HALO Fit

Communication Strategy & Package

Product Management

kartuHALO Fit Will Be Come One of kartuHALO Package

Preposition : Premium Tariff Pay As You Go Package

HALO Bebas
Halo Bebas Abonemen Halo Bebas Bicara Halo Bebas Komunitas Halo Bebas 150 SMS ..etc

kartuHALO Package

HALO Hybrid
Prepaid & Postpaid Mode

Preposition : Attractive Tariff Limitation Usage

HALOFit
Service Bundling Contract Based Various of Topping
Preposition : Various Plan Various Bundle Product One Time Fee Promo w/wo Handset

HALO Corporate
Halo Executive (mVPN) Halo Business Halo SME Non Human Customer
Preposition : Personalization Calling Circle and Add On Product on Halo Executive Low Monthly Fee and Big Volume of Customer on Non Human Customer Lower tariff in Halo SME

Postpaid Bundling Service Competitor Offering & Background

Source : Competitor Official Website
Paket Matrix Unlimited 1 (mendaftarkan 1 nomor pilihan) Abonemen Rp. 75.000 Keuntungan Nelpon tanpa batas ke 1 nomor pilihan**). Gratis 100 menit nelpon ke sesama nomor Indosat*). Gratis 100 SMS ke sesama nomor Indosat dan operator lain. Nelpon tanpa batas ke 2 nomor pilihan**). Gratis 200 menit nelpon ke sesama nomor Indosat*). Gratis 200 SMS ke sesama nomor Indosat dan operator lain.

Matrix Unlimited 2 (mendaftarkan 2 nomor pilihan)

Rp. 125.000

Paket Keuntungan 1 2 3 4 5 Tarif Berlangganan Gratis Bicara*) Gratis Bicara Sepuasnya ke Nomor tertentu (Unlimited) Gratis SMS Gratis Data

XL Priority 150 Rp 150.000 150 Menit Max 2 No XL 500 SMS 30 MB

XL Priority 300 Rp 300.000 300 Menit Max 5 No XL 1000 SMS 100 MB

XL Priority 500 Rp 500.000 500 Menit Max 8 No XL 1000 SMS 250 MB

Communication Objective

People know that kartuHALO is the best card from Telkomsel but they dont really know the benefits that kartuHALO has and also intimidated by the entry barrier (cost and application).

We want to convince them that kartuHALO is the best choice of any card especially in factors convenience, quality, privilege and value

Communication Targets

Upgrade seeker of prepaid users:

People who want to upgrade to post paid for convenience & status but hesitant because of entry barrier (cost & application) Target: college students and 1st jobbers

High spender of prepaid users:

People who see post-paid offers less benefit and can lead to loss of control Target: lifestyle users & business people

Value seeker of other post-paid users:

People who know the benefit of post paid but seek for better value Target: business people

Communication Concept

Key Message:

Choose what is right for you, because you deserve it

RTB: The new HALO value bundling are customized for you, based on your needs.

Communication Concept

Product Name:

HALO Fit
HALO Fit represents: Product of kartuHALO that can be customized to fit your needs Providing convenience for customer in using kartuHALO

Message & Media Segmentation

HALO Fit
Umbrella Communication

Halo Fit 80rb-300rb

Using segmented premium Media to target High ARPU Consumer (Print media/NPP,Mag, radio)

Halo Fit 20rb-50rb

Using segmented media to target lower ARPU consumer (Flyers, radio)

kartuHALOFit Value
Product Offering Service Fee 20,000
New 20 Min (On-Net) Customer : Double Minute & Text

Service Fee 50,000/80,000

50 Min (On-Net) New Customer : 80 Min (On-Net)
Double Minute & 200 SMS (On-Net) Text

Service Fee 150,000/300,000 150 Min (On-Net) New Customer : 300 Min (On-Net) Double 500 SMS (On-Net) Text 1,000 SMS (On-Net) 30 MB Data Customer : 50 MB Data Double Excess : HaloFit Tariff
Volume Data
New

Minute &

150 SMS (On-Net)

New Customer : 10 MB Data

300 SMS (On-Net)

New 10 MB Data Customer : 20 MB Data Double

Excess : HaloFit Tariff 6 Month

Excess : HaloFit Tariff

Volume Data

12 Month

12 Month

Package Bundling Service -- 20 Bundling Service -- 50 Bundling Service -- 80 Bundling Service -- 150

Customer Pay 20k 50k 80k 150k

Value 35k 70k 110k 197k

Customer Saving 15k 20k 30k 47k

Bundling Service -- 300

300k

392k

92k

kartuHALO Fit Change Package Rule & Excess Usage Tariff

Change Package Rule

Excess Usage Tariff

kartuHALO BUNDLING SERVICE (Excl PPN) Monthly Fee Minimum Usage Time Unit Local Call Time Unit Non Local Call Time Unit International Call Voice On Net Off Net PSTN SMS MMS GPRS International On Net Off Net International --20 Second 15 Second 6 Second 975/Min 1,275/Min 750/Min 1,200/Min 650/Min 1,200/Min Normal kartuHALO 188/SMS 150/SMS 500/SMS 1,000 7.5/Kb

Local Non Local Local Non Local Local Non Local

kartuHALO Fit Auto Roll Over & Termination Fee

June 11, 2010 Nov 10, 2010 Dec 10, 2010 Dec 11, 2010

ACTIVATION

RECEIVE SMS

REACTIVATION

ACTIVE ON NEW PERIOD

First SMS Notification will be sent 30 days before product end date. If there is no response the system will keep sending the SMS notification 15 days, 7 days and 1 day before expiration of the contract. TIDAK AS RESPONSE Deactivation of free usage & retain excess usage tariff NO RESPONSE or RESPONSE OTHER THAN TIDAK Automatic renewal of subscription ACTIVE ON BUNDLING BASIC PACKAGE

Upon activation subscriber required to choose 6 months contract or 12 months contract

Paket A dengan kontrak B bulan anda akan berakhir pada Nov 10, 2010. Paket berlangganan anda secara otomatis akan diperpanjang. Ketik TIDAK dan kirim ke #### untuk berhenti berlangganan

ACTIVE ON SAME PACKAGE AS PREVIOUS PACKAGE

TERMINATION FEE

Automatic Roll Over Process

Penalty

1.

Length of Contract 6 Months Monthly Service Fee X 50% X Remaining Month on The Contract

2.

Length of Contract 12 Months Monthly Service fee X 50% X Remaining Month on The Contract

Termination Fee

Jenis Transaksi Total Pemakaian

UMB *888#

Tampilan Info Jumlah pemakaian sampai saat ini Rp X,-. Jumlah belum tmsk abonemen,Ppn dan Intl Roaming. Biaya panggilan keluar selama xx;xx;xx adalah Rp X,-.

Pemakaian Terakhir

*887#

Jumlah Sisa Bonus

*889#

Anda memiliki Free X Menit, X SMS dan X Data.

Usage & Bonus Checked

Topping Menu (Voice & SMS)

Off-Net All Day
50 Min 35k

Night Call All Day (22.00-06.00)

Unlimited On-Net 30k

PSTN All Day

50 Min 30k

Weekend Call Sat-Sun

Unlimited On-Net 25k

Voice Topping All-Net All Day

150 SMS 9k

Night SMS All Day (22.00-06.00)

Unlimited All-Net 5k

Weekend Sat-Sun
SMS Topping
Unlimited All-Net 4k

Topping Activation via UMB *999#

1.
1. 2. 3. 4. 5. 6. 7. Call Optr Lain PSTN Weekend Call Night Call 150SMS All Oprt NightSMS Weekend SMS

*999# 1. kartuHALO Fit