TheBoardRoomAdvisors, LLC!

Ahead of the Curve Advisory Services For Executive Leaders

2219 Long Hill Road, Guilford, CT 06437 203-494-5277 TPacileo@TheBoardroomAdvisors.com

Integrated and On-Line Marketing Presentation

Whats Changing? Traditional vs. Online Marketing

1. The effectiveness of online marketing is taking over the way we've been accustomed to doing business. 2. Online marketing hasn't replaced traditional methods, it's an added addition that sends some businesses soaring in sales. Traditional Footwork (placing ads/brochures on doors/cars, etc.. to hundreds) Radio, TV, Billboard, etc. Networking Talking (Face to Face & Phone) Negotiating Metrics/Analytics ????
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Online Electronic Distribution to millions, SEO, SEM, SMO YouTube, Flicker, Videos Social Media Interactive Communications ?? Detailed, Targeted, Real-time

Whats Changing? Traditional vs. Online Marketing

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Whats Changing? Ecommerce Sales

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Whats Changing? Mobile Users

Data Usage in MB by Mobile Operating System Q1 2010-Q1 2011, Average MB per user Source: The Nielsen Company

It is a mobile data tsunami according to Nielsen, with app582

friendly OS phones at the epicenter. Consumers with iPhones and Android smartphones consume the most

495

525

381 312 319 233 354 415

468 317 205

492

data: 582 MBs per month for the average Android owner and 492 MBs for the average iPhone user.

169 227 149 103 Q4 2010

174

Overall, in the last 12 months, the

127

81 Q1 2010

102 Q2 2010

95 Q3 2010

amount of data the average smartphone user consumes per month has grown by 89%, from 230 MB in Q1 2010 to 435 MB in Q1 2011.

Q1 2011

Android OS Windows Mobile

Apple iPhone Windows Phone 7

Blackberry OS

72.5 Million Owners and Growing

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Whats Changing? Price Does Matter

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What Is Social Media?

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Social Media Component Overview

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Social Media Component Overview Take II

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What is Social Media?

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Social is the ability to communicate, connect, and advise through online platforms based on likes, interest, association, groups, ideas, industries, keywords, and more. Social Media has many features and benets for your business such as:
Profiles Messages
Information

Groups Pages Voting

Customer Service

Events Search
Business Management

Sharing
Networking

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The Four Key Social Platforms

LinkedIn is The place online to network and do business with over 120+ Million Professionals. Ease of access to prospects on LinkedIn is tremendous and often allowing for completely bypassing of the gatekeepers.

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Twitter is a great place to farm targeted prospects by searching twitter profiles Additionally you can often get account owners to share, promote, and even point you to decision makers. Facebook is a great place for both B2C and B2B contacts via identifying prospects through groups, Facebook ads, fan pages, and more. YouTube is a great way to get your business ranked above the competition in the search engines as YouTube videos are indexed quicker and easier by the search engines. Outside of SEO its also great for building Thought Leadership as the go to business.
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A Day On Facebook
15% of Facebook users update their own status. 22% comment on anothers post or status. 20% comment on another users photos. 26% Like another users content. 10% send another user a private message
Percentages are based on 750 million users

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Facebook users are more trusting than others. Facebook users have more close relationships. Facebook users get more social support than other people.
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Age Distribution Of SNS Users In 2008 And 2010

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Most online Americans use at least one social networking site, and the demographics of the SNS population are shifting to older users.

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Age Distribution By Social Networking Site Platform

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% of social networking site users on each site who are in each age group

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Frequency Of Use For Users Of Different SNS Platforms

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% of users on the following social networking sites who use that site with the following frequency

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Facebook Users Like To Like Each Other

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In addition to the option of commenting on status updates and content contributed by other users, Facebook users also have the option of clicking on a button to indicate that they Like another users content or status. This activity was more popular than any other Facebook activity we measured. 26% of all Facebook users indicate that they Like content contributed by another Facebook user at least once per day. 44% of Facebook users who are 18-22 years old Like their friends content on a daily bases. While declining with age, a full 12% of Facebook users over the age of 50 Like content at least once per day. Men are much more likely to have never Liked any of their friends content 28% of men have never Liked something contributed on Facebook compared with only 18% of women.
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One Third Of US Consumers Spend >3 Hours Online Every Day.

180 + Minutes 60-79 Minutes 1-59 Minutes 0 Minutes

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34% 33% 14% 19%

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What About Google+

In a recent survey, 23% of participants stated that they will leave Facebook in favor of Google+. 18% said no way! Almost half of the almost 2,000 respondents plan on using both networks to learn more. No Google+ for business but the plan is now accelerating.

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Google has already grown to over 25 million users faster then any other SNS.

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Where Is Marketing Going?

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Who You Gonna Call?

# of US Citizens

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300,000,000

200,000,000

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# of US Citizens on the Do Not Call List

Where are the Pros Investing?

61% of marketers will invest more in earned media in 2011,
Earned Media* 61% Paid Digital Media 68% Paid Traditional Media 14%

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*Earned Media favorable publicity gained through promotional efforts other then advertising
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Follow the Money

The average budget spent on company blogs & social media has nearly doubled in two years.
17% 9%

2009

2011

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Revenue Effect From SNS

The 2011 Social Media Marketing Industry Report stated that 71% of marketers who were using social media as part of their marketing efforts increased traffic or subscribers to their websites, and 51% generated qualified leads for their business

88% - Generated Exposure For My Business 72% - Increased Traffic Subscribers 62% - Improved Search Rankings 56% - Resulted in New Business Partnerships 51% - Generated Qualified Leads 49% - Reduced Overall Marketing Expenses 43% - Improved Sales
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The BoardRoomAdvisors Approach

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The BoardRoom Model Integrates & Automates Your Online Efforts

Social Oomph (Auto Responder) Twitter Feed Ping FM Twaiter TwitterFeeder Ping.fm Web Site E,mail Contact Tab

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Twiiter

Facebook Fan Page

WordPress Blog
Twitter RSS Feeds

YouTube Links to Facebook, Linkedin, Word press Blog Website

LinkedIn
Ping.fm Twitter

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Integrated Connections
Web Site

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Email

Analytics
Aggregates all you social media activity into 3 email updates per day
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Overall Advisor Services

Business and IT Performance
Strategy Alignment

Social Media

Improvement

Strategy & Integration Email Marketing

Cloud Computing
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EBusiness Strategy
2/8/10

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Industry Focus
Banking (Retail & Mortgage
Banking)

Entertainment & Media

Financial Services (Insurance) Manufacturing Technology Retail Companies from Sole Proprietor to Fortune 100 Located Anywhere In The World

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2/8/10

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Digital Media For Business

Social Media Areas of Focus:
Facebook Linkedin MySpace Twitter YouTube Blogging

Email Marketing Areas of Focus: Email Vendors Auto Responders Opt-in/Squeeze Pages Search Engine Optimization (SEO) Social Media Integration

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2/8/10

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The Ideal Client

Larger Company

Online Assessments and Strategy Social Media Management and Email Marketing

Midsize Company

Small Business

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Tim Pacileo
President and Executive Consultant of TheBoardRoomAdvisors, LLC, with more than 30 years of experience developing and managing a variety of strategic business and information technology initiatives for businesses of all sizes from sole proprietor organizations to global Fortune 100 companies. Most recently, Tim has led several eMarketing strategies, email marketing and social media campaigns. Tim is a former Vice President of the Gartner Management and IT Consulting practice, U.S. Eastern region, and joined Gartner in 1998. He has experience in the IT and retail industries, as well as in the insurance, manufacturing and financial services industries.

Supporting Services
Newsletter Creation Content Writing Proof Reading Campaign Development Audio and Video Production Social Media Policy Development Ongoing Support Services

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Option 1 Month End Report on all your accounts activates with up to 3 hours per month of marketing support, Social Mention tracking and 2 Google Alerts Option 2 Month End Report with weekly reviews and up to 5 hours per month of marketing support, recommendations Social Mention Tracking and 3 Google Alerts Option 3 - Month End Report and weekly reviews with up to 10 hours per month of marketing support including Search Engine Optimization (SEO), Search Engine Marketing (SEM) Social Media Optimization (SMO) Social Mention tracking, 5 Google Alerts, 1 Online Survey for Twitter or Facebook and recommendations
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Sometimes Its The Little Things

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No Really? How Much Time

How Much Time Does IT Take? 56.0% of marketers spend
6 hours or more each week 30.0% spend 11 or more hours weekly 12.5% of marketers spend more than 20 hours each
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Design Metrics
The Power of Language / Key Words Change in clickthrough rates
Im on Twitter Follow me on Twitter You should follow me on Twitter
27% 56%

35

38%

You should follow me on Twitter here

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121%

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Design Metrics
The Impact of Color
In the study below the more blue, the higher the click through rate, while more green resulted in a lower click through rate.

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The Impact of Color

Which Performed Better?

Design Metrics

Red Outperformed Green By 21%.

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Keywords and Search (SEO)

Facebook Search - New England Fred Astaire

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Key Words and Search

Google Search Results Key Word - Podiatrists

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