MARY BIGELOW

MARKETING MANAGER
Specializing in Project /Product Management, Demand Generation, and B2B Sales Support

Qualifications Summary

Education
UNIVERSITY OF WASHINGTON BA in English Technical Communication Certification

Fortune 500-experienced manager of marketing projects, programs, and teams with a distinguished career of recognized achievements and proven results. Visionary strategist and leader of global demand generation events/activities, B2B sales readiness efforts, growth-enabling marketing collateral/campaigns, and visibility-enhancing branding initiatives. Adept in simultaneously managing multiple large-scale projects to propel gains in sales pipeline, market penetration, and the overall bottom line. Expert communicator, coach, and trainer; innovative problem-solver; and skilled builder of strategic partnerships and enduring relationships. Excel in working collaboratively with diverse teams and cultures, with the ability to facilitate integrated, cohesive groups with a shared sense of purpose. Backed by solid credentials and advanced research, analytical, and IT skills.

Professional Development
RFP/RFQ Proposal & Business Development Boot Camps Adobe CS, Advanced InDesign, Color Management Training Six Sigma Basics (Yellow Belt)

Areas of Expertise
Strategic Marketing & Promotions Corporate Branding & Communications Project / Product Lifecycle Management Layout & Design Social Media & Web Marketing Proposal/RFP / Technical Writing Business & Channel Development Coaching & Training Demand Generation / Sales Support Market Research & Analytics

Professional Experience
Corporate Trainer / Consultant, 2011 present (see below) MICROSOFT Redmond, WA Marketing Project Manager, Windows Embedded, 2010 to 2011 Marketing Manager Special Projects, Windows Embedded, 2008 to 2009 Challenged to repurpose Windows Embedded product group and marketing collateral to penetrate new industry verticals and propel continued sales growth. Served as point person for global marketing/sales teams as well as all Americas distributors project managed B2B and B2C demand generation events, activities, and branded awareness campaigns; led sales readiness support initiatives for the Americas; administered SharePoint sites; secured key distributor support; and directed distributor comarketing management. Key Results:

Computer Skills
Adobe Creative Suite (InDesign, Photoshop, Dreamweaver, Acrobat) Microsoft Office Suite (Word, Excel, Outlook, Access, PowerPoint, Visio) SharePoint MS Project CRM FileMaker SalesForce

Developed new depth campaigns for Windows Embedded products, leading branded marketing, demand generation, and awareness campaigns that penetrated previously untapped verticals (e.g., medical devices, automotive, digital signage, and industrial manufacturing) to secure 100% milestone achievement. Managed all phases (from concept through tracking and post-mortem analysis) of extremely successful road shows and events, including six national B2C events, ten demand generation events, and two worldwide sales/marketing summits. Outcomes included generating product awareness among 60,000+ prospects and registering 500+ attendees (of which 90% were placed in sales pipeline). Developed unified demand generation processes and messaging frameworks for Americas that proved so successful in communicating across cultural needs and regional nuances that they were adopted by worldwide team. Created processes/procedures for worldwide marketing team that catapulted consistency, continuity, and productivity while reducing redundancies by 70%. Developed compelling, sales-ready collateral materials for vertical campaigns that captured a 90% distributor utilization rate (a record high).

P.O. Box 12247 Seattle, WA 98102 (206) 329-7358 bigelow@speakeasy.net LinkedIn

MARY BIGELOW
MICROSOFT continued

Phone: (206) 329-7358

Page Two

Honors, Affiliations & Volunteerism

Awards: Networker of the Year Womens Business Exchange (WBE), 1997 Board Appointments: National Speakers Assoc., NW Chapter Pacific Studio Theatre Babylon Pacific NW Theatre Associates The Mountain Top Foundation Womens Business Exchange (WBE) National Assoc. of Professional Organizers (NAPO) Affiliations: Member, Product Management Consortium Member, InDesign Users Group Member, Acrobat Users Group Member, National Speakers Assoc., NW Chapter Volunteerism: Procurement Committee, Childrens Hospital Mary M. Gates Guild Auction Volunteer, Across Cultures 2004 (Womens business mentoring partnership) )with Baltic Nations)

Demonstrated fiscal acumen in managing demand generation portion of seven-figure budget and negotiating numerous vendor contracts (95% within desired budget). Facilitated cross-functional collaboration among product, marketing, sales, and other internal groups as well as key external partners (distributors/vendors) to ensure strong buy in and resolve complex compliance, branding, and legal issues. Leveraged technical savvy in maintaining public facing web portal and in resolving user interface issue with both internal and external facing sites. Managed redesign of public registration site to improve navigation ease and accelerate registration process while still gathering needed data for sales leads.

MOMENTUM (division of VOLT INFORMATION SERVICES) Federal Way, WA Communications Manager, 2008 Oversaw a full spectrum of strategic communication programs, projects, and campaigns. Researched branding and development, target markets, and competitors; administered web-based data management via SharePoint and computer network; wrote and tracked RFPs, white papers, marketing/sales collateral, and articles; and supported national sales team. Key Results:

Overhauled print and web content. Instituted needed quality assurance for all data and materials used for sales efforts and significantly upgraded the consistency, continuity, branded messaging, and call to action of materials. Created database that served as a key repository of proposal content, streamlining responses to RFPs by saving countless hours of reinventing the wheel. Captured an 80% hit rate on all proposals and RFP responses. Created strategies for increased visibility in both peer and client markets, and championed company-wide team building through marketing initiative contest.

Corporate Trainer / Consultant, 2006 2008 (see below) ARC ARCHITECTS Seattle, WA Marketing Director, 2001 to 2005 Directed marketing and business development strategy, programs, campaigns, policies/procedures, and personnel for architectural firm. Researched and developed a full arsenal of collateral marketing materials (including brochures, website, and RFPs that captured an 85% hit rate). Managed tracking systems for all aspects of marketing (including PR, client development, and target markets). Key Results:

Helped fuel goal-surpassing growth as a result of marketing leadership, revenuedriving campaigns/collateral, winning project proposals, and crucial sales support. Dramatically upgraded marketing output. Launched new database and proposal tracking tools; rebranded company logo, website, and supporting materials; and revamped RFP responses to cement a more polished, professional image. Created/implemented two-year and five-year marketing plans and participated in development of five-year business plan and first-ever succession plan.

Corporate Trainer / Consultant, 1990 to present (accept current projects on request) Sought out as a trainer, coach, and speaker by diverse-industry clients. Developed and delivered acclaimed, customized training programs spanning broad topics such as project management, team building, communications, leadership, management, presentation skills, and systems/policies. Representative Clients: The Boeing Company Federal Express March of Dimes Social Security Admin. Virginia Mason Medical Center City of Seattle / Port of Seattle Seattle Federal Executive Board Meeting Professionals International IBM Microsoft Safeco AmeriCorps