What Extreme Performance Means for Your Business

Data Warehousing at an Inflection Point

2011 will be the year when data warehousing reaches what could well be its most-significant inflection point since its inception.

Source: The State of Data Warehousing in 2011

Information Management Challenges

Q: Why cant I get access to the data I need for decision making ?
Q: Why are my applications referring to last weeks numbers? Q: Why do I have so many duplicate copies of data? Much of it is inaccurate!

Accessible Information

Up-to-Date Information

Trusted Information

Available Secure Reliable

Fast access Multiple sources Actionable

Accurate Consistent Quality

Todays Reality: No Single Source of Truth

Expensive Data Warehouse Architecture

Data Marts OLAP Data Mining ETL

Data Marts ETL OLAP

Data Mining

Getting to Your Data Becomes a Circus Act

Whats the Impact on Your Business?

Fragmented data Silos Untrustworthy Inaccessible Data Information Limited Scalability Difficult to Manage

Poor Decisions Fragmented

Higher Costs HigherCostsdata Silos

Increased Risk

Increased Risk Poor Decision Making

Consolidate onto a Single Platform

Faster Performance, Single Source of Truth

Data Marts

Online Analytics Data Mining

ETL Oracle Database 11g Oracle Exadata Database Machine

Oracle Exadata Database Machine

One Architecture for

Data Warehousing OLTP Database Consolidation

Exadata is Oracles strategic database platform for ALL Oracle Database workloads

Exadata Changes the Equation

A Major Leap in Performance, Capacity and Value

Perform database queries 10x faster Consume 10x less storage Consolidate platforms, databases, power, cooling, administration Eliminate systems integration trial-and-error Run existing applications unchanged Apply existing personnel, skills, Oracle licenses

Exadata is the fastest growing product in Oracles history

Larry Ellison, Oracle CEO

Are You Ready?

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Exadata Hardware Architecture

Pre-integrated, Optimized Oracle Database Platform

Database Grid
Intel-based database servers Oracle Linux or Solaris 11 10 Gig Ethernet (to data center)

Storage Grid
Intel-based storage servers Up to 336 terabytes raw disk 5.3 terabytes Flash storage

InfiniBand Network
Internal high-bandwidth connectivity A complete system compute, storage and network; pre-configured, balanced and optimized.

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The Exadata Difference

Dedicated to running the Oracle Database

Exadata DB Machine
Storage scans, filters data

Custom Configuration
Storage just ships blocks DB-unaware storage No DB-aware flash management 8 10 Gb/sec network Assembled by customer Build-your-own HA Compression optional Workload mgmt optional

168 CPU cores in storage

Storage offloads DB* Flash caches relevant data 40 Gb/sec network Pre-built for DB workload Redundancy built-in Compression built-in Workload mgmt built-in

* Backups, compression, decryption, data mining

Exadata is not a general-purpose system, Its a Database Machine

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Traditional Query Problem

What Were Yesterdays Sales?

Select sum(sales) where salesdate= 22-Jan-2010

Return entire Sales table

Discard most of sales table

Sum

Data is pushed to database server for processing I/O rates are limited by speed and number of disk drives Network bandwidth is strained, limiting performance and concurrency

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Exadata Smart Scan

Improve Query Performance by 10x or More
Select sum(sales) where salesdate= 22-Jan-2010

What Were Yesterdays Sales?

Return Sales for Jan 22 2010

Sum

Off-load data intensive processing to Exadata Storage Server Exadata Storage Server only returns relevant rows and columns Wide Infiniband connections eliminate network bottlenecks

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Exadata Smart Flash Cache

Extreme Performance for OLTP Applications

Frequently Used Data

Infrequently Used Data

Automatically caches frequently-accessed hot data in flash storage Assigns the rest to less expensive disk drives Know when to avoid trying to cache data that will never be reused Process data at 50Gb/sec and up to 1million I/Os per second
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Exadata Hybrid Columnar Compression Warehousing and Archiving

Warehouse/Query Compression Optimized for Speed
Archive Compression

Optimized for Space

15x average storage savings

10x average storage savings 10x Scan I/O reduction

Smaller Warehouse Faster Performance

Up to 50x on some data

Some access overhead For cold or historical data

Reclaim 93% of Disks Keep Data Online

Can mix compression types by partition for ILM

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Exadata Hybrid Columnar Compression

Reduce Disk Space Requirements

1.4x

2.5 x 3x

10x
Uncompressed Data Data Warehouse Appliances OLTP Data DW Data

15x
Archive Data

Oracle
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Exadata Delivers Extreme Data Capacity

Greater Than 10x Data Compression is Common

Exadata
10x compression

EMC VMAX
3x (Oracle) compression

Netezza TwinFin
2-4x compression

Competitors require multiple racks of storage to equal 1 rack of Exadata storage*

Teradata 2650
1.4x compression * Using largest disks and best
compression for each vendor

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Built-in Analytics
Secure, Scalable Platform for Advanced Analytics

Oracle OLAP Analyze and summarize Oracle Data Mining Uncover and predict

Complex and predictive analytics embedded into Oracle Database 11g Reduce cost of additional hardware, management resources Improve performance by eliminating data movement and duplication

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Complete Family Of Database Machines

From Quarter-rack to Multi-rack Configurations

Oracle Exadata X2-2

2 to 8 (12 core) database nodes

Oracle Exadata X2-8

2 (64 core) database nodes

Quarter

Half

Full, Multi-Rack
Full-Rack
Exadata models and configurations span the full range of enterprise database deployments

Multi-Rack

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Exadata Delivers Extreme Consolidation

Create a Database-as-a-Service Platform

Large Memory
Many databases can be consolidated

Extreme Performance
OLTP, DW, data mining, batch, reporting, loading, backups, files in the database Encryption, compression

Workload Management
Manage SLAs via Quality of Service (QoS) CPU and I/O resource management Instance caging Shrink data center costs, increase system utilization and promote application integration

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Exadata Delivers Extreme Value

1/6 the Price Versus IBMs Latest

2 Exadata X2-8

$3,000,000
6:1 advantage*

More CPU cores More I/O performance Same storage capacity

(excludes compression)

HA configuration

$18,860,000
IBM P795 + 4 DS8700s w/ Flash
* Hardware list price comparisons

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Standardized and Simple to Deploy

Eliminate Systems Integration Trial-and-Error

No Unique Configurations
Same as Oracle engineering Delivered tested and ready-to-run Highly optimized, top-to-bottom Highly supportable

Existing Apps, Tools, Practices

Oracle Database 11g Full 30 years of Oracle DB capabilities No Exadata certification required Skills, knowledge base, people, partners

Deploy in Days, Not Months

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Exadata in the Marketplace

Customers report astounding performance with NO changes to their applications

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Value Proposition

Improve query performance by 10x

Better insight into customer requirements Expand revenue opportunities

Consolidate OLTP and analytic workloads

Lower admin and maintenance costs Reduce points of failure

Lower risk
Streamline deployment One support contact

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Ed Forman, CTO, Targetbase

We are an analytical driven company and we need an environment that is going to keep up with our analysts train-of-thought. We have seen analytical processes that used to run in 20 minutes now run in 38 seconds. It is a fantastic performance improvement, but it is also a business changer for our clients.
DRAFT

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Metin Yilmaz Manager, DBA Turkcell IIetisim Hizmetleri A.S.

With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will provide us competitive advantages in a highly competitive telecommunication market.
DRAFT

Kolin Ohi Business Intelligence Architect Hotwire.com

Oracle Exadata allows us to support increasingly complex analytic work on rapidly increasing data volumes. By removing system performance constraints, it encourages more innovative data use and gives us a significant advantage in the highly competitive discount travel industry.
DRAFT

For More Information

http://search.oracle.com
oracle exadata

or

www.oracle.com/exadata

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