilities conceptual thinking, analysis and decision making abilities future growth or role in the organization or work demands long term focus focus on groups or teams
Education
understanding and interpretation of knowledge does not provide definitive answers develops a logical and rational mind develops qualities of mind and character understanding of basic principles usually outside the scope of organizational activities
Objectives of training
prepare for job on entry, transfer, promotion enhanced effectiveness in present position and potential future position build second line of competency prepare for great responsibility
Training policy
what - is to be accomplished: identify objective of training [end state result] - training priorities - type of training: formal or informal - continuous or casual or periodic who - is responsible for the training programme - is to undertake the programme: in house or external agency or mixed faculty when - should the training be implemented where - should the training programme be implemented: physical location or environment
Steps in Training
identify gaps in skills or knowledge: i.e. Requirements getting ready for the job: - who is to be trained: older or younger employee, superior or all Navnirman Institute Of Management 72
Training period
2-3 hours at a stretch with a break block of one week or fortnight with 1-2 hours daily three weeks six months one year training period depends upon training needs budget availability of workers availability of time
Types of Training
Unskilled worker: improved methods in handling machines or material Objective: Navnirman Institute Of Management 73
Semi-skilled worker: Coping with increased mechanization Imparted by professionals or skilled workers / inspectors On site training or training workshops Skilled worker: Through apprenticeship: 1 5 years Training centers Sales persons: Nature or quality of product Salesmanship or customer management
Benefits of Training
improved profitability positive attitudes towards efficiency or effectiveness or profit orientation improved morale identification with org goals improved superior subordinate relationship improved labour management relationship self development or self confidence or self management job satisfaction
3.4.2.1 Training and development in Fame Raj Empire:In fame raj empire, new joined employees and old employees both are given training for their development of skills in their work. Every month some professional trainers visits the organization and gives training to the employees working over there. No matter if they are old employees or new ones. Training is a compulsion part of people working over there. After every 15 days the trainers visit the organization. They even keep a watch on employees and find outs that which employee needs more training and which employee needs less training. They make employees perfect for their work to be performed in the organization. If the person is new to the company if that person is joining for the first time than that person is given training of 15 days in whish that person gets to know about the company and how the company works out but this training we can assume as a trial period for a new employee because that person will not receive any income for 15 days and here not only the person checks out the company but the company also checks out the workings of the new employee and if that person is not performing well than the company will not appoint that person in the company. is fame rajempire the newly recruited employees are given induction training to make them familiar with their job and the organization. Induction training increases the self confidence of new recruits they feel lonely and opportunities to adjust themselves. This training is a paid training. At the rajempire also provide on job training to some employees. Rajempire even provide some safety training like fire safety training.
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Objectives :
- compensating for performance - training and development programmes - feedback & personal development 3.5.1 Components of Performance Appraisal : 1. Key performance area (kpas)/key result areas (kras) 2. Tasks/targets/objectives; attributes/quality/traits 3. Self appraisal 4. Performance analysis 5. Performance ratings 6. Performance review, discussion or counseling. 7. Identification of training /development needs 8. Ratings/assessment by appraiser 9. Assessment /review by reviewing authority 10. Potential appraisal.
Performance Appraisal in Fame Raj Empire:Performance appraisal plays an important role in fame raj empire. Overhere, the manager keeps a watch on his/her employees whether any employee is having difficulty in their work or not and if any employee faces problem in doing their work, their head person helps him to work effectively. Here employees feel free to express their views about their work and the management takes quick actions to solve their problems due to which they were inefficient and ineffective in their work. Here, also the process of promotion is done on the bais of performance appraisal. The head of hr department keeps a watch on each an employees performance and after that discuss the problems of the employees with them that why they are not performing well and find the corrective actions. If one employee is perfect in his/her work he/she is promoted and transferrerd to a higher position. Thus, performance appraisal system is very important for a service sector like fame.
3.6 Promotion and Transfer Policies A promotion occurs when a staff member moves to a position with a higher pay, grade. In addition to a higher pay grade, a promotion usually means that the new position requires skills which are significantly broader and more complex then what the former position requires as well as possible supervisory responsibilities. Navnirman Institute Of Management 77
Purpose of promotion:to motivate employees to higher productivity to attract and retain the services of qualified and competent people. to recognize and reward the efficiency of an employee. to increase the effectiveness of the employees and the organization. to fill up higher vacancies from within the organization. to attract competent and suitable employees for the organization. to suggest logical training for development.
Types of promotion
Horizontal promotion:This type of promotion involves an increase in responsibilities, and a change in designation. But the employee concerned does not transgress the job classification. Vertical promotion:This type of promotion results in greater responsibility, prestige and pay, together with a change in the nature of the job. Dry promotions:The person is promoted to just next level in hierarchy. Designations are different but no change in responsibilities.
Benefits of promotion
Promotion places the employees in a position where an employees skills and knowledge can be better utilized. It creates and increases the interest of the other employees in the company as they believe that they will also get their turn. It creates among employees a feeling of content with the existing conditions of work and employment. It increases interest in acquiring higher qualifications, in training and in self development with a view to meet the requirement of promotion Promotion improves employee morale and job satisfaction. Ultimately it improves organizational health.
3.6.1 Transfer:Transfer is defined as a lateral shift causing movement of individuals from one position to another usually without involving any marked change in duties, responsibility, skills needed or compensation Navnirman Institute Of Management 78
Benefits of Transfer
transfers benefit both the employees and the organization. transfer reduce employees monotony, boredom etc. increase employees job satisfaction. improves employees skills, knowledge etc. correct erroneous placement and interpersonal conflicts. enhance human resource contribution to organizational effectiveness.
Types of transfer :
1. Production transfer:Such transfers are made when labour requirements in one factory or branch are declining. The surplus employees who are efficient or trained might be absorbed in other places to avoid layoff. 2. Replacement transfer:This type of transfer is made to retain long service employees. The long standing employee replaces a new employee and thereby gets relief from the heavy pressure of work. 3. Versatility transfer:It is made to develop all round employees by moving them from one job to another. It also helps to reduce boredom and monotony. 4. Remedial transfer:Such a transfer is made to rectify mistakes in selection and placement. As a follow up, the wrongly placed employee is transferred to a more suitable job. 5. Shift transfer:Employees may be shifted from one shift to another for personal reasons like marriage, infant care, old parents, etc.
Salary:
The term salary is defined as the remuneration paid to all clerical and managerial personnel employed on monthly or annual basis. the direct compensation paid to an employee compensating his services to an organization. Salary is also known as basic pay.
wage policy should be developed keeping in view the interests of the employer, the employees, the consumers and the community. wage policy should be statedclearly in writing to ensure uniform and consistent application. wage and salary plans should be consisitent with the overall plans of the company. management should ensure that employees know and understand the wage policy of the company. compensation planning should be an integral part of financial planning. general level of wages should be proportionate with existing labour market rates equal pay for equal work should be determined.
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3.7.1.2 Wage and salary structure of fame raj empire. :Like in every organization, wage and salary structure of fame raj empire plays an important role. Over here, it follows the time wage system. Here the employees are paid at a unit of one month. I.e., every worker is paid in the end of a month. Here their work timings are fixed. In that specific time they have to work, if any worker works more than the given time, his wage or salary do not increases as it follows time wage system method. When a new worker joins the organization he/she is being informed about the wage and salary structure of the organization. If he/she agrees to it then only they can join the organization. Here from the wage or salary of an employee a certain amount is to be cut down for their pf and esic (employees state insurance corporation.) And here it is the time wage system because how much time the company has allotted that employee, the wages are given to the employees. Structure of wages and salary Gross salary= basic salary + hra( human resource allowance) + conventions + special allowances. Net salary= gross salary - provident fund esic(employee state insurance corporation)- professional tax.
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The basic pay or monthly salary of the employees of rajempire starts from 4000rs per month for the lower level. Salary of other employees changes with their respective post. Fringe benefits are the compensation package paid other then the basic pay.
They use to celebrate the birthday of the employees at the end of the month all together.
3.8
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3.8.1 Types of welfare activities:Employee welfare services may be classified into two broad categories: Intramural: These services are provided within the establishment. These include latrines and urinals, washing and bathing facilities, crches, rest shelters, canteens, uniform, medical aid, library, recreation facilities, free or subsidized food, etc. Extra-mural: These services are provided outside the establishment. These consist of housing accommodation, transport, maternity benefits, childrens education, sports fields, family planning and child welfare, holiday homes, leave travel facilities, workers cooperative stores, fair price shops interest free loans, etc.
Employee welfare in fame raj empire :Fame raj empire takes a very special care for the employees working over there. If we talk about intramural facilities, it provides its employees uniform facilities, latrines and uniform facilities, canteen facilities, and also sometime provide free food facilities. Now, if we talk about extramural facilities, it does not provide any of housing or education or transportation facilities to its employees. The people working over here even does not demand any such kind of facilities. During some special occasions, workers working here are allwed to go and watch movie in free, and if there is a birthday of any employee a party is organized for the people working over there after their working hours.
Fame Raj Empire provide the welfare services to the employees within the premises. o Fully ventilated working condition free from pollution and noises. Navnirman Institute Of Management 84
3.9
Human resource audit in Fame Raj Empire.:There are no steps taking place in the company of hr audit. They follow simple method of controlling personnel
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Chapter-4
Opeartion Department
4. Operations management is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient in terms of using as little resource Navnirman Institute Of Management 87
Detailed Info
Overall in India fame has around 25 theaters. Fame is providing not only the entertainment facility but also provides with the other facility that a consumer needs. Fame not only provides an outstanding movie experience but also it acts as a producer, distributor and exhibitor in the value chain of film making. Fame uses a little resource and provides a lot to the consumer. In Raj Empire fame India ltd. There are main two operations operated which are projection and member of consumer delight team (mcdt). Raj empire fame ltd. Has two levels :- raj theatre pvt. Ltd (rtpl) situated on third floor and Chandra Vijay enterprise Pvt. Ltd (cvpl) situated on fourth floor. Totally there are six screens, three on each level. They are as follows:-
Total = 1840 seats On each level there is a projection room which handles all the screens of that level. A specialized employee is being appointed for the projection room. And here we use Christe companys projector in all the screens. We also have one screen in which we use UFO facility in French. Now comes the mcdt area of operation which is also divided into two parts: - canteen area and box office. Box office is situated on the ground floor and the canteen area is situated on both the levels.
Competitive Advantages
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Its operations management Process objective: to monitor and control the it services and it infrastructure. The process it operations management executes day-to-day routine tasks related to the operation of infrastructure components and Navnirman Institute Of Management 89
There are mainly three types of operational activities which takes place in the fame:-
4.1.2M.c.d.t: m.c.d.t counters are situated on both the level separately. On both the level m.c.d.t counter has very limited relationship. For arabian gold there is a separate m.c.d.t counter which serves only the customer of arabian gold. We can say that raj empire has a cellular layout because different m.c.d.t take places at a particular floor and in different form.
4.1.3.Box office:In Raj empire box office are situated at two places. One at the entrance for the common public and other at the first floor for the corporate tickets. Only reserved tickets are sold through this box office and to the limited people, which is on the first floor.
Chinese
Scre Chinese en
EXIT A B C D E F G H I J Entry 28 28 27 27 27 27 26 26 26 26 26 25 25 25 25 25 25 25 25 25 24 24 24 24 24 24 24 24 24 24 23 23 23 23 23 23 23 23 23 23 22 22 22 22 22 22 22 22 22 Central Aisle Central Aisle 21 21 21 21 21 21 21 21 21 21 20 20 20 20 20 20 20 20 20 20 19 19 19 19 19 19 19 19 19 19 18 18 18 18 18 18 18 18 18 18 17 17 17 17 17 17 17 17 17 17 16 16 16 16 16 16 16 16 16 16 15 15 15 15 15 15 15 15 15 15 14 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 11 11 11 11 10 10 10 Central Aisle 10 10 10 10 10 10 10 Central Aisle 9 8 7 7 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 Premier 1 1 A B C D E F G H I J Lower Level 22 23 25 25 26 25 22 22 22 23 235
Silver
K L M
28 28 28
27 27 27
26 26 26
25 25 25
24 24 24
23 23 23
22 22 22
7 7
6 6
5 5
4 4
3 3
2 2
1 1 EXIT
K L M
26 26 19 306 71
Roman
Screen Roman
A B C D E F G H I J K L 21 21 20 20 19 19 22- (24) 21- (23) 22- (24) 21- (23) 21- (23) 21- (23) 21- (23) 20- (22) 20- (22) 20- (22) 20- (22) 20- (22) 19- (21) 18- (20) 17- (19) 16- (18) 19- (21) 18- (20) 17- (19) Central aisle 19- (21) 18- (20) 17- (19) 19- (21) 18- (20) 17- (19) 19- (21) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18- (20) 17- (19) 18 18 17 17 15- (17) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16- (17) 15- (16) 16 aisle 16 16 15 15 15 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14- (15) 13- (14) 12- (13) 14 14 14 Screen 13 13 13 12 12 12 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) Central aisle 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) 11- (12)10- (11) 9-(10) 8-(9) 7-(8) 6-(7) EXIT Central Central Silver 11 11 11 10 10 10 9 9 9 8 8 8 7 7 7 6 6 6 5 Aisle 5 5 4 4 4 3 3 3 2 2 2 1 1 1 J K L
21 21 16 229 58
5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4
3 3 3 3 3 3 3 3
2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 Premier
A B C D F G H I Lower Level E
14 22 21 21 21 18 18 18 18 171
Russian
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Screen
French
Screen F ch ren
EXIT A B C D E F G H I J K L M Entry 26 26 26 25 25 25 25 24 24 24 24 23 23 23 23 23 23 23 23 23 23 23 23 23 22 22 22 22 22 22 22 22 22 22 22 22 22 21 21 21 21 Central Aisle 21 21 21 21 21 21 21 21 21 20 20 20 20 20 20 20 20 20 20 20 20 19 19 19 19 19 19 19 19 19 19 19 19 19 18 18 18 18 18 18 18 18 18 18 18 18 18 17 17 17 17 17 17 17 17 17 17 17 17 17 16 16 16 16 16 16 16 16 16 16 16 16 16 15 15 15 15 15 15 15 15 15 15 15 15 15 Screen 14 14 14 14 14 14 14 14 14 14 14 14 14 13 13 13 13 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 11 11 11 11 11 11 11 10 10 10 10 10 10 10 10 10 10 10 10 10 9 9 9 9 9 Central aisle 9 9 9 9 9 9 9 9 8 7 6 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 EX IT French A B C D Upper Level E F G H I J K L M
Arabian Gold
Screen Arabian Gold
A B C D E F Entry 16 16 15 Central aisle 15 14 14 14 14 14 14 13 13 13 13 13 13 12 12 12 12 12 12 11 11 11 11 11 11 10 10 10 10 10 10 9 9 9 9 9 9 8 8 8 8 8 8 7 7 7 7 7 7
6
5 Central aisle 5 5 5 5 5
4 4 4 4 4 4
3 3 3 3 3 3
2 2 2 2 2 2
16 16 14 14 14 14 88
6 6 6 6 6
Screen 11 mt wide
Operational planning is the function of management which decides about the resources that will be required for future operation at right time, in right amount of required quality and at minimum cost. At Raj empire mainly operational planning takes place which is for 1-3 months only or even less than it. In raj empire operational planning is mainly done in projection room, both the other department are service oriented so it doesnt require much planning.
4.2.1 Planning in projection room: As per the timing of the show scheduled by the top management planning of reels of the scheduled movie is done so that there is no delay in the projection. Project planning is part of project management, which relates to the use of schedules such as gantt charts to plan and subsequently report progress within the project environment. Initially, the project scope is defined and the appropriate methods for completing the project are determined. Following this step, the durations for the various tasks necessary to complete the work are listed and grouped into a work breakdown structure. The logical dependencies between tasks are defined using an activity network diagram that enables identification of the critical path. Float or slack time in the schedule can be calculated using project management software. Then the necessary resources can be estimated and costs for each activity can be allocated to each resource, giving the total project cost. At this stage, the project plan may be optimized to achieve the appropriate balance between resource usage and project duration to comply with the project objectives. Once established and agreed, the plan becomes what is known as the baseline. Progress will be measured against the baseline throughout the life of the project. Analyzing progress compared to the baseline is known as earned value management. The inputs of the project planning phase include project charter and the concept proposal. The outputs of the project planning phase include the project requirements, the project schedule, and the project management plan
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4.3.1 Projection
Projection is an internal activity carried by the executives or employees, so that the movie is projected on the screen. It is partly hidden process. Projection room has been located above the screen and entry in it is prohibilated. Sound system display of movie on screen is done from projection room.
4.3.2 M.c.d.t
Foods, softdrinks, etc.m.c.d.t provided by them are carried over in this department. Cleaning services are also included in this department.
4.3.3 Box office In this department mainly selling and booking of tickets take place. Box office directly deals with the customer. Executives are employed to deal with the people Every executives employees has its own id to sell the tickets, the person himself is responsible for the sale on his id. For selling the tickets they have a role with them, which consists of a code no. On the role. When the person starts his transaction, he puts his role no. In his id and stops it when it is completed.
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4.4.1 Box office:Tickets are allotted to the people according to first come first bases. Only the top three rows are reserved for the corporate classes and other are allocated to the common public according to the customer priority. Online selling tickets/internet booking only the unsold tickets are shown and the corporate reserved seats are not shown on internet booking. Before 45 minutes from the show starts those corporate reserved seats are released for common customer, even for internet selling purpose. 4.4.2 Projection:A movie is bought to them in several no. Of reels which is of 20-25 minutes. Before the movie is to be projected these reels are to be sticked manually. These reels are been stick by cello tape. These reels are placed on the platter (a study machine through which reel is adjusted) with the help of blade and rings this reel is send through to the machine after this movie is projected on the screen. Movies are even shown on more than one screen on the same level through rollers. These rollers are attached on the walls of the projector room. This process is hidden and it is to be completed before the movies has to be projected. After the movie is completed these reels is separated again by cutting the cello tape and arranging them again in the boxes.
4.4.3 M.c.d.t:servicing of foods and drinks are done on the counters outside the screen and even inside the screen during the interval time and the time in which movie is going on. some employees serve some food articles and soft drink in the screen itself. it is an on-the-spot transaction so there is very less need of scheduling in it. Servicing is done according to the customers order.
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S c h e d u le fo r 5 M a y 2 0 1 1 - T h u r s d a y o n ly F a m e R a j E m p ir e S u ra t - M u m b a i C irc u it
M o v ie ( E g y p ti a n ) S c r e e n 1 /4 8 7 ANALOG S h o w T i m eI n t e r v a l End M o v ie ( C h in e s e ) S c r e e n 2 /3 0 6 ANALOG S h o w T i mI n t e r v a l e End
CH CH CH CH CH CH
D D D D D D
IL L I IL L I IL L I IL L I IL L I IL L I
M o v ie
(R o m a n ) S c r e e n 3 /2 2 4 ANALOG S h o w T i m eI n t e r v a l
End SH SH SH SH SH SH SH
M o v ie OR OR OR OR OR OR OR IN IN IN IN IN IN IN
( R u s s ia n ) S c r e e n 4 /4 5 2 ANALOG S h o w T i mI n t e r v a l e E E E E E E E C C C C C C C IT IT IT IT IT IT IT Y Y Y Y Y Y Y
End
D D D D D D
U U U U U U
M M M M M M
O O O O O O
D D D D D D
UM UM UM UM UM UM
TH TH TH TH TH TH TH
M o v ie
(F r e n c h ) S c r e e n 5 / 2 8 3 A N A L O G / D IG IT A L ( U F O ) S h o w T i m eI n t e r v a l 9 :15 A M 1 1 :3 0 A M 1 :45 P M 4 :00 P M 6 :20 P M 8 :20 P M ) 10 :5 0 P M 10:15 A M 12:35 P M 2:5 1 P M 5:0 6 P M 7:1 6 P M 9:3 0 P M 12:01 A M
M o v ie
(A r a b ia n G o ld ) S c r e e n (G O L D ) 6 /8 8 ANALOG S h o w T i mI n t e r v a l e
End
S O U R C E C O D E (H IN ) T H O R (2 D ) ( H I N ) N AU G H TY @ 40 T H O R (2 D ) ( H I N ) S O U R C E C O D E (H IN ) F A S T & F U R IO U S 5 (H IN D I) F A S T & F U R IO U S 5 (E N G L IS H
C E N S O RM T R L E N G T H N T I M E RU A U /A U /A U /A U /A U /A U /A A A A 2 5 4 4 .9 7 3 0 0 6 .9 2 3 5 7 5 .8 2 3 1 7 9 .3 6 3 0 1 3 .0 6 3 4 5 9 .6 3 3 8 2 9 .6 2 0 2 :1 0 0 2 :0 0 0 1 :5 0 0 1 :2 5 0 2 :2 0 0 1 :5 5 0 1 :3 5 0 1 :5 0 0 2 :1 0 0 2 :1 0
D IS T R I B U T O R F O X S T A R S T U D IO S E R O S IN T E R N A T IO N A L R A J A T E N T E R T A IM E N T P A R M O U N T F IL M S 52 W EEK S T I L A K E N T E R P R IS E S P V T L T D P A R A M O U N T F IL M S P A R A M O U N T F IL M S
1 s t H A L F n d H A L R U N T I M N O O F S H O W SD I G I T A L / P R I N G E N R E 2 F E T 1 :0 5 1 :0 0 1 :0 0 1 :0 0 0 :5 0 1 :0 0 1 :0 5 1 :0 5 1:05 1:00 0:50 1:05 1:13 0:55 0:45 0:50 1:05 1:05 2 :1 0 2 :0 0 1 :5 0 2 :0 5 2 :2 0 1 :5 5 1 :3 5 1 :5 0 2 :1 0 2 :1 0 0 :0 0 0 :0 0 0 :0 0 8 9 8 1 4 3 2 1 1 1 0 0 0 38 P R IN T P R IN T P R IN T P R IN T P R IN T P R IN T UFO UFO
B A L A J I M O T I O N P IC T U R E S L T D 1 : 0 0 U T V S O F T W A R E C O M M U N I C A T I O N S 1 L 0T7D :
T O T AL N O O F SH O W S S ta r t T i m e : 8 : 0 0 A M E n d T im e : 1 : 0 0 A M M o v ie s D is c o n tin u e d :
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N O .O F S H O W S 8 9 8 1 4 3 2 1 1 1 0 0 0 38
G P P P P P P U U 0 0 0 0 0
e R R R R R R F F
n re IN T IN T IN T IN T IN T IN T O O
L a st w k G E N R E 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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4.5 Quality Control:Those activities which assure that quality creation is performed in such a manner that the resulting products will infact perform its intended function. Project control is that element of a project that keeps it on-track, on-time and within budget. Project control begins early in the project with planning and ends late in the project with post-implementation review, having a thorough involvement of each step in the process. Each project should be assessed for the appropriate level of control needed: too much control is too time consuming, too little control is very risky. If project control is not implemented correctly, the cost to the business should be clarified in terms of errors, fixes, and additional audit fees. Control systems are needed for cost, risk, quality, communication, time, change, procurement, and human resources. In addition, auditors should consider how important the projects are to the financial statements, how reliant the stakeholders are on controls, and how many controls exist. Auditors should review the development process and procedures for how they are implemented. The process of development and the quality of the final product may also be assessed if needed or requested. A business may want the auditing firm to be involved throughout the process to catch problems earlier on so that they can be fixed more easily. An auditor can serve as a controls consultant as part of the development team or as an independent auditor as part of an audit. Businesses sometimes use formal systems development processes. These help assure that systems are developed successfully. A formal process is more effective in creating strong controls, and auditors should review this process to confirm that it is well designed and is followed in practice. A good formal systems development plan outlines:
A strategy to align development with the organizations broader objectives Standards for new systems Project management policies for timing and budgeting Procedures describing the process Evaluation of quality of change
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Inventory Control:-
Inventory is to be maintained in a very large amount by fame raj empire only for the foods and drinks department. It is to be maintained up to rupees 1,400,000 for all the materials like popcorn tub, cone, oil, spices, cold drink packs, glasses, etc required by the service department. The main supplier/vendor of these materials is from surat that is choice marketing which is located in city light area. There are even 25-30 different vendor for other material like corn is been bought from hyderabad; other boxes, glasses, plates, etc are bought form mumbai. Samosa are delivered by sugar and spice so no need to maintain its stock as they supply it readily as per the order given to them. Inventory level is maintained in a sheet showing the opening and closing level of all the materials. These stocks are send level wise. Inventory for other department like projection rooms, box offices tickets are kept in a very short amount as they are not needed frequently. Box office :for the minimum wastage of tickets the first three and the last three tickets are left empty so that the other tickets does not affect when the process is going on.
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promotional expenses sales commissions advertisement expenditure labeling and packing cost distribution cost
The finance department of the company provides fund for all of the necessary expenses. Except this it also advices the marketing department for the efficient utilization of the funds. To H.R department: Hr department requires money to pay to the personnel working for the organization. Hr department requires fund mostly to pay salaries and other administrative expenses. The hr department gets provided the following expenses.
salaries and wages bonus and other incentives employee welfare expenses
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training and development costs of personnel some other expenses related to personnel of organization
Every year good amount of funds is invested into the hr assets. The company believes that the personals of the organization are the assets for them. And so the good amount of funds should be invested on them so as to get higher returns. To Production department: Production department requires comparatively large amount of funds then other departments of the company. The production of the product and its process requires huge amount of funds. The expenses occurring into the production department are as follows.
production cost purchase of raw materials purchase of plant and machineries factory cost labor cost fixed overheads
The expenses of the production are much higher so the finance department keeps an eye on the all expanse occurred and try to cut down the production cost of the product to get larger margins of product.
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Particulars Source of funds: 1. Share holders funds: a) share capital b) reserve & surplus 2. Loan funds: a) secured loans b) unsecured loans deferred tax liability (net)
2007-08
2008-09
1,678,260,526 1,704,441,715 Application of funds: 1. Fixed assets 2. Investments 3. Net current assets: (a) current assets, loans & advances: A) inventories B) sundry debtors C) cash & bank balances D) loans, advances& deposits total current assets(a) (b) current liabilities & provisions: A) sundry creditors B) other liabilities C) provisions total current liabilities(b) net current assets(a-b) 237,717,912 0 32,089,435 269,807,347 931,874,680 353,040,451 0 7,806,669 360,847,120 487,645,476 649,514,097 50,153,786 1,101,373,491 68,704,786
1,678,260,526
1,704,441,715
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Source of funds:
2009-10
1. Share holders funds: a) share capital b) reserve & surplus 2. Loan funds: a) secured loans b) unsecured loans deferred tax liability (net) 347,952,620 540,471,728 466,609,561 602,350,000 2,017,383,909
Application of funds: 1. Fixed assets 2. Investments 3. Net current assets: (a) current assets, loans & advances: A) inventories B) sundry debtors C) cash & bank balances D) loans, advances& deposits total current assets(a) (b) current liabilities & provisions: A) sundry creditors B) other liabilities C) provisions total current liabilities(b) 555,712,257 0 10,342,282 566,054,539 5,832,898 62,596,751 205,284,125 597,716,305 871,430,079 1,643,585,344 13,430,000
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2,017,383,540
983,717,272 Expenditure: 1. Direct costs 2. Personnel costs 3. Other administration expenses 4. Depreciation/amortization 5. Interest 6. Amortization of fcmitda 428,447,470 79,743,548 243,550,179 89,359,958 31,132,265 0
1,051,634,882
1,399,531,677
872,233,420
893,800,999
1,365,925,317
Net profit/loss before tax Less: provision for taxation Net profit/loss after tax
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Current ratio
A liquidity ratio that measures a company's ability to pay short-term obligations. The current ratio formula is: also known as "liquidity ratio", "cash asset ratio" and "cash ratio".
Particulars Current assets Current liabilities
Year 2008
1201682027
269807347
4.45:1
Year 2009
848492596
360847120
2.35:1
Year 2010
871430079
566054539
Current ratio=871430079/566054539=
1.54:1
Liquid ratio:
Liquid ratio is also termed as "liquidity ratio",acid test ratio" or "quick ratio". It is the ratio of liquid assets to current liabilities. The true liquidity refers to the ability of a firm to pay its short term obligations as and when they become due.
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Particulars
Liquid assets
Liquid liabilities
Year 2007
1199520746
269807347
4.45:1
Year 2008
845280452
360847120
2.34:1
Year 2009
865597181
566054539
Liquid ratio=865597181/566054539=
1.53:1
Particulars Year 2008 Str = 515930994/1505209= Year 2009 St = 777191794/2686713= Year 2010 St = 1096291928/4522521=
Cost of goods sold 515930994 343 days 777191794 289 days 1096291928 242 days
2686713
4522521
Conclusion:
This ratio is very important to judge the ability of the management with which it can move the stock. The higher the turn over the, the more profitable the business would be. Hear the increasing rate of the stock turnover ratio shows the good condition of the business.
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Formula of debtors turnover ratio: [debtors turnover ratio = net credit sales / average trade debtors] [debtors turnover ratio= sales / closing debtors]
Particulars Year 2008 Dtr=515930994/53298092= Year 2009 Dtr= 777191794/61767686= Year 2010 Dtr=1096291928/62596751= Sales 515930994 9.68 times 777191794 12.58 times 1096291928 17.51 times 62596751 61767686 Closing debtors 53298092
Conclusion :
the debtors turnover suggest that number of time the amount of credit sales is collected during the year, hear this ratio shows that the collection of credit sales is done average 8 times during the year.
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Conclusion :
The creditors turnover suggest that number of time the amount of credit purchase is paid during the year, hear this ratio shows that the payment of credit purchase is done only 2 times during the year which is good for the company.
Profitability ratios:
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Particulars Year 2008 Gpr=140498110/515930994*100= Year 2009 Gpr=172112883/777191794*100= Year 2010 Gpr=256983066/1096291928*100=
Sales 515930994
777191794
1096291928
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Conclusion :
Net profit ratio indicate companies profitability. There is no any standard ratios for it. It depends upon the company. This ratio is usually expressed in percentage. Here ratio shows that the net profit ratio for the last year is high in compare to the year 2006-2007and 2007-2008, which indicate that companys profitability is going rising.
Return on equity
Return on equity (roe) measures the rate of return on the ownership interest (shareholders' equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). Roe shows how well a company uses investment funds to generate earnings growth. [roe= net profit / shareholders fund * 100]
Particulars Year 2008 Net profit 111483852 Shareholders fund 315895090 347952620
245291505 70.50%
347952620
Roe=245291505/347952620*100=
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BIBLIOGRAPHY
By the Help of Manuals Fame annual Report of 2010 & Internet. By The Help of Other Sources By the heads and the consultant of the Fame Raj Empire By The Help of Website WWW. Fame. Com WWW.multiplex.fame COM WWW.WIKIPEDIA.COM WWW.fame raj empire surat.COM By The Help of Book Philiph Kotler of Marketing Ashwathappa of Production Navnirman Institute Of Management 118
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