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MARSHALL 9/13/07 4:25 PM Page 166

MARSHALL ERDMAN AND ASSOCIATES

layperson to see the design more clearly. engaging our subcontractors and treating Marshfield Clinic since 1976 and have
BIM has the capability to add 4-D and 5- people fair, we typically see positive approximately $90 million in current
D with estimating and scheduling at the results and outcomes for all. projects. This one will cost $32 million
same time. Steve Bunge: The biggest thing is to de- and will be a 145,000-square-foot, three-
CT: How long has the company been velop relationships with subs so next time story medical office building connected
using BIM? we are in an area, the subcontractors want to a surgery center.
JH: We started researching BIM about to come knocking at your door to work. CT: What have been some challenges?
two-and-a-half years ago, and now we We try to work with local subcontractors SB: At the start, we ran into an unexpect-
have one major pilot project underway. in the area, our preferred method, but ed site issue that delayed a portion of the
We’re also looking to start our second sometimes that’s not feasible due to work project. We had to get the (Department
one, and hopefully in two years we’ll loads and healthcare experience. of Natural Resources) and the U.S. Army
have all our projects in BIM. We actively engage subcontractors Corps of Engineers involved. It was a six-
Owners will be the big winners due to from day one and work to get them inte- week delay in one area of the building.
the realistic schedules, budget manage- grated into our systems. Sometimes it We had to keep the areas protected
ment, faster decisions and more accurate takes a lot of selling or marketing to con- until proper permits were secured in
designs. vince folks of our approach. We like to order to proceed. The area of concern
CT: How would you describe your rela- have appreciation lunches with subcon- was about 100 feet in diameter.
tionships with subcontractors in the tractors at certain milestones of the proj- CT: What has Marshall Erdman learned
areas where you perform? ect. We tend to time the lunches so we from this project?
JH: Subcontracting manpower in the can obtain a high participation of the folks JH: We made a conscious effort to
industry is shrinking every day. We try working on the job. At some lunches, the review and obtain approval from
to find ways to attract subcontractors, subcontractors pitch in and supply some Marshfield Clinic prior to making per-
through project collaboration, communi- of the food. sonnel assignments. We had previously
cations, creating a safe environment, pay- CT: Describe a current company project. been assigning whoever was available
ing timely, removing constraints and re- SB: We started a Marshfield Clinic proj- and were criticized for not using
cognition. We need to attract quality sub- ect in Rice Lake in August 2006 and it Marshfield Clinic-experienced personnel.
contractors; they can make or break a pro- will be completed in March 2008. We We would repeat the same procedure on
ject. By proactively managing the process, have been a design/builder for owner our next project. ■

166 ■ CONSTRUCTION TODAY ■ OCTOBER 2007

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