Identity Handbook

ELSA
Identity Handbook
ELSA Design Guidelines
ELSA Identity Handbook 2 ELSA Identity Handbook S
Table of content
Introduction 5
ELSAlogoword/fgurativemark 7
ELSAlogocolourversions 9
ELSAlogoprotectedzoneanddeformation 11
Basicbrandcolours 13
Typeface 15
Images 17
ELSAgrid 19
Stationery 23
Stationerygrid 25
Stationaryarrangement 27
Envelopes 29
Corpratedesignsamples 31
Synergymagazine 37
Synergygrid 39
ELSA Identity Handbook 4 ELSA Identity Handbook S
Introduction
Introduction
Logos and Corporate Design (CD) Elements are a part of our
everyday-life; you cannot walk down a supermarket aisle, open
a magazine, drive down the highway or turn on television with-
out being pummelled with graphic IDs that send you various
messages. We have through time become increasingly aware of
the importance of acorporate design. With the growing globali-
sation, we fnd an increasing competition in all areas of busi-
ness, even when it comes to associations. It is therefore becom-
ing more and more important to be able to identify the diferent
products and using a logo and a specifc design is one of the best
ways of doing that.
Te ELSA CD should be identifed with a certain level of qual-
ity and image, no matter where a person is on the ELSA map.
Tey have to be able to fnd our products by our CD. Tis is
what is expected of us, pass the message just by glancing at the
ELSA logo, and just associate ELSA as synonymous of success.
When a sponsor is fnding the co-operation with one ELSA
group so satisfying that they are willing to sponsor another
ELSA group, it is vital that the other ELSA groups appear to
be from the same organisation and do not work with their own
ELSA style, structure or products of ELSA.
It is in everybodys interest to use and maintain the same and
correct ELSA design in every country, in every Local and Na-
tional Group, as well as in all marketing materials.
ELSA Identity Handbook 6 ELSA Identity Handbook 7
Logo
ELSAlogo
ELSA becomes visible with the help of a multitude of publica-
tions. What they all have in common is the display of the word/
fgurative mark the organisations most important identifca-
tion marking.
Te even and straight composition of the word/fgurative mark
represents the values ELSA members expect from their organi-
zation: credibility, confdence and representation.
In this scope, the assembly and organization of the fgurative
mark (1) and the word mark (2) is fxed and predetermined.
Te position of the individual elements of the word/fgurative
mark is defned by the width of the bar in the letter L (A).
Te arrangement of the word mark towards the fgurative mark
is always centred below.
Te name of National and Local ELSA groups stands centered
below the word mark wiht an interspace of A.
In both printed and electronic publications, the logo may not
be printed or displayed in two colors or in diferent screens of
one color. It should remain in the approved formats and pro-
portions.
X
A
A
1
2
GERMANY
X
A
A
1
2
A
Logo alternatives
ELSA-Logocolourversions
Te colour versions of the word/fgurative marks are specifed
diferently for the felds internet, ofce and print. In addition
to this, there is a variation of diferent shades of grey for single-
colour printing as well as versions in black and white for faxes
and special applications.
For printed publications it is imperative to use the EPS-format
of the Logo, as it guarantees a clear printing.
Tere might be a need for further fle formats depending on the
production technique and the employed ofce technology.
Logostandardblue
Te logo in ELSA blue is the standard
logo and is to be used for all coloured
publications
Logoinverted
Te inverted, white version of the
logo is used when the logo is to be
placed against dark backgrounds.
Logogrey
Te grey logo is used in order to place
emphasis on something or not to dis-
tract from important content.
Logoblack
Te black logo is used on faxes or
master copies (that are to be photo-
copied).
Logo usage
X
X
X = vertical height l
Protectedzoneanddeformation
A logo needs to be surrounded by an area that is left clear.
To be representative, the ELSA logo also needs an expansion
space. Tis clearly defned protected zone is to be respected in
all applications. Te size of this protected zone is determined
by the cap height of the letter L in the ELSA logo and is to be
respected for all directions.
All modifcations lead to the distortion of the character of the
word/fgurative mark and are therefore illegitimate. Tese in-
clude in particular irregularities in the typefaces, the omittance
of individual parts, the turning and deforming of the word/
fgurative mark as well as variations in terms of colour.
Te logo shall neither be used in connection with any state or
national symbols of any country nor be animated in any way.
InappropriateusageoftheELSAlogo
Protectedzone
ELSA Identity Handbook 12 ELSA Identity Handbook 1S
Blue
HKS 42
CMYK: 100 95 0 0
RGB: 10 48 135
WEB: #0B3087
White
CMYK: 0 0 0 0
RGB: 255 255 255
WEB: #FFFFFF
Black
CMYK: 0 0 0 100
RGB: 0 0 0
WEB: #000000
Grey
CMYK: 0 0 0 60
RGB: 135 136 138
WEB: #87888A
Orange
HKS 10
CMYK: 0 83 92 0
RGB: 249 71 17
WEB: #F94711
Colours
Basicbrandcolours
Colours are essential components of a corporate design. Te
ELSA colours are derived from the logo and its allowed varia-
tions in colour. Furthermore, accents can be set by the econom-
ical use of orange. Only the pictured defnitions are permitted
due to their exposed valency.
As a principle, it is recommended to use CMYK (cyan-magen-
ta-yellow-black) shades for all print productions. Te full tone
colours (spot colours) of the HKS palette should only be used if
the entire print production could be achieved with fewer than
four colours and would thus result in cost savings.
RGB-colours (red-green-blue) are used for all screen and projec-
tor presentations. Te system of hexadecimal colour defnitions
was created especially for internet applications. Tree consecu-
tive, two digit hexadecimal numbers each represent one colour
of the RGB colour space.
Typeface
Onlytwofontfamiliesarebeingused
Te ELSA corporate design uses fonts with prominent profles.
Te choice of Garamond, an Antiqua-type of fonts that clearly
difers from the widely spread Times fonts, conveys power, el-
egance and generosity. In order to intensify this impression, the
line spacing for the standard body text has been increased to
14 pt.
For headings and prominent paragraphs another ELSA corpo-
rate design font, the sans-serif linear Antiqua font Helvetica
New is used. In this context, the word ELSA is always in bold
and in majuscules.
HELVETlCA NEUE 9S BLACK
ABCDEFGHlJKLMNOPQRSTUVWXYZ
Helvetica Neue
abcdef ghi j kl mnopqrstuvwxyz
ABCDEFGHI JKLMNOPQRSTUVWXYZ
123456789
Adobe Garamond regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
AdobeGaramondbold
123456789
Adobe Garamond italic
123456789
Images
Youngbutambitiouspeopleinafreshfashion
Pictures convey messages on a subconscious level. Tey talk to
the observer on an emotional basis. Terefore it is of utmost
importance that the pictures are selected with meticulous care.
Te pictures need to be perceived as credible. One should be
able to clearly associate the people and situations shown in the
picture with the ELSA members reality.
Studentsinrelaxedatmosphere
Studentsenjoyingtheirstudies
Confdentstudents
Basic Grid spacing
Headline
ELSA logo and claim
Duis eum quatet vulla facilit lortincipis nos ate magna cor-
Valer in auconsus in sulibut ebemus, sunte factali, Ti. Runt-
eat ussendam ina, Cupio, consu mo vist is, vignox meric res
sedic mortebate ad si corum, egerit. It L. Imil ut egerorei
serim sent, nihil ubis caedo, vesidem vatus hocut que etri
scis. Gultoret vehendam diemquidem pernum in terte
remquide ine faceretion vivivituium ilineque nonemum
praecre, ut gra? querobus vivit.
Aginima ximantro, confecus ad popubli busqua orunti, nos
etimili natiam intemun temus. Sercerunt? At is ocus Ad C.
Multusul hos praci init, num factusus? Ibunuliam fatusa
quit; iae ad menatquem erum poteres senaterox mantin-
teris habusciem mus vivervi cidium publinequos patumus
sendam acermis hum strum poporescris. Perfes cri is, pratu
supplis ad cles paturni hiliis; esid ina Si simorbi facremo
intere conu vendicus, des cas audactur. At quiderum pro
consum note manterniu condit.
Patidem. Mum publin ses? Emolum pulum obse con-
temn orteatum Romnihilnes, corestandam, efec te publis
horis. Catiest ruresul icamquodi furbitelut ventrudes adhus
abuntesi pline occhuc fue audefec erehebem ia ves inatur-
num pos fur, iam inatimilis, catquam sessoltur pri, vidis et
L. Ad condet patum efestrorent.
Paterentem. Hacervi rmilicules? Quamdiu viri puliis. Ade
con vis, ciessatod caventere, estrum con Etrum noncus
patam omnem medica reissilia rem inihiliusa pos intio hu-
idius sultori tervirmis, comnit, publin nonstem tum conve,
te quem menium mius? Et; num, Catqui cone imis con vis.
Ifecres vatquon rmis. Overmisula oc, sulum at, quo ium
audam ex modi, vidicasdam ad fac tatimunt? Alabesu lticus
clarit dea milicitus, que nonsuliis consultumei te, suam di,
quam inc ia vocae moratiq uonsultoreo audenatra? Utervi-
tam quam, nessidi poriam peris mur, omne quonfex milis
videt patus nondam vissedo, Casti factuius, mo es? iam no-
verfe conster udena, et; eniqua inestili patus, manum ca
sulisse num strus rescrit. mus, quame con huces eropuleris,
pultorude cortis, cortum occhili comactui in spiorunt.
Quonsum dis.
Oli cris in trorum actur, qui conendem nimihic upiocaperi
inatumus manduci entio, consus prorum mande ricul
icatus At dem sedo, nonsulut re convocae crem perituam
sulossed diumus fuem et inte nicaeludam re te aciam prica;
Catus, quam ad cion signonsus Cuppl. It, C. Em nimis
confecem diesedi entebem, vita ia st? O tus; int? Dum
dius virion vicamqu itere, quemus sa tandam horbi pro et?
Ibemo num ne consis? Patia nescit. Tortur, num efectod
num quam publis. Ducibus enti condit. Gracis; hae, cul
cri, nostiem ut et nihicepes bon silibus, nox sili, noncis iac
modiemu llemqua L. Les non se, te cer patrae oca; iampliu
capestilic fatiu simius M. Nihica oponsum veris cavered
simaximis esilissid sentil vit, sena, quemure nonsum pra?
Ostrum. Ahala veribus tem Patum avena vil ves nonscionde
nostra nuntemunu qui sum popublis inarid con tus si pos
bonimacitem rem publius vigit Catiorum publiam tem pero
Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande ricul
icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam pric.
Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande ricul
icatus At dem sedo, nonsulut re convocae crem perituam sulossed.
ELSA Identity Handbook 1
18
18
5
5
Helvetica New 45 light / 37pt / Standard blue
72
126
267
18
18
TeELSAgrid
A distinctive corporate design not only consists of individual
basic elements but also of their combination and assembly. Fur-
thermore, an organized and consistent positioning of the dif-
ferent design elements allows for an economic production of
prints as well as their further processing and use.
A grid has been developed for the ELSA corporate design pro-
viding an organising principle: for every section of the docu-
ment there is an underlying basic grid. Te organisation of the
latter results from the edge distance. All graphic elements, im-
ages and texts have their own, defned position in this grid.
GaramondProBold/10,5pt/black
Garamond Pro Regular / 10,5 pt / black
Line Spacing 14pt
Follatlon
Helvetloa New 9S Blaok l 7pt l grey
ldentlfler
Helvetica New / 7pt / grey / right-aligned
135,875
top-alignement
of left textbox
6
SEPTEMBER
ELSA Hungary National Council Meeting
ELSA Conference on International Private Law
WTO Law
Date: 28 30 September 2007
Place: Szeged, Hunagary
Working Language: English, Hungarian
Contact Information: Deilinger Viktria
deilinger.viktoria@elsaszeged.hu
Phone: +363 0225 1955
www.elsaszeged.hu
Law: Do it the Macedonian way
ELSA Weekend Celebration
10 years ELSA Republic of Macedonia
Place: Skopje, Republic of Macedonia
Working Language: English
Contact Information:
Martina Smilevska and Zorica Velkovska
vpstep_elsa_rm@yahoo.com;
vp_rm@yahoo.com
Phone: +389 7087 1960, +389 7072 7000
www.elsa-rm.org.mk
OCTOBER
ELSA Spain Training Week
Date: 1 7 October 2007
Place: Seville, Spain
Working Language: English, Spanish
Contact Info: Guillermo de la Torre Rodriguez
trainingweek@elsaspain.org
Phone: +34 606 09 30 50
www.elsaspain.org

ELSA International
239, Boulevard Gnral Jacques
B-1050 Brussels, Belgium
Phone: +32-2-646-2626 Fax: +32-2-646-2923
E-mail: elsa@elsa.org Website: www.elsa.org
ELSA
Claim of the folder
Ofcial title
Basic Grid spacing
12
12
5
5
TeELSAgridDINlongfolder
Publications that are set up on the basis of the DIN long folder
show an inner space reduced to one third. Te white edge dis-
tance of 5 mm is however maintained.
Space for Picture
12
12
Helvetica New / 16,5pt / Standard blue
Line Spacing 19,8pt
Helvetica New 45 Light / 10,5pt / Grey
97 mm folding 197 mm folding
100 mm folding 200 mm folding
Logo Color syntonised to the picture
Sub-Headllne for speolal use
Helvetloa New 9S blaok l 9pt l grey
Seperator 0,5pt orange
Line Spacing 18pt
Line Spacing 20pt
ELSA International
Tel.: +32-2-646-2626
Fax: +32-2-646-2926
Email: a.heijn@elsa.org
UBS bruxelles
BIC: ubsafrpppby
Account: 00010087150
IBAN: be76 3000 4001 5300
ELSA International 239, Boulevard Gnral Jacques B-1050 Brussels
Austria Belgium Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Malta Montenegro
e Netherlands Norway Poland Portugal Republic of Macedonia Romania Russian Federation Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Stationery
LetterheadandBusinessCard
Te set-up of the letterhead, with the word/fgurative mark cen-
tred on the top of the page, allows for a generous layout also
with regard to the address feld at the bottom right of the page.
Te corporate design ofers both a representative coloured ver-
sion and one in shades of grey which can also be used as master
copy. Furthermore one could use Times New Roman instead
of Garamond and Arial instead of Helvetica for correspond-
ence utilizing the letterhead, note paper, memo and fax sheets.
One should however note that Times and Arial typefaces show
bigger variances in their positioning and therefore convey a less
organized picture than Garamond and Helvetica.
Te business cards are organized according to a consistent grid
with reference to the print space in two columns. Tey are the
size of bank cards (85x55 mm).
Te word/fgurative mark is to be found at the right bottom,
with however the entire right space of the card remaining clear.
On the left side of the card one can fnd the contact persons
contact data. Te data of the organization is at the same height
as the word/fgurative mark. At the top, quite prominently, one
can fnd the persons name and function (two lines maximum).
ELSA International
Tel.: +32-2-646-2626
Fax: +32-2-646-2926
Albert Heijn
Vice President Marketing
ELSA International
Tel.: +32-2-646-2626
Fax: +32-2-646-2926
UBS bruxelles
BIC: ubsafrpppby
Account: 00010087150
IBAN: be76 3000 4001 5300
Stationery grid
5
5
50
ELSA-Logo / height18mm
centered on 105 / 23
186
ELSA International
Tel.: +32-2-646-2626
Fax: +32-2-646-2926
Albert Heijn
Vice President Marketing
2
2
28,375
6
12
6
44
50
287
Dear Albert Heijn,
Ore magnibh el ipit iriusto commodiam, quis nulla feuis am vulputat. Luptat. Ostrud ent lorper susci bla faccumsan
utatet, qui tinim ecte molobore ectem ipsusci ero commod eummy nullaorper si er si.
Im et ero ecte magnisc iduipis sissequi tatisl del ipissi etum dolumsandre commod do exerillum adio delendio odipit
vent amquat. Cumzzrit ad dolut praesenis ex elendre faccumdolobor ercidunt luptatemvendiat. Wis dunt augait ullum
acipsustin exero consequismod molore tate magnim exero odit aliquam in hendre velisl er se magnit dit veraessequat
acincinis autpat niamquismodolore doloremvenimvoloborerit ing etumsandremdoloboreet augait wisl do core eugiam
zzriliquis erat. Putpat, quipsum alis nibh euguerit augue magna commodolor sum augiatum iureet diamcon ver aliquip
eugue tion utemnis elis ea conummo dipsustie veliquamquipit ilit et, vulla ad magnibh exeratuer suming enibh estio do
dolut ut laortionum quamet irillaortio dolortie commod tet loremautpatuero consenimdo del er simdeliquam, conulla
accum zzrit incil ute feu faccum doloreet praesequissi ea feuisci liquat lute enim nulla facidunt et doleseniam velese ting
exer alit dolenis nostrud ex exeriuremdelendre ectet lore velisisl ute faccumendio essequat, sit ad deliquisl inibh et, si bla
con henibh etum zzrit nismod mod dolor at. Na facin veriusto consequate feummolortis et praesent alisi enit praesecte
molore faccum dolorti nissequisit dolum ipit, vullut adionulla con utem voloborercin volore magna aut wisl ing er ing
er augait lor acil eniam, volutat adignisl utpat, vulput adit amcons aut aut veniatue volor sequatum nosting etum eugiat
iuscilit iure velit wisl eugait lore minci tem diam dolor alismod tetum adit praestie faccum volenibh eum quisi esequate
faccum vel utet, quat iril utpat, volorem ing eu feugiat lut wis ad modolesto ea aut accum ipis dolore core min ecte con-
sequat. Gait do od magnisl eugiameuis augue eumeuisl in utate duiscidunt aliquamauguero odolort incincin veliquam
quisl dolore vel dion henit praestrud enibh et wisim aliquipisim inci tat.
Ommod tationsed enisciliquat lore feu feui tiniscidunt lorem iniam duisci eu faccumsan heniat nim zzriure facincilisl
duismolor incipisi tat. Ut non utate
Yours sincerely
ELSA International
Tel.: +32-2-646-2626
Fax: +32-2-646-2926
UBS bruxelles
BIC: ubsafrpppby
Account: 00010087150
IBAN: be76 3000 4001 5300
Mr. Albert Heijn, Vice President Marketing
ELSA Netherlands
Steenschuur 25
NL-2311 ES Leiden
Brussels,16.02.2008
Subject matter
Stationery arrangement
56
132
Garamond Pro Bold / 10pt/ black
Garamond Pro Regular / 10 pt / black
Line Spacing 14pt
100
24
24
Et, vulputat, volobore delesse quatummy non ea con henibh et, simdolor sumvelessi tat, quisissed magna feuipisimnum
doluptat diametue minci tismodit elissen iatumsa ndiat, velenisis non ulput lorem zzriustrud magna adigna feum ing et
vent digna feu faciliquis eu feugiamcore veliquat, vent del dionsequis digna faccum nulputpat. Ut prat ilit vent incidunt
am dui bla coreetum dolor alit wis nisim zzriuscil essecte tet veliquat irit, sim duisit luptat incidunt ametue exer sisi.
Acillan drerit augait nisit ulputet, commolor aliquat. Ercilit nullandreet lum quat, con hent dolor ipit prat ilit, veliquis
ad dionullam quip exeraestrud dolobore feuis elessim vullam quamcoreet wismodolenim venibh eum velis acillam zz-
rilis alissed min ullan henis autat aut vullupt ationse diam nisl duis am il in velesed modolor eriliquat. Ut nonsequi bla
commy nons nisimzzrit autpatummy nit amet luptat, ver sequaming ero estie mod dolortionsed tatet dipiscilla feuisi te
feui ting eliquis exercil et, sectet alisl ing ex eugait wis ecte veliqui tet nos autat, quam, volor amconse con vent praesto
od diatin utate dit laor sed del utpat, quamet in vendignimduip endigna feuguer illandrero dolor ad te magna facin ulla
alisim do essim dolobore velis num vel dolore conse magnissi.
Nulla feugait lumsan eu feugueros nulputpat, quisim eugait ad tissequat. Ut velit wis eugueraesto consed exero con ut-
patue corting euip eum nos dolessequat.
Wis estinciduis nonsendipisi exerat utat.
Od dolutating ea ad erat. Susci estrud ea conulput volore magniam, velisit amet nosto eu faci tisl in henis ex eugiat. In
hendremzzrit ulputat, cortinc iliquis eugait praessed tatuerit loremin etuer sis at et la facipsumnos dolor ing ea feugiam,
quissisim ilisis nim niscin hent vel ipsum quisi.
Lorer sustin ero odolore delesenit lortini ssequamet praesecte eugiam dolorem dolorem quam, sum qui tatet volortio
dolortin henibh erit in velis nim eugiam, quat, vulput nulluptatie vel dipisit nonsequip eum iure el ilisit nullan velenim
dolobore moloreros elesto duis aliquat augait niam, quis ecte veros nullum exeraestrud duipsumsan ulla faccum doluta-
tum vel dolore veliquat lor ad mincing esse molore enim zzriliquat ulla faccum venim zzrit iril dolore magna aliquat
issent lut at. Unt alit alit iriliquissit aliquat wis nonse diatinis eugiamconse min ullaor sit alis dolestrud et, si.
Ullam ilisi bla consent luptat dolesto dunt ulla facidunt ercing eugiamconse estrud modiat, si.
Nibh exeraesenim vel ilis dunt nullum do dolor sed ming etue magna con venisci liquisi.
Rud dolorem quat. Cilla feummy nis am del elenim nulla ad tem acillam ex erit iril eui tat vero conse feuguer sustie
dunt am, si tatet, consequam, conse conullan ut atis nullan volesto delisi tie magnis nostio commolummod tis et pratini
ssequis am vel dolore dolobortie dolorem velit prat, vendipit velesen isiscilit adipis at luptat ut wisl ut incillum velesent
illuptat lummodolorem zzrillum erat wisit euis nullam, veros et lobore tat, commy nosto odit loreet, consequam, conse-
quis nit wisl irilisl utat wis eugiam dolent duis aliquatio core vent nonsed molobore tat la acipisl duipit praesen dignim
adipisl ese veliquisi blaor autetueriure vero dions nosto cons et, quamcorer ad magna at, quat, corper sumsan erilla
commolore ming exero odigniat.
Lan ut at, velisisl endre eumsandre feugiamet num quisit et acilit luptat etue feu feu faciduis nosto et, consenim ing eu
facil dolummolorem quam velisi.
Ostio doluptat iuscini scilism odolesent erosto odolumm odigna adit wis dolore vendiam dolendrem irit volore magna
facilit am nibh ex ent accum zzriliquam dolore faccum vel et, sit ad eum venim numsan utat, vullam nis exerostis augue
eu feu facidunt eu faci bla adiam qui blaortie min henit et, si.
Cum del ullan hent wisissent ip eum ad te ming et niam, quipis doluptat venis diat irit ilis nostis at adio dignibh et do-
loree tumsand reriustin velismodit adignisi blam, sum nim irillam doloreet iustrud dolessit ea commy num dolor sequis
nulputpatin etue feum dip eugait iure magniat lor adit, quamet luptatio et nostie feugiamcor si.
Gue feuguer ipit, si. Ibh ectem incip eugait praesenim el utatis dolobore deliquisit atisl ulluptat dolore conse dit la fa-
cidunt nullaor iuremnosto dolumaugait dolorer cidunt ipit, sed dolore faccumsan ver ad magna feumdel exeros nullan
veril do consendio dip eugiat alissenim iurerat dipit lut ea facillu ptatio ea accumsandip eriliquat nim il eu facin henit
iuremaute min eu feui esto commolorper sumeuis et, venis adiamdit, qui tisci tetumquatie commolo rpercip ea facipsu
scincil iquisci et alit ex ea feugiam duisit wismodi onsequip ercin ut lore magnim iurem dunt alit wis at. Faciliquisi.
56
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Envelopes
Envelopes
Te organisation of the envelopes follows the one of the business
cards. Te word/fgurative mark is placed at the right bottom of
the envelope (in relation to the position of the window).
ELSA Identity Handbook S0 ELSA Identity Handbook S1
Corporate Design samples
Folderandfyer
Folder und Flyer im DINA4-Endformat.
ELSA
Annual Report 07| 08
ELSA Annual Report
ELSA
International Focus Programme
ELSA International Focus Programme
Intellectual Property | Resources Guide
ELSA
The European Law Students Association
ELSA Organisation Profile
ELSA Identity Handbook S2 ELSA Identity Handbook SS
Folderandfyer
Folders and fyers in the DINlong- fnal trimmed size are or-
ganized according to the layout of the A4 brochures. As for the
choice of the images, the chosen material needs to be suitable
for the resulting portrait format of the front page.

e NEWInternational Focus Programme
e idea behind the International Focus
Programme (IFP) is to have a specic theme for
the whole ELSA Network to focus its eorts on
over a xed term.
e theme covering a hot legal topic should
give ELSA the chance on Local, National and
International Level to have an impact on law
students and young lawyers, society and the
international community.
In ICMPrague, Intellectual Property Law
was chosen as the new IFP topic. e duration
of the new IFP is between 1st November 2007
and Spring ICM2009 and the nal result of the
IFP will be a conference and a publication. e
preparations for the implementation of the new
IFP will be presented in ICMReggio di Calabria.
Should you have any contributions about the
implementation of the New IFP, please do not
hesitate to contact ELSA International:
elsa@elsa.org
e worlds largest
independant law students association
roughout the ELSA Network, consisting of
Groups in 36 European Countries and more than
220 Universities, approximately 60 International
Events on dierent legal topics are being organized
every year.
is brochure provides information on a collection
of 9 International Events taking place in Autumn
and Winter 2007- 2008.
ELSA International
Phone: +32-2-646-2626 Fax: +32-2-646-2923
ELSA
Be part of the network!
Corporate Partners of ELSA International:
International Events 2008
Organising an international event?
Want to promote it for the Network to see?
Just send us an event specication form and we will
make sure that your event reaches the eyes of our
members!
More information: www.elsa.org/events
SEPTEMBER
ELSA Hungary National Council Meeting
ELSA Conference on International Private Law
WTO Law
Place: Szeged, Hunagary
Working Language: English, Hungarian
Contact Information: Deilinger Viktria
deilinger.viktoria@elsaszeged.hu
Phone: +363 0225 1955
www.elsaszeged.hu
Law: Do it the Macedonian way
ELSA Weekend Celebration
10 years ELSA Republic of Macedonia
Contact Information:
Martina Smilevska and Zorica Velkovska
vpstep_elsa_rm@yahoo.com;
vp_rm@yahoo.com
Phone: +389 7087 1960, +389 7072 7000
www.elsa-rm.org.mk
OCTOBER
ELSA Spain Training Week
Date: 1 7 October 2007
Place: Seville, Spain
Working Language: English, Spanish
Contact Info: Guillermo de la Torre Rodriguez
trainingweek@elsaspain.org
Phone: +34 606 09 30 50
www.elsaspain.org
Best of ELSA
Poland-Human Rights Training Week
Date: 8- 14 October 2007
Place: Wroclaw, Poland
Contact Information: Agata Piska
agatapinska@o2.pl
Phone: +48 663 880 174
www.bestofelsa.eu
European Convention of Human Rights
Pan European Conference
10 Years of ELSA Republic of Macedonia
Date: 25-28 October 2007
Contact Information: Dragana Kiprijanovska
vpsc_elsa_rm@yahoo.com
Phone: +389 7595 4882
Website: www.elsa-rm.org.mk
NOVEMBER
Law and Development
Law as a resource and barrier of development
Date: 9-11 November 2007
Place: Passau, Germany
Working Language: German
Contact Information: Nina Prantl
seminar@elsa-passau.de
Phone: + 49 (0) 1733 884 373
www.elsa-passau.de
Autumn International Council Meeting
Date: 21-28 November 2007
Place: Reggio di Cabria
Contact Information: Francesco Creaco
frcreaco@elsareggiocalabria.it
DECEMBER
e Mt. Kopaonik School of Natural Law
Law, Snow and Fun
Date: 12-17 December 2007
Place: Kopaonik Mountain, Serbia
Working Language: Serbian, English
Contact Information: Aleksander Nikolic
sasabenic@yahoo.com
Phone: +381 6389 82 552
www.elsa.org.yu
JANUARY
International Presidents Meeting (IPM)
Date: 30 January- 3 February 2008
Place: Mavrovo, Republic of Macedonia
Contact Information: Mila Isakovska
president_rm_elsa@yahoo.com
www.elsa-rm.org.mk

over a xed term.
elsa@elsa.org
e worlds largest
every year.
ELSA International
Phone: +32-2-646-2626 Fax: +32-2-646-2923
ELSA
members!

over a xed term.
elsa@elsa.org
e worlds largest
every year.
ELSA International
Phone: +32-2-646-2626 Fax: +32-2-646-2923
ELSA
members!
ELSA Identity Handbook S4 ELSA Identity Handbook SS
Webiste:informationcomesfrst!
Te new online design guidelines are a media-specifc transcrip-
tion of the rules for print material for the web. Particular focus
is given to clarity, feasibility and functionality. Tis implies the
quickest possible, unlimited availability of all information and
functionalities even provided that the structures of ELSA are
unknown to the user.
Synergy magazine
Editorialdeisgn
Ofering Synergy, ELSA provides a magazine to its members
which clearly outclasses comparable products from student en-
vironments. Terefore, this publication deserves particular at-
tention in the scope of the development of a new corporate de-
sign as it also addresses interested non-members. Te generous
design of the cover and the inside as well as the clear separation
of the cover story and additional articles is to be emphasized.
Synergy Grid
SYNERGYmagazine
Window of opportunity:
ELSAs new web portal online!
Introducing Albert Heijn
A look into an intersting career
What a wonderful world
A day in the life of a Japanese,
a US and a Palastinian law student
Apply now!
e ELSA Moot Court
Competition on WTO Law
Magazine of The European Law Students Association
No.00 II-2007
Helvetica New 75 Bold / 9pt / black
85
Garamond Pro Italic / 7pt / black
ELSA-Logo / height18mm
centered on 105/260
25,375
5
5
5
5
20
6
35,75
7,25
Line Spacing 14pt
Line Spacing 24pt
Format: 210 x 280
SYNERGYmagazine 6
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Ut wis el exeril eui essed
dolut praestrud et nit
iliquatisit iurerci et ullamet wismolortis aliquat
incincing eum irit, qui tissi elisl et ad dipsum
nim iustincin eugait lobor si er senit aliqui
te dolor si. Sumsan ea atem nonulla feugue
magna facil ipisi blaore feuisim volut at wisl
dolore et aliscin esenibh eu feugue feuis ad
elis nim ip ex er susto ea faccums andionsed
tem veliqua tueros doluptat.Ibh erit wisl ing
ea con henisit praese dolesequat. Ommy nit atie conum do enim
verillamet, quat. Ut augue feummodipsum amconsectet utatis
nit nismodio dunt luptat ute faci tetue del inisim quis nosto
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wisci er sit la facipsustio od et lut lore magna faci blandio dolore
minit wisim zzril diam diamconsed ea facin eu faccum vel et, senit
velessed magna faccum dolessi blandrem diate magnim vendre
volobor aliquam ad elisl ilisis augiam do commy nis eraesto con
utatuerci bla conullum dui blaore modolutat.
User friendly and fast
Ad ea faci et prat praesse consed tat. Ex esto dipis nulputating
et dolor sequisi. Lobor irilit acipit ut acilit, sum dunt utpat
luptate min ut nosto od eu feuipisci bla feugiatue tatue dion
heniscilit nullaore dolobortinim zzriure dit
nim adipisim volenibh et ulla facipit luptat
accum dunt acilla cor iriustie do elis diat,
quat, vero essit venismo loborero consecte
del er in utpat, sum do con heniate dolorpero
dolore tem ipsum iure te faccum zzrit utat
eugait vel do od magnim ametummy nosto er
ipit delenibh er secte commolobore dolobor
iriure etum non venis acincipsum estrud dolor alit euis augue
delit in hent lutpatie modolor susto ero exer alisit aci blaorem
zzrilla feugue min hendigna adipsum modolestrud tionsenisl
essendrem ip ex et at praesendio con velit ad eugait vulputatem.
More information than ever
Dolobor incin heniscidunt nullute min endrer sit velenim eugiatet
nit ute molore et praesed tie tiniam, veliquamet wismodolor
sum venit wisim ipsustie feuisl utem incipit alismodit vel utem
nim zzrit, suscilit, quat velenibh elesed eros aliquissi blan erit
euis augait num ipit lan ulputpat dion voloborting elent vel dit
nit iuscidunt prat vullum iuscip el in veraesed min ute ming er
sequatin vullandignit nis auguero dit augait augiatem zzrillut
lore modio digna commolo rperos augiam, sim vel eratue ming
Window of opportunity
ELSAs new web portal is now online!
To od do doloborper sim iure tat eui tie commodo odignisse velisit nis at. Ut wis el exeril eui essed dolut
praestrud et nit iliquatisit iurerci et ullamet wismolortis aliquat incincing eum irit, qui tissi elisl et ad
dipsum nim iustincin eugait lobor si er senit aliqui te dolor si.
Milena Djaletic,
VP Marketing,
ELSA Montenegro
Dolobor incin heniscidunt nullute min endrer
sit velenim eugiatet nit ute molore et praesed
tie tiniam, veliquamet wismodolor sum venit
wisim ipsustie feuisl
Helvetica New 75 Bold / 16pt / Standard blue
Line Spacing 16pt
6
10
10
10
10
20
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Garamond Pro Italic
34pt / grey
Captions:
Line Spacing 12pt
bottom of
author-box
alligned to
line 4 of the
copytext
4
4
min. 6
Spacing around
the box: 3mm
Copytext:
Garamond Pro Regular / 10,5 pt / black
Line Spacing 14pt
Follatlon
Helvetloa New 9S Blaok l 6pt l grey
ldentlfler
Magazine title / height 2,522 mm
ELSA International
Phone: +32-2-646-2626 Fax: +32-2-646-2923

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