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Service quality is apt to be perceived by customers primarily on the basis of intangible factors. Leisure services generally require customers to spend extended periods in the physical surroundings. The perceived quality of the servicescape may play an important role in determining whether or not consumers are satisfied.
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The Effect of the Services Cape on Customers Behavioral Intentions in Leisure Service Settings
Service quality is apt to be perceived by customers primarily on the basis of intangible factors. Leisure services generally require customers to spend extended periods in the physical surro…