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Product Management
HALO Bebas
Halo Bebas Abonemen Halo Bebas Bicara Halo Bebas Komunitas Halo Bebas 150 SMS ..etc
kartuHALO Package
HALO Hybrid
Prepaid & Postpaid Mode
HALOFit
Service Bundling Contract Based Various of Topping
Preposition : Various Plan Various Bundle Product One Time Fee Promo w/wo Handset
HALO Corporate
Halo Executive (mVPN) Halo Business Halo SME Non Human Customer
Preposition : Personalization Calling Circle and Add On Product on Halo Executive Low Monthly Fee and Big Volume of Customer on Non Human Customer Lower tariff in Halo SME
Rp. 125.000
Paket Keuntungan 1 2 3 4 5 Tarif Berlangganan Gratis Bicara*) Gratis Bicara Sepuasnya ke Nomor tertentu (Unlimited) Gratis SMS Gratis Data
Communication Objective
People know that kartuHALO is the best card from Telkomsel but they dont really know the benefits that kartuHALO has and also intimidated by the entry barrier (cost and application).
We want to convince them that kartuHALO is the best choice of any card especially in factors convenience, quality, privilege and value
Communication Targets
Communication Concept
Key Message:
RTB: The new HALO value bundling are customized for you, based on your needs.
Communication Concept
Product Name:
HALO Fit
HALO Fit represents: Product of kartuHALO that can be customized to fit your needs Providing convenience for customer in using kartuHALO
HALO Fit
Umbrella Communication
kartuHALOFit Value
Product Offering Service Fee 20,000
New 20 Min (On-Net) Customer : Double Minute & Text
Service Fee 150,000/300,000 150 Min (On-Net) New Customer : 300 Min (On-Net) Double 500 SMS (On-Net) Text 1,000 SMS (On-Net) 30 MB Data Customer : 50 MB Data Double Excess : HaloFit Tariff
Volume Data
New
Minute &
Volume Data
12 Month
12 Month
Package Bundling Service -- 20 Bundling Service -- 50 Bundling Service -- 80 Bundling Service -- 150
300k
392k
92k
ACTIVATION
RECEIVE SMS
REACTIVATION
First SMS Notification will be sent 30 days before product end date. If there is no response the system will keep sending the SMS notification 15 days, 7 days and 1 day before expiration of the contract. TIDAK AS RESPONSE Deactivation of free usage & retain excess usage tariff NO RESPONSE or RESPONSE OTHER THAN TIDAK Automatic renewal of subscription ACTIVE ON BUNDLING BASIC PACKAGE
Paket A dengan kontrak B bulan anda akan berakhir pada Nov 10, 2010. Paket berlangganan anda secara otomatis akan diperpanjang. Ketik TIDAK dan kirim ke #### untuk berhenti berlangganan
TERMINATION FEE
Penalty
1.
Length of Contract 6 Months Monthly Service Fee X 50% X Remaining Month on The Contract
2.
Length of Contract 12 Months Monthly Service fee X 50% X Remaining Month on The Contract
Termination Fee
UMB *888#
Tampilan Info Jumlah pemakaian sampai saat ini Rp X,-. Jumlah belum tmsk abonemen,Ppn dan Intl Roaming. Biaya panggilan keluar selama xx;xx;xx adalah Rp X,-.
Pemakaian Terakhir
*887#
*889#
Weekend Sat-Sun
SMS Topping
Unlimited All-Net 4k