Irish Press Releases

January 15, 2010 DEERE TOPS IRISH TRACTOR MARKET IN 2008

Filed in Agriculture on January 15, 2010

DEERE TOPS IRISH TRACTOR MARKET IN 2008 The figures on new tractor registrations in Ireland for 2008 show that John Deere was the market leader for new tractor registrations, according to the FTMTA Statistics Service. The figures show that the top three brands, John Deere, New Holland and Massey Ferguson between them accounted for 54.5% of the total Irish new tractor market in 2008. For the year 2008, John Deere had almost a 23% market share with registrations of 1,038 units out of total market of 4,531 units. Deere was clearly ahead of its nearest rival. New Holland took second place with a 17.8% share and 808 units registered for the year. Massey Ferguson was in third place with 13.8% (627 units) of the new tractor market. The market share figures can only be released 12 months after the close of the year in compliance with EU regulations. The details of the top ten tractor registration brand for Ireland for 2008 are contained in the following Table. Table Irish Tractor Market Registrations 2008 Ranking Brand ` Units Market Share 1. John Deere 1038 22.9% 2. New Holland 808 17.8% 3. Massey Ferguson 627 13.8% 4. Zetor 378 8.3% 5. Landini 279 6.1% 6. Case 259 5.7% 7. Deutz-Fahr 210 4.6% 8. Claas 184 4.0% 9. Valtra 167 3.7% 10. Same Lamborghini 166 3.6% Others 425 9.5% Total Market 2008 4,531 100% Ends 11 January 2010 FTMTA PR0210 EDITORS NOTE The Farm Tractor & Machinery Trade Association (FTMTA) is the representative body for the farm machinery industry in Ireland. The Association has been in existence for more than 90 years, has over 200 member firms, employing more than 3,500 people in the manufacture, distribution, sales and service of farm machinery. The Association is based at a modern state of the art Farm Machinery Industry Training Centre (FMITC) in Naas, Co. Kildare and has organised a wide range of well attended courses for members and their employees through FTMTA Skillnet. The Association provides advice, information and training to member firms and their employees through a series of initiatives including FTMTA Skillnet. FTMTA runs the successful bi-annual Farm Machinery Show at the Punchestown Event Centre, Naas. The next Farm Machinery Show will take place from February 2011. The FTMTA Statistics Service provides a monthly information service to tractor distribution companies on registrations

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Irish Press Releases

of new tractors within the Republic of Ireland. It issues a monthly registration bulletin to FTMTA members on total new tractor registrations. Issued by the Farm Tractor & Machinery Trade Association Further information from Gary Ryan, Chief Executive, F.T.M.T.A at Tel: (045) 409309 email: info@ftmta.ie or Michael Moroney; Mobile 087 2559468 email: mikeplantec@gmail.com

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