DI7812/Web 2.0, 5 February 2006 Jaap Kamps, John Mackenzie Owen

DI7812/Web 2.
0, 5 February 2006
Jaap Kamps, John Mackenzie Owen
Introduction
Web 2.0
Jaap Kamps John Mackenzie Owen
Semester II, 2006/2007
DI7812/Web 2.0, 5 February 2006
Todays Program: Introduction

Course Introduction Motivation What is Web 2.0? Does it even exist? Discussion Student background Web presence Course expectations Course details Experimental! Course aims, outline, admin, grading Questions/Remarks?
Welcome to Web 2.0!
And Now for Something Completely Dierent...

TIME magazine is famous for selecting the Person of the Year Tradition started in 1927, when Time forgot to put aviator Charles Lindbergh on its cover following his historic trans-Atlantic ight Hence, the idea of a cover story about Lindbergh being the Man of the Year In 1999, the title was changed to Person of the Year in an eort to avoid sexism
See: http://en.wikipedia.org/wiki/Person of the Year
Notable recipients
1931 Mahatma Ghandi 1945 Dwight Eisenhower
Notable recipients
1953 Queen Elizabeth II 1981 Ronald Reagan
Notable recipients
1994 Pope John Paul II 1999 Albert Einstein
TIME PoY 2006 Call for nominations

In 2006 the call for nomination was widely circulated. Its at YouTube http://www.youtube.com/watch?v=IzsV-iBVp38 Who did they select as the Person of the Year 2006?
TIME Person of the Year 2006 is ...
10
Why are You the Person of 2006?

According to TIME [Grossman, 2006]: Its a story about community
and collaboration on a scale never seen before. Its about the cosmic compendium of knowledge Wikipedia and the million-channel peoples network YouTube and the online metropolis MySpace. Its about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes. The new Web is a very dierent thing. Its a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But its really a revolution. Who are these people?Who has that time and that energy and that passion?The answer is, you do. And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIMEs Person of the Year for 2006 is you.
See: http://www.time.com/time/poy/
11
What is that Thing Called Web 2.0?

The term Web 2.0 was coined by OReilly Media in 2004 Web 2.0 is the second generation of Internet-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users. First used as a title for a series of conferences since 2004 some technicians and marketers adopted the phrase... Its exact meaning remains open to debate Some experts, notably Tim Berners Lee, have questioned whether the term has meaning...
See: http://en.wikipedia.org/wiki/Web 2.0
12
Web 2.0 Denition

According to Tim OReilly:
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network eects to get better the more people use them. (This is what Ive elsewhere called harnessing collective intelligence.)
See: http://radar.oreilly.com/archives/2006/12/web 20 compact.html
13
Web 2.0 Denition (contd)

Alternative denition: Dont ght the internet Ironically, Tim Berners-Lees original Web 1.0 is one of the most Web 2.0 systems out there! The early web completely harnesses the power of user contribution, collective intelligence, and network eects. With the rise of e-bussiness (Web 1.5, the dotcom bubble) people tried to make the web into something else That is, they fought the internet, and lost...
14
Dierent Web 2.0s

Web 2.0 may mean dierent things in dierent contextes: The transition of websites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and the market as a conversation Enhanced organization and categorization of content, emphasizing deeplinking A rise or fall in the economic value of the Web, possibly surpassing the impact of the dot-com boom of the late 1990s Just take your pick!
15
Web 2.0 Check-list

Some characteristics User generated content Incentive for users to add value to the application as they use it Social networking eects Public good: no barriers to access, nor to contribute Networking eects of the web (only a browser is needed) Rich, interactive, user friendly interface (e.g. AJAX) Web 2.0 is a vague term (at best) There are no sharp boundaries, site are Web 2.0 to a greater or lesser extent
16
Example: Wikipedia
http://wikipedia.org Wikipedia is a multilingual, Web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers; with rare exceptions, its articles can be edited by anyone with access to the Web site. The name is a portmanteau of the words wiki (a type of collaborative website) and encyclopedia. Wikipedia was launched as an English language project on January 15, 2001. It has over six million articles in 250 languages, including 1.6 million in the English-language edition.
17
Example: YouTube
http://youtube.com YouTube is a popular free video sharing website which lets users upload, view, and share video clips. Videos can be rated; the average rating and the number of times a video has been watched are both published. The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos. Founded in February 2005. In October 2006, Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Googles stock.
18
Example: MySpace
http://myspace.com MySpace is a social networking website oering an interactive, user-submitted network of friends, personal proles, blogs, groups, photos, music and videos. MySpace also features an internal search engine and an internal e-mail system. The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites. It has become an increasingly inuential part of contemporary popular culture, especially in English speaking countries.
19

Course Introduction Motivation What is Web 2.0? Discussion Student background Web presence Course expectations Course details Experimental! Course aims, outline, admin, grading Questions/Remarks?
20
Discussion
Meet your fellow students! Background (Studies, Year, Interests) Web information: what sites do you visit? Web publishing: do you blog? edit a Wiki? Web identity: networking tools? Expectations of the course?
21

Course Introduction Motivation What is Web 2.0? Does it even exist? Discussion Student background Web presence Course expectations Course details Experimental! Course aims, outline, admin, grading Questions/Remarks?
22
A Word of Warning...
First time the course is oered Experimental, well develop the course while its running Use students as guinea pigs, sorry about that... Well happily adapt the course to student interests Please speak out: all comments are welcome! Need to nd sweet balance between technical and social/cultural impact...
23
Course Aims
After the course, you will... know more about what the Web is, about its impact, and how it is developing know a wee bit about the techniques that make this possible have some experience in empirical web research In the spirit of Web 2.0, students will be actively involved! We reserve generous time for discussion in each lecture Doing Lab Sessions with experiments, and related assignments Doing a project/paper with a group of 2-3 students, and reporting on this So basically, well have a lot of fun and youll learn something on the way
24
Course Details
The course will consist of three main ingredients lectures lab sessions student presentations All lectures, lab sessions, and presentations are in BG-1 0.13 We start at 13:15 I repeat, we start at 13:15 (Because there is a scheduling conict) And now about the content...
25
Course Description (blah blah blah)

Het Web bevat een hoeveelheid informatie van ongeevenaarde grootte, en groeit nog steeds gestaag. Maar behalve gegroeid, is het Web zelf ook van karakter veranderd; de term Web 2.0 wordt gebruikt om dit aan te duiden. Deze module behandelt een aantal belangrijke aspecten van het Web van de nabije toekomst, in vergelijking met het eerste generatie Web en met de traditionele informatieaanbieders. Gebruikers zijn niet langer passieve consumenten, maar leveren zelf een cruciale bijdrage aan de informatie. Wikis en andere online samenwerkingsomgevingen zijn een evident voorbeeld, maar ook blogs (web logs) stellen iedereen in staat om onbeperkt te publiceren. De betrouwbaarheid van informatie blijkt, vooral dankzij sociale controle, niet onder te doen voor traditionele bronnen. Internet zoekmachines geven toegang tot de informatie of het Web, en vormen een onmisbare schakel tussen gebruiker en inhoud, en een goede ranking bij zoekmachines maakt het verschil tussen sukses en falen. Het bedrijfsmodel van het Web is ook radicaal gewijzigd, alle populaire Webdiensten zijn gratis toegankelijk, en het belang van traditionele copyrights lijkt aan erosie onderhevig. Er zijn voorstellen voor een Semantisch Web, waar ook voor computerprogrammas (agents) begrijpelijke informatie wordt aangeboden in een mix van oude en nieuwe inzichten in kennis organisatie. Maar er zijn ook doem-scenarios: allerlei vormen van SPAM zijn onlosmakelijk verbonden aan het open karakter van het Web.
26
Book?
After proposing the course, a related book was published Witten et al. [2006] Web Dragons Web Dragons will function as our textbook (supplemented with additional material) Available from online and local bookstores See also http: //webdragons.net/
27
Course Walk-through
Tentative schedule... Week 1 (Feb 7): Introduction Youre looking at it! Week 2 (Feb 14): Lab 1: Folksonomy/Social Bookmarking Set up Wiki... Experiment with end-user tagging Assignment 1: Folksonomy/Social Bookmarking Week 3 (Feb 20): Meet the Web History of the Web Web nuts-and-bolts
28
Course Walk-through
Week 4 (Feb 27): Lab 2: Information Reliability Reliability? (Wiki vs. Britannica) Experiment with peer-supervision Assignment 2: Wikipedia reliability Week 5 (Mar 6): Search Engines How Internet search engines work Google and information monopoly Week 6 (Mar 13): Lab 3: Your rst search enigine Search engine look-under-the-hood: Page-rank Collection building Assignment 3: Build your own search engine
29
Course Walk-through
Week 7 (Mar 20): Open Sphere Privacy, legal restrictions, subcultures, digital divide Adversarial content... Week 8 (Mar 27): Toetsweek Nothing but... Week 9 (Apr 3): Project/paper set-up Student presentations! Week 10 (Apr 10): Making money Ownership and IPR. Business model, impact on old media industry
30
Course Walk-through
Week 11 (Apr 17): Lab 5: Blogosphere Whats the Blogosphere? Experiments (no assigment) Week 12 (Apr 24): Social Networking Social Networks Analytics of the web, visualization Week 13 (May 1) Labour day Week 14 (May 8) Technical AJAX, SemWeb, Future
31
Course Walk-through
Week 15 (May 15) Q&A Paper/project Or a more technical lab session... Week 16 (May 22) Final Presentations Lets keep it short and focused (whats the most interesting result? what did you learn?) further discussion in Crea...
32
Paper/Project
Students will be actively involved during the course by doing and reporting on a project or by writing and reporting on a paper Example projects include Building a MASH up, or a search engine Evaluating user-generated info-services, or networking site Doing a user study Example papers are the usual suspects
33
Paper/Project (contd)
The more the merrier? Collaborating on a project is encouraged Collaborating on a paper is discouraged Every group will present . . . their outline in week 9 their results in week 16 So the paper/project should be nished during the semester!
34
Grading
Based on assignments during the course: Blok I: three assignments related to the lab sessions (each weighted 1/6) Blok II: project/paper, including reporting on the topic/set-up, and outcomes, and the nal write-up (weighted 1/2) In case of failure to complete the course: there is a herkansing based on (supplemental) assignments in June
35
Questions, Comments, Suggestions?

?
36
What We Have Done Today

Intro Web 2.0 What is Web 2.0? Am I a Web 2.0er? Course admin Course outline Grading Reading material TIME person of the year 2006 http://www.time.com/time/poy/ Wikipedia article on Web 2.0 http://en.wikipedia.org/wiki/Web 2.0
37
Next on Web 2.0

Lab Session 1: Folksonomy/Social Bookmarking
38
References
L. Grossman. Times person of the year: You. TIME, 168(27/28), 2006. I. H. Witten, M. Gori, and T. Numerico. Web Dragons: Inside the myths of search engine technology. Morgan Kaufmann, San Francisco CA, 2006.

DI7812/Web 2.0, 5 February 2006 Jaap Kamps, John Mackenzie Owen

Загружено:

Сведения о документе

Исходное описание:

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

DI7812/Web 2.0, 5 February 2006 Jaap Kamps, John Mackenzie Owen

Загружено:

Авторское право:

Доступные форматы

DI7812/Web 2.

Jaap Kamps, John Mackenzie Owen

Semester II, 2006/2007