MARKET SURVEY ON CHIPS

SUBMITTED BY:Puja Jain XII COMMERCE ROLL NO-

CERTIFICATE OF

ORIGINALITY
This is to certify that the project work entitled Market Survey on TOOTHPASTES was carried out by Puja Jain of XII Commerce. This project has been satisfactory completed under my guidance and the concepts and codes are original in nature and are not copied from anywhere else.

___________ ___________ (Internal Examiner) (ABHISHEK MEHNDI)

(External Examiner)

ACKNOWLEDGEMENT
I would like to thank our Principal Maam for giving us this opportunity and my Entrepreneurship Teacher, ABHISHEK MEHNDI for helping me and guiding me throughout the project.

CONTENTS
1. Introduction 2.Methodology 3.Questionnaires 4.Analysis of the Survey 5.Conclusion 6.Bibliography 7.Methodology

INTRODUCTION
Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is the flagship of Frito Lay's Indian and Pakistani division. It is marketed by Hirani Industries Corp. (USA incorporated company) in Kenya. It is one of the most popular food products in India as well as in Pakistan today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack). There are two new flavors too. One is the Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli. A Special Edition flavour, Jaljhalo Hit has been released as a Pujo Special for Durga Puja, 2007. In November 2006, Frito Lay announced plans to release Kurkure to American markets sometime in 2007[3]. This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK is planned
[4]

In India, actor-celebrity Juhi Chawla advertises Kurkure while in Pakistan, actor-celebrity Nadia Khan advertises it.

(known as Walkers in the UK and Ireland and Chipsy[1] in Egypt) is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos,Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. As a snack food, the Lay's brands contain very few vitamins and minerals in any variety. At ten percent of the daily requirement per serving,vitamin C is the highest. Salt content is particularly high, with a serving containing as much as 380 mg of salt. A one ounce (28 gram) serving of Lay's regular potato chips has 160 calories and contains ten grams of fat, with one grams of saturated fat. Kettle cooked brands have seven to eight grams of fat and one gram of saturated fat but are 140 calories. Lays Natural has nine grams of fat, two grams of saturated fat and 150 calories. Stax typically contain ten grams of fat, 2.5 grams saturated fat and are 160 calories per serving. Wavy Lays are identical to the regular brand except for a half-gram less of saturated fat in some combinations. The various brands do not contain any trans fats.

The baked variety, introduced in the mid 90's, feature 1.5 grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 calories. Lay's Light servings are 75 calories per ounce and have no fat. Lay's Classic Potato chips were cooked in hydrogenated oil until 2003.[3] Currently, the chips are made with sunflower and/or corn oil. There are many flavors of Baked Lays as well. Baked Lays are produced in Cheddar, barbecue, sour cream and onion, and original.

is a brand of potato and wheat based snacks produced by Procter & Gamble. Pringles are sold in over 100 countries and have yearly sales of over US$1 billion. Procter & Gamble chose the Pringles name from a Cincinnati telephone book, having been inspired by Pringle Drive in Finneytown, Ohio, due to its pleasing sound.[2] The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago. Pringles brand potato crisps were first sold in the United States in October 1968, and distributed internationally by the mid-1970s. Pringles is advertised in the United States, the United Kingdom, Australia and the Republic of Ireland with the slogan "Once you pop, the fun don't stop", you pop, you can't stop"[12]. Pringles, as a product brand, is especially known for its packaging, a tubular paper-board can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble Co. He died on March 4, 2008. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.[13][14][15] The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"), with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name). The crisps are made to a uniform size and with a hyperbolic paraboloid saddle shape, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag. The cans come in 23g, 40g, 50g, 80g[16], 100g, 110g, 145g, 150g, 155g, 160g, 163g, 165g, 170 g, 181g, 182g,190g(Party Size), 200g and 230g sizes.
[11]

along with the original slogan "Once

METHODOLOGY
The information for this project has been collected from both primary and secondary sources. I have collected primary information by preparing 10 questionnaires and Secondary information the internet and a few magazines.

QUESTIONNAIRE
Name:_______________________ Age :________ Signature:___________________ General Instructions: 1.Answer all questions. 2.Indicate your answer by marking a tick against an appropriate option. 3.Mark only one option in all questions. Q. Do you like to eat snacks? Yes ___ 5-12____ Lays_____ No ___ 13-20___ 21-40___ 40 above___ Pringles_____ Haldiram Namkeens_____ Q. What is your Age? Q. Which brands of chips do you like the most? Kurkure_____ Uncle chips_____ Q. How often do you have chips? Once a week or more often___ Everyday___ Q. Overall, how satisfied are you with CHIPS? Very satisfied___ Unsatisfied___ Somewhat satisfied ___ Not sure___ Q. How likely are you to recommend CHIPS to others? Definitely will recommend___ Probably will recommend___ Probably will not recommend___ Definitely will not recommend___ 2 to 3 times a month___

Q. Compared to other snacks (such as baked items, biscuits, wafers, etc.) that are available, would you say that CHIPS is? Much better___ Somewhat Better ___ Much Worse___ Q. How much do you spend weekly on CHIPS? Below Rs. 5 0___ Rs. 5 0-100___ More than Rs. 100 __ Q. How did you first discover Chips? Advertising- T.V, Newspaper, Radio___ Word Of Mouth___ Print___ Point of Purchase___ Television___ Other___ Word of mouth___ Q. Which media took your attention to a CHIPS Ad? Radio___ About the same___ Somewhat Worse ___

Q. How did the advertisement of CHIPS affect you? Recall___ Yes___ Taste___ Positive impression___ Interest___ No___ Variety___ Quality___ Price___ Quantity___ Packaging___ Desire to purchase/explore___ Q. Did the advertisement urge you to purchase CHIPS? Q. What do you like about CHIPS?

The results of the questionnaires have been represented with the help of the following pie-charts.

CONCLUSION
To conclude this project, I can say that toothpastes have become an essential part of our lives. We start and end our day with toothpastes. To maintain our oral hygiene it definitely is necessary that we use toothpastes instead of the ancient methods in todays world. To fulfill this requirement of todays world, entrepreneurs have definitely come up with various brands of toothpastes that are now before us viz. colgate, pepsodent, close-up, and many more. The survey that was conducted has surely given us clear results that pepsodent is the leading brands among the three brands that

we had surveyed on. On an average, out of 10 people 5 people had preferred pepsodent as their toothpaste.

BIBLIOGRAPHY
For Images:www.google.com www.picturebucket.com For information:En.wikipedia.org www.google.com