United Kingdom/Republic of Ireland/Jersey & Guernsey

Amagram
t h e m ag a z i n e f o r t h e a m way B u s i n e s s ow n e r

No. 01/2012

The new ARTISTRY colour collection How we can all protect our environment

escApe to pAr Adise

better world

get the spa treatment

Start the new year with some well-deserved pampering

TOLSOM Skin Care for Men

The TOLSOM skin care system is a premium, high performance mens skin care line that provides visible results in three easy steps: wash, shave and protect. Clinically proven to give men the high performance results they want in just four weeks.

Editorial01/2012 New year, new perspectives

Were excited to announce that Samir Behl has recently joined Amway as the Regional President for the new region of Europe, Africa and India. Based in Puchheim, Germany, Samir will join the European and Indian teams, and together with you, our Amway Business Owners, he will continue to drive growth in this important region. Born and raised in India, Samir has worked for almost 30 years at the worlds leading consumer packaged goods companies, such as General Mills/Pillsbury, Kellogg, and Unilever. He brings with him a wealth of international experience, having worked in locations as diverse as Australia, Asia and the United States. Amways values and strong track record of building a truly global company have inspired me tremendously, Samir says. With the rapid growth of e-tailing and social networking, I feel that Amways direct-selling model is well positioned for business growth. Im thrilled to be contributing to the success of the company and its business owners. Mark Beiderwieden, who has made the European region to a USD$ 1.2 billion market, will become Managing Director of Amway Japan. We sincerely thank Mark for his great achievements and wish him a successful start in his new position. We also wish both you, our Amway Business Owners, and Samir every success in 2012 and beyond.

Steve Van Andel Chairman

Doug DeVos President

Active in many ways at the Snow Volleyball Grand Slam in Wagrain, Austria

44

22 Made in Europe select AMWAY

HOME products dont have to travel as far with localised manufacturing

Escape to paradise with the glorious new colour collection from ARTISTRY

42

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Contents 1/2012 0
beautycycle Light Up Lip gloss

18

insights
6 exciting opportunities 7 n focus I 8 hats new w 10 wn your future o 12 n the media I

Lab report

24 rotein from plants p Vegetarian strength from a plant-based powder 26 patented power from artIStrY ARTISTRY at the World Congress of Dermatology in South Korea

34 International insights UK and Ireland The series continues with a focus on this joint English-speaking market

Better World
gIvIng bacK

live Better
LIfeStYLe

49 Make your world greener How each of us can make a difference in nurturing Mother Earth

lead Better
new perSpectIveS

sell Better
freSH opportUnItIeS

13 Special gifts for special days Express your love, appreciation and respect 18 Light up your lips beautycycle introduces a shiny new door-opener 20 crucial sales skills ABO leaders share what theyve learned
proven MetHodS

27 Learn more and lead others Amway Academys array of courses to cater for all
MotIvatorS

29 reach new heights Three ABOs tell us how they and their businesses have evolved
wISe waYS

22 Made in europe AMWAY HOME products manufactured in Belgium

30 Uncovered: amways digital strategy How online channels can boost your business 33 role models for downlines Two leaders tell us how to lead by example

37 battling the bulge Feeling sluggish in these winter months? Dr Claudia Osterkamp offers advice. 40 Healthy living Dr Kurscheid tells us the benefits of maintaining our muscles 41 partnership to a be proud of A press conference with AC Milan looks back at a successful year 42 escape to paradise Enjoy the luxurious new spring collection by ARTISTRY 44 active in many ways Raising funds whilst keeping fit
jUSt rewardS

49 Saving energy:

we can all help create a better world

45 refreshed and revitalised Spa locations and treatments to suit all needs and budgets

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Insights

Yvonne Hug Executive Editor Amagram Europe

Exciting opportunities
Welcome to the first edition of Amagram in 2012, the first of six editions scheduled for this year. With a more frequently produced magazine we aim to support you, our ABOs, with ideas, inspiration and practical business tips to help your Amway business grow. You can also look forward to receiving the Amagram online magazine via online newsletter every month. Not to mention, our exciting new Amagram/Achievers App for iPad, too. With a new year come new possibilities, opportunities, and new products to entice your customers. Turn to pages 4243 to find out about the new Limited Life Spring 2012 Trend Colour Collection by ARTISTRY , inspired by an island paradise. On pages 18-19, read about new beautycycle Light Up Lip Gloss with a built-in mirror and light. It's a great door-opener for new customers. Want some tips on being a good role model for your downlines? We interviewed two of our European leaders to give us their insight on helpful business skills and techniques on page 33. Also, on pages 30-32 find out about Amways digital strategy, which also supports your business. As the environment is key to our world and existence, why not make it your resolution to be more environmentally aware? In our continuous efforts, Amway is reducing its carbon footprint by localising manufacturing read more about it in Made in Europe on pages 22-23. Also, find out how you and your family can reduce theirs in the Better World article on page 49. I wish you a prosperous, healthy and successful year! Yvonne Hug Executive Editor Amagram Europe

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Insights
in focus

nUTrIlITe voTed The ThIrd-mosT-TrUsTed Br and In Germany

in Germany, Reader's Digest readers placed nuTRiLiTE in third place in the Vitamins category of the 2011 Readers Digest Trusted Brand survey. This follows last years success of Amway Russia being voted the winner in the Best Reputation in Environmental Care category by readers.Make sure to take advantange of this great recognition, by telling your customers about the success and wide acclaim of d o n T Amway brands.

forG e T

publish: In 2012, we will Amagram and six editions of azines, Achievers mag magram online 12 editions of A print and Achievers and Amagram iPad in be available for magazines will 2012, too!

revamped onlIne presence

Between the end of 2011 and the first half of 2012, we will be launching our new Amway websites across Europe. The new and modern design offers improved user and brand experiences. Plus, a range of new functionalities will allow our distributors, general visitors, and Amway itself to have a more innovative web presence. Some of the improvements you can look forward to: New and fresh design New functionalities, like: Personal retail websites Leads programme (find ABOs online) Improved Product catalogue and e-shopping experience Group ordering (where available for each market) Improved Business Centre and, later on, mobile access The launch will take place in different phases and should be completed by all European countries by the end of June 2012. Look for more detailed information in our next issue.

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Whats new
LAUNcH NUTRILITE All Plant Protein Powder, 450g January 2012* For more details see pages 24-25. Order no. 110415 * All markets except Russia, Ukraine and Turkey.

A new year and new exciting products and promotions for you and your customers! Learn more on the following two pages and check out all of the related articles as well.

BAck AGAIN ARTISTRY essentials Hydrating Botanical Spa collection February 2012 Conditioning Body Wash Smoothing Body Scrub Hydrating Body Butter presented in an elegant cosmetic pouch Order no. 110743 * All markets See article on pages 13-17 for more details on these products.

PROMOTION TOLSOM Gift Set for Men 1st January to 29th February 2012* Surprise the man of your life with the TOLSOM gift set (TOLSOM for Men, Shaving Gel and Moisturising Lotion) and receive an elegant gift bag for free. Order no. 116439 * All European markets except Russia.

LAUNcH beautycycle Light Up Lip Gloss Light and Mirror for your Lips, everywhere! December 15 2011* Champagne Order no. 116376 Glitz Order no. 116377 Passion Order no. 116378 *Get five business cards when ordering a beautycycle Light Up Lip Gloss. Available 3 months from launch or while stock of business cards last. See pages 18-19 for more details!

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LAUNCH NUTRILITE CLA 500 January 2012 in Denmark only* When working off the winter bulge, this weight management supplement can help improve the fat to muscle ratio, which is especially important for people who are following a low-fat diet. As part of a balanced diet and active lifestyle, current research indicates that CLA may provide a figureimproving edge. Order no. 100280 * Already available in all other markets except Russia and Greece.

PROMOTION Fragrances by Amway 1st January to 29th February* Purchase one of the below fragrances by Amway and receive a free Valentines Day card. ANTICIPATE Intense Women, 50ml Order no. 103702 ANTICIPATE for Women, 50ml** Order no. 100594 ANTICIPATE for Men, 50ml Order no. 100599 ANCESTRY for Women, 50ml Order no. 101842 OPPORTUNE for Women, 50ml Order no. 100595 OPPORTUNE Sport for Men, 50ml Order no. 103705 OPPORTUNE No1 for Men, 50ml Order no. 109449 OPPORTUNE for Men, 50ml Order no. 100600 SUN DAPPLES for Women, 50ml Order no. 100593 QUIXOTIC for Women, 50ml** Order no. 101845 QUIXOTICfor Men, 50ml Order no. 101846 TOLSOM for Men, 50ml Order no. 103703 WISTFUL for Women, 50ml Order no. 101848 WISTFUL No1 for Women, 50ml Order no. 109448 WISTFUL Aroma for Women Body Mist, 100ml Order no. 103704 * All European markets except Russia. ** While supplies last.

PROMOTION (See beautycycle promo below) A stylish, original and fashionable accessory for every day. This exclusive beautycycle bracelet comes with five coloured strands in a satin finish. Wear them twisted or as single strands, a gorgeous fashion accessory to impress with!

PROMOTION 1st January to 29th February* Buy a pack of beautycycle Air, Water or Fire best sellers and receive a free beautycycle bracelet. Best seller Air pack (shown): Order no. 116442 Best seller Water pack: Order no. 116441 Best seller Earth pack: Order no. 116443 * All markets except Russia. For more details on this promotion, see page 15.

LAUNCH ARTISTRY Limited Life Spring 2012 Trend Colour Collection Escape to Paradise February 2012 Read pages 42-43 for more information.

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Own your future

ABOs explain how the Amway Business Opportunity has empowered them.

his is the third article in our series about the Amway brand. In issue 4/2011, we looked at Amways successful brands that delight. In the final issue of last year, our focus was on corporate citizenship, which Amway takes very seriously taking action to help create a better world with social and environmental initiatives. The four pillars which make up the Amway brand are: Opportunities that empower Brands that delight Relationships that endure Global citizenship thats purposeful

The theme of this article is opportunities that empower. Amway empowers people to be successful entrepreneurs all over the world. Amways proven plan, training tools, network of support and brands are the foundation for ABOs businesses. Combined with the encouragement, motivation and mentoring from your sponsor and Amway community, youll find yourself on the path to financial independence. Take ownership of your business and future with Amway. We interviewed several ABOs who did just that. Personal development When asked how becoming an ABO has affected their personal growth, Jasmine and Josef Unterberger, Founders

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Platinum in Austria, said, We were both very shy people, but we have really opened up and we now enjoy contact with others. Through Amway, weve learned to use our talents. Yaroslav Pustovoi and Viktoriya Simonova, Diamond ABOs in Russia, told us, We have always liked to learn and to find out something new, so, cooperation with Amway undoubtedly affected our growth. We see how our potential has been unleashed in this business thanks to the company and sponsorship line. Such positive feedback can ensure new ABOs that the business opportunity is a chance to see your confidence and competencies bloom. Empowered by people and products But how do ABOs feel that joining the Amway business has empowered them? The Unterbergers feel bolstered by the feeling of unity in their business. Amways training events support the sense of community we have in our business immensely. Also, being able to offer good quality products to customers affects the way they feel about their business. They said, Its a good feeling to offer healthy and environmentally friendly products and to give people a chance to make more out of their lives. Autonomous yet united Elba Alvarez Alcover and Massimo Dalberto, Italian Emeralds, told us, The chance to work autonomously just convinced us to begin the Amway business! They think the companys success is due also to the partnership. They said, This is one of the big secrets of Amway the mutual interest, the possibility to achieve success and win together with those who introduced you to the Amway business. Yaroslav Pustovoi also shares this sentiment, and explains, I cannot even imagine how our business would grow without our sponsors help. Working in the team, you realise you are all united by one idea. We are all examples for each other; we learn from each other, share experiences and develop new characteristics and skills through harmonised communication, which promotes effective growth. Jasmine and Josef Unterberger agree: Our Upline was always there for us and helped us tremendously.

Just rewards and work-life balance ABOs often feel motivated to drive their businesses forward by the opportunity to gain rewards for their efforts and their successes. Elba and Massimo explain, The personal and financial rewards, the gifts, wonderful journeys, the awareness that you could go further the opportunities for growth and success are unstoppable. The flexibility and control ABOs can have over their own time, and therefore their lives, also makes a huge difference. The Unterbergers told us, Its ideal we can split appointments between us and we are, therefore, flexible with looking after our three children. The Amway business opportunity empowers ABOs to be independent-business people. But the key is that they have the strength and support of a community constantly around them, whenever help is needed. The incentives and rewards available to them and the chance for a greater work-life balance encourage success and satisfaction for all. Look out for the next issue of Amagram, where we will focus on the final of the four pillars: relationships that endure.

Business Opportunity

Family of Brands

Relationships

Citizenship

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Insights

In the media

AMWAY HOME products were put into action for events across Europe.
or the relaunch of AMWAY HOME, a variety of press events were set up around Europe. Focusing on community action, the innovative events made great use of new Amway products to clean up public areas. 1. Poland ABOs and Amway employees in Poland joined together to clean up one of Polands most famous monuments that of Stefan Starzyski, president of Warsaw in the 1930s and a key figure in the citys history during World War Two using AMWAY HOME products. 2. Slovenia On 14 June 2011, around 30 ABOs and Amway staff streamed into the main hall of Ljubljanas central train station to participate in a community cleaning day. The team used different AMWAY HOME L.O.C. cleansing products to clean various surfaces, while guided by an Amway Product Trainer. They brought a sheen to the once dirty floors with L.O.C. MultiPurpose Cleaner. 3. Romania Around 80 ABOs and Amway employees, and 24 journalists met up at Kiseleff Park in the centre of the Romanian capital of Bucharest for a coordinated cleaning effort. The ABOs enthusiastically set about the task of cleaning a childrens playground with AMWAY HOME products. 4. Russia, Ukraine and neighbouring countries Labelled 500 Clean-Ups in One Day, the initiatives in Russia were on an unparallelled scale and stretched right across the country, as well as into neighbouring Belarus, Ukraine, Azerbaijan and Kazakhstan. Hundreds of ABOs and Amway staff members participated in these events, organised by the voluntary association Musora.Bolshe.Net, and contributed to cleaning up beaches and parks, and collected an amazing 2,260 bags of rubbish!

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F r e s h O p p O r t u n i t i e s

Special gifts for special days

Gift-giving holidays help boost sales and express love.
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F r E S h O P P O r T u n i T i E S

ark your calendars for two special gift-giving celebrations. throughout much of Europe, 14th February heralds the return of Cupid, that romantic winged cherub who has become the spokesman for love and courtship. then on 8th march, the world celebrates international Womens Day, a day first set aside to pay tribute to the centuries-old struggle of women to participate in society on an equal footing with men. today, Womens Day is a celebration of the special women in our lives.

Showing love and respect the most important tradition associated with Valentines Day is the giving and receiving of gifts. Womens Day is an occasion when men honour their wives, mothers, grandmothers with treats, out of love, respect and appreciation. For such occasions, a good present is never functional. it is intimate, luxurious and romantic. Just in time for such occasions, Amway is offering products and promotions perfect to help customers pamper their loved ones.

To express your love, respect and appreciation for the wonderful individuals who share your life, Amway is offering several promotions around the time of these special occasions. Though, don't forget you can treat your loved ones whenever you wish!

Gift ideas

Promotion
TOLSOM Gift Set for Men Surprise the man of your life with the TOLSOM gift set (TOLSOM for Men, Shaving Gel and Moisturising Lotion) and receive an elegant gift bag. Order no. 116439 1st January to 29th February 2012 All markets except Russia.

Promotion
Get to know beautycycle promotion* Water pack: Water Hydrate Replenish Day Crme, Water Hydrate Replenish Night Crme, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet. Order no. 116441 Air pack: (shown) Air Age Repair Day Crme, Air Age Repair Night Crme, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet. Order no. 116442 Earth Pack: Earth Restoring Balance Day Lotion, Earth Restoring Balance Night Gel Moisturiser, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet. Order no. 116443 1st January to 29th February 2012 All European markets.

* For more information, please visit the official European beautycycle page on Facebook: www.facebook.com/beautycycle.europe

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sales tools
Amway Fragrance Vial Set perfect as a small give-away to potentially capture new customers. 14 x 2 ml vials Order no. 109450 Olfactory Classification Chart each Amway fragrance falls under a certain Olfactory family. Find out more with this chart in the Beauty Manual. Order No. 216996

Sales opportunity Did you know that 60% of fragrance sales occur during occasions like Valentines Day? amway offers an olfactory bouquet of fine fragrance families for both men and women. For instance, the fresh and woody, aromatic fragrance of oPPortUne no1 for men eau de toilette, gives a sense of mystery and seduction. WistFUl for Women eau de Parfum is soft, fruity and floral. it sparkles with notes of raspberry, cranberry and the zest of pink pepper, smoothed with rose, jasmine, lychee and the delicacy of white musk. it's playful and casual, yet beautiful. Choosing a scent for a loved one is an intimate, thoughtful gesture. to help customers select the perfect fragrance, direct them to the Fragrances by amway Brand Centre (www.amway. co.uk>brand_centre>fragrances or www.amway.ie>brand_ centre>fragrances) and the online fragrance questionnaire.

Promotion
Fragrances by Amway Purchase one of the below fragrances by Amway and receive a free Valentines Day card. 1st January to 29th February All markets except Russia. For more details, see the Promos and Launches, pages 8-9.

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F R e S H O p p O R T u n I T I e S

For the man in your life The modern man knows that skincare is not the exclusive territory of the women in his life. He realises that personal grooming is yet another way to communicate success and selfworth. Hes also aware of the damaging effects of pollution and sunlight to his skin and the need for protection. TOLSOM Skincare for Men is a no-nonsense, effective, threestep skin-care regime: wash, shave and protect. The exclusive T-10 Complex of eight moisturising and two oilcontrolling ingredients is clinically proven to reduce dryness and roughness. Ladies youll love running your hands across your mans rugged yet soft cheek. The power of the elements For men looking for a personal gift for the women in their lives, direct them to beautycycle. Amways special beautycycle promotion provides

ABOs with a fantastic opportunity to introduce women to the skinrenewing power of nature, while giving their men exceptional value for an affordable price. An additional sales advantage especially for men with a long gift list is that these easy-to-use products offer a complete beauty solution for every skin type: Air to rejuvenate, Water to quench, Earth to balance, Fire to energise and Colour to illuminate. beautycycle Skincare is infused with natural ingredients such as yoghurt probiotics, wild pansy extract, witch hazel and glucosamine. Its exclusive MICROQUAD Complex works in harmony with skin, delivering elemental nutrients at the peak of their efficacy, where the skin needs them most. beautycycles subtle array of colour cosmetics will enhance and highlight individuality. A very exclusive relaunch Close your eyes. Slowly breathe in the aroma of the essential oil as it blossoms into the uplifting fragrance inspired by natures beauty and rare flowers in bloom. Listen. Is that the

sound of a tabletop fountain, murmuring, a gentle reminder of how water is the essential nutrient for wellness? Or is it the tapestry of Tibetan bells playing gently in the background? Open your eyes. Candles gently flicker, giving off their incandescent warmth. A stack of freshly laundered Turkish towels. White, they remind you of purity and cleanliness. Next to them, the ARTISTRY essentials Hydrating Botanical Spa Collection, wrapped to perfection in an elegant gift bag, working in visual synergy with your aromatherapy. Now look around. By carefully addressing the senses, you have set the mood to enjoy a holistic sensory experience in the sanctuary of your own bathroom. A much-needed day at the spa to restore balance and harmony to your body. Treat your body with kindness The ARTISTRY essentials Spa Collection gives you the skinpampering tools to turn your oasis into a day of hydrating indulgence. While the NUTRILITE-grown grape seed extract, acerola cherry, and citrus and lemon bioflavonoids in ARTISTRY Conditioning Body Wash gently cleanse skin, its aloe works harmoniously to gently soothe and hydrate. Once cleansed, gently rub the emollient-rich, botanical-laden ARTISTRY Smoothing Body Scrub over moist skin to soften and smooth away roughness, leaving skin feeling silky smooth and without residue. And finally, ARTISTRY Hydrating Body Butter - this creams exclusive ARTISTRY Hydrolipid Matrix helps to hydrate, smooth and protect against moisture loss. A luxurious and romantic gift, the ARTISTRY essentials Spa Collection is elegantly wrapped for easy gift giving. If you are really looking to splurge, read this issues article on spa breaks across Europe on pages 45-48.

ARTISTRY essentials Hydrating Botanical Spa Collection: Conditioning Body Wash, Smoothing Body Scrub, Hydrating Body Butter Order no. 110743

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The languages of love

If you want to get on the right side of someone special, learn to speak their love language.

Communicating that you care After many years of partner counselling, therapist Dr. Gary Chapman observed how, without even realising it themselves, his patients used a specific love language to articulate their love. Five key categories proved to be universal and comprehensive. Words of affirmation If this is your love language, words speak louder than actions. Your spirit soars when you hear unsolicited compliments or those three magic words I love you. Without them, you may feel taken for granted or even worse neglected. Quality time Giving someone your full and undivided attention may be the way to this persons heart. Turn off the TV, put down your knife and fork. Look into your partners eyes, really listen and forget about all the many items on your to-do list. In the vocabulary of this language, distraction, postponements or not listening can be particularly hurtful. Acts of service Want to win your way into this womans heart? Anything you do to lighten her burden of responsibilities translates into I love you, whether thats picking up the kids from school or cooking a wholesome meal. Laziness, broken commitments and creating additional work translate into, Your feelings dont matter.

Physical touch Not surprisingly, a person whose primary language is physical touch is likely to be very touchy themselves. A spontaneous hug or thoughtful pat speaks excitement, concern, care and love. Receiving gifts Some people only feel loved when they receive a gift. But its not about the gift itself. Its the thought and effort behind it that makes them flourish. In this love language, a missed birthday or anniversary is disastrous.

Dr Chapman published his observations in The 5 Love Languages . Since 1992, it has sold over five million copies and is a perennial favourite on the New York Times bestseller list. The book has been translated into more than 40 languages.

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Light up your lips anytime, anywhere, with a dazzling new beautycycle Light Up Lip Gloss.
hether its applied in a restaurant, in a bar or on the go, lip gloss lends a lovely, luscious look to the lips, transforming the entire face in just a couple of deft, light strokes. On a night out, we want to travel light and leave that bulky makeup bag at home, but still have something in our pocket that will bring radiance to the face instantly. The perfect pout With Light Up Lip Gloss, an exciting new product in the beautycycle range, achieving that picture-perfect pout has never been easier. Its moisture-rich formula, minty flavour and handy built-in mirror with LED light promise to deliver shine, shimmer and freshness to the lips any time, any place. For any mood Whats more, in order to cater to every customer, complement their different skin tones and to catch their different moods, Light Up Lip Gloss comes in three versatile shades: amazing and sparkling Champagne, cool and shimmery pink Glitz, and fiery and seductive Passion. Champagne for special evening occasions, Glitz for the

Light up your lips

dance floor or Passion for a candle-lit date. Whatever works for you. Whether the desired look is natural, flirty or fun, all three shades achieve a captivating, high-intensity shine that will keep you looking great from the start to finish. The ideal door-opener Light Up Lip Gloss is a product that sells itself. Its the perfect door-opener and will easily impress during a product demonstration to your customers. It not only gives the lips an immediate shimmery, striking appearance, its clever design makes it both practical and fun. Show your customers how to make the most of the unique built-in mirror and light, and how to apply the gloss. Not many products can claim to be an all-inone lip gloss, mirror and tiny vanity light, so it wont be hard to capture your customers attention! Once youve wowed them with Light Up Lip Glosss multi-function, stunning effects and range of charismatic colours, you can then go on to impress them with other beautycycle products, leading to more sales from across the whole range.

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Just a simple stroke away The range of beautycycle products is designed to bring the unique signature of every element in nature to life, and Light Up Lip Gloss is no exception. Like the elements, it captures our beauty in a natural yet powerful way. The effect of the gloss is high-impact and visually striking. It compliments and flatters, rather than overshadowing our natural

skin tones. A perfect little purchase for yourself or a great gift, Light Up Lip Gloss is your answer to on-the-go touch-ups. Pop it in your pocket or handbag, and be safe in the knowledge that ravishing, shiny and glossy lips are only a simple stroke away.

Just a couple of light strokes with Light Up Lip Gloss can transform your appearance

Quick Facts
The new beautycycle Light Up Lip Gloss is exceptional, because it gives you a cool and minty sensation and you will feel a refreshing flavour has an integrated LED light and a built-in mirror For more information about the http://www.facebook.com/ beautycycle.europe or www.beautycycle.co.uk or www.beautycycle.ie

beautycycle Light up Lip Gloss: 1 Glitz (Cool, shimmer); Order no. 116377 2 passion (neutral, shimmer); Order no. 116378 3 Champagne (neutral, shimmer); Order no. 116376 (get five free business cards when ordering any beautycycle Light up Lip Gloss see page 8)

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Crucial sales skills

Why sales trainings offer a key to a successful business and more skilled and confident Amway Business Owners.

he Amway Business Opportunity can be empowering. Evidence of this can be read in the Amway brand story on pages 10-11. One factor leading to this empowerment is the training events and courses available to all ABOs. Such events dont just reinforce the sense of community ABOs receive through Amway. They also help each participants personal development. They expand ones skill set and offer some of the key tools for business success. Training that increases sales In particular, sales training helps ABOs learn theories and techniques that really boost their ability to sell Amway products, to customers both new and old. Of course, this helps to climb to higher pin levels and increase financial gains. Katarina Mocova, a sales trainer based in Slovakia, informs us that following the sales courses she has noticed not just an increase in PV, but also in ABOs self-confidence in dealing with clients, an improvement in their communication, negotiation skills and customer care. Two ABO leaders

who regularly attend Amway sales courses are Franz Pollak of Austria and Helena Purchartova from the Czech Republic. I have already achieved an increase in sales since attending, states Franz. Helena agrees, adding, Turnover has increased because Ive expanded my product knowledge. I also improved my communication skills and gained more experience by interacting with fellow course participants. Transferable skills Empathy, needs assessment, product knowledge and enthusiasm all vital competencies (transferable skills) that ABOs can learn and from which they can benefit, believes Franz. This is relevant for both business and everyday life. He says that as a result of the training, he has learnt to listen more closely and to identify the needs of his counterparts. The key is communication with the client and gaining his trust, agrees Helena. Its important to listen to a clients needs and then find the best solution. She adds that the courses have helped develop her presentation skills and to learn how to integrate technology for audio-visual presentations. Amway Academy sales courses The Amway Academy offers several sales-related courses in a classroom environment. For more details, contact your Upline. See pages 27-28 to learn more about the Academy in general.

Positive feedback Both course attendees speak highly of the trainings they undertook. Helena says she immediately shared the information with her business partners. Thats why I signed up for the Amway Academy. I find it extremely useful for team leaders, who can then pass on skills to their business partners. I found new ideas and methods of how to help others to improve their sales skills. Feedback to the training is crucial for its success, says Katarina. This is received both immediately afterwards and several months later, when the efficiency of the training in terms of PV growth is measured. Around 60% of ABO participants from several training groups have reported PV growth post-course, says Katarina. In addition, several ABOs even told us their PV had grown by more than 100%!

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Quick tips
A few pointers Katarina gives to all ABOs are: 1. Pay great attention to after-sales care. This is very important for acquiring satisfied and loyal customers who can become long-term business partners, not just one-off buyers. 2. Keep a comprehensive database of your clients and register all the information you know about each one. Record the outcome of meetings you had with them. Note down the products each client is interested in. By doing this, youll establish a working system and after a few months, youll see the positive effects of all your efforts. Helena offers yet another tip regarding how to achieve a good PV. The most important thing I learned from our EDCs is that you need to set a PV goal each month. She also agrees with Katarinas tips about customer care: I always try to ensure quality and rapid customer service, so I always have products available for selling at home.

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P r o v e n M e t h o d s

Made in Europe
Amway doesnt just talk about environmentally friendly practices, its a company that takes action for everyones benefit!

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P r O v e n m e t h O d s

onsumers are becoming increasingly conscious about the environment. They want products that respect natural ecosystems and are produced and distributed with as little environmental impact as possible. Amway has always taken its environmental responsibilities very seriously, and its important for us to ensure that our products are not harmful to the earth. The AMWAY HOME brand, especially, represents Amway heritage, and our long-standing commitment to produce products that are carefully formulated to combine quality and effectiveness, while being kind to the planet. Responsibility and commitment Now, Amway has taken its commitment a step further and has partnered with a company in Belgium to manufacture select AMWAY HOME products. This will significantly reduce the carbon footprint associated with the distribution of Amway products in Europe and is an important new development you can proudly emphasise to your customers.

Huge energy savings Located right in the heart of the European Union, the aim is to reduce the companys carbon footprint by 70% thanks to shorter distribution distances. Plus, there will be fuel savings of around nine million litres a year. Other positive effects include local-market job creation and faster delivery times. This investment in Europe underlines Amways belief that where there is a will to reduce energy consumption, large global organisations can lead the way. Made in Belgium Initially, the Belgian facility will produce four products from the AMWAY HOME brand range: DISH DROPS Concentrated Dishwashing Liquid, L.O.C. Multi-Purpose Cleaner, SA8 Delicate Concentrated Liquid Laundry Detergent and AMWAY Gel Oven Cleaner. These products will all be clearly marked Made in Belgium. However, product quality, tried-and-tested formulations and the environmentally friendly packaging will all remain exactly the same. The AMWAY HOME brand has always represented the companys heritage and its long-standing commitment to creating high-quality, effective cleaning products that are safer for the environment. For European customers, this is now underpinned by a muchreduced carbon footprint that makes our products more ecologically sensitive than ever. If you want to help make our world greener, turn to page 49 and learn how you can make a difference.

Positive steps
Amway has recently made the decision to reduce its global carbon footprint by producing some AMWAY HOME products in Belgium:
Why is Amway making this change? We see minimising the impact we have on the environment as an integral part of good corporate citizenship. By moving to local production we are aiming to reduce our carbon footprint by 70% and save millions of litres of fuel oil every year. For Amway Business Owners, the change also means faster delivery times and a reliable, more local supply chain. Which products will be made in Belgium? AMWAY HOME L.O.C. Multi Purpose Cleaner, 1 litre; Order no. 0001 AMWAY Gel Oven Cleaner, 500 ml; Order no. 0014 AMWAY HOME SA8 Delicate, 1 litre; Order no. 110479 AMWAY HOME DISH DROPS Concentrated Dishwashing Liquid, 1 litre; Order no. 110488 Will the products be exactly the same as those made in the USA? Yes. We are committed to developing high-performance cleaning products that provide a safe environment for you and your family. The formulations, quality and packaging are unchanged. The only difference you will notice is the Made in Belgium label on the products. Our long history of successful design and formulation of home care products at Amway World Headquarters in Ada, Michigan, USA, will continue. Have the Belgian-made products started shipping already? Locally manufactured products have already been shipped to some European countries since the end of 2011. In the first quarter of 2012, all of the above mentioned products will be shipped to all European markets.

Select AMWAY HOME products no longer need to travel long distances now that they are manufactured in Belgium
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Protein from plants

Completely vegetarian and very versatile find out why NUTRILITEs new protein product has a winning formula.

UTRILITE All Plant Protein Powder is an isolated soy, wheat protein and pea protein powder. These ingredients help maintain lean body mass and provide the body with protein, helping it to build and rebuild muscle tissue. While protein-based products are often associated with athletes, Rich Jonsson, NUTRILITE Brand Manager, says some of the products can also bring advantages for more ordinary
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consumers: All Plant Protein Powder is perfect for everybody who wants to maintain a strong, fit body. Its not just for those who want to be supermodels and athletes. Since protein cant be stored, it must be re-supplied regularly to ensure growth, maintenance and repair of muscle tissue. Avoiding intolerances The All Plant Protein Powder, as the name suggests, is completely vegetarian, with a formula containing soy, wheat and

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pea protein. Its also naturally lactosefree, cholesterol-free and has a lean fat formula. As Rich tells us, It gives you the right combination of proteins and amino acids to help you feel in good shape and energetic, without animal and dairy product side effects. When asked about the benefits of amino acids, Rich explains they are the building blocks of protein. NUTRILITE All Plant Protein Powder

provides the highest quality protein and necessary amino acids to help maintain muscle mass and prevent muscle weakness and fatigue. Get creative The powder is very versatile and can be consumed as one serving per day, up to a maximum of four servings a day. It is usually consumed in juices, drinks or milk, says Rich. All Plant Protein Powder can also be sprinkled on cereals, salads or soups and used in many cooking and baking recipes for added nutritional value. Be creative with other

foods and let us know your favourite! For a powerful treat, you could add it to fresh or frozen fruit and mix in a blender. Try adding low-fat milk or yoghurt. Thank you, ABOs! Richs message to ABOs is Thank you for your help in making NUTRILITE Protein Powder a world leader in the general wellness business. We look forward to growing with you as you grow your business!

NUTRILITE All Plant Protein Powder*, 450g; Order no. 110415. *To replace the current NUTRILITE Protein Powder (Order no. 0145) to be discontinued once stock has sold out. Still available in Turkey and Ukraine until 2013.

The Olympic year begins

Successful canoeist Carolin Leonhardt shares details of her training towards the next global event, Olympics 2012 in London.
For someone who has experienced the highest of the highs and the lowest of the lows in sport, Carolin Leonhardt is remarkably optimistic. Success for Carolin was kicked off with a remarkable gold medal in the fourperson kayak (K-4) over 500 metres at the 2004 Athens Olympics, when she was just 19 years old.She reached her real low point when illness meant she had to pull out of the team for the 2008 Olympic Games in Beijing. But Carolins focus is always on the next big competition, and they dont come any bigger than the Olympic Games in London in 2012. The build-up began in September 2010 with my winter training, she explains. This is always the groundwork for the next year. It can be in different places: in Germany or in a training camp in another country. Carolins favourite location? Florida! she says, without hesitation. They have a river to train on and very good facilities, such as a weight room and ideal running areas. We can go there in February, when its too cold for training in Germany. A regular training day for Carolin starts with rowing at 9:00 in the morning, which lasts around an hour, followed by a one-hour break. At 11:00 she works out with weights, then at 3:00 theres another rowing session, followed by another hours break. The day is completed with running work at 5:00. During such a vigorous schedule, Carolin makes sure she takes NUTRILITE Double X. Even with well-thought-out training regimes and years of experience in the sport, she admits to getting a little nervous in the run-up to big competitions. As long as I am training, my attention is focused on that, she says. But the closer the competition gets, the more nervous I become. Then I just want the competition to start. In a few months, her next big start will be at the London Olympics. With luck, shell soon be celebrating another one of her great highs.

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ARTISTRY Intensive Skincare Anti-wrinkle Firming Serum received much-deserved attention at a prestigious scientific event.

Patented power from ARTISTRY

outh Korea was the location for an impressive showing from Amway and its ARTISTRY product line in front of the worlds media. The World Congress of Dermatology (WCD), which was held last year in Seoul, is the industrys leading global event and provided the perfect stage for Amways premium beauty range to showcase its many strengths. Leading industry coverage provides extra credibility to the products that you sell: it is a message that can bring a great deal of advantage when it comes to introducing them to prospective clients. Patented technology Star of the show for Amway was the Intensive Skincare Anti-wrinkle Firming Serum, for which ARTISTRY has

licensed a leading anti-ageing technology. This will be the first and only anti-ageing product to use a breakthrough patented Targeting Complex technology, from the University of Michigan. Dr. Gary Fisher is a recognised authority in the field of skin ageing. He is the Harry Helfmann Professor of Molecular Dermatology at the University of Michigan and a member of the ARTISTRY Scientific Advisory Board, formed out of Amways commitment to prestige beauty and advanced skincare. After years of investigating retinols mechanism of action, we discovered a completely innovative way to direct the skins responses to retinol, so it can be more effective in improving the appearance of wrinkles whilst minimising side-effects, Gary explains. Although retinol is a key ingredient in many anti-ageing products, some consumers suffer skin irritation as a result of using it. Therefore, soothing ingredients were added to the Antiwrinkle Firming Serum to ensure comfortable use for customers. Why not try this product for yourself before introducing it to customers? You may find them asking how you maintain such a youthful complexion!

Media in Seoul learn more about the ARTISTRY brand and skincare technologies

A grand introduction Media coverage of the congress was considerable: within 30 days, nearly 20 articles had been published about the serum. There were also PR Newswire releases, meaning the event reached more than 400 media outlets and generated thousands of online views, paving the way for ABOs to start selling the hottest new product from ARTISTRY.

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Learn more and lead others

Find out how the Amway Academy can help ABOs develop skills to build up a professional business.

ounded in 2009, Amway Academy provides a learning resource programme for the Amway sales force. Based on the idea of life-long learning, the academy supports both established and new ABOs in gaining knowledge on the Amway business and up-to-date information on products to share with their customers.
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E-Learning Online Courses (24/7) Web Live Training (trainer-led) Web Recordings Live Chat (trainer-led)

Face-to-Face (trainer-led) Product Presentations Workshops Leader Trainings

What courses are available? Amway Academy offers two types of courses: online training and classroom sessions for face-to-face learning. At its headquarters in Munich and Moscow, the Amway Academy Management core team develops the material and courses, some of which are instructor-led. Currently 100 certified trainers are part of Amway Academy. Online learning Level 1 consists of free-of-charge, online courses and offers basic product training to all ABOs. With online training you can choose from self-study courses good for busy ABOs who wish to learn in bitesized chunks, as and when it suits them and instructor-led, live Web training. There are currently 10,000 webinar participants from all over the world using this platform to learn. With over 70 courses offered in Europe, ABOs can learn about all of Amways products including beautycycle, NUTRILITE, AMWAY HOME and ARTISTRY, and access recorded presentations, available in 22 languages. To take part, all you need is a broadband Internet connection and a set of earphones. Log on to your

loca amway.co.uk or amway.ie, go to My e-office, then Amway Academy and access your first e-learning course. Classroom learning Levels 2 and 3 of the Academy comprise instructor-led classroom training (ILT) for keen ABOs who wish to improve their skills. Like the online courses, the classroom training is available in 22 languages. More than 200,000 delegates participated in classroom trainings in Europe during 2011. Advanced training Level 2 is advanced training for ABOs and offers a combination of product presentations and workshops. ABOs are guided by the Academy team who help broaden their knowledge on Amway brands such as iCook, ARTISTRY and eSpring. Amway Academy also hosts workshops on weight management, home care and personal care. These can help you better understand products in the context of your own lifestyle. Train the Trainer As part of the Train the Trainer initiative, the highest academy level is Level 3: Leader Training and Coaching. This programme was developed to train experienced ABOs as Academy Certified ABO presenters so they can support and guide their downlines. This programme only works in cooperation with ABO

leaders and Amway Academy. It can only be done with Upline support. E-learning and self-study is not meant as a replacement for practical 1:1 training between Upline and a downline. Courses in all languages Last year, Amway Academy introduced online training for all ABOs across Europe. Now, many courses are available to you across the Amway markets European languages.

e learning
Quick facts about Amway Academy
Founded in 2009 Headquarters in Munich and Moscow Courses offered right across Europe 100 Amway Academy-certified trainers Different levels of training E-learning and classroom courses available in 22 languages ABO leaders provide ideas and feedback for course content development Amway Academy cooperates closely with your leaders and sponsor. For any questions please always contact your Upline, who can advise and guide you best, first!

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Reach new heights

Read how these ABOs evolved in their business, achieved success and increased their pin levels.

How H av e yo u e vo l ved a s an alon aBo g tHe way to n e w le ve ls?

Haigen Zhou & Niandi Xu

Recently qualified Emerald, France We have progressed a lot as ABOs. We have learned how to face challenges and how to cope with difficulties, while also becoming more determined. Amways company culture will continue to help us evolve. You have to be patient and focused and keep persevering. We fully trust ourselves now and know we can succeed with the Amway business.

Fani Chalikioti & Dimitris takforidis

Founders Emerald, Greece The transition to success is never instant there are different stages. We believe there are four keys to success for an ABO: create and review goals daily; stay in touch with your sponsor; be open to education; and work with passion. To reach higher achievements an ABO needs the self-discipline and personal drive for leadership.

sergey & Elena romashovy

Founders Platinum, Russia We have certainly evolved thanks to Amway and our LOS their support motivates and inspires us to set new goals and to extend our achievement boundaries. In addition, we have grown in confidence and persistence. After learning about the products and business, and teaching this to our downline ABOs, we then trained them how to teach their own groups. We are now able to unleash the potential of ABOs in our group to help them define and achieve their goals.

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Uncovered: Amways digital strategy

The birth of social media has changed the way companies interact with their customers. Find out how online channels boost each Amway brand and can increase your sales.

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mways web and social media presence is becoming an integral part of the companys business strategy. These digital channels help to create and strengthen brand loyalty and drive sales. Platforms such as Facebook and YouTube have made it simple for visitors and ABOs to interact, collaborate and purchase products. In addition, brand websites and other online channels have enabled Amway to penetrate new markets, reach new distributors and elaborate on Corporate Social Responsibility and reputation initiatives. Maybe you can also gain inspiration for your own business. Amway Europes digital strategy is measured against four main pillars: Brand building: product lines are positioned strategically to build up brand awareness. Engagement and collaboration: Amway, ABO and customer interactions are led, monitored and managed with the purpose of creating awareness on particular topics, issues and products. Sales growth and self-servicing: continuous online communication supports the growth of Amways business model. Reputation management: social media platforms represent an excellent opportunity to obtain feedback from and engage in dialogue with customers.

To support online targets, Amway uses tactical platforms and channels, namely:
Facebook Facebook fan pages such as AMWAY HOME Europe, beautycyle Europe and Amway Experience Centre Munich attract visitors and inform them about products, promotions and events. From the AMWAY HOME Europe fan page, visitors can navigate to important product information and AMWAY HOME Brand Infomercials. The beautycycle official European Facebook page, currently has over 17,500 fans, and is particularly popular. Here, visitors can learn about products and gain first-hand information on promotions. On average, the page hosts over 1,100 active users per day and recieves over 50 likes.

Amway Facebook Facts

On average, each Facebook user has around 130 Friends. For each post, Amway receives approximately 200 likes and comments. This means that each post has the potential to reach thousands of people beyond the direct Amway Facebook fan base. Facebook ranks among the top three most prominent traffic sources for Amway Europe websites. New product announcements and promotions are clicked and commented on the most.

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Amways official social media sites and websites:

beautycycle Facebook & YouTube www.facebook.com/beautycycle.europe www.youtube.com/beautycycleeurope Amway HOME www.facebook.com/amwayhome.europe www.youtube.com/AmwayHomeEurope Amway Experience Centre Munich: www.facebook.com/amway.experience Amway Academy Facebook page www.facebook.com/AmwayAcademy Twitter channel Amway Europe www.twitter.com/amwayeurope Team NUTRILITE Online Community (TNOC) & Facebook page www.teamnutrilite-community.eu www.komanda-nutrilite.ru www.facebook.com/TeamNutriliteEurope Amway Corporate brand blogs www.amwaylive.de www.amwaytoday.ru Amway website and Brand Centres www.artistry.eu www.beautycycle.eu www.amwayhome.eu www.amway.eu www.amway-experience.com www.amwaymedia.eu

After just three days, it had received over 500 Facebook likes and 60 comments. Russian ABOs will also find this Russian blog of interest: www.amwaytoday.ru. Online Communities The Team NUTRILITE Online Community (TNOC) has been a powerful tool for strengthening brand identity and promoting a healthy lifestyle via important sports events. By mid2011, the local community sites had over 10,000 registered users from Germany, Austria, Switzerland and Russia. Mobile initiatives Amway has a beautycycle Mobile App, which launched in December 2010. There have been more than 10,000 installations on iPhones and Android devices, and over 1,600 app product recommendations added to shopping baskets via Amway online.

YouTube AMWAY HOME Europes branded YouTube channel caters to visitors wishing to learn about important products and Unique Selling Points (USPs) in video format. The beautycycle YouTube channel talks viewers through product application and its benefits, enabling ABOs to pass comprehensive information and tips on to their customers. Search Engine Optimisation (SEO) Amway brand websites have been created to support good ranking for key search terms in Google and other search

engines. The on-page optimisation ensures the site structure and content is clear and appealing to users. Brand sites and blogs also drive internet traffic for a number of important keywords. Amway, beautycycle and other brand sites The Amway Europe website is a general source of information on Amway products. In comparison, brand sites, such as the beautycycle website, enable visitors to learn about the brand and its products in greater detail. Blogs Blogs are an excellent way to reach and motivate people. In January last year, Germany launched www.amwaylive.de, a central communication platform for the Das ist deine Saison (This is your season) campaign. The blog allowed ABOs to engage in dialogue with General Manager Dimitri van den Oever.

* All statistics are correct at time of printing

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Role models for downlines

Josef Mayerhofer, Austria Merih & Nilfer Blkba, Turkey

Josef Mayerhofer, Founders Diamond from Austria, and Merih & Nilfer Blkba, Executive Diamonds from Turkey, share insights on inspiring ABOs by example.

In general, which factors do you believe make a good role model? I am active at least five days a week in my Amway business and I look after my personal health and fitness. I believe this sets a good example for my downlines. We can also set an example with what we say and by being realistic. Its important to inspire, serve, help, teach and motivate ABOs, as well as care about ones team. A strong work ethic, good character and great interpersonal skills are needed too.

Which business skills or techniques do you think your downlines learn from you? How to keep motivated and motivate others. Also, how to set goals, connect with people, contact prospective customers and win their attention and interest. They learn how to lead sponsor talks and present the products and their benefits. We teach our downlines how to invite prospects, show them the plan and the products, close the sales and follow up. Working with Uplines and downlines is a very important business skill.

Have any of your downlines given feedback to indicate that youre an inspiration to them? Yes, and this is the biggest motivation for me. Recently, during an Amway meeting, I received feedback from an Emerald ABO that my training in 1992 in Hamburg inspired her to start the business and she is now working on this full-time! You can count yourself an effective leader if your downlines move ahead with your leadership. Many times weve been given feedback indicating that we are the inspiration and role models to them and their team.

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International insights UK and Ireland

The United Kingdom and Republic of Ireland count as one combined and successful Amway market.

igures from 2010 showed that UK and Ireland was the fastest growing Amway market in Europe, with an increase of 48% in sales over 2009. The financial results for 2011 are likely to show an additional 20% increase! Sharing the details of this flourishing market with us is Andy Smith, General Manager for Amway UK and Ireland. Andy tells us, The UK and Ireland market has more than 25,000 ABOs and is forecast to break the 30,000 barrier by the end of 2011.* Similar positive figures show that on average 1,300 new ABOs join this market monthly. Commission on sales When asked what is attractive for a potential ABO to start a business in the region, Andy replies, The income that can be made from retailing products to customers. The market has a single price model, where the ABO and customer buy at the Recommended Retail Price (RRP) and the ABO receives a 25% commission on these sales on a weekly basis, putting money in their pocket

from the very start. This has helped to drive product retail to customers amongst our ABOs. In this region, ABOs are initially trained to sell to customers, and the related statistics are positive proof that the approach works. Generally, compared with other direct selling opportunities in the UK and Ireland, the weekly rebate ABOs can receive is very attractive. The wide range of Amway products is also appealing, says Andy. Similar companies tend to specialise in one product area only, whether it be home, beauty or nutrition, but weve got something for everyone. A good start The business-building tips for ABOs in this region are more customer-focused. Andy says, The first task for new ABOs is to build a customer list and then to choose an area of business to concentrate on in the beginning Nutrition, Home or Beauty. The ABOs Upline helps to build up the client list and then trains the new downline on how to demonstrate products. ABOs in the UK and Ireland, he explains, are trained to retail first. The door-opener products in the home and personal care categories are often used in ABO product demonstration training, Particularly with the unique WOW Demonstrations which were introduced to coincide with the launch of AMWAY

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HOME, he says. Then customer loyalty builds up and ABOs are able to introduce, for instance, the ARTISTRY and NUTRILITE products, he continues. Once the new ABO has built a retail business, they find it easier to sponsor others to do the same, so

building up a more profitable and stable business. Our most successful ABOs are those that find the right balance between selling and sponsoring! Flagship Experience Centre In April 2009, the centrally located Experience Centre was established in London, which now accounts for a huge 20% of the regions sales. This means that in 2011, over 2 million will be
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Founders Platinum Leader Yen Tee McCoy uses the London Centre to grow her business

generated by the London Centre alone. The vast majority of sales come from ABOs purchasing for themselves and their customers. Sales of products to the general public are increasing, and any bonuses from these sales are shared amongst the UK and Ireland Platinums. This facility also provides space and resources for training and meetings, as well as experience areas for ARTISTRY, NUTRILITE and iCook. It houses The Style Bar, by John Gillespie, the Amway award-winning hair stylist. The Flagship Experience Centre is open seven days a week and is the venue for many training seminars for ABOs. The most powerful benefit of the Centre, says Andy, is when an ABO brings a new ABO prospect and says this is my Amway business. I dont know of anyone who has said no to the opportunity once theyve taken a look around! Positive attitude generates gains The UK and Ireland has not been immune to the global financial crisis of recent years. But as Andy explains, the markets figures highlight that Amway

has provided lots of opportunities for new people to join the Amway business. This year we have seen a trend of much younger ABOs joining the business, with over 65% of them under 40 years of age, which is very encouraging for the future. The London Centre, with its modern and trendy look, has certainly helped to attract a younger audience. Andy also says that people with a positive attitude are the ones who tend to be more successful with their Amway businesses. This is partly because they are able to sell more easily, but also because they attract people who may be looking to be sponsored. These people tend to overcome any challenges in their business more easily too, he says. ABOs with a positive and resilient attitude can, therefore, reap a variety of benefits. Overcoming language barriers The only dilemma for the UK and RoI Management Team, Andy tells us, is that this market consists of a huge mix of nationalities and many people dont speak English as their first language. For example, there are many Russianspeaking groups of ABOs based in Ireland. However, the expansion of the Amway Academy courses, now being offered in a variety of languages, helps this scenario greatly, as ABOs can learn

The launch of ARTISTRY Intensive Anti-wrinkle Firming Serum in London

in their mother tongue. See pages 27-28 to read more about the training services offered by the Amway Academy. In partnership The partnership with our ABOs, particularly our Leader group, has been the single most important factor in the growth of the business here. Id like to take this opportunity to thank them for their commitment and dedication to the business and the fantastic contribution they have made to the success of Amway in the UK and Ireland.
* The interview with Andy Smith took place in 2011.

The UK Flagship Experience Centre, London

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Battling the bulge

Dr Claudia Osterkamp provides some insight into winter weight gain.

ead our interview with nutritionist Dr Claudia Osterkamp on the following pages. Find out why we tend to pile on the pounds around winter time. Learn how we can avoid such weight gain yet not miss out on those family festive feasts.

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Dr Claudia Osterkamp, nutritionist

Lets face it, who hasnt found themselves a few kilos heavier at the beginning of spring than they were at the end of summers golden days? An easy excuse can be that we wanted to stock up on our bodies fuel before the cold days set in. If that were the case, though, we would most likely buttress up our bodies in the autumn and not over the festive season. We spoke with nutritionist Dr Claudia Osterkamp to glean an insight into why we tend to put on weight over winter and how we can battle with the bulge and win. Dr Osterkamp, why do we tend to gain weight during winter? When its cold outside, we tend to get less exercise, as even a morning stroll can seem daunting. As the days grow shorter, our chance to exercise in daylight outdoors is limited, meaning some of us give up the evening jogging routine. But the less we exercise, the less energy we expend, which leads to a positive energy balance. In other words, we take in more energy from food than we use up, and thus put on weight.

What about the holiday feasts can we not indulge then? The festive season is often centred around family and food. So some of us eat more than we would on an average day. However, if you skip breakfast and take only a vegetable soup for lunch, you can save calories for the festive dinner. You can also balance out your feast days with reduction days, when you could also follow the LBS programme to limit your calories sensibly. But if were less active, why do we tend to eat more in winter? Sunlight helps our bodies to synthesise the neurotransmitter serotonin. Serotonin is one of the bodys natural mood elevators, and without the right amount, we tend to get into a bad mood or even depressed. Feeling this so-called winter blues, our bodies instinctively crave carbohydrates. Why?

Munching on carbohydrates makes us feel better, because the carbs support the synthesis of serotonin. Our bodies compensate for the missing sunlight by eating more carbs. However, sugary sweets and cookies may improve our mood short-term, but they dont fill us up for very long, meaning we can suffer a slump in mood all over again. How can we keep our weight and moods balanced over winter? Be proactive. Get enough sun. A 30-minute walk during lunchtime can work wonders. Or sit out on a sunny day all snuggled up in a warm blanket. If you do tend to crave sweets, eat regularly to provide your body with energy at regular intervals and fill up on whole grain, non-sweet carbohydrates such as whole-grain bread, brown rice or potatoes. Eat warm meals, such as porridge for breakfast, which helps keep away that cold, shivery feeling for longer too. Finally, I cant stress how important it is to get enough omega-3 fatty acids and vitamins, especially the B vitamins and vitamin D. Eat oily fish once a week, snack on walnuts, and add rapeseed or linseed oil to vegetables. This should help to stabilise your moods.

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Get back into your skinny jeans

No matter how hard we might try, a few extra kilos may be inevitable. The Lifestyle Balanced Solutions (LBS) Weight Management Programme can help you get back into shape by teaching you about energy intake versus energy expenditure. Designed to help you lose weight healthily, while teaching healthy long-term eating habits, the programme combines meal replacement using NUTRILITE POSITRIM Crme Mix Powder with day-today foods to make sure you get the recommended intake of all essential nutrients.

Lifestyle Balanced Solutions basic kit includes 1 Manual, 1 Shaker, 1 Pedometer and 1 Training DVD Order no. 218502

NUTRILITE POSITRIM Crme Mix Powder Order no. 103792: Vanilla Order no. 103793: Cocoa Order no. 103795: Strawberry

Lifestyle Balanced Solutions starter kit includes 1 Manual, 1 Shaker, 1 Pedometer, 1 Training DVD, 1 carton (14 pouches) POSITRIM Crme Mix Powder (cocoa flavour), 1 carton (14 pouches) POSITRIM Crme Mix Powder (vanilla flavour), 1 carton (9 bars) POSITRIM Protein Bar (caramel vanilla flavour), 1 bottle (30 tablets) NUTRILITE Chewable Fibre Blend, and 1 bottle (90 capsules) NUTRILITE Omega-3 Complex Order no.218503

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Dr Kurscheid explains the importance of maintaining our bodies muscles

Healthy living
Not just for athletes: why we all need strong muscles to stay fit and trim.

uscles have something of an image problem. Bodybuilders, for example, are sometimes considered vain and unhealthily obsessed with their own physique. We may not all wish to have the body of Arnold Schwarzenegger in his prime or that of his female equivalent! However, we should all make sure that our muscles are maintained well enough, through regular exercise and the correct nutrition. This will ensure that we dont drift towards becoming overweight or even obese. Less fat, more muscle Carrying too much fat is bad for the body, increases the risk of diabetes and high blood pressure, and accelerates arteriosclerosis (hardening of the arteries). The process of building up and using muscles burns calories and cholesterol, and keeps us fit and slim.

Once we have more muscles, we burn more calories every day, even on a lazy day, when we dont train. Only four kilograms of muscle mass, for example, burn an extra small plate of spaghetti per day! So, by using a combination of cardiovascular and strength training, we can increase our endurance and muscle mass, and reduce the risk of becoming ill. When we are leaner and more muscular, we have more mitochondria in our bodies cell structures. Mitochondria are the part of the cell which generates power and which also plays a role in both cell division and growth. Support for the bones The presence of muscles is also good for our bones. Through our tendons, which attach muscle to bone, muscles exert the loads and stresses that help keep the bones strong and healthy, notably helping prevent osteoporosis. Diet also plays an important role in building and maintaining muscle, so we should always try to eat complex carbohydrates found in whole-grain foodstuffs before exercising. We should also eat protein to help repair and rebuild muscles after a

workout. An average adult male weighing 75 to 80kg, for instance, should try to eat around 150g of protein a day. This should typically come from soya and tofu, fish, lean meat, eggs, poultry or low-fat dairy products, such as cottage cheese or yoghurt. Active investments Of course, supplements can help ensure we take in the necessary carbohydrates, proteins and phytonutrients our bodies need. Where muscles are concerned, though, the correct nutrition alone is not enough! Ideally, we should strive to undertake three, 30-minute cardiovascular and three, 30-minute strength training sessions a week. This will help us maintain the correct body mass index (BMI) for our size and age. In doing so, we give ourselves the best chance of staying healthy and active well into our later years.

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Livebetter
L i f e s t y L e

A partnership to be proud of
How the collaboration between NUTRILITE and AC Milans MilanLab produced a winning formula.
mways leading nutritional supplements brand, NUTRILITE, no doubt played a part in helping AC Milan win Italys Serie A national football championship last year. Their contribution to the teams success was in collaboration with MilanLab, the hightech scientific research centre set up by the football club. Following this impressive achievement, the two parties have embarked on a post-season analysis to research and highlight the achievements of this partnership. More details on the results will follow in the next edition of Amagram. Peak performance The NUTRILITE Health Institute (NHI) employs over 100 experts, comprising scientists and researchers, all working at the highest level in nutrition, science and its applications. MilanLab is based inside AC Milans Milanello Sporting Centre, which aims to optimise the psychophysical management of its athletes. Both partners therefore share the common target of the peak wellness, and thus performance, of each player. NUTRILITE and MilanLab both share the same holistic approach to the wellbeing of the individual, based on the fact that nutrition is a strategic resource to

achieve optimal physical condition, explains Michael Meissner, Vice President Corporate Affairs Amway Europe. Tailored advice and team success The two collaborating bodies carried out initial research and analysis with each of the teams players. The results then produced an assessment of their nutritional needs to ensure the best possible physical condition. This was followed by tailored advice and tips for improvements in diet and fitness for each player. Dr Micheline Vargas, NHI scientist, says, We use scientific literature, player genetic test data and bio-informatics to make individual recommendations based on leadingedge science. The initial success is confirmed by the Project Leader of MilanLab, Daniele Tognaccini: The team is following the nutrition and integration programme developed by NUTRILITE and MilanLab experts, and the data we have gathered so far is extremely positive. It looks as if theres no stopping the teams success, with each player performing at his optimal physical level.

1 Triumphant time for the team 2 Gianluca Zambrotta at the press conference
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Amagram 01/2012

Escape to paradise
White beaches, blue seas and cloudless skies the inspiration for the new ARTISTRY Spring 2012 Limited Life Trend Colour collection.

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Livebetter
L I F E S T Y L E

uring the spring and summer months, nature and her richness are key for inspiration. Its a time of sun-drenched days, clear skies and deep-blue seas. Its a time to banish stresses and treat ourselves to a luxurious week or two at the beach. The sense of relaxation that the warmer months bring affects the way we want to look. We feel good, full of optimism and possibility, and so we want to dress and present our makeup in a way that expresses that. With the sun high in the sky, the long evenings and gorgeous locations such as Capri or St Barts beckoning us with their sand filled shores, spring and summer are the seasons to shine, to feel and look great, and be beautiful. Shades of nature Escape to Paradise is the theme behind the new ARTISTRY Spring 2012 Limited Life Trend Colour Collection. The simplistic design of the palettes encapsulates a sense of sunny well-being and reflects the fashion trends of the

ARTISTRY Spring 2012 Limited Life Trend Colour Collection, Escape to Paradise 1 ARTISTRY Face and Eye Palette: Seascape, 13.5 g, Order no. 113227 2 ARTISTRY Eyeliner Pencil Lagoon, 1.2 g, Order no. 113229 3 ARTISTRY Lip Gloss Duo Pacific Orchid, 1.8 g, Order no. 113225 4 ARTISTRY Face and Eye Palette: Beachfront, 13.5 g, Order no. 113228 5 ARTISTRY Eyeliner Pencil Island Violet, 1.2 g, Order no. 113230 6 ARTISTRY Lip Gloss Duo Tropical Coral, 1.8 g, Order no. 113226

give a glowing radiance to the visage. The Lagoon Eyeliner Pencil is a subtly coloured shade that gives rise to a sophisticated, mystical elegance. It can be applied subtly or layered for a more dramatic look. The Pacific Orchid Lip Gloss Duo has an easy elegance, reminiscent of an idyllic hideaway tropical location. The perfect finish In palette two, with its dry powder textures and sun-soaked appearance, the Beachfront Face and Eye Palette provides dashing colours. Once the cheeks, nose, dcolletage and eyelids have been illuminated with a dusting of this silky powder, the eyes can be finished off with a daring dash of dual-ended Eyeliner Pencil in Island Violet, with builtin sharpener for your convenience. And, lastly, a touch of Tropical Coral Lip Gloss Duo offers the perfect finish, it's one of two stylish, engraved and mirrored compacts with a choice of two colours each. The Spring 2012 Trend Colour Collection comes with exclusive packaging. You'll learn to love this fabulous new collection, and theres no doubt that your customers will too.

new season (think soft lines, flowing fabrics and earthy colours with splashes of gold and pink). The collection consists of six products; two dual Face Radiance and Eye Accent compacts, two dualshade Lip Duo Compacts with two shades of Lip Gloss, and an Eyeliner Pencil in two different colours. While one palette is inspired by the delicate shades of the desert sun-bleached, neutral and soft the other is inspired by beach holidays, by sun, sand, freedom and the sea. Easy elegance The first Face and Eye Palette: Seascape suggests a sun-bleached, casual appearance. It is carefully formulated to accentuate a sense of well-being and

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Livebetter
j u s t r e w a r d s

Active in many ways

The most popular and successful Team NUTRILITE events across Europe in 2011.
Snow Volleyball Grand Slam, Wagrain, Austria, April 2011 At a height of more than 2,000 metres and with temperatures reaching 20C, 12 international volleyball professionals competed on Saturday, 2nd April 2011 for the title King of the Snow. Andre Hittenpichl from Salzburg and Danijel Pokersnic from Slovenia won the Grand Slam in a thrilling final powered by Amway. Over 2,000 people attended and celebrated with Air Race world champion Hannes Arch, ski legend Andreas Schifferer and the South Pole conqueror Sabrina Grillitsch. The event was also a charitable success. Amway donated 10 for each participating team, doubled the amount by collecting at the event, and also donated an additional 1 per viewer. As a result, the Red Cross was given a total of 3,380 for their relief efforts in Japan. Melser Village Run, Switzerland, May 2011 In 19 categories, young and old runners took part in the Melser village run, which ended at the Gray Horn ski club. The distances of the running routes varied between 600 metres and 10 kilometres, and the beautiful weather kept everyone happy. Team NUTRILITE was once again represented by a large field of participants, all of whom were served pasta and had the chance for post-event swimming. The organising committee of the village run also donated CHF 5.00 per participant to the Swiss Committee for UNICEF.

NUTRILITE Mile Run, Saint Petersburg, Russia, June 2011 The charity NUTRILITE Mile Run started from Palace Square in Saint Petersburg in June last year. This run, initiated and sponsored by Amway, gathered over 2,500 people of all ages. Each runner also donated money to the charity project All are equal in sports!, designed to involve children with disabilities in active sports. The run took place, for the second year running, as part of the International White Nights Marathons, a major annual sport event in the northern Capital. The five-kilometre-long route ran through the most scenic parts of Saint Petersburg. Pfaffenwinkel Cycling round trip, Germany, July 2011 This years Tour of Pfaffenwinkel, in Bavaria, was a resounding success for Team NUTRILITE for the third time running. Like last year, many members of the Team NUTRILITE Online Community attended the tour. A similar, picturesque tour will hopefully take place in 2012 too.

1 Snow volleyball competitors hoping to win the King of the Snow title 2 Melser Village Run participants enjoying the sunny weather 3 2,500 people took part in the NUTRILITE Mile Run in Russia 4 A round trip for cyclists in beautiful Bavaria

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Refreshed and revitalised

Spas can be therapeutic, indulgent or simply relaxing it all depends on the type and destination.
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Livebetter
j u s t r e w a r d s

o what will it be today a massage, hot-stone therapy, or maybe a gentle bike ride through the picturesque countryside? A spa visit can be one of the best ways to rid yourself of the stresses of a busy working life. However, with so many spas available, many boasting an array of treatments from around the world, choosing the right ones may seem a little daunting. Health spa or resort spa? One of the most important things to decide is whether you are looking for a health spa or a resort spa. Whats the difference? Well, it depends on whether you are looking for an experience that focuses on pampering, relaxation and a

choice of good food, or whether your spa visit is all about healthy eating and fitness. Maybe you even aim to do a detox or address a particular medical issue. Of course, some spas combine elements of both, while many resort spas will often have swimming pools, tennis

courts and bicycles available for use, meaning that it doesnt necessarily have to be all about self-indulgence! A huge choice Once youve decided on the what, then you need to think about the location and

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Livebetter
j u s t r e w a r d s

City or countryside? One of the most renowned spa destinations is the Hungarian capital of Budapest. Rich in thermal springs, the citys spa history dates back millennia, to when the Romans first colonised the area. The ruins of their large bathing houses can still be seen in some places, but it was in the 1920s that Budapest really came to prominence as a more international spa destination. Among its most famous is the Gellert Baths and Spa, home to a variety of different thermal pools, saunas and treatments. A significant part of the attraction here is the architecture: spectacular art nouveau furnishings, mosaics and stained-glass windows mean that there is plenty to admire as you unwind. A dose of mountain air If its surroundings of a more natural style that you want, then the Alps are full of spa destinations. They are popular for health and relaxation seekers thanks to a blend of clean mountain air, mineral-rich thermal springs and the opportunity to expend some energy skiing, walking or cycling, depending on the season. Some people choose to head to the countryside to be somewhere a little more remote, away from busier areas and larger groups of people. As alpine spas can vary from the large and well visited to the small and peaceful, it is recommended that you do some research on your possible destination before reserving.

duration of your spa visit. Theres something out there for every budget and for any length of stay, from just a couple of hours to several weeks. While travelling further afield is certainly a good way to escape, the option of staying local should not be discounted.

Not only is it ideal if you are short on time, but it also keeps travel expenses down, so you can go for the more luxurious treatments when you do get to the spa. Winter is a great time for a spa visit, and the choice around Europe is huge. You could head south for a welcome dose of sun, tuck yourself away in the mountains or try central Europe, gazing at the cold outside from the warm comfort of your spa retreat. Here, we outline some of the destinations you may want to consider.
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j u s t r e w a r d s

Absorbing the elements In the winter months, you may miss the sun and its benefits, so a spa break in warmer, brighter climates can be appealing. Popular destinations for some winter warmth include Cyprus and the Canary Islands. Common at coastal spas is thalassotherapy, which uses elements of the surrounding marine environment, such as seawater, algae, seaweed and mud, for therapeutic purposes. It is for these kinds of treatments that the Russian Black Sea coast has become a very popular spa destination, particularly during the summer months. Among the most well known is Anapa, where the local sulphidic mud is a favoured treatment. The town of Sochi host city for the 2014 Winter Olympics is also

worth considering. Renowned for the alleged healing powers of its sulphur springs, Sochi is home to over 200 health spas. Spa etiquette Wherever you decide to go and whatever your chosen treatments, there are a few important aspects that you need to bear in mind when visiting a spa. Make sure you arrive around 15 minutes before your appointment this will give you time to register and change. Spa etiquette will vary slightly from country to country and depending on the type of treatment you have, but most will provide you with a robe. Many people choose to wear a swimming costume underneath. If youre unsure, though, then just ask. Sticking to these basic tips will allow you to focus on the most important thing: just relaxing and enjoying your stay.

artIstrY essentials Hydrating Botanical spa Collection Order no. 110743 1 Hydrating Body Butter, 200 ml 2 smoothing Body scrub, 135 ml 3 Conditioning Body wash, 200 ml

Spa comforts at home

It is possible to enjoy some of the benefits of a spa visit without having to leave your own home. Simply create your own spa environment at home, take a nice bath, put some candles up, relax and treat yourself to the ARTISTRY essentials Hydrating Botanical Spa Collection. Its perfectly suited to providing a small taste of a spa lifestyle. See pages 13-17 for more details.
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Betterworld
g i v i n g b a c k

Make your world greener

What can we do to support and protect our environment?

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Betterworld

mway has introduced several programmes to reduce its carbon emissions, save energy and encourage others to be more environmentally aware. This has included creating a green Amway Business Centre in Poland, distributing an environmental manual amongst Amway employees and establishing a sustainable-events strategy that will apply its eco-friendly attitude to the planning and conducting of events. Every little bit helps We can all adjust our lifestyle and behaviour to help prevent the depletion of the Earths resources and the ozone layer, or to reduce the pollution and build-up of waste. It may seem that the eco-footprint of each individual step you take is small, but if we encourage others to contribute to the cause with us, by adopting little changes in their lifestyles, a huge difference can be made. Its all about educating ourselves and others on changes we can introduce in our lives and developing these small steps into good habits. Read through our quick guide, based on Amways The 3 Rs code for some ideas on small actions you can take to make a difference.

g i v i n g

b a c k

Save energy by reducing the amount of water and electricity you consume. Whether it is while brushing your teeth, washing clothes or even taking a shower, make sure you turn the tap off when you dont need it and always report leaks, which waste water. To save electricity, use natural light as much as possible and turn off equipment like computers when not in use. Close doors to save your homes heat energy.

3 1

Why not cycle or walk to work rather than taking the car each day? You could even use public transport or share your car with a colleague. Car-sharing means fewer cars on the road, less traffic congestion and less damage to the environment. Not only will you save on petrol and parking fees, as well as giving your vehicle a rest, but you will also lower your emissions and reduce your carbon footprint.

4
Reduce the consumption of disposable products and avoid items with unnecessary packaging. Use a trendy cloth or jute bag for your weekly food shopping rather than using plastic bags, which are not biodegradable. If you must buy products with plastic packaging, make sure you recycle them.

Wash laundry in an efficient, energy-saving way. Use ecofriendly products and smaller amounts of detergent. Try using SA8 Premium Concentrated Laundry Powder Detergent from the AMWAY HOME range. This includes water-soluble ingredients and low-foaming tensides that require less rinsing than other products, to help you save water.

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Betterworld
g i v i n g b A c k

Donate clothes, toys and books that you no longer want to charity organisations or to people you know who may need them. You could even use an internet auction site if the items are in good condition, someone else can benefit from them.

6
Recycling is an excellent way of saving energy and conserving the environment. Make sure you recycle mobile phones, printer cartridges, plastic bottles and paper there are some organisations that collect these items and even finance their projects that way!

The 3 Rs
Reduce Reduce the use of paper by only printing documents and emails when necessary. Also, keep electronic copies of documents, which will also take up less physical space in your office. Reduce the volume of waste by crushing cans or bottles and folding cartons before disposing of them. Reuse There are many ways to reuse packaging, such as buying refill packs so you dont have to throw away old containers. When reuse isnt feasible, choose products made with recycled content. Recycle Dont forget that many different types of unwanted items can be recycled, such as computers, bicycles, beds, mobile phones and even refrigerators!

MASTheAd
PUBLISHER Amway GmbH, Benzstr. 11 b-c, D-82178 Puchheim ExEcUtIvE EDItoR Yvonne Hug PUBLISHING coMPANY Burda creative Group GmbH / BurdaYukom Publishing, Konrad-Zuse-Platz 11, 81829 Munich, Germany, www.burdayukom.com MANAGING DIREctoR Dr.-Ing. christian Fill EDItoR-IN-cHIEF Laura Schulte cREAtIvE DIREctoR Anita Mrusek MANAGING EDItoR Daniel Fink, Marlene Freiberger, Susan Sablowski, thomas Walter EDItoRIAL caroline Evans, Melinda Polidario, Geoff Poulton, Asa tomash, Paul Wheatley, Marilee Williams coNtRIBUtoRS Alex Holden, olive Keogh, Flora King, Mark Stevens, Paul Wheatley, Marilee Williams GRAPHIc DESIGN Sharin Armantrout, Andrea Hls, Linda Lorenz PRoDUctIoN Wolfram Gtz (dir.), Franz Kantner, cornelia Sauer PHoto EDItoR Michaela Beck, carolin Krger PHoto cREDItS cover: mauritius images/ beyond fotomedia; P. 6 Michaela Beck; P. 7 mauritius images/Stephan Kndler, gettyimages/Iris Friedrich, shutterstock; P. 8-9 Brand x Pictures (3), www.saengerphotodesign. de; P. 10 mauritius images/westend61; P. 13-17 gettyimages/Jasper White (2), Denkou Images; P. 18 f1 online, www.saengerphotodesign.de; P. 21 plainpicture; P. 22 shutterstock/High voltage; P. 24 Masterfile; P. 26 Masterfile/ Andrew Douglas (1); P. 27 gettyimages/Junko Kubota; P. 30-31 Illustrations: orlando Hoetzel; P. 34-35 Masterfile/Robert Harding Images; P. 37 jump/Kristiane vey; P. 41 dpa Picture Alliance/Daniel Dal Zennaro; P. 42 Folio-id/Sabine Liewald; P. 45 Look/Harald Eisenberger; P. 46-47 gettyimages/Paul viant, jump/fotoage/Matzen Produktion, iStockphoto; P. 48 Imagesource; P. 49 f1 online; P. 50-51 plainpicture (3), f1 online, corbis/Nadeem; Amagram Achievers: cover: Masterfile/Mark Leibowitz; P. 4-5 Masterfile/cultura, gettyimages/Paul Bradbury; laif/Pierre Adenis; P. 7 Disney; P. 8-9 Masterfile/Ron Fehling, gettyimages/take a Pix Media/Daniel Allan; P. 10 Masterfile; All other Images: Amway PREPRESS w&co MediaServices 81737 Munich, Germany PRINtER Stark Druck GmbH, 75181 Pforzheim, Germany coPYRIGHt the contents of this magazine are protected by copyright law. All rights reserved by Amway GmbH. NotIcE the opinions expressed in the articles in this magazine do not necessarily reflect the views of the publisher or the Amagram editorial team.

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GREASE HATES IT THE PLANET LOVES IT

AMWAY HOME DISH DROPS Concentrated Dishwashing Liquid cuts through the grease in a sink full of dirty dishes without damaging the environment. Powered by BIOQUEST FORMULA technology, DISH DROPS Concentrated Dishwashing Liquid contains ingredients derived from natural sources and is concentrated, biodegradable and dermatologisttested. The high quality cleaning ingredients provide long-lasting suds, remove the toughest food stains and rinse clean, while moisturisers help to keep hands soft. POWERFULLY GREEN FOR A SAFER CLEAN DISH DROPS Concentrated Dishwashing Liquid
239628B10

Contact your local Amway distributor or visit www.amway.co.uk or www.amway.ie

AmAGR Am 01/2012 PRIcelISt

UNIted KINGdOm/RePUBlIc Of IRel ANd/JeRSey & GUeRNSey

UK J/G Retail per Unit () n/a RoI Retail per Unit () n/a

Page 8, 14

Name and Product TOLSOM Git Set for Men Promotion (TOLSOM for Men, Shaving Gel and Moisturising Lotion) with free gift bag

Order No. 116439

Unit Size n/a

PV 2,50

Retail () 45,45

BV 28,40

Retail per Unit () n/a

Rebate 9,47

Retail () 37,87

BV 28,40

Rebate 9,47

Retail () 57,30

BV 35,51

Rebate 11,84

8, 16, 48 ARTISTRY essentials Hydrating Botanical Spa Collection relaunch 8, 18, 19 beautycycle Light Up Lip Gloss Champagne 8, 18, 19 beautycycle Light Up Lip Gloss Glitz 8, 18, 19 beautycycle Light Up Lip Gloss Passion 8, 24, 25 NUTRILITE All Plant Protein Powder, 450 g 9 9 9, 14 NUTRILITE CLA 500, 180 Capsules Beauty Manual beautycycle promotion: Water pack incl Water Hydrate Replenish Day Crme, Water Hydrate Replenish Night Crme, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet beautycycle promotion: Air pack incl Air Age Repair Day Crme, Air Age Repair Night Crme, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet. beautycycle promotion: Earth pack incl Earth Restoring Balance Day Lotion, Earth Restoring Balance Night Gel Moisturiser, Fire Age Repair Eye Crme and Dynamic Volume Mascara with free beautycycle bracelet. Promotion: OPPORTUNE for Women ( 50ml) with a free Valetine's Day Card Promotion: WISTFUL for Women (50ml) with a free Valentine's Day Card Promotion: OPPORTUNE No1 Eau de Toilette for Men (50ml) with a free Valetine's Day Card Promotion: ANCESTRY for Women (50ml) with a free Valentine's Day Card Promotion: ANTICIPATE for Women Eau de Toilette (50ml) with a free Valentine's Day Card Promotion: ANTICIPATE for Men Eau de Toilette (50ml) with a free Valentine's Day Card Promotion: ANTICIPATE Intense Women Eau de Parfum (50ml) with a free Valentine's Day Card Promotion: OPPORTUNE Sport for Men Eau de Toilette (50ml) with a free Valetine's Day Card Promotion: OPPORTUNE for Men (50ml) with a free Valentine's Day Card Promotion: QUIXOTIC for Women (50ml) with a free Valentine's Day Card Promotion: QUIXOTIC for Men (50ml) with a free Valentine's Day Card Promotion: SUN DAPPLES for Women Eau de Parfum (50ml) with a free Valentine's Day Card Promotion: TOLSOM for Men 50ml

110743 116376 116377 116378 110415 100280 216966 116441

n/a n/a n/a n/a 100 g cap n/a n/a

23,01 6,90 6,90 6,90 18,11 28,19 31,40

41,00 12,30 12,30 12,30 26,90 50,25 5,00 55,99

25,63 7,69 7,69 7,69 20,17 31,40 34,99

n/a n/a n/a n/a 5,98 0,28 n/a n/a

6,83 2,56 2,56 2,56 6,73 10,47 11,68

34,17 10,25 10,25 10,25 26,90 41,87 4,17 46,67

25,63 7,69 7,69 7,69 20,17 31,40 34,99

n/a n/a n/a n/a 5,98 0,23 n/a n/a

6,83 2,56 2,56 2,56 6,73 10,47 11,68

51,70 15,50 15,50 15,50 33,65 63,35 6,30 70,60

32,05 9,61 9,61 9,61 25,24 39,27 43,76

n/a n/a n/a n/a 7,48 0,35 n/a n/a

10,68 3,20 3,20 3,20 8,41 13,09 14,60

9, 14

116442

n/a

34,38

61,29

38,29

n/a

12,78

51,07

38,29

n/a

12,78

77,30

47,92

n/a

15,98

9, 14

116443

n/a

31,40

55,99

34,99

n/a

11,68

46,67

34,99

n/a

11,68

70,60

43,76

n/a

14,60

9, 14 9, 14, 15 9, 14,15 9, 15 9, 15 9, 15 9, 15 9, 15 9, 15 9, 15 9, 15 9, 15 9, 15

100595 101848 109449 101842 100594 100599 103702 103705 100600 101845 101846 100593 103703

100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml 100 ml

12,75 12,75 10,66 12,75 12,75 10,66 12,75 10,66 10,66 12,75 10,66 12,75 10,66

22,40 22,40 19,00 22,40 22,40 19,00 22,40 19,00 19,00 22,40 19,00 22,40 19,00

14,00 14,00 11,87 14,00 14,00 11,87 14,00 11,87 11,87 14,00 11,87 14,00 11,87

44,80 44,80 38,00 44,80 44,80 38,00 44,80 38,00 38,00 44,80 38,00 44,80 38,00

4,67 4,67 3,96 4,67 4,67 3,96 4,67 3,96 3,96 4,67 3,96 4,67 3,96

18,67 18,67 15,83 18,67 18,67 15,83 18,67 15,83 15,83 18,67 15,83 18,67 15,83

14,00 14,00 11,87 14,00 14,00 11,87 14,00 11,87 11,87 14,00 11,87 14,00 11,87

37,34 37,34 31,66 37,34 37,34 31,66 37,34 31,66 31,66 37,34 31,66 37,34 31,66

4,67 4,67 3,96 4,67 4,67 3,96 4,67 3,96 3,96 4,67 3,96 4,67 3,96

28,25 28,25 23,95 28,25 28,25 23,95 28,25 23,95 23,95 28,25 23,95 28,25 23,95

17,51 17,51 14,84 17,51 17,51 14,84 17,51 14,84 14,84 17,51 14,84 17,51 14,84

56,50 56,50 47,90 56,50 56,50 47,90 56,50 47,90 47,90 56,50 47,90 56,50 47,90

5,84 5,84 4,95 5,84 5,84 4,95 5,84 4,95 4,95 5,84 4,95 5,84 4,95

AmAgr Am 01/2012 Pricelist

9, 15 9, 15 9,43 9,43 9,43 9,43 9,43 9,43 9,43 12 12, 23 12, 23 14 23 23 23 25 25 25 25 26 39 39 39 39 39 50 50 Promotion: WISTFUL Aroma for Women Body Mist (100ml) with a free Valentine's Day Card Promotion: WISTFUL No 1 Eau de Parfum for Women (50ml) with a free Valentine's Day Card ARTISTRY Spring 2012 Limited Life Trend Colour Collection Escape to Paradise ARTISTRY Face and Eye Palette: Seascape ARTISTRY Eyeliner Pencil Lagoon ARTISTRY Lip Gloss Duo Pacific Orchid ARTISTRY Face and Eye Palette Beachfront Palette ARTISTRY Eyeliner Pencil Island Violet ARTISTRY Lip Gloss Duo Tropical Coral AMWAY HOME L.O.C. Wipes, 2 canisters plus rolls AMWAY HOME L.O.C. Multi-Purpose Cleaner, 1 Litre AMWAY HOME L.O.C. Multi-Purpose Cleaner, 4 Litre Amway Fragrance Vial Set AMWAY HOME DISH DROPS Concentrated Dishwashing Liquid, 1 litre AMWAY HOME SA8 Delicate Concentrated Liquid Laundry Detergent, 1 Litre AMWAY Gel Oven Cleaner, 500ml NUTRILITE Double X, 31-day supply RoI NUTRILITE Double X, 31-day supply UK & J/G NUTRILITE Double X, refill, 62 day supply as refill RoI NUTRILITE Double X, refill, 62 day supply as refill UK & J/G ARTISTRY Intensive Skincare Anti-wrinkle Firming Serum Lifestyle Balanced Solutions Basic Kit Lifestyle Balanced Solutions Starter Kit NUTRILITE POSITRIM Crme Mix Powder Cocoa flavour NUTRILITE POSITRIM Crme Mix Powder Strawberry flavour NUTRILITE POSITRIM Crme Mix Powder Vanilla flavour AMWAY HOME SA8 Premium Concentrated Laundry Powder Detergent, 1kg AMWAY HOME SA8 Premium Concentrated Laundry Powder Detergent, 3 kg 113227 113229 113225 113228 113230 113226 109892 0001 109855 109450 110488 110479 0014 102687 102688 103377 103376 109709 218502 218503 103793 103795 103792 109848 109849 n/a n/a n/a n/a n/a n/a n/a 100 ml 100 ml n/a 100 ml 100 ml 100 ml 31 days 31 days 62 days 62 days 100 ml n/a n/a 100 g 100 g 100 g 100 g 100 g 26,76 11,50 21,15 26,76 11,50 21,15 8,13 2,72 8,92 n/a 3,20 4,21 2,43 28,45 30,85 56,58 52,17 52,63 19,02 82,99 15,48 15,48 15,48 3,70 8,66 47,70 20,50 37,70 47,70 20,50 37,70 14,50 4,85 15,90 15,73 5,70 7,50 4,35 n/a 55,00 100,85 n/a 93,80 33,90 130,75 23,00 23,00 23,00 6,60 15,45 29,81 12,81 23,56 29,81 12,81 23,56 9,06 3,03 9,94 n/a 3,56 4,69 2,71 n/a 34,37 63,03 n/a 58,63 21,19 92,45 17,25 17,25 17,25 4,12 9,65 3,22 3,22 3,22 0,66 0,05 n/a n/a n/a n/a n/a n/a n/a 0,49 0,40 n/a 0,57 0,75 0,87 n/a n/a n/a n/a 312,67 7,95 3,42 6,28 7,95 3,42 6,28 3,02 1,01 3,31 n/a 1,19 1,56 0,91 n/a 11,46 21,01 n/a 19,54 7,06 28,31 5,75 5,75 5,75 1,38 3,22 39,75 17,08 31,42 39,75 17,08 31,42 12,08 4,04 13,25 13,11 4,75 6,25 3,62 n/a 45,83 84,04 n/a 78,17 28,25 113,23 23,00 23,00 23,00 5,50 12,87 29,81 12,81 23,56 29,81 12,81 23,56 9,06 3,03 9,94 n/a 3,56 4,69 2,71 n/a 34,37 63,03 n/a 58,63 21,19 92,45 17,25 17,25 17,25 4,12 9,65 103704 109448 100ml 100 ml 14,11 12,75 25,15 22,40 15,72 14,00 25,15 44,80 5,24 4,67 20,96 18,67 15,72 14,00

United Kingdom/rePUblic of irel And/Jersey & gUernsey

20,96 37,34 5,24 4,67 31,70 28,25 19,65 17,51 31,70 56,50 6,55 5,84

n/a n/a n/a n/a n/a n/a n/a 0,40 0,33 n/a 0,48 0,63 0,72 n/a n/a n/a n/a 260,57

7,95 4,27 6,28 7,95 4,27 6,28 3,02 1,01 3,31 n/a 1,19 1,56 0,91 n/a 11,46 21,01 n/a 19,54 7,06 28,31

60,10 25,85 47,50 60,10 25,85 47,50 18,25 6,10 20,05 19,85 7,20 9,45 5,50 52,80 n/a n/a 96,90 118,25 42,75 141,55 28,75 28,75 28,75 8,30 19,45

37,25 16,02 29,44 37,25 16,02 29,44 11,31 3,78 12,43 n/a 4,46 5,86 3,41 39,60 n/a n/a 72,67 73,30 26,50 115,57 21,56 21,56 21,56 5,14 12,05

n/a n/a n/a n/a n/a n/a n/a 0,61 0,50 n/a 0,72 0,95 1,10 n/a n/a n/a n/a 394,17

10,43 4,49 9,82 10,43 4,49 9,82 3,77 1,26 4,14 n/a 1,49 1,95 1,14 13,20 n/a n/a 24,23 24,43 8,83 35,39

3,22 3,22 3,22 0,55 0,43

5,75 5,75 5,75 1,38 3,22

4,03 4,03 4,03 0,83 0,65

7,19 7,19 7,19 1,72 4,02

* Due to production timeliness, prices are subject to change. Please consult your ABO Price List for most accurate, up-to-date pricing.